Kai Troll will lead Europe’s top non-profit health and fitness organization into its “next great chapter” following strong 2023 results

EuropeActive, the leading not-for-profit for promoting fitness, physical activity and healthy living in Europe, officially introduced Kai Troll as its new CEO and provided the results of its General Assembly election. 

The key appointments were announced during EuropeActive’s 23rd Annual General Assembly this week, held in Cologne, Germany, as part of FIBO 2024 and attended by members from all over Europe. 

Troll, who succeeds Andreas Paulsen, will assume the leadership role on May 1, 2024. 

A former consultant with the Boston Consulting Group, Troll has also served as a director at the Special Olympics in Europe and Eurasia in addition to several roles spanning sports, fitness, politics and philanthropy.

“It is clear that our board has found an extraordinarily qualified and experienced new executive director to lead EuropeActive into its next great chapter,” Paulsen said. “Kai has an unparalleled track record in association management and strategy, and his skills, contacts and insight will enable EuropeActive to consolidate and expand the extraordinary momentum we built over the past four years.” 

John Treharne (U.K.) and Jana Havrdova (Czech Republic) were re-elected to EuropeActive’s board of directors, with Katarina Andersson (Sweden) and Nathalie Schwartz (France) elected as new board members.

credit: EuropeActive

David Stalker, president of EuropeActive and a Myzone advisor, thanked attendees for joining the non-profit at its annual gathering and for their ongoing support. 

“I would also like to personally thank Andreas Paulsen for his exceptional service as EuropeActive’s CEO over the past four years, for building and leading such remarkable transformative growth, and we look forward to Kai Troll stepping into the role of our new executive director,” Stalker said. 

Stalker said that during the next twelve months, EuropeActive’s board of directors would work on the association’s strategy for 2030, which will be presented at the General Assembly in April 2025. The board will also appoint his successor, who will be presented to members in a year. 

The Brussels-based fitness non-profit also updated members on its initiatives. 

Paulsen shared that it had been a productive year that included four events across the continent, including a new Exercise for Health Summit held in Madrid last November. As for the association’s financial status, EuropeActive treasurer Janosch Marx noted that 2023’s financial results were the most succesful in EuropeActive’s history. 

EuropeActive can be found in Hall 7, Booth C63, at FIBO.

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