The group fitness franchise is signing license agreements and awarding new territories at a rapid clip

Burn Boot Camp has opened its 400th gym, expanding into Burlington, Massachusetts, as the female-led fitness franchise celebrates 12 years in business.

It will be the sixth Burn Boot Camp location in Massachusetts, led by Jenny and Bernie Driscoll, new franchise partners. The fitness franchise has also awarded new territories in Kalispell, Montana, to franchise partners Sandra Godley and Shawn Kimmet and in Morgantown, West Virginia, to Eric Hayhurst and Brittany Brandt.

The fast-growing fitness franchise offers 45-minute, circuit-style sessions with a personal training vibe in a small group setting. Its emphasis on positivity, community building and features such as complimentary child care have been a hit with Burn’s loyal member base. 

“The growth of Burn Boot Camp is a testament to our relentless dedication to empowering individuals through fitness,” said Morgan Kline, Burn Boot Camp co-founder and CEO. “It’s an exciting milestone that underscores our commitment to reaching and impacting communities nationwide. Burn Boot Camp is not just a franchise opportunity. It is a place where women and their families can feel empowered to transform their lives and others.”

credit: Burn Boot Camp

Kline co-founded Burn Boot Camp with her husband, Devan, in 2012, before transitioning to a franchise model in 2015, quickly awarding 200 locations in its first eighteen months and setting a goal of 10,000 global locations by 2033. The fitness brand recently named ApplePie Capital as its preferred lending partner to make it easier for franchisees to access capital.

Earlier this year, Burn Boot Camp made its way onto Entrepreneur’s 2024 Franchise 500 Ranking, securing a spot on the coveted list as the only camp-style fitness concept. 

In a crowded boutique fitness space, Burn Boot Camp says its “Franchise Partner First” model — which gives each franchise owner the opportunity to own both a physical and digital territory — is a key differentiating factor. 

“Our goal is to build 10,000 locations and our best chance of doing that is by driving as much revenue to the Franchise Partner as possible,” Devan Kline has told Athletech News. “We love our franchise partners and we never want to compete with them. Franchisors exist to serve their franchisees. We are confident that when we continue to focus on unit profitability, that increases trust the most.”

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