The ‘World’s Smartest Fitness Studio’ is realizing its expansion ambitions, inking an 8-unit development deal in Louisiana on top of an already signed agreement in Texas

Lumin Fitness, which has dubbed itself “The World’s Smartest Fitness Studio,” is bringing its AI-powered and gamified brand of boutique fitness to the Bayou.

The brand has signed an 8-unit development deal with franchise partner Louisiana Fit, representing its second multi-unit franchise agreement and initial steps toward the New Orleans, Lafayette and Baton Rouge markets. 

Kevin Moody, a Louisiana businessman with extensive ties to the state, led the investment group. Moody owns hundreds of franchise locations across the country with household brand names like Planet Fitness, Popeyes and Pizza Hut. 

“When we were introduced to Lumin Fitness, we knew it was a fit,” said Moody. “The distinctive business model and technology, combined with the team’s expertise and scalability potential, were precisely what we were seeking for our next investment. We can’t wait to introduce this innovative concept to the people of Louisiana.”

Lumin debuted its mission-based fitness games using AI, motion tracking and LED digital display walls this past fall with an initial studio launch in Irving-Las Colinas, Texas.

During the brand’s exercise experience, users select their music and training style in the Lumin Fitness app before embarking on a 40-minute full-body, high-intensity functional training workout with interactive elements. Participants receive real-time guidance and feedback from trainers during their workouts.

Before its Louisiana deal, Lumin signed an agreement with Verge Fit Holdings to open 13 locations over the next three years in additional Texas markets such as Dallas, Austin and Houston. The brand adds that it’s actively looking to sign more franchise partners.

“Our goal is to create a group of strong multi-unit operators who are as invested in our success as we are in theirs,” said Craig Sherwood, chief development officer at Lumin.

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