Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing
Ergatta, a maker of gamified connected rowing machines, is giving its users some extra sailing company. The brand has inked a partnership with WaterRower to make CityRow’s instructor-led classes available on Ergatta equipment.
With the competitive spirit brought on by Egratta’s game-based programs, elegant product design, accessible scenic views and now expert intel from trainers,
By combining game-based programs with instructor-led content, Ergatta believes it now offers an unmatched rowing experience for its 100,000-plus users.
“Ergatta is known for our best-in-class workout games, which is great because that is our central focus,” said co-founder and CEO Tom Aulet. “At the same time, we are also committed to offering the most content variety in digital fitness and providing the necessary rowing form guidance and feedback for our members. With the CityRow partnership, it’s now fair to say that Ergatta has the most comprehensive and diverse digital content offering in connected rowing.”
credit: Ergatta
The trainer-led classes from CityRow focus on technique and form, navigating users through intervals and concentrating on injury prevention. They include HIIT, endurance, strength, and mobility exercises done both on and off rowers. At launch, 50 classes become available to Ergatta users with three new classes to be added each week.
credit: Ergatta
With CoachAI weaved into the Ergatta system as well, users get the option to not only follow instructors but also track their progress while doing so. CoachAI uses computer vision to observe and evaluate a user’s rowing form and make personalized assessments and recommendations. This comprehensive approach is designed to make Ergatta equipment applicable to rowers of any level.
The CityRow classes are available on the original Ergatta Rower as well as the lower-priced Ergatta Lite, launched last November.
Evidence suggests this is a well-timed addition for Ergatta. Searches for “rowing classes” surpassed those of “strength training” in 2023, which is notable given the latter modality’s surge in popularity.
WaterRower, which makes equipment for brands including Ergatta, acquired CityRow earlier this year in a consolidation of the connected rowing space.
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