Through longevity offerings in its clubs and new resorts, Equinox is becoming a major player in the increasingly popular wellness game

Leaving Equinox’s newest wellness resort is going to be quite the challenge. The luxury fitness and lifestyle brand announced its plans to open Equinox Resort Treyam in Saudi Arabia — a hotel with an unrivaled approach to hospitality and wellness.

The resort will sit on the coast of the Gulf of Aqaba at a Magna site. Magna is a component of NEOM, a hotel division driving regional development in northwest Saudi Arabia. 

“As a region, NEOM embodies the future of luxury hospitality, and Equinox Hotels is thrilled to create an unparalleled resort experience within this visionary destination,” said Christopher Norton, CEO of Equinox Hotels.

The Treyam resort will be as sleek as they come, constructed on a 450-meter-long bridge-like structure and floating 40 meters above a crystal-clear lagoon. Inside, members will find spacious guest rooms, a 450-meter pool, world-class culinary concepts, a Club House, a spa, longevity and technology treatments and a signature Equinox Fitness Club. 

“Equinox Resort Treyam embodies the convergence of innovation and luxury, and this partnership will redefine sustainable hospitality with a focus on truly immersive experiences and active lifestyles,” said executive director of Magna Jeremy Lester. “I’m proud to champion this collaboration, one that will see us shape the future of luxury hospitality.” 

Last summer, Equinox announced plans to launch another Saudi Arabian location with developer Red Sea Global and designer Foster + Partners. The brand, most known for its luxury fitness and lifestyle clubs, is now positioning itself as a major player in the increasingly popular wellness game. Besides its wellness resorts, Equinox recently launched an exclusive longevity membership priced at $3,000 per month, at its clubs in New York City and Highland Park, Texas. 

Earlier this year, Equinox secured $1.8 billion in funding to refinance existing loans and for club expansion efforts. As of March, Equinox had 25-plus new club locations in the works, which would to its portfolio of 107 global clubs.

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