The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign
BODi, the fitness and nutrition platform formerly known as Beachbody, is partnering with the American Diabetes Association.
Named the Official Wellness Supporter of the American Diabetes Association, BODi plans to work with the ADA to improve the lives and reduce the suffering of 136 Americans with diabetes and prediabetes through fitness and nutrition resources.
The ADA will provide BODi with diabetes “awareness, management, and prevention” content for its members, including social media promotions, webinars, an influencer engagement campaign and a dedicated BODi microsite.
Founded in 1998 as Beachbody, BODi is one of the nation’s leading in-home fitness and nutrition platforms, offering workout programs and eating plans to nearly 1.5 million subscribers.
Known originally for infomercials and workout DVDs, BODi rebranded from Beachbody last year. It’s now hoping to become the “Netflix of Digital Fitness” as it leans into online workout and nutrition content. Earlier this year, BODi upped its game with the launch of subscription-free programs.
Along with virtual training programs led by professional coaches, BODi markets nutrition supplements, exercise equipment and apparel.
BODi co-founder and CEO Carl Daikeler says the fitness brand is more than ready to support and walk alongside these individuals to help improve their quality of life.
“The American Diabetes Association leads the fight against diabetes to improve the lives of those affected by it and its deadly consequences,” Daikeler said. “As an Official Wellness Supporter of the ADA, BODi is committed to providing proven, tested fitness and nutrition resources to help people reduce or avoid their suffering.”
The partnership will see BODi donate a part of the proceeds from its digital program sales to the ADA, with a minimum commitment of $100,000.
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