Known for circuit-style strength and conditioning classes in a small group setting, Burn Boot Camp has become one of the biggest brands in boutique fitness

Burn Boot Camp, a fast-growing group fitness franchise with over 350 operating locations in 43 states, took some time to reflect on its success and celebrate its community. 

Last month, the fitness franchise held its annual Burn Boot Camp Summit in Charlotte, North Carolina, welcoming franchise partners, trainers and more for a three-day event.

Held at the Charlotte Convention Center from July 18-20, the action-packed weekend saw attendees partake in workouts, breakout sessions and celebrations while networking and browsing exclusive Burn Boot Camp activewear. 

“We’re thrilled with the success of Summit 2024 and grateful to everyone who joined us,” said Burn Boot Camp co-founder Devan Kline. “This weekend was a testament to the strength and unity of the Burn Boot Camp community. We’re excited to see the impact this event will have on our members’ fitness journeys.”

Top-Flight Fitness Education

Day Two of the Summit kicked off with a workout led by some of Burn Boot Camp’s top trainers. After that, co-founders Morgan and Devan Kline delivered an inspiring message along with keynote speaker Derick “DG” Grant, a popular life strategist. 

Devan (l) and Morgan Kline (r) with keynote speaker Derick “DG” Grant (credit: Burn Boot Camp)

Breakout sessions covered fundamental and advanced aspects of running a successful fitness franchise, including sales, leadership, building community, training techniques and nutritional strategies, along with a special session on how to exhibit Burn Boot Camp’s “Blue Carpet Experience.”

Panel discussions saw Burn Boot Camp franchise partners, trainers and operational managers discuss the latest trends and innovations in fitness and wellness. 

credit: Burn Boot Camp

Awards, Music & More

After more workouts and breakout sessions, Day Three featured the VIBO (Very Important Burn Overachievers) awards. The VIBOs highlighted the achievements of top-performing Burn Boot Camp franchise partners, trainers and their teams. 

The Summit concluded with a closing party featuring music, dancing and more connection.

Attendees said they appreciated the close-knit community, which was especially apparent among Burn Boot Camp’s franchise partners. 

“Every franchise partner genuinely wants to see others succeed – it feels like one big family,” said Jeremy Duarte, a multi-unit franchise partner who owns Burn Boot Camp locations with his wife, Erin. “It’s so good to be here at Summit.”

credit: Burn Boot Camp

Known for its 45-minute, circuit-style strength and conditioning classes in a small group setting, Burn Boot Camp has become one of the biggest brands in boutique fitness. Its emphasis on positivity, community-building and features such as complimentary child care have been a hit with members and franchise partners alike. 

For Burn Boot Camp’s executive leaders, Summit 2024 was a resounding success.

“This weekend was incredible, as always, getting to see Burn Nation under one roof to share new things, celebrate each other’s successes and just have a good time is the highlight of my year, every year,” Morgan Kline remarked. 

On August 29th, Burn Boot Camp will host Discovery Day for interested franchisees at the brand’s headquarters in Cornelius, North Carolina.

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