Orangetheory’s Press-Squat-Lunge workout aligns with the kinds of events that Gen Z fitness consumers are after

The fall season is just around the corner, and to celebrate, Orangetheory Fitness is kicking off the fall season with its “PSL” (Press, Squat and Lunge) workout event on Aug. 27.

Select Orangetheory studios will offer post-workout pumpkin treats, pumpkin spice lattes or limited-time offerings from RxBar and Smoothie King, such as RxBar’s Pumpkin Spice bars or samples of Smoothie King’s new Pumpkin Power Meal Smoothies.

“This PSL workout is our special one-day-only event that brings a challenging yet fun twist to our members’ fitness routines,” Orangetheory’s director of fitness design, Rachel Vaziralli, said. “It’s a fantastic way to infuse the spirit of fall into our science-backed classes, making the seasonal transition both energizing and effective.”

The heart rate-based group fitness franchisor merged with Self Esteem Brands, the parent company of Anytime Fitness, earlier this year. At the time, both sides said the deal — considered a “merger of equals” — would fuel significant international expansion.

While much has changed in the group fitness category, Orangetheory has remained dedicated to its heart-rate-based interval training and biometric feedback concept, making the brand a pioneer in the fitness tech space.

“Since day one, recognizing the power of technology within the studio has been ingrained in Orangetheory Fitness’ DNA,” Orangetheory’s chief technology officer, Ameen Kazerouni, told Athletech News in May.

Over time, Orangetheory has integrated smart equipment to enhance the workout experience, developed a proprietary maximum heart rate performance-tracking algorithm for increased personalization and rolled out the wearable OTbeat system. 

Although Orangetheory plans to continue integrating technology within its fitness studios for more tailored and hyper-personalized workouts, its coaches remain fundamental to building the community experience — which Orangetheory co-founder CEO Dave Long has noted is key to attracting the Gen Z fitness consumer.

“Our focus on expert coaching and fostering a supportive community underscores this balance, ensuring our members are motivated for consistent engagement and long-term success,” Long told ATN. 

“This approach particularly resonates with Gen Z, as seen by a 200% increase in memberships from this demographic post-pandemic, who have shown an increased desire for community fitness experiences that merge social connectivity with physical health.”

While Orangetheory pursues the wellness and fitness-obsessed Gen Z consumer, the group fitness franchisor is headed for major expansion through Bluegrass Fitness, an affiliate of Manna Capital Partners. The team had acquired 18 Orangetheory studios in Orlando and South Florida and announced it would aggressively expand the fitness franchise through new unit development and strategic acquisitions in the Sunshine State. 

The post Orangetheory to Host Fall-Inspired ‘PSL’ Workout Event appeared first on Athletech News.