Eight Sleep’s tech is already changing the way people around the world sleep. But the brand may just be scratching the surface of what’s possible

In the latest episode of Athletech News’ Unscripted podcast, Alexandra Zatarain, co-founder and vice president of brand marketing at Eight Sleep, joins co-hosts Edward Hertzman and Eric Malzone to discuss the brand’s revolutionary approach to the science of sleep. 

Zatarain, Hertzman and Malzone discuss the origins of Eight Sleep, how the brand is working to change the way people sleep through innovative products like its Pod system, and the concept of “sleep fitness,” or the idea that we can improve our sleep quality through deliberate practice and technological innovation. Watch this episode of Unscripted for unfiltered takes on the following:

Why many Americans struggle to get quality sleep, and how tech can help

Disrupting the tired market for sleep solutions 

Why beds could become the ultimate preventive health devices 

Key Talking Points:

(0:00-1:14) Introductions

(1:14-4:42) Advancements in sleep tech

(4:42-9:17) Bringing sleep tech to the market

(9:17-12:34) Investing in better sleep quality

(12:34-18:07) Sleep fitness and the journey to better sleep

(18:07-24:22) New features in the Eight Sleep Pod 4

(24:22-26:38) Educating the market about sleep

(26:38-31:50) Commercial opportunities in the hospitality industry

(31:50-37:01) The power of data and AI in personalizing sleep

(37:01-42:38) Changing your behavior for better sleep

(42:38-49:39) Managing competition and building a strong brand

The post Unscripted: Eight Sleep’s Alexandra Zatarain on The Rise of Sleep Fitness appeared first on Athletech News.