There’s always something happening at the intersection of fitness, wellness, technology and finance, and sometimes it’s easy to miss the headlines. ATN editors curated the following news items for your end-of-week rewind and unwind.

In this week’s round-up, we’re highlighting the stories people are talking about and the news you might have missed. From quick updates to noteworthy developments, here’s a snapshot of what’s been happening this week in the fitness and wellness industry.

EGYM recently secured a Sourcewell cooperative purchasing contract in the fitness equipment category, allowing the company to expand its offerings to public agencies across North America. 

Sourcewell, a self-funded governmental organization established in 1978, operates a cooperative purchasing program that leverages the collective purchasing power of more than 50,000 participating agencies. EGYM’s Sourcewell contract, awarded after a rigorous request for proposal (RFP) process, ensures compliance with local procurement requirements while delivering value and service. 

This partnership enables public agencies to purchase EGYM’s products through a Sourcewell-vetted, ready-to-use contract, simplifying the public procurement process.

TEREZ, a female-founded brand known for its bold and vibrant activewear, announced a partnership with the NBA. The collaboration – which will launch online on Friday, October 11th – “merges TEREZ’s signature style with the dynamic world of professional basketball, creating a collection that blends fashion and sports in a fresh and empowering way.”

BODYBAR Pilates signed its 100th franchise agreement. This milestone is marked by Sarah Chaves, who initially joined BODYBAR as the brand’s 10th franchise owner and will now expand her presence in the Tampa Bay area with a second studio and will hold the distinction of becoming the brand’s 100th studio location. 

Iconic fitness brand Gold’s Gym is amping up its North American franchise expansion initiative, adding four new gyms over the summer in new and existing U.S. and Canada markets and increasing its global footprint to more than 180 domestic locations and nearly 400 international locations. The four new franchised gyms are located in Calgary, Alberta (Canada); Loveland, Colorado; Tampa, Florida; and Washington, D.C.

Samsung Electronics announced a partnership with Technogym to launch a new fitness app on Samsung Daily+ platform, expanding the health and wellness services available on Samsung’s 2024 TVs. The app offers personalized fitness routines and accommodates equipment-based and bodyweight exercises for a comprehensive home workout experience.

The post The Week in Review: ATN Rewind appeared first on Athletech News.