On Sept. 9, 2024, five-time reigning Classic Physique Olympia champion Chris Bumstead took to his Instagram page, where he has 24.2 million followers, and announced that he became a part-owner of the fitness apparel brand Gymshark. While that might have been enough news for the brand for a while, it’s not the only thing they have going on as the fall season approaches.
On Sept. 14-15, 2024, Gymshark will host LiftNYC, a fitness convention-like expo with big names in the industry for fans to meet, live workouts on a main stage, and more at Pier36 in New York City. “Lift” are Gymshark’s live, in-person events hosted worldwide.
[Related: CrossFit Games Athlete Noah Ohlsen Is Gymshark’s Newest Ambassador]
[Related: Why Chris Bumstead Can’t Build More Muscle]
Gymshark has only two brick-and-mortar stores — the majority of its sales are online. According to Gymshark’s Head of Communications Sam Kane, “When you have a community of over 20 million on your socials, it’s so important to hang out with them. There’s nothing we love more than training and lifting with such an engaged crowd. [Lift] is like ComicCon For Fitness — people come to meet their heroes, get sweet merch, train with like-minded people, and just have an awesome time.”
LiftNYC has already sold out. However, several Lift events are held around the globe throughout the year. LiftMiami occurred in February 2024, and LiftLA and LiftManchester occurred in 2023. The NYC edition will feature basketball courts, training stations, PR cages, athlete meet-and-greets, pop-up stores for exclusive merch, and more.
Those interested in learning more about Gymshark’s LiftNYC can do so at central.gymshark.com.
Chris Bumstead
Bumstead has had a loaded 2024. In addition to becoming a father and signing on with Gymshark, he will return to the Olympia stage on Oct. 11-13, 2024, in Las Vegas, NV, to attempt his sixth consecutive Classic Physique Olympia title. He is the all-time winningest Classic Physique Olympian, having claimed five of the division’s eight titles thus far.
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Featured image: @gymshark on Instagram
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