The brand has experienced record-breaking year-over-year growth, with its new Los Angeles area opening in just a few weeks

Pvolve is rapidly expanding across the U.S. and Canada, for a second consecutive year of record growth. The company has had a 225% revenue increase over the past year, driven by its franchise strategy and partnership with Jennifer Aniston.

Pvolve has awarded 50 franchise licenses in just the past year, opening more than 40 locations across North America. The brand operates 15 locations, eight of which launched in major markets like Atlanta and San Diego within the last eight months alone. Five more studios will open by year-end in high-demand areas, including the San Francisco Bay Area, Boulder, and Palm Beach Gardens. Its newest Santa Monica location will open on September 21.

Credit: Pvolve

“The growing interest from single and multi-unit health and wellness business owners speaks volumes about the appeal of Pvolve’s franchise model,” said Stacey Heald, Chief Operating Officer of Franchise Development at Pvolve. “Our unique omnichannel business model, paired with internal support structures and clinically backed workout methods, has been key to driving this growth.”

Pvolve has also created an omnichannel fitness ecosystem, offering 1,400 on-demand classes, over 40 live classes per week through its interactive Live Virtual Studio, and 44+ specialized workout series. Pvolve’s growth has been further accelerated by its ongoing partnership with Jennifer Aniston, who joined the brand in 2023. Aniston’s endorsement contributed to a 650% increase in branded searches and a 40% boost in social media followers. Collaborations with high-profile brands like Vuori, Erewhon, and Sakara have also increased the company’s reach.

Pvolve has become popular with women over 40, likely also driven by Aniston’s support. The University of Exeter’s Healthy Aging Study found that Pvolve significantly improves strength, flexibility, energy, and overall quality of life for women over 40. A Lower Back Pain Study with the University of Minnesota showed that Pvolve’s “Back Strengthening Series” can reduce lower back pain by 80% in just 12 weeks.

As Pvolve looks ahead, one of its most anticipated milestones is the opening of a new location in Santa Monica, California, on September 21. This studio will further solidify Pvolve’s presence on the West Coast. Paige Gilson, a fitness and marketing figure, will lead the charge as a franchise partner. Continuing to tap into the fitness landscape of the Los Angeles area is likely to continue growing Pvolve’s dedicated community.

“The remarkable growth of Pvolve is a true reflection of the power behind our unique workout approach,” said Julie Cartwright, President of Pvolve. “By combining functional fitness with our specialized resistance equipment, we deliver results beyond just toning—our method promotes overall wellness, building strong, mobile bodies that support long-term health.”

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