The AI-powered, fully automated massage system is poised to disrupt the labor-intensive spa industry
Aescape, the first commercially available, automated AI massage experience, is now available at the Lotte New York Palace luxury hotel, bringing a new dimension to wellness travel.
The robotic massage machine will be in the hotel’s ila Only Spa to deliver customizable massage experiences to guests and visitors.
“It’s clear that more people wish to maintain and increase their sense of wellbeing when traveling, and they’re looking for the resources available to support this when choosing hotels,” said Joe Rose, Owner of ila Only Spa. “Aescape’s innovative approach to massage is adding to our wellness-forward amenities, and we look forward to bringing our guests a completely new massage experience.”
Aescape (pronounced “escape”) emerged earlier this year after seven years in research and development. The product uses a 3D computational model of each user before delivering personalized massages based on selections. Each session starts at $60, which is less than many other luxury spa services.
Before receiving a massage, users change into workout-like apparel. Then, Aescape offers around 20 programs, ranging from general wellness to sports massages that target different areas. The heated robot arms switch between flatter sides and pointed edges depending on which area of the body is being massaged. During the massage, users can change the strength of the massage, background music and more.
credit: Aescape
The partnership with Lotte New York marks Aescape’s first launch in the hotel market, ahead of its introduction into select Equinox locations throughout New York City this month.
After the Equinox launch, Aescape is gearing up to launch partnerships across professional sports, hospitality, corporate spaces and luxury real estate.
With the global wellness tourism market projected to reach $1.2 trillion by 2027, Aescape is tapping into an opportunity to bring technology to a space that has been largely dependent on labor.
“The Lotte New York Palace is iconic, maintaining its storied elegance while evolving to keep guests happy,” said Aescape founder and CEO, Eric Litman. “We share a mission to bring customers and guests a wellness-forward experience designed to meet their needs. As a New York startup, we’re honored to make our hospitality debut at this landmark New York hotel.”
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