Precor has partnered with Glutebuilder to introduce a new plate-loaded glute training line, combining advanced biomechanics with market-driven innovation to the commercial market

It’s not uncommon to hear the words ‘superior biomechanics’ in fitness marketing. However, Many fitness brands claim to use superior biomechanics principles in their equipment design. However, true biomechanics is rooted in science, based on anatomy and human movement, and not an afterthought.

“Precor strength builds on more than 20 years of innovation,” says Mike Dorman, senior product manager for Precor. “Rooted in the groundbreaking Icarian® designs, our ‘fitness is foremost’ philosophy led to an ideal alignment with the Glutebuilder brand.”

Arturo Garcia Lopez, designer and creator of the Glutebuilder line, emphasizes this scientific foundation.

“When it comes to the glutes, they are one of the most complex muscle groups, connecting the upper body to the lower body,” Lopez says. “It’s not easy to replicate their functionality. You need to consider all the functions and how to have a comprehensive workout, covering multiple movements that complement each other.”

With a background in sports science and extensive experience as a coach, Lopez designed the Glutebuilder machines with a focus on how the body moves in space.

Arturo Garcia Lopez, designer and creator of the Glutebuilder line (credit: Precor/Glutebuilder)

The Glutebuilder line, designed with precision biomechanics and innovative features, represents a significant advancement in glute training equipment. By combining scientific principles with practical experience, Lopez has created machines that meet the complex needs of the gluteal muscles, ensuring effective and efficient workouts.

The Partnership With Precor

The partnership between Glutebuilder and Precor was a natural fit, combining innovative design with global reach and reputation. From the original Elliptical to the Adaptive Motion Trainer®, Precor has a long history of working with innovators in the fitness industry.

“Partnering with Precor, which has a strong global presence and reputation for quality, was a game-changer. They bring brand awareness and recognition that I didn’t have, making it a perfect combination,” says Lopez.

This collaboration ensures that the Glutebuilder line benefits from Precor’s extensive market reach and commitment to quality, providing fitness professionals and enthusiasts with top-of-the-line equipment.

“Precor has seen strong growth with our glute-focused products,” says Dorman. “The addition of the Glutebuilder line complements our existing solutions, including the Glute Bridge Bench, Discovery Super Squat and StairClimber, positioning Precor as the glute training provider of choice. This partnership ensures our customers have the best range of options for comprehensive lower body training.”

Ensuring Biomechanical Accuracy

Maintaining biomechanical accuracy in fitness equipment requires precise adjustments that ensure the correct fit and function for every user.

“Good biomechanics are irrelevant if a person cannot adjust to the machine properly,” says Lopez. “The adjustments need to be intuitive and user-friendly to avoid complexity. The goal is to reduce room for error in execution. A guided path of motion ensures correct engagement while minimizing engagement of undesired muscles.”

This approach is evident in the design of Glutebuilder machines, such as the hip thrust and multi-planar abduction equipment. These machines are designed to accommodate the complex movements of the glutes, ensuring stability and proper engagement throughout the exercise.

Lopez explains why stability is important: “The hip thrust is a hip extension exercise where the muscle works mostly at the top position when fully contracted. Stability is crucial because people tend to slide back when pushing. Precise biomechanics means ensuring the correct path of motion and the ability to make multiple adjustments for individual users.” 

Mike Dorman, senior product manager for Precor (credit: Precor)

Unique Design Elements of the Glutebuilder Line

According to Dorman, “Focusing on proper biomechanics and motion paths is particularly critical on plate-loaded equipment, which defines the motion path for the exerciser. Artruro’s approach on the new Glutebuilder line aligns naturally with the Precor approach to innovation.”

One of the standout features of the Glutebuilder line is its multi-planar aspect, which allows for movements that mimic the natural motion of the glutes.

“All abduction machines currently on the market move in a single linear path of motion,” Dorman points out. “Arturo’s innovation is to create a motion path that handles abduction, external rotation and extension.”

Lopez adds: “The natural movement is an arc because the fibers of the glutes cross and have multiple origins and insertions.”

Replicating this natural arc movement while maintaining simplicity and usability was a key design challenge that the Glutebuilder line successfully addresses.

The Glutebuilder line also incorporates a double linkage design, which ensures smooth, constant resistance and minimizes inertia. This design philosophy makes the equipment user-friendly, even for beginners, while providing the necessary challenge for advanced lifters.

“In plate-loaded machines, we don’t use cams but rely on pivot points to define the resistance profile, which is crucial for efficient workouts,” Lopez adds. “Controlling the inertia effect is part of determining the resistance profile.”

Fitting Into Current Fitness Industry Trends

“As a coach, I saw a lack of proper glute machines,” says Lopez. “The fitness industry has seen a significant shift towards strength training for women, with a growing demand for specialized glute machines and this product line addresses that.”

Dorman agrees with Lopez, adding: “We see demand for plate-loaded continuing to outpace other categories in the near term. Growing awareness of the importance of weight training to overall health, increasing interest from female exercisers, and the simplicity of plate-loaded equipment all converge to make this the right time to launch the Glutebuilder line.”

To learn more about the new Glutebuilder line, exclusively available from Precor, visit Precor.com/strength/glutebuilder.

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