Technogym founder Nerio Alessandri points to an evolution in the significance of gym-based athletic training, which has expanded alongside on-field training across all sports

As the world’s top athletes and spectators gather for the 2024 Summer Olympics in Paris, there is excitement in the air, a shared passion for sport. There’s also, as usual, Technogym, the official and exclusive supplier of the cardio, strength and functional training equipment for those competing in the Paris Games.

It’s the ninth time the Italian fitness equipment and technology giant has been tapped to prepare athletes for the Games, a recognition of Technogym’s role and expertise in elite sports training. 

Nerio Alessandri, the founder and president of Technogym, says that as a trusted, long-time Olympic Games partner, Technogym has witnessed an evolution in the significance of gym-based athletic training, which has expanded alongside on-field training across all disciplines — and Technogym has been more than happy to lead the charge.

World-Class Equipment for World-Class Athletes

In Paris, Technogym has equipped 29 training centers with 1,200 pieces of equipment for athletes to train before and during the games. The main training center, located in the Olympic and Paralympic Village in Saint-Denis, is designed for all sports disciplines, while additional sports-specific training centers are found at competition venues and off-Paris Olympic Villages, including in Lille, Marseille and Tahiti.

Technogym has also provided a team of professional athletic trainers to support athletes and offer related services, including gym layout, installation and technical expertise.

Paris 2024 athletes have the ability to train on Technogym’s leading cardio, strength and functional training smart equipment, which are merged into the Technogym ecosystem of connected products, apps, software and artificial intelligence, allowing athletes to access their personal training programs both on the equipment and via the Technogym app.

credit: Technogym

“At the Village, the athletes will also find the new innovation Technogym Checkup,” Alessandri says, referencing the AI-powered, health and longevity-focused assessment station that the fit tech brand earlier this year.

“Once the athlete logs in, Technogym Checkup scans the body composition and analyzes strength and cardio performance (through activities on equipment within the Technogym Ecosystem), balance, mobility, and cognitive abilities,” Alessandri explains. “Then, the Technogym ecosystem’s AI Coach sets targeted training protocols that can be adjusted to focus on improvement areas.”

credit: Technogym

Being named the official and exclusive supplier of fitness equipment for those competing in the Paris 2024 Olympic and Paralympic Games is an honor for the global fitness company, but it also gives Technogym an edge in continuing to raise the bar. 

“The Olympics for us are like Formula 1 for the car industry: working with Olympic athletes means a lot to us in terms of research, innovation and feedback,” Alessandri says. “We constantly work towards achieving perfection and setting new standards in terms of biomechanics, ergonomics, safety, performance and ease of use.”

“Industry operators who choose Technogym can proudly tell their clients they are providing the same equipment and training experience used by top champions,” he adds.

credit: Technogym

Championing Fitness as Medicine

Technogym, which is leading the way at a time when the importance of fitness and wellness takes center stage, has long promoted a philosophy of ‘exercise as medicine’ — a simple yet clear message that rings loudly against the thrilling backdrop of the Olympics.

“The Olympics are the global event that promotes the culture of sport and spreads the message that physical exercise is important in all aspects, for health, social connections and in general for the wellbeing of the population,” Alessandri points out.

It’s a mission that Alessandri says Technogym fully embraces. Alongside its role as official supplier, the global fitness brand is launching “Let’s Move for Paris,” a social media campaign to engage and encourage athletes and fitness enthusiasts to move for a better and healthier world.

“The athletes, by training in the Technogym Centers, will accumulate their Moves – our unit of measurement for movement – which will be added daily to a large digital counter and inspire citizens to join the movement and promote the culture of wellness in their communities, moving more and more often, and contributing through the Technogym app to increase the number of Moves collected,” Alessandri says.

At the end of the games, Technogym is also leaving a physical legacy of its commitment to sports and athleticism, donating a complete Technogym Outdoor solution for a public park in the city of Paris.

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