Marc Mastronardi will head Equinox’s employee and membership experience, financial performance and club innovation as the luxury brand plans to open 25 new locations in the coming years
Equinox, a global leader in luxury fitness and wellness, has added a new face to its executive leadership team, naming Marc Mastronardi, a seasoned leader in the world of retail, as its new president.
Former Equinox president Scott DeRue departed the brand in January.
Mastronardi has over 25 years of experience in the retail industry, serving multiple leadership roles for Macy’s, from head of customer experience and store operations to executive vice president and chief stores officer. As the latter, Mastronardi managed more than 500 store locations and 75,000 employees.
Harvey Spevak, executive chairman and managing partner of Equinox Group, says Mastronardi’s years of experience will push the Equinox brand to the next level.
“Equinox is an iconic global brand with a robust pipeline of new club openings ahead,” Spevak said. “Marc’s strong leadership and operating experience at scale will drive a culture of continued success as we accelerate towards our next phase of growth.”
Founded in 1991, Equinox runs over 107 luxury clubs worldwide with 25 new locations in the early stages of development as part of an expansion plan. The brand is well-known for its lavish design and offerings, including a new $3,000-per-month longevity membership, fitness classes, personal training, spa services and merchandise.
Mastronardi will head the brand’s employee and membership experience, its financial performance and club innovation.
“I am looking forward to using my experience to build on the incredible momentum that Harvey and the talented Equinox team have created,” Mastronardi said. “Through innovation and a commitment to delivering an unrivaled member experience, Equinox is well-positioned for the future as the authority in high-performance luxury living.”
Mastronardi will officially take on the role on August 12.
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