Bevel’s health and fitness tracker encourages users to become the CEO of their health, but promises to go beyond a mere fitness app
Bevel, a health tech startup, has finally pulled back the curtain to reveal its holistic health and fitness tracker that provides metrics and daily targeted ranges for strain, recovery, training, sleep and stress.
The New York-based Bevel has been quietly working on its app for the past year.
“We’re excited to introduce Bevel to the public,” Bevel CEO and co-founder Grey Nguyen. “The current healthcare system is designed to cure your illnesses, not to help you stay healthy. With Bevel, we want to bring back the notion that you are in control of your own health.”
After downloading the app, Bevel connects to Apple Health and asks a few basic questions. Users can select from an annual Bevel Pro subscription ($49.99 per year) or monthly ($5.99), for the ability to unlock historical data, view advanced health metrics, track and improve biomarkers such as VO2, RHR, HRV, weight, body fat and lean body mass, log entries in the daily health journal and take advantage of the Strength Builder, which offers workout plans. It’s recommended that Bevel users wear their Apple Watch to enable continuous data recording.
“Through continuous monitoring and personalized recommendations, Bevel equips users with tools to make better daily decisions,” Nguyen said.
Bevel’s leadership team includes co-founder and CTO Ben Yang, former Dropbox CTO Aditya Agarwal, and an advisory board of scientists and athletes, including Eric Verdin, CEO and president of the Buck Institute for Research on Aging, Scott Delp, professor at Stanford and director of the Wu Tsai Human Performance Alliance and Olympic gold medalist (decathlon) Ashton Eaton.
“I’m excited about Bevel because, as a professional athlete and Olympian, I learned that an important factor in advancing human performance is gathering and synthesizing a holistic set of objective information about your body and lifestyle,” said Eaton. “I think this technology has the capability to do this and take us to the next level.”
While Bevel has officially gone public with its launch, the startup has developed an active community on Reddit, with Nguyen a frequent poster, sharing details of Bevel’s transformation and vision along the way.
“Personally, I didn’t want to use five different apps to track my exercise, sleep, and stress,” he explained in one post outlining the intention of Bevel. “I felt that the Apple ecosystem lacked an app that could fully utilize Apple Health and match the level of engineering that was put into the hardware of the Apple Watch.”
He wasn’t alone in his thinking, quickly amassing a waitlist of users eager to try something new and improved. But Nguyen is clear: Bevel’s goal isn’t to build another fitness app, but a system to improve longevity. The startup has been engaging users and transparent in its upcoming features, offering a view into its roadmap and encouraging users to leave feedback and suggestions.
In time, Yang said Bevel plans to go beyond providing users with comprehensive insights.
“We’re building a comprehensive health ecosystem that empowers users to be the CEO of their own health, with doctors and technology as advisors, not managers,” he said, adding that users’ data won’t leave devices without permission.
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