The smart wearable brand will now support the over 300,000 athletes per season who compete in Hyrox across Europe and the United States
Hyrox, the competitive fitness racing company, has announced a two-year partnership with Zepp Health Corporation. Zepp Health’s smart wearable brand, Amazfit, will serve as the Official Wearable and Timekeeping partner of Hyrox, supporting its 300,000 athletes per season across Europe and the United States.
Amazfit offers affordable smartwatches in a saturated market, including the Amazfit Cheetah Pro, Falcon, T-Rex Ultra, Balance, Active and the Helio Ring. The brand will physically activate its partnership rights at various Hyrox events. Amazfit smartwatches will also introduce a Hyrox race mode and integration into HYROX365 to empower Hyrox Training Clubs and Coaches with smart digital solutions.
Wayne Huang, CEO of Zepp Health, commented, “I am delighted to announce our partnership with Hyrox, aligning two forces dedicated to pushing the boundaries of athletic achievement and unlocking human potential. Through our smartwatches and fitness wearables, we aim to empower athletes to reach their peak performance and transform their everyday lives.”
credit: Amazfit
Hyrox races include both running and functional workout stations, where participants run 1km, then perform a functional workout, repeated eight times. This race format is consistent globally for a standardized workout. Hyrox founder and CEO Christian Toetzke told Athletech News that the brand sees itself as the “marathon of fitness.”
Unlike many fitness competitions, Hyrox focuses on inclusivity; the competition has no cut-off times and any competitors aged 16-89 can compete at their own pace.
Moritz Fürste, Hyrox co-founder and CMO, added, “The sport of Hyrox is evolving rapidly, and the future of fitness racing is now intertwined with cutting-edge smartwear technology Amazfit. The upcoming development of a Hyrox race mode and integration within Hyrox365 will be a great aid for athletes and training clubs going forward. We are always committed to giving our athletes the best chance at success, and we’re pleased to be doing this alongside Amazfit.”
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