The functional fitness competition athletes will provide feedback to enhance future Amazfit wearables

Amazfit, a smart wearable brand by Zepp Health, announced that Hyrox world champions Meg Jacoby and Hunter McIntyre have officially joined Amazfit’s roster of international athlete ambassadors. The collaboration follows the recent announcement of Amazfit as the Official Wearable Partner & Timekeeper of Hyrox, the functional fitness challenge that attracts over 300,000 participants per season across Europe and the US.

The news comes shortly after Amazfit and Hyrox announced a two-year partnership, with Amazfit serving as the Official Wearable and Timekeeper for Hyrox events. Through this collaboration, Amazfit introduced specialized features like a Hyrox race mode in their smartwatches, providing athletes with real-time insights during training and competition.

Credit: Amazfit

Hyrox features an 8-kilometer run punctuated by eight challenging workout stations, like sled pushes, farmer’s carries, and sandbag lunges. Meg Jacoby recently made history as the first woman to complete a Hyrox race in under one hour at the World Championships in Nice, France. She wears the Amazfit Cheetah Pro smartwatch to optimize her training and track her progress. Hunter McIntyre, a three-time Hyrox world champion and a leading figure in the obstacle course racing world, uses Amazfit’s T-Rex series for its precise GPS tracking and durability.

Amazfit’s smartwatches offer heart rate monitoring, VO2 max tracking, and a Hyrox-specific model for races. The brand’s Readiness feature, found in the Cheetah series and the newly launched Amazfit Helio Ring, offers personalized insights into an athlete’s physical and mental state. As Amazfit’s newest brand ambassadors, Jacoby and McIntyre will collaborate with the brand’s research and development team, providing feedback to further enhance future Amazfit products.

“Amazfit is excited to partner with world-class athletes like Meg Jacoby and Hunter McIntyre, marking a new chapter in our commitment to the endurance sector,” said Wayne Huang, CEO of Zepp Health. “These athletes push themselves to new heights, and with Amazfit’s cutting-edge smart wearables, they can unlock new levels of performance. We are thrilled to work together to drive product innovation and shape the future of our wearables.”

The post Amazfit Signs Hyrox World Champion Athletes as Brand Ambassadors appeared first on Athletech News.