New partnership aims to help wellness organizations measure their impact and secure funding
Nonprofit wellness centers such as YMCAs and JCCs will soon have new tools to help demonstrate the health benefits of their programs, thanks to a partnership between Birmingham-based Daxko and London’s 4GLOBAL.
The two companies announced the integration of their software systems today, which will enable nonprofit organizations to gather data on the health outcomes of their members and present this information to funders.
The partnership aims to address a growing challenge for nonprofit wellness organizations: proving the effectiveness of their services in preventing chronic diseases and improving public health. By combining Daxko’s operations management platform with 4GLOBAL’s data analytics, the integration will generate reports detailing how programs impact conditions like diabetes, heart disease, and cancer.
These reports, known as Social Value Reports, are designed to provide quantifiable evidence of program outcomes, helping nonprofits demonstrate their contributions to public health. For many wellness centers, such evidence is critical in securing continued funding.
Wendy White, chief marketing and partner officer at Daxko, noted that the need for data-backed evidence is becoming increasingly important for nonprofits. “Quantitative proof is crucial for nonprofits—it’s no longer enough to talk about their impact; they have to prove it,” White said.
Nonprofits can use these insights not only to validate their services but also to strengthen grant applications and fundraising efforts. Alexandra Orlando, 4GLOBAL’s vice president for North America, said the partnership brings 4GLOBAL’s social value reporting expertise to United States nonprofits for the first time.
“This collaboration provides nonprofits with a powerful tool to quantify their societal impact,” Orlando said. “It highlights the role these organizations play in improving community health, and these measurable insights will help them strengthen their fundraising efforts.”
The integration offers several practical benefits for nonprofit wellness centers, including data to guide decision-making, clearer reporting for funders, and the ability to track return on investment for programs. Additionally, organizations will be able to identify areas where their programs are having the greatest impact, potentially leading to further strategic growth.
Daxko, founded in 1998, provides technology solutions for the health and fitness industry, serving nearly 19,000 facilities worldwide. 4GLOBAL, known for its DataHub, manages a vast global repository of physical activity data and has worked with organizations across various sectors to improve public health outcomes.
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