Wellness brands like Armra, Barker Wellness, Ka’Chava and Supergut have broadened their reach this year by entering Sprouts and Target stores, as consumers turn to holistic wellness supplements

Wellness brand Armra has launched in Sprouts Farmers Markets nationwide, marking the national retailer as the first to carry the brand’s colostrum products.

The physician-founded Armra offers bovine colostrum concentrate made in the USA and ethically sourced from grass-fed cows. The supplement provides over 400 bioactive nutrients, touting gut health, immunity, recovery and metabolism-boosting benefits.

In addition to Sprouts, Armra plans to enter other premium regional retailers through the end of the year, expanding beyond its direct-to-consumer roots.

“Armra is revolutionizing the health and wellness industry, setting a new standard for science-backed, transformative products,” Armra founder and CEO Dr. Sarah Rahal said. “This partnership underscores our mutual dedication to providing top-tier health solutions that empower consumers to reclaim their bodies’ natural state of thrival. By offering Armra’s products at Sprouts nationwide, we’re breaking the mold of conventional wellness retail to meet consumers where they are and deliver Armra’s impactful solution to everyone at every stage of their health journey.”

Dr. Rahal, a double board-certified pediatric neurologist, launched Armra in 2020 in response to the rise of chronic diseases she has witnessed in young patients, as well as her own health crisis.

Armra’s convenient travel sticks are now available at all Sprouts locations nationwide in an unflavored version (30-count pack for $47.99) and Blood Orange (30-count pack for $55.99).

The brand also offers other products on its website, including jars and bundles to meet a variety of health and wellness needs.

Travis Barker’s holistic health brand, Barker Wellness, also recently entered Sprouts stores nationwide.

Supergut, Ka’Chava Enter Target Stores

While Sprouts continues to add better-for-you products and wellness brands to its shelves, Target —which began the year declaring that it would add over 1,000 wellness products to its stores — recently added Ka’Chava and Supergut to its retail offerings.

credit: Supergut

Supergut, a GLP-1 alternative nutrition brand that has seen sales more than triple over the last year, has found a home at Target to sell its full line of prebiotic superfoods for $29.99, which includes its Gut Healthy GLP-1 Booster, Prebiotic Bars and Prebiotic Shakes. 

In September, Ka’Chava also entered Target stores nationwide, marking the superfood brand’s first brick-and-mortar retail location and offering its all-in-one nutrition shake to a broader audience within Target’s sports nutrition aisles.

credit: Ka’Chava

Available in seven-serving bags, Ka’Chava shakes are available in Target in five flavors, including Matcha, Coconut Açaí and Chai, retailing for $34.99. 

“When we feed ourselves well—really nourish ourselves from head to toe—we can recognize our full potential and do some amazing things,” Ka’Chava founder Simon Malone tells Athletech News. “I believe wholeheartedly that comprehensive nutrition gives people that opportunity. We’re so excited to be expanding into Target to give more people the chance to try Ka’Chava and feel their best.” 

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