Fitness brands are working together to support the American Cancer Society through donation-based classes and “Pink Week” events
Extraordinary Brands, which owns Neighborhood Barre, Row House, pūrvelo cycle, and Eat the Frog Fitness, has announced a new initiative in honor of Breast Cancer Awareness Month this October. In collaboration with the American Cancer Society (ACS), the company is launching a fundraising campaign to support breast cancer research and awareness.
“Breast cancer affects people in every community, and it’s our responsibility to join the fight against this devastating disease,” said RJ Krone, President of Extraordinary Brands. “Through this initiative, we’re not only raising funds but also creating a space where our members can come together, show their support, and make a tangible impact.”
Throughout the month, Extraordinary Brands will donate a portion of its royalties to the American Cancer Society, while the company’s fitness brands will host different fundraising efforts in their local communities. During “Pink Week,” each studio will encourage members to wear pink for breast cancer awareness. Studios nationwide will also host donation-based classes, with 100% of proceeds going to the ACS. The timing of Pink Week will vary by location. Each brand will also feature a dedicated donation page on the ACS website to make it easy for community members to contribute.
“We are deeply committed to the fight against breast cancer, a cause that affects countless lives and families,” Krone added. “Through Pink Week, our donation-based classes, and the combined efforts of all our studios, we have a truly unique opportunity to make a real difference. We’re not just raising awareness—we’re mobilizing our entire fitness and wellness community to help fund critical research and provide newfound hope to those battling this disease. Together, we can help change the future of breast cancer.”
For more information on Extraordinary Brands’ supporting breast cancer research, visit extraordinarybrands.com.
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