Taylor Atwood has dominated the 74-kilogram class in the International Powerlifting Federation (IPF) for years. A three-time world champion, Atwood set the squat and total world records at the 2019 IPF Classic World Championships (CWC).
At the 2021 United States Powerlifting (USAPL) Raw Nationals, Atwood posted a historic performance that included a 303-kilogram (668-pound) squat and a 340.5-kilogram deadlift for an 838.5-kilogram (1,849-pound) total to top the IPF rankings with 123.42 GL points*.
Since then, Atwood has been hard at work in the gym, focused on regaining his position atop the pack with a “World Champion mindset.” On Jan. 31, 2024, Atwood took to his YouTube channel to share what constitutes a “World Champion mindset,” and chatted with world-champion French team members about their mindsets before a heavy lift:
*The GL point formula is an attempt to compare the achievements of lifters of different body weights.
Atwood talked first to 66-kilogram world champion, Panagiotis Tarinidis amidst a group training session with members of Team France. Tarinidis expressed the feeling of being surrounded by greatness when training amongst such an accomplished team. That spurred him on to be part of that greatness and manifest his potential.
Two-time world champion Lya Bavoil was in the midst of a monster squat session of eight sets of two repetitions at 190 kilograms (419 pounds). Her motivation rises to meet the harder challenges:
The more I am challenged physically, the easier it is mentally.
Counterintuitively, Bavoil said that often, each set seems easier than the last as she fine-tunes her mental approach.
The third world champion that Atwood chatted to was Tiffany Chapon. Chapon, still a Junior, has been Open world champion three times and holds the Open world records in the 47-kilogram class in the squat, bench press, and total. Chapon shared that she visualizes the lift, knowing she is capable of it.
Bavoil, Tarinidis, and Chapon will all compete at the 2024 Sheffield Powerlifting Championships in the UK. Tune into SBD Apparel’s YouTube channel on Feb. 10, 2024, to see how their varying mindsets help them in competition.
Atwood is preparing for Powerlifting America (PA) Raw Nationals in Reno, NV, on March 15, 2024. There, he will face off against Austin Perkins for the first time since 2021. Atwood was victorious in that encounter but Perkins has performed extraordinary strength feats in training since.
00:00 Intro 01:19 Run of Show 04:00 Does China not have these classes on lock? 07:52 Haley Adams is BACK 13:21 Amanda Lawrence with a RIDICULOUS squat 16:52 Chris Bumstead returns to training
With the separation of Age Group competition from the CrossFit Games in 2024, functional fitness fans were eager to hear when the Masters and Teen divisions would have their opportunity to throw down for the title of Fittest on Earth®. On Feb. 9, 2024, CrossFit announced the dates and locations of the 2024 Masters CrossFit Games by Legends and 2024 Teenage CrossFit Games by Pit Teen Throwdown.
From Aug. 29 through Sept. 1, 2024, the 2024 Masters CrossFit Games will take place in Birmingham, AL. Concurrently, the Teenage CrossFit Games will be held in Kalamazoo and Three Rivers, MI.
Per CrossFit’s press release, “Age-group athletes will follow the traditional CrossFit Games season path, competing in the CrossFit Open and advancing to Quarterfinals and Semifinals before moving on to each division’s championship event.”
Masters CrossFit Games
The top masters from the Age-Group Semifinal will advance to the Masters CrossFit Games by Legends, held at the Birmingham Jefferson Convention Center.
Running concurrently with the Masters CrossFit Games, Legends will host a community Masters Team Competition in Birmingham. Teams will be made up of two male and two female athletes. There will be 20 teams aged 35-44, 20 aged 45-54, and 10 aged 55+. All athletes must advance through the 2024 CrossFit Open and register for the Quarterfinals to be eligible.
At the Legends’ discretion, the top 20 Quarterfinals finishers aged 70+ (10 male and 10 female) who do not advance to the 65+ Games may receive invitations to a community trial division for athletes 70 and older.
The top 30 males and 30 females from the Teenage divisions will advance from the Semifinals to the Teenage CrossFit Games by Pit Teen Throwdown at the Wings Event Center in Kalamazoo and the Pit Fitness Ranch in Three Rivers, MI.
Teenage divisions will include Boys and Girls (14-15) and Boys and Girls (16-17). The day before the 2024 Teenage CrossFit Games commences, 150 additional teens and young adults can compete in a community event.
The 2024 CrossFit Season is set to kick off via the CrossFit Open. Comprised of three workouts spread out over three weeks, the first Open workout is 24.1. While the details of the workout won’t be revealed until Feb. 29, 2024, the elite CrossFitters who will throw down at the live announcement that day have been revealed.
For the Individual Men’s division, reigning Fittest Man on Earth®, Jeffrey Adler of Canada will go toe-to-toe-to-bar with his countryman, Brent Fikowski, who narrowly missed the podium in fourth place at the 2023 CrossFit Games.
For the Individual Women’s division, Americans Alex Gazan and Alexis Raptis, who, respectively, finished the 2023 CrossFit Games in fifth and sixth place overall, will clash in workout 24.1 in front of a live crowd.
Adler, Fikowski, Gazan, and Raptis have 11 top-10 CrossFit Games finishes combined. Fikowski has been in the top four in five of his eight Games appearances.
In addition to the hype and glory that accompanies competing in a live announcement of an Open workout, the four competing elite athletes will have the opportunity to win a Rogue Fitness golden barbell by completing bonus workouts.
The Workout 24.1 live announcement show will be streamed for free on the CrossFit Games website and the CrossFit Games YouTube channel. The live show will begin at 11 a.m. PT, the Workout 24.1 announcement will occur at 12 p.m. PT, and the elite athletes will compete in the workout shortly thereafter.
When you think about calories being “burned,” you’re thinking about how much energy your body uses at any given time. Most often, we’re taught to think about daily calorie intake and expenditure in terms of our activity levels. For example, what amount of calories are you burning on the treadmill or during your strength training session?
But your body uses calories — energy — for basic functions, too. You regulate your body temperature, digest food, and breathe, all in a day’s work. That’s the basal metabolic rate, or BMR. Your BMR refers to how much energy (calories) you need simply for a baseline of human survival. How does that impact your fitness? Let’s dive in and find out.
Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.
What Is BMR?
Basal metabolic rate, or BMR, refers to your body’s resting energy expenditure. In short, it’s a measurement of the amount of energy you need to perform your body’s most basic survival functions. Think: digestion, respiration, regulating your body temperature — the things your body does to survive that you don’t consciously control.
Your BMR is far and away the largest contributor to your total daily energy expenditure (TDEE). Your TDEEincludes your BMR, but also takes into account other energy needs. TDEE refers to how many calories you use on every single activity throughout the day — including your BMR and any activities you do, like walking around, exercising, or even fidgeting.
But what is a calorie? It might be disorienting to think about calories outside the typical, “I burned this many calories on the elliptical” or “This food contains that many calories.” A calorie is simply a unit of energy (much like an inch or centimeter is a unit of distance).
One kilocalorie — which is technically what we’re talking about when we talk about one calorie — is the amount of energy needed to increase the temperature of one gram of water by one degree Celsius. We measure the amount of energy you’re using on any given day with calories. You need to consume calories to give yourself the energy you need to fuel your body’s functions.
To sum it up: The amount of calories you need to perform your body’s most basic functions, at complete rest, is your basal metabolic rate, or BMR.
What Determines BMR?
While a lot contributes to BMR, including genetics, there are four major factors that contribute to calculating a person’s BMR. Each of these four “ingredients” has been found to profoundly affect how many calories you need to perform your essential body functions.
Body Composition
Your body is made up of different types of tissue. In addition to your skeleton and other organs, you’ve got lean body mass, or muscle, and free fat mass, or adipose tissue. Lean body mass and fat mass can change significantly depending on strength training and healthy habits.
Lean body mass and total fat mass seem to be reliable predictors of BMR. (1) That’s because muscle is more “energetically expensive” to maintain than fat. All things being equal, the more muscle mass you have, the higher your BMR will be.
This means that knowing your body fat percentage — your overall muscle mass relative to your total fat mass — can provide you with useful information about your BMR.
Body Mass
Even if you and a friend have the same lean muscle mass, the person who has a greater body weight will generally have a higher BMR simply due to a larger body size. (2) The more general body mass there is, the more energy you’ll generally need to sustain it.
Age
As you age, your basal metabolic rate tends to dip. (3) This may have to do with decreases that people often experience in muscle mass as they age. (4) However, the relationship between chronological age and metabolic age is complex, and BMR may decrease as individuals get older even if their body composition stays pretty constant.
Sex Assigned at Birth
The sex that an individual is assigned at birth also seems to play a role in BMR. For example, one BMR study identified a significant association between lean body mass, and the intake of both protein and dietary fat in cis women, but not in cis men. This association between BMR and gender persisted even after taking into account individual fat mass. (5)
Currently, there are no BMR studies focused on nonbinary people or how hormone replacement therapy may impact the BMR of trans people.
BMR vs. RMR
On the one hand, there’s basal metabolic rate (BMR), and on the other, there’s resting metabolic rate (RMR). These are often used interchangeably, which makes some sense — they’re both indicative of your body’s energy needs when you’re at rest.
However, there’s a key difference between BMR and RMR, outlined here:
BMR tallies the minimum number of calories you would burn if you performed no conscious activities at all (this becomes especially important for people recovering from extreme illnesses and injuries).
RMR takes basic daily movements into account. This includes eating, short walking periods, using the restroom, and non-strenuous physical activities. (6)
The things you do each day don’t immediately impact your BMR, whereas your RMR is impacted by your daily activities. For example, a day of rest for you might involve sleeping for a large majority of the day. That will require fewer calories. In that case, your RMR will more closely resemble your BMR because you’re most sticking to life-sustaining functions.
[Read More: How to Achieve a Calorie Deficit for Weight Loss, Safely]
But your calorie needs may be a bit different — your RMR will be higher — if your day of rest involves walking your dog, light stretching, and playing video games. While they’re not necessarily rigorous, those activities will burn calories at a higher rate than sleeping all day.
How to Calculate BMR
Over time, there have been countless equations developed to calculate BMR. Nearly all of them follow the general formula of taking your current weight and multiplying it by a predetermined figure. That number is then added to the product of a separate multiplication formula involving your height.
From there, additional deductions are applied based on age and gender as identified by the researchers. The first widely accepted equation for calculating BMR is the Harris-Benedict equation, which was first published in 1918. (7) It established the standard of calculating BMR by using the products of height, weight, and age calculations, and then adding or subtracting based on sex assigned at birth.
The Mifflin St. Jeor and Katch-McArdle (sometimes called the Cunningham formula) have also come into popular use. The former is useful for people who don’t know their body fat percentage, while the latter requires knowing that particular number.
Don’t want to do any calculations whatsoever? You don’t have to. BarBend’s got a BMR calculator that you can use without having to break out your high school math textbook.
BMR Calculator
Age
Sex
Height
Weight
Do you know your body fat percentage?
NoYes
Your BMR Result: Calories Per Day
Daily calorie needs based on activity level
Activity Level Calories
Sedentary: little or no exercise
Exercise 1-3 times/week
Exercise 4-5 times/week
Daily exercise or intense exercise 3-4 times/week
Intense exercise 6-7 times/week
Very intense exercise daily, or physical job
Exercise: 15-30 minutes of elevated heart rate activity. Intense exercise: 45-120 minutes of elevated heart rate activity. Very intense exercise: 2+ hours of elevated heart rate activity.
Once you’ve got a sense of the number of calories you burn daily thanks to your basal metabolism, you can do some fine-tuning of your diet and exercise plans. You can identify the caloric marks you should hit if you want to gain additional muscle mass or aim for body recomposition within your present caloric intake. You can also use it as a base number around which to develop a weight-loss plan.
BMR Myths
Because knowing your BMR grants you valuable insight into your body’s inner workings, it can be tempting to apply it in a whole host of ways. Unfortunately, this has prompted misinterpretations about what BMR is and what knowing it can accomplish.
Misunderstanding BMR’s capabilities can leave you disappointed if you structure the wrong sort of health strategy around it.
Eating Specific Foods Will Change Your BMR
Certain foods are advertised as speeding up (or slowing down) your metabolism. And while some foods may take slightly more energy to digest than others, the overall impact that this might have on your BMR is negligible at best.
Your BMR Is Unchanging
Your BMR is more of a stable figure day-to-day than, say, how many calories you may burn in a given workout. But that doesn’t mean it’s forever unchanging. Your BMR will adapt to several lifestyle factors, including changes in your muscle mass, body size, and age.
Your BMR Is Unstable
While your BMR won’t hold itself perfectly steady, any short-term fluctuations you experience will generally be extremely small. This means the overall influence of your meals, supplements, and workout style over your BMR will be minimal compared to the major factors.
How to Change Your BMR
Because your basal metabolism is heavily influenced by body composition, activities that rearrange the dimensions of your body can sway your BMR over time.
Change Your Weight
Your BMR is heavily dictated by your height, weight, and age. Because you don’t control your height and age, gaining or losing weight is the most likely way for you to significantly change your BMR.
Credit: Rosamar / Shutterstock
[Read More: How to Manipulate Energy Balance to Lose or Gain Weight]
Therefore, increasing your weight will tend to increase your BMR, while reducing your weight may lower it.
Alter Your Exercise Intensity Level
Studies show that exercisers whose workouts reached higher levels of intensity recorded loftier BMRs in the aftermath of their training. (8)(9) While the influence was relatively small, it does suggest that BMR can be temporarily boosted by the effort level you display during your training.
Modify Your Muscle Mass
Research suggests that people with a higher percentage of muscle mass relative to their overall body weight were shown to have higher BMRs in comparison to people with less muscle mass. (1) Therefore, strength training can be used to alter your body composition over time so that you can burn more calories at rest, even at the same body weight.
Your Takeaways
Your basal metabolic rate isn’t something you can change on a dime — but it’s still helpful to understand. Here’s what you’ve got to know.
BMR stands for basal metabolic rate. It refers to how much energy (as in, calories) you need to maintain your body’s most basic survival functions — digestion, respiration, and regulating your body temperature.
Your BMR is largely impacted by your total body mass, body composition (your ratio of metabolically active tissue like muscle to inactive tissue like fat), your age, and the sex you were assigned at birth.
BMR is different than RMR because BMR is only the most basic bodily functions, while RMR (resting metabolic rate) also includes low-level activities like very short walking around, using the restroom, and fidgeting.
Eating certain foods won’t change your BMR to any significant degree, but you can alter your BMR over time by changing your body composition.
FAQs
If you’re still wondering what your BMR is and how you can use it to your advantage, we have answers to some key questions below.
What does a BMR tell you?
Basal metabolic rate — or BMR — informs you of how many calories your body burns while it is in a state of complete rest. BMR takes into account the caloric burn associated with unconscious activities, like breathing, digesting food, and pumping blood throughout your body.
What factors can affect my Basal Metabolic Rate (BMR)?
The most crucial factors believed to affect your BMR are your weight, age, assigned sex at birth, and body composition. Some other factors play comparatively minor roles in influencing your BMR, like the intensity level of your exercise.
How do I calculate my BMR accurately?
There are many different ways to calculate your BMR, most of which involve a relatively complex equation. The simplest way to figure out your BMR is to use BarBend’s BMR calculator.
References
McNab BK. What determines the basal rate of metabolism? J Exp Biol. 2019 Aug 6;222(Pt 15):jeb205591.
Sabounchi NS, Rahmandad H, Ammerman A. Best-fitting prediction equations for basal metabolic rate: informing obesity interventions in diverse populations. Int J Obes (Lond). 2013 Oct;37(10):1364-70.
Speakman JR, Westerterp KR. Associations between energy demands, physical activity, and body composition in adult humans between 18 and 96 y of age. Am J Clin Nutr. 2010 Oct;92(4):826-34.
Vybornaya KV, Sokolov AI, Kobelkova IV, Lavrinenko SV, Klochkova SV, Nikityuk DB. [Basal metabolic rate as an integral indicator of metabolism intensity]. Vopr Pitan. 2017;86(5):5-10. Russian.
Bi X, Forde CG, Goh AT, Henry CJ. Basal Metabolic Rate and Body Composition Predict Habitual Food and Macronutrient Intakes: Gender Differences. Nutrients. 2019 Nov 4;11(11):2653.
McMurray RG, Soares J, Caspersen CJ, McCurdy T. Examining variations of resting metabolic rate of adults: a public health perspective. Med Sci Sports Exerc. 2014 Jul;46(7):1352-8.
Harris JA, Benedict FG. A Biometric Study of Human Basal Metabolism. Proc Natl Acad Sci U S A. 1918 Dec;4(12):370-3.
Fasanmade AA. Effects of acute changes in exercise intensity on basal metabolic rate in fit young men. Afr J Med Med Sci. 1996 Sep;25(3):231-4.
Thyfault JP, Bergouignan A. Exercise and metabolic health: beyond skeletal muscle. Diabetologia. 2020 Aug;63(8):1464-1474.
From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising
Postpartum wellness has seen a positive step in the right direction in the U.S., with a growing acknowledgment that parents need additional mental and physical support with a newborn in the mix, according to the latest report from The Global Wellness Summit (GWS), which listed 10 wellness trends to watch in 2024.
From expanded access to paid parental leave to an increase of first-time fathers taking some form of leave, the postpartum landscape looks encouraging, yet there is still work to be done — with care centers, mental health apps and femtech leading the post-birth recovery space.
Although the U.S. leads in many areas, postpartum practices and a general supportive mindset have become adopted from elsewhere. Centers that pamper new parents and care for newborns have emerged, tapping into cultural traditions such as sanhujori, a Korean postpartum care system centered on rest and nutrition.
Similar supportive care systems are found in Latin American and Japanese cultures, with U.S.-based centers offering similar support. For example, New York City-based Boram Postnatal Retreat provides parents recovery, healthy meals, baby care education and more, although such services currently have a barrier to entry for many due to cost.
Tech Platforms Offer Services, Support
Postpartum wellness technology has also seen a boom, with GWS noting that funding in the “femtech ecosystem” has resulted in several promising startups to assist postpartum parents.
From Mavida Health’s mental health support and therapy services for new and expecting mothers to a California-based startup offering C-section recovery services, tech has parents covered.
Two other promising tech platforms, Motherocity and MamaMend, use personal insights and artificial intelligence to forecast, detect and monitor the mental and physical health of new moms from day one through the first 52 weeks — an important use of AI in response to conditions such as postpartum depression and anxiety. The apps also provide wellness content and access to a community of other new moms.
As GWS notes, corporate wellness programs have begun to respond by offering more robust comprehensive postpartum care, such as Kindbody Pregnancy, which provides mental health therapists, lactation consultants, nutritionists and even pelvic floor physical therapists.
More To Come
Aside from telehealth, digital apps and platforms, areas such as pelvic floor health and “mother-safe” personal care items are also promising consumer spaces that meet the needs of postpartum mothers looking for well-being in an exciting (yet oftentimes sleepless and stressful) time.
Predicting what’s ahead, GWS says it’s “undeniable” that the public and private sectors will need to join together for “more specialized care,” with corporate involvement in the U.S. imperative to overall well-being. GWS also expects to see more telehealth offerings that support postpartum mental health.
As GWS points out in its report, Dr. Sarah de la Torre, an OBGYN and chief medical officer at MommyMatters, is “bullish” on the integration of telehealth services providing postpartum check-ups, mental health support and lactation consultations.
A complete list of The Global Wellness Summit’s 2024 Wellness Trends can be found here.
The Swoosh has emerged as a serious competitor to established fitness and wellness brands. It’s latest endeavor is a wellness tour across Europe
Nike has mastered the world of activewear as the largest supplier of athletic footwear and apparel. But in recent months, the Beaverton, Oregon, company has been expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.
The London event will kick off a “celebration of movement and mindfulness” tour in European cities.
Presented by the new Nike Well Collective on March 2, 2024, at Woolwich Works, the inaugural event in London will host areas of movement, mindfulness, nutrition, and recovery, including “energy tanks” with 45-minute yoga, HIIT, and dance fitness sessions and numerous workshops.
Tickets provide entry to a “chosen wave” that includes a signature workout session, a food token and a Nike water bottle and tote bag. While upcoming Nike Well Festival dates and locations haven’t been announced, those interested can be notified of future lineups here.
Just Do It Wellness
Nike unveiled Well Collective last summer as an initiative to embrace wellness as more than just athleticism but mindfulness, nutrition, rest and connection. Instead of just a mere marketing campaign to hop on the booming wellness bandwagon, the activewear company added over 1,000 global fitness trainers to create holistic fitness content, programming and experiences and tapped academics, researchers and medical professionals, including meditation advocate Deepak Chopra, M.D., to supply the collective with credible information.
Nike also rebranded its Nike Live stores to Nike Well Collective so consumers can shop for curated products such as apparel, footwear and accessories for yoga, HIIT, strength training and running.
Furthering its commitment to wellness on a corporate level, the sportswear titan continues to close its offices around the globe each year, allowing employees a chance to recharge for a week. Dubbed ‘Well-Being Week,’ the initiative began in 2021.
“As an employer and a brand, our goal is to help all athletes become their best selves,” wrote Monique Matheson, Nike executive vice president, chief human resources officer, on LinkedIn. “This is one way we can do that for our team.”
The Swoosh Launches Fitness Studios, Strength Equipment
While committed to becoming “more than the leading global sports brand” in its wellness push, Nike has also leaned toward in-person fitness studios and strength-training equipment.
The company made moves last year with the opening of Nike Studios, tapping into the boutique and group fitness trend in partnership with FitLab. The brand first launched Nike Training Studios and Nike Running Studios in locations in California and is soon headed to Austin, Texas, teasing a “See y’all soon” post on Instagram.
Soon after, the activewear company announced Nike Strength, a collection of strength training equipment with Nike-branded barbells, dumbbells, kettlebells and a bench featuring Nike’s famed Swoosh logo, satisfying 2024’s top wellness trend. The collection is available on Nike Strength’s website as well as retailers such as Dick’s Sporting Goods and Scheels.
Founded by a former NHL player and a strength coach, Matterhorn is looking to open up to 70 new locations in its first year of franchising
The wellness industry may have consumers inundated with ways to look and feel younger, but Matterhorn Fit is taking a neurologically based approach to pain reduction and long-term fitness training.
Behind the personalized program are co-founders Ryan Vesce, a former NHL player, and strength coach Sean Sullivan.
Their proprietary method touts an impressive 94% or more of clients reporting significant pain reduction in just two weeks.
“The results are far exceeding any other type of physical therapy out there,” Vesce said.
The comforts of modern life may bring benefits in certain areas, but they’re undoubtedly contributing to discomfort in our bodies — and at a startling rate.
“Over 50 million people suffer with pain, and one out of every two adults live with musculoskeletal pain,” Vesce said. “I don’t know if it’s the pivot to remote work or just our daily life —how we live now with the phones and with working more in general.”
The Cornell grad sees the rising “work-all-the-time” culture has made sitting long hours in front of a computer result in lower back and neck issues.
“You also see the lack of movement — which ultimately affects those neurological patterns that get disrupted and cause issues to occur,” Vesce added.
The Matterhorn Method
In response to the prevalence of pain, Sullivan and Vesce created a seamless integration between pain relief, rehabilitation and performance with neuropriming, plasticity and precise pain root cause identification. With a client-led approach based on the neurological system, Matterhorn Fit challenges the brain and body in tandem for long-term health.
“That’s ‘The Matterhorn method,’” Vesce said. “It’s one of the primary reasons we’re so uniquely positioned to be the most differentiated hack for rehab and fitness franchises in North America.”
credit: Matterhorn Fit
Franchising White Space
As wellness franchises battle to dominate crowded spaces such as infrared saunas and cryotherapy, Matterhorn Fit offers franchisees a chance to help consumers without direct competition — a feat in and of itself.
Currently solidifying its relationship with its first franchise partner, the pain reduction and fitness brand is looking to open 69 other franchises in its inaugural franchising year.
“We have a lot in the pipeline,” Vesce said. “Fortunately, the amount of attention we’ve gotten so far has been very promising and positive, and we’re excited to continue to go through the process with the prospective candidates.”
Matterhorn Fit’s approach to pain outperforms other therapy modalities, according to Sullivan, which he sees as a key differentiating factor for franchisees.
“We’re so focused on the process and essentially finding the dysfunction between the brain and the muscle connection,” Sullivan said. “We’re looking for the right people that essentially fill the void and help us drive that process through a broader spectrum.”
credit: Matterhorn Fit
The Matterhorn Method has caught the eye of prospective franchisees including orthopedists, who view it as complementary to their existing practices, along with physical therapists, conditioning coaches and even professional athletes.
Life Beyond Pain
Once a Matterhorn client’s pain has been resolved, they transition to a long-term personal training program for ongoing results.
“We have clients that started with us five years ago and they still train three days a week, every week,” Vesce said. “That’s our goal, and that’s how we think about our philosophy in terms of movement and training: we believe that everyone should be moving, and we believe that doesn’t stop after you fix an injury.”
As new data is released about the brain-muscle connection, Vesce sees a growing awareness in consumers who are looking to ease their pain and make lasting improvements. Most of all, being able to deliver results quickly and give clients a glimpse at life beyond pain is at the heart of Matterhorn Fit.
“Many clients come to us and they’ve lost hope,” Vesce said. “They’ve been injured. They tried other types of treatment, and they’re searching for an answer to their pain. And they start working with us and in only six sessions, we’ve been able to solve their pain issues. There’s a ton of people out there in pain, and there’s a ton of people who have lost hope, and one of the things we do really well is fix people fast and inspire hope.”
