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Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy

Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency

Paulo Barreto embodies a unique style of compassion and tenacity. Specializing in high-intensity interval training (HIIT), bodyweight mechanics and kettlebell exercises, the iFit trainer brings a unique blend of rigor and support to his coaching style. Often described as a “sour patch,” he combines the toughness necessary for physical endurance with a warmth that encourages and motivates his clients.

His approach to fitness goes beyond traditional methods, emphasizing the transformative power of disciplined, high-energy workouts. Barreto’s philosophy centers on the idea that fitness is not just a physical journey, but a gateway to overall life improvement, building both physical strength and mental toughness. This approach breeds loyalty among clients.

With his wife and business partner Hannah Eden of Hannah Eden Fitness, Barreto continues to inspire and challenge individuals to reach their full potential, overcome obstacles, and lead a healthier, more dynamic life.

Athletech News spoke with Barreto about his approach to training, client retention and motivation.

 This conversation has been lightly edited for clarity and length.

Athletech News: You specialize in HIIT, bodyweight mechanics and kettlebells. How do you incorporate these techniques into personalized training plans, and what benefits do they offer compared to traditional training methods?

Paulo Barreto: As much as fitness and training are vital parts of living a more vibrant life, I understand they can sometimes be the most challenging commitments one makes to oneself. By this, I mean that typical life chores and daily to-dos tend to take priority when choosing to carve out 30 or more minutes per day to dedicate to moving your body.

I like to incorporate intense and diverse workout routines where we can use a mix of strength compound movements with explosive and powerful exercises to get the most out of a workout in 30 minutes or less.

A wise man once said, “The best workout is the one that keeps you coming back.” So, I’ve found that breaking the monotony of slower and more boring routines with fast-paced workouts that require minimal equipment — such as bodyweight exercises and one heavy kettlebell — works well to keep my athletes engaged and eager for more. It helps eliminate the “barriers to entry” if all you need is a 6×6 area in your living room and one piece of equipment you keep under your bed. With fewer excuses, we achieve more.

credit: Paulo Barreto/iFIT

ATN: Given your experience, you must have encountered clients with various obstacles and limitations. How do you approach these challenges, and what strategies do you employ to help clients overcome them?

PB: The most common limitations I’ve encountered are self-limiting beliefs. To overcome these, it’s crucial to help the athlete reframe the view they have of themselves in their mind. Changing their perspective requires them to feel safe and supported. 

Fitness is about becoming vulnerable in order to become stronger. We must first understand what we lack and what we need, and then know what we have to do to improve. It’s about creating a safe space where clients can cut through their excuses and truly understand the underlying reason they choose to temporarily suffer and work hard. This process fosters accountability and encourages consistency.

ATN: Your coaching style is described as a blend of toughness and support. How do you balance these elements to create a supportive yet challenging training environment?

PB: Support during the process is essential so that the athlete feels they don’t have to figure out the next steps alone. However, toughness is also necessary to hold them accountable. As humans, we often seek the path of least resistance, which can involve deceiving ourselves. If you ask any conscious individual whether an active lifestyle would improve their lives, I’d argue that the vast majority would say “yes,” yet most choose the opposite.

We manufacture lies and excuses to remain complacent and comfortable. Allowing a client to continue this behavior means you’re no longer equipped to guide them toward choosing the harder path. Therefore, I focus on fostering extreme ownership in my clients, helping them become true to who they are and what they need to do to become who they want to be. Being tough doesn’t mean being cruel, loud, or excessive; it means empowering their stronger self to take the lead in what they do next.

credit: Paulo Barreto/iFIT

ATN: Your 75-mile paddleboarding journey across the Atlantic was both a physical and mental feat. How do you translate personal achievements into motivational tools for your clients?

PB: Completing a 75-mile paddleboard journey across the Atlantic, from Bimini to Florida, was a challenge that took me around 16 hours. Initially, I struggled to stay on my board and, in hindsight, my ocean training wasn’t entirely sufficient. Yet, I took on the challenge with the mindset of “I will figure it out,” although the figuring-out part took much longer than expected.

We launched our boards at 12:30 am, navigating the pitch-black ocean amidst a mix of excitement and fear. With every stroke, I grappled with thoughts of sharks and other marine life potentially swimming beneath me. My mental toughness was tested every minute, and my fortitude broke down several times, forcing me to rebuild it repeatedly.

The thought of quitting crossed my mind more times than I can recall, as my mind conjured up creative justifications for not completing the journey. Nevertheless, I kept paddling. It taught me many lessons, but perhaps the most impactful was that the only way to fail is to quit. This lesson applies to fitness, life, relationships and business – you can never fail if you just keep on paddling. This is the motivation and perseverance I aim to instill in my clients.

ATN: How do you and Hannah integrate the belief that fitness leads to a better life into your business model and translate that to your clients?

PB: Fitness laid the foundation for everything we have today in our lives and business. It was in the gym where we learned the power of delayed gratification, the importance of working consistently day in and day out, with the understanding that the compound effects would manifest later down the road. It’s where we realized that if we follow a plan and show up as our most formidable selves, giving our best effort, then achieving our goals becomes not a question of if but when. These traits are transferable to all aspects of our lives.

This journey begins with temporary suffering, leading to becoming a stronger human on the other side. The lessons we’ve learned are universal, even though their applications can be endless. Hence, our passion lies in igniting change in as many people as we can reach. We want them to discover these lessons for themselves and to strive for what they once thought was unattainable.

This philosophy has profoundly impacted our client base, encouraging them to see fitness not just as a physical journey but as a transformative life experience.

The post Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy appeared first on Athletech News.

CycleBar Celebrates Heart Month With All-New Strength Class

Xponential Fitness brands CycleBar and Pure Barre are also honoring American Heart Month with heart-health initiatives

Two leading Xponential Fitness brands, CycleBar and Pure Barre, are honoring American Heart Month this February with a new strength-based class format offered by the indoor cycling brand and joint heart-health initiatives.

Both Pure Barre and CycleBar were recently featured on Entrepreneur’s 2024 Franchise 500, recognizing the two boutique brands as leading fitness and wellness franchises based on factors such as brand power, support and growth. CycleBar earned bragging rates as the only indoor cycling franchise that made the list.

Strength Training for Heart Health

In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session, supporting heart health and aligning with the American Heart Association’s recommendation of strength training at least twice a week, along with 2.5 hours of cardio exercise.

The class format uses eight and ten-pound bars for a wide range of cycling and strength-building benefits.

“Elevating the rider and community experience is always our number one priority at CycleBar,” said Trevor Lucas, president of CycleBar. “Strength training is proven to build lean muscle, increase bone density and improve heart health. By adding more of this training into our high-energy rhythm ride, we can give riders a more holistic fitness experience for longer, stronger, and healthier lives. Cycling doesn’t have to be just a cardio workout.”

Raising Awareness Through Fitness

Over at Pure Barre, the boutique barre brand will encourage members to share their #PureHeart “why,” and will participate alongside CycleBar in “National Wear Red Day” to bring awareness to heart disease. Pure Barre and CycleBar members can also donate to the American Heart Association’s “Life is Why” fundraiser at participating studios, which will fund research and public health advocacy.

“We support cardiovascular health in our workouts and our communities,” said Cheri Tennill, chief marketing officer of Pure Barre. “We’re thrilled to collaborate with the American Heart Association to share education on heart health with our community and further their vital mission. By raising awareness and providing an inclusive barre community, we can enable everyone to achieve the recommended 150 minutes of physical activity per week and improve their lives.”

credit: Xponential Fitness

Xponential Eyes International Expansion, Increased Profitability 

As Pure Barre keeps its pulse on American Heart Month in the U.S., the Xponential brand is seeing demand in Japan. At least 50 Pure Barre and YogaSix studios are expected to open following a master franchise agreement with Osaka-based Sunpark Co. Ltd, which is also a StretchLab master franchisee

Sunpark’s founder and CEO, entrepreneur Ken Takagi, has indicated that fitness and wellness are in their infancy in Japan, with Sunpark prepared to build the foundation for future boutique studio growth.

Meanwhile, in North America, Xponential increased its North American total member numbers by 21% in 2023, grew studio visits by 31% compared to 2022 and opened 557 new studios last year. 

The boutique fitness and wellness franchisor has also invested in the weight-loss drug sector and longevity space with metabolic health brand Lindora, its eleventh acquisition. The new brand was formally introduced at Xponential’s recent annual franchise convention.

“Our avid customer base, strong visitation trends and departure from the company-owned transition studio strategy position us well to increase profitability in 2024,” said Xponential founder and CEO Anthony Geisler.

The post CycleBar Celebrates Heart Month With All-New Strength Class appeared first on Athletech News.

CrossFit – Fri, Feb 2

CrossFit Albuquerque – CrossFit

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

CrossFit Games Open 14.4 and 23.1 RX (Ages 16-54) (AMRAP – Reps)

14 minutes of:
60-calorie row
50 toes-to-bars
40 wall-ball shots
30 cleans
20 muscle-ups

F: 14lb ball to 9ft target, 95lb
M: 20lb ball to 10ft target, 135lb
RX – 20/14lbs, 135/95lbs

Scaled L1 – 14/10lbs, 115/75lbs

Scaled L2 – 10/6lbs, 95/65lbs.

Scaled L3 – Coach Directed

The post CrossFit – Fri, Feb 2 appeared first on Crossfit Albuquerque.

Home Workouts – Fri, Feb 2

CrossFit Albuquerque – Home Workouts

View Public Whiteboard

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

CrossFit Games Open 14.4 and 23.1 RX (Ages 16-54) (AMRAP – Reps)

14 minutes of:
60-calorie row
50 toes-to-bars
40 wall-ball shots
30 cleans
20 muscle-ups

F: 14lb ball to 9ft target, 95lb
M: 20lb ball to 10ft target, 135lb
RX – 20/14lbs, 135/95lbs

Scaled L1 – 14/10lbs, 115/75lbs

Scaled L2 – 10/6lbs, 95/65lbs.

Scaled L3 – Coach Directed

The post Home Workouts – Fri, Feb 2 appeared first on Crossfit Albuquerque.

Open Gym – Fri, Feb 2

CrossFit Albuquerque – Open Gym

View Public Whiteboard

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

CrossFit Games Open 14.4 and 23.1 RX (Ages 16-54) (AMRAP – Reps)

14 minutes of:
60-calorie row
50 toes-to-bars
40 wall-ball shots
30 cleans
20 muscle-ups

F: 14lb ball to 9ft target, 95lb
M: 20lb ball to 10ft target, 135lb
RX – 20/14lbs, 135/95lbs

Scaled L1 – 14/10lbs, 115/75lbs

Scaled L2 – 10/6lbs, 95/65lbs.

Scaled L3 – Coach Directed

The post Open Gym – Fri, Feb 2 appeared first on Crossfit Albuquerque.

How Many Grams of Protein Are in an Egg?

Aiming to build muscle? Protein powder isn’t the end-all-be-all. A high-protein breakfast is part of the deal. Whether you like to eat before or after training, eggs are a quick and easy choice. Here’s how many grams of protein are in an egg, as well as everything else you need to know about your breakfast. Vegan? No worries. We’ll also give you the scoop on high-protein foods you can swap in. Let’s get into it.

Credit: Tatjana Baibakova / Shutterstock

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

How Much Protein Is in an Egg?

Eggs are excellent (we might even say egg-celent) sources of high-quality, complete protein. Complete protein sources contain all nine essential amino acids your body needs to build muscle (and other health functions).

[Read More: How Much Protein Do You Actually Need Per Day?]

Eggs are considered a high-quality protein because they are highly bioavailable, quickly absorbed, and also pack a high nutritional value. (1)

Protein Content of Whole Eggs

Eggs come in different sizes, each containing a slightly different amount of protein. Here’s how it breaks down. (2)

A small egg (38 grams) contains 4.79 grams of protein.

A medium egg (44 grams) contains 5.54 grams of protein.

A large egg (50 grams) contains 6.3 grams of protein.

An extra large egg (56 grams) contains 7.06 grams of protein.

A jumbo egg (63 grams) contains 7.94 grams of protein.

[Read More: How Much Protein Do You Need for Bodybuilding?]

An egg can contain 4.79 to 7.94 grams of protein, depending on size. Sure, one cooked egg will not meet your protein intake goal. Combining a few eggs, adding other high-protein foods to omelets, or a fried egg scramble can boost protein content. Having a few hard-boiled eggs also makes an excellent high-protein snack.

Protein Content of Egg Whites and Egg Yolks

Let’s crack the egg a little more. Egg yolks contain most of the nutrients and a lot of the protein. Some people prefer eating egg whites, so they’ll combine a few to increase the protein content.

One large egg white (33 grams) contains 3.6 grams of protein. (3)

One large egg yolk (17 grams) contains 2.7 grams of protein. (4)

Substitutes for Eating Eggs

Vegans and some vegetarians don’t eat eggs, and others may not like them. Here are some plant-based, high-protein foods you can substitute for eggs in your omelets or other meals. 

The protein content for these egg substitutes comes from the FoodData Central database on the United States Department of Agriculture (USDA) website. (5)

A one-cup serving of lentils contains 17.9 grams of protein. Other types of legumes are also an excellent source of plant-based protein.

One cup of chickpeas has 14.5 grams of protein.

One three-ounce serving of tempeh yields 15 grams of protein. 

A one-cup serving of black beans packs 15 grams of protein

One 28-gram serving of pumpkin seeds has 5.27 grams of protein.

A 200-gram serving of low-fat Greek yogurt contains 20 grams of protein. Vegans can opt for non-dairy Greek yogurt.

Although it’s best to get most of your protein from whole food sources to ensure that you’re getting all the micronutrients you need, you can also opt to add a supplement like whey protein powder to your daily routine. The best vegan protein powders typically contain 20 to 26 grams of protein.

Not sure what all this means for your daily protein needs? Check our BarBend’s protein intake calculator to help get you closer to your goals.

Protein Intake Calculator

Age

Sex

Height

Weight

Goal

Activity Level

Do you know your body fat percentage?

NoYes


Total Calories: 1699 Per Day

Daily protein intake recommendation:

Recommended
Protein

Minimum
(g)

Generally recommended
(g)

High
(g)

Exercise: 15-30 minutes of elevated heart rate activity.
Intense exercise: 45-120 minutes of elevated heart rate activity.
Very intense exercise: 2+ hours of elevated heart rate activity.

[Read More: 18 Ways to Eat More Protein to Pack on Muscle Mass]

The Benefits of Eating Eggs

In addition to being a good source of protein, there are a few other egg health benefits to consider. Here are the top reasons they make a great addition to a healthy eating lifestyle.

High Nutritional Value

Eggs are rich in multiple vitamins, minerals, and antioxidants. Most nutrients, like omega-3 fatty acids, are in the egg yolk, but you’ll still benefit from eating egg whites. Eggs are an excellent source of the following: (1)

Vitamin A

Vitamin B

Vitamin D

Choline

Lutein

Zeaxanthin

Selenium

Calcium

Magnesium

Each nutrient has health benefits and helps prevent chronic diseases. The benefits of vitamin D include better bone health and a strong immune system. Choline contributes to metabolic health and liver function. Vitamin A, lutein, and zeaxanthin help protect eye health. (1)(6)

May Help With Weight Loss

Eating eggs can help with weight loss or weight management if those are your goals. One large egg contains about 70 calories and six grams of protein, which gives you a good ratio for filling up with low calories. 

[Read More: How to Lose Weight Fast, According to Science]

Eating plenty of protein when trying to lose fat is helpful in a few ways. Protein is the most satiating macronutrient, meaning it helps you feel fuller for longer. If you’re decreasing your portion sizes or calorie intake, feeling full helps you stick to your plan. (7)

Credit: Lenasirena / Shutterstock

[Read More: 7 Benefits of Protein for Health and Performance]

Protein also has a higher thermogenic effect, meaning your body needs to work more to digest it, slightly increasing your total daily energy expenditure (TDEE). Eating a high-protein diet during weight loss also helps your body to maintain muscle as you lose body fat. (8)(9)

Muscle-Building Protein Source

Eggs are a great addition to a healthy diet for bodybuilding or anyone trying to build muscle. To build muscle, you need to do resistance training and eat enough calories and protein. The type of protein matters — complete protein sources, like eggs, contain all the essential amino acids your body needs for muscle hypertrophy to occur. (10)(11)

[Read More: 20 High-Protein, Low-Calorie Foods Worth Subbing Into Your Diet]

Whole eggs and muscle-building go hand in hand. You can even opt for an egg protein powder among all the different types of protein powder.

What the Science Says About Eating Eggs

You might have heard that eggs can be bad for you in terms of their cholesterol content. Let’s review the current research on the health benefits and potential risks of eating eggs, and do some egg myth-busting while we’re at it.

Heart Disease Risk: Since the USDA removed the limit for daily cholesterol in 2015, multiple studies on people with and without certain health conditions suggest that eating eggs as part of a balanced diet does not increase the risk of heart disease. (1)

Cholesterol Levels: In 2022, an 11-week study was done on healthy young adults in China. One group did not eat eggs, one ate one egg daily, and the third ate two daily. The egg groups had higher cholesterol levels. However, results showed that eating up to two eggs daily did not increase markers indicating a higher risk of cardiovascular diseases. The egg groups also felt fuller after eating eggs for breakfast. (12)

Stroke Risk: In 2020, a meta-analysis and systematic review was published on studies investigating the link between eating eggs and the risk of stroke. Eating one to four eggs per week was associated with a lower risk of stroke, more than six eggs per week had a higher risk, and more than ten eggs per week was associated with the highest risk. (13)

Lower Risk of Heart Disease: A nine-year study was done on 0.5 million healthy Chinese adults. It found that eating up to one egg daily was associated with a lower risk of cardiovascular disease. However, the American Heart Association notes that these people were not following a typical Western diet and may be eating healthier food overall. (6)(14)

Type 2 Diabetes: A 2018 study on people with prediabetes and type 2 diabetes was published in the American Journal of Clinical Nutrition. Two groups followed a weight loss program for three months, a weight maintenance program for three more months, and attended follow-ups for six additional months. One group consumed more than 12 eggs per week. The other group consumed less than two eggs per week. Both groups had similar weight loss results. The high egg group did not have higher markers of increased cardiovascular disease risk. (15)

Weight Loss: A 2020 study was done on 50 people with obesity. One group ate eggs and toast for breakfast. The other ate cereal and milk. Both breakfasts had the same caloric content. The egg group consumed significantly less food throughout the rest of the day than the cereal group and reported higher feelings of satiety. The study concludes that eating eggs can promote satiety and help people with weight loss to consume less. (16)

Your Takeaways

Depending on the size, an egg can have about four to eight grams of protein. 

Eggs contain vitamins, minerals, and healthy fats. They’re a great protein source and a nutritious choice for an overall healthy diet. 

Recent research shows that eggs alone don’t contribute to dangerously high blood cholesterol levels and risk of heart disease. However, many studies are done on people in China who may follow an overall healthier diet than Americans. 

Context matters in terms of your overall diet, but eggs should be a safe option if you eat a balanced diet and live a healthy lifestyle.

FAQs

Lingering egg questions? We’ve got answers.

Are two eggs enough protein for a day?

No. Even if you eat two jumbo eggs (7.94 grams of protein each), you’ll only get around 16 grams of protein. The U.S. Food and Drug Administration (FDA) recommends a minimum of 50 grams of protein daily, and active people need even more. (17)

How many eggs make 100 grams of protein?

About 12 jumbo eggs (at 7.94 grams of protein each) make 100 grams of protein.

What is the protein content of a single large egg in grams?

One large egg contains 6.3 grams of protein.

References

Puglisi MJ, Fernandez ML. The Health Benefits of Egg Protein. Nutrients. 2022 Jul 15;14(14):2904. 

Egg, whole, raw, fresh. USDA. FoodData Central. U.S. Department of Agriculture.

Egg, white, raw, fresh. USDA. FoodData Central. U.S. Department of Agriculture.

Egg, yolk, raw, fresh. USDA. FoodData Central. U.S. Department of Agriculture.

USDA. FoodData Central. U.S. Department of Agriculture.

American Heart Association (2018, August 16). Are eggs good for you or not? Heart.org. 

Paddon-Jones D, Westman E, Mattes RD, Wolfe RR, Astrup A, Westerterp-Plantenga M. Protein, weight management, and satiety. Am J Clin Nutr. 2008 May;87(5):1558S-1561S. 

Westerterp-Plantenga MS, Nieuwenhuizen A, Tomé D, Soenen S, Westerterp KR. Dietary protein, weight loss, and weight maintenance. Annu Rev Nutr. 2009;29:21-41. 

Moon J, Koh G. Clinical Evidence and Mechanisms of High-Protein Diet-Induced Weight Loss. J Obes Metab Syndr. 2020 Sep 30;29(3):166-173. 

Camera DM. Evaluating the Effects of Increased Protein Intake on Muscle Strength, Hypertrophy and Power Adaptations with Concurrent Training: A Narrative Review. Sports Med. 2022 Mar;52(3):441-461. 

Stokes T, Hector AJ, Morton RW, McGlory C, Phillips SM. Recent Perspectives Regarding the Role of Dietary Protein for the Promotion of Muscle Hypertrophy with Resistance Exercise Training. Nutrients. 2018 Feb 7;10(2):180. 

Ma Z, Wu W, Zhang D, Wu P, Guo Y, Li D, Yang F. Daily intake of up to two eggs for 11 weeks does not affect the cholesterol balance of Chinese young adults. Food Sci Nutr. 2022 Jan 17;10(4):1081-1092. 

Tang H, Cao Y, Yang X, Zhang Y. Egg Consumption and Stroke Risk: A Systematic Review and Dose-Response Meta-Analysis of Prospective Studies. Front Nutr. 2020 Sep 8;7:153. 

Qin C, Lv J, Guo Y on behalf of the China Kadoorie Biobank Collaborative Group, et alAssociations of egg consumption with cardiovascular disease in a cohort study of 0.5 million Chinese adultsHeart 2018;104:1756-1763.

Fuller, N. R., Sainsbury, A., Caterson, I. D., Denyer, G., Fong, M., Gerofi, J., Leung, C., Lau, N. S., Williams, K. H., Januszewski, A. S., Jenkins, A. J., & Markovic, T. P. (2018). Effect of a high-egg diet on cardiometabolic risk factors in people with type 2 diabetes: The Diabetes and Egg (DIABEGG) Study—Randomized weight-loss and follow-up phase. The American Journal of Clinical Nutrition, 107(6), 921-931. 

B Keogh J, M Clifton P. Energy Intake and Satiety Responses of Eggs for Breakfast in Overweight and Obese Adults-A Crossover Study. Int J Environ Res Public Health. 2020 Aug 3;17(15):5583. 

USDA. Current dietary guidelines. Dietary Guidelines for Americans, 2020-2025.

Featured Image: Credit: Tatjana Baibakova / Shutterstock

The post How Many Grams of Protein Are in an Egg? appeared first on BarBend.

Reebok Nano X4 Review (2024): Continuing a Legacy of Style and Performance

When building out the perfect workout wardrobe, the best cross-training shoes can provide a solid foundation to your get-up. While many brands and sneaker silhouettes exist in the space, there are a few that routinely turn heads with each yearly iteration, such as the Reebok Nano X4. This all-new profile from one of training’s most reputable brands has a nice blend of old and new for a makeup that’s immediately catching the eyes of many.

Borrowing some features from its predecessor — the Reebok Nano X3 — including the popular Lift and Run Chassis system, Floatride Energy foam in the midsole, and a full rubber outsole, it appears the X4 is an example of fine-tuning popular components to give athletes their best foot forward in training. Did Reebok create the one shoe to rule them all? No — there are still some shortcomings present across the stylish profile. That said, these can be great for athletes looking for a versatile footprint that fits right in across multiple training disciplines.

Reebok Nano X4

Reebok Nano X4

The Reebok Nano X4 training shoes elaborate on the footwear’s previous iteration. These shoes make the most of a refined Lift and Run Chassis System that creates excellent support across multiple movements, and a new Flexweave Knit upper helps keep each step cool, comfortable, and locked in for performance.

Shop Reebok

About Our Expert

This article has been reviewed by Amanda Capritto, CPT, CES, CNC, CF-L1, CSNC, a certified personal trainer, CrossFit Level 1 instructor, and BarBend editorial team member. She reviewed the research we cite to help ensure we’re providing helpful, accurate descriptions and recommendations. She’s also owned multiple Nano iterations in the past, so she knows the stable of cross-training shoes well.

Main Takeaways

The updated Flexweave Knit upper is light and durable for a quick break-in and breathable profile.

The Floatride Energy Foam midsole is dense enough for heavy lifting, but also cushioned to support jump ropes, box jumps, and more explosive movements.

While suited for sprints and light runs, the Nano X4s are not ideal for jogging beyond 1.5 miles.

Reebok Nano X4 Specs

Price: $140

Heel-to-Toe Drop: 7mm

Weight: 12.07oz

Stack Height: 20mm Heel/13mm forefoot

Sizing: Fits true to size

Available Colors: 6

Having run the gamut of the best cross-training shoes throughout my career and personal life, I’ve been aware of the Nano lineage for quite some time. I’ve previously trained with both the Nano X2s and Nano X3s, so comparing and contrasting those experiences with this all-new silhouette was a challenge I was willing to take on (with a smile, of course).

Upon unboxing — and having my Nano X3s nearby for comparison — I could feel that this X4 profile was already a lighter shoe. I weighed both silhouettes side-by-side and confirmed my initial thought — the Nano X4s come in at 12.07 ounces, while the X3s clock in around 13.85 ounces. I attributed this to Reebok’s refined Lift and Run Chassis System that utilizes fewer plastic overlays across the heel than in previous versions.

When I actually laced up the X4s for my first impressions, I was also met with a positive fit that hugged my ankle and midfoot without feeling too tight or loose, earning the sneaker a 4.5 out of 5 for fit. There weren’t any errant rubbing points for potential blisters, and I felt like I had a decent amount of room in the toe box without the shoe feeling entirely too big. I also feel like the upgraded Flexweave Knit upper flexes well across my foot, which can be great for keeping steps comfortable throughout my sessions.

Reebok Nano X4 Training Shoes

Additionally, Reebok lists the heel-to-toe drop at 7 millimeters — similar to previous Nano offerings — but after taking a few steps, I felt like this profile had more of a minimalist vibe. I didn’t feel like I was walking around in a zero-drop sneaker, but the pitch from my heel to my forefoot was definitely more level than 7 millimeters.

As far as grip and traction is concerned, the Reebok Nano X4s have virtually the same full rubber outsole as the previous Nano X3 profile. Knowing how well this rubber pattern gripped gym floors, artificial turf, and studio hardwoods in previous workouts, I didn’t have any worries going into testing sessions with this sneaker silhouette.

Finally, I appreciated how Reebok has kept its lineage of affordable training shoes alive with the Nano X4. At $140, these sneakers are roughly $10 cheaper than the average price tag of other popular cross-training shoes. The current roster of X4s offers just 6 colorways, but I wouldn’t expect this lineup to stay stagnant for long. Reebok has a tendency to offer limited-edition colorways in the Nano lineup year-round, so if you’re displeased with the current offering, I’d wait to see what the future has in store for this stylish kick.

[Related: What Are Cross-Training Shoes? How to Pick the Best Pair of Cross-Trainers for You]

Pros

The Lift and Run Chassis System marries well to the Floatride Energy foam for versatile comfort and support across different lifts and short cardio intervals.

The redesigned Flexweave upper provides great breathability, creating a comfortable experience for extended workouts.

There’s a higher tongue gusset and reworked heel cup for added security and a better fit across the profile.

Cons

The Nano X4s are fine for sprints or short runs, but we experienced discomfort at distances beyond 1.5 miles.

The laces may be short for some, especially athletes with wider feet that may stretch the Flexweave Knit upper.

I do have some concerns on the upper durability, particularly for athletes that scrape the toe box during movements like burpees.

Training With the Reebok Nano X4s

I’ve had the Reebok Nano X4s for a few weeks now, and in that time I’ve put this edition of what the brand dubs the “Official Shoe of Fitness” through a mix of workouts, including squats, deadlifts, HIIT sessions, and more. I’ve also performed some running-centric circuits with these sneakers to get a feel for their performance during cardio-forward training sessions. While I, along with many fitness enthusiasts, wouldn’t classify the Nano lineup as a go-to for running shoes, it does help when a profile can be multifaceted enough for some underfoot support.

I also brought my Reebok Nano X3s along for these workouts to get a true side-by-side comparison of their performance. Since both sneakers share a good bit of features — with slight tweaks between the years, of course — I felt this was a good way to identify the progress Reebok has made in one of its most popular footwear offerings.

Across multiple workouts, sets, and reps, I thoroughly enjoyed training with the Nano X4s. The refined Lift and Run Chassis System provides excellent stability and support for heavy lifts and light sprints alike. Additionally, the full rubber outsole is great for gaining traction and grounding atop gym floors, turf, and hardwood. Lastly, the upgraded upper material makes for one of my favorite Nanos to date, both from a comfort and fit perspective.

Lift and Run Chassis System

The Lift and Run Chassis System is the leading component at play with this training sneaker. The system is designed to adapt to your training needs as you progress through a workout, creating a springy, plush sensation during runs and cardio sessions, as well as a grounded, stable platform for static lifts.

I gave these Reebok kicks a 4 out of 5 for the support and stability at play, favoring these X4s for my typical barbell workouts more than anything. The system created a flat yet comfortable surface that allowed me to achieve that grounded feel I desire when setting up for a heavy squat or pull. It’s not a drastic shift from the LAR’s initial run in the Nano X3s, but I do feel like the operation is more polished with this rendition.

The updated Lift and Run Chassis System of the Reebok Nano X4s

I also can’t mention the Chassis System without speaking to the Floatride Energy foam across the midsole. The cushioning at play creates a nice blend of comfort and rigidity across multiple movements. Don’t get me wrong — they’re far from the cushioning I’ve experienced with the best running shoes, but I wouldn’t hesitate to tackle some quick sprint intervals or cooldown treadmill sessions less than 1.5 miles.

Having trained beyond this distance marker, though, I can attest that the Nano X4’s cross-training style rears its head at longer mileage, resulting in more clunk and discomfort than smooth, efficient performance. For these reasons, I rated the Nano X4’s versatility at 4.5 out of 5, and can definitely see them taking over CrossFit boxes in the months to come — provided the WODs don’t feature a multi-mile excursion.

Reworked Flexweave Knit Upper

Another new component across this Nano X4 silhouette is the upgraded Flexweave Knit upper. This material choice shares more in common with the textile showcased in the Nano X2s, giving the profile a bit of pleasing texture and a great sense of breathability. My feet stayed cool and dry throughout my workout, mostly due to the ventilation panels along the sidewalls.

This refined upper also helped the Nano X4s break in easier than last year’s Nano X3s, which had a thicker makeup. You can get these Reebok training shoes up to speed after just a few wears — a great benefit when trying to avoid growing pains on your fitness journey. Additionally, the knit upper cloaked my foot for added comfort, but I could see where wider-footed athletes may want a little more structure. You could potentially push the sidewalls out further than expected, leading to some lacing issues across the (admittedly) short laces.

[Related: The Ultimate Cross Training and Lifting Shoe Size Guide]

Because of the lightweight design, though, I do have some worry about the durability of this sneaker over extended use. The lightweight Flexweave Knit feels like it could be prone to rips and tears, especially if your training program involves abrasive movements like burpees, where the tops of your shoes scrape the floor more often. I rated these Nano X4s at a conservative 3.75 out of 5 for durability, but this is one category where I hope I’m proven wrong. The shoes look too good to get beat up after a few months.

Full Rubber Outsole

Finally, the full rubber outsole across the base of the Nano X4s felt great underfoot, showcasing ample grip across standard gym flooring. The outsole pattern is virtually the same as last year’s Nano X3s, so I was already aware of the potential performance aspects that could come with this design. After one squat walk-out from the rack, I was happy to feel that familiar sense of traction.

The Reebok Nano X4s also performed well across surfaces outside of rubber gym tiles. I had minimal slips and slides — outside of getting a little too aggressive on some suicide sprints across turf — leading to my score of 4 out of 5 for the category.

The full rubber outsole across the bottom of the Reebok Nano X4s

I’d recommend these training sneakers for most indoor environments — gym flooring, hardwood, artificial turf, etc. — but the flat layout of the outsole and minimal presence of lugs does limit their usage outside a training center. For those situations, there’s always the Nano Adventure lineup that’s likely to be released soon for this X4 rendition.

What to Consider Before Buying the Reebok Nano X4s

According to Amanda Capritto, a certified personal trainer, “Cross-training shoes are designed to be all-in-one shoes that can handle everything from CrossFit to HIIT to lifting weights and even running. Although they say a jack of all trades is a master of none, a good pair of cross-training shoes is as close as you can get to a master of all.” As such, it can be beneficial to think diligently on which kicks you choose for your next workout.

Of course, you’ll need to consider your shoe size (thankfully, the Nano X4 runs true to size), but other factors can influence your experience, too. Below are a few worthwhile considerations to ponder over while making your decision.

Training Style

The Nano X4s are some of the more versatile gym shoes I’ve trained in over the years. Not only are they exceptional for static and dynamic movements, but the Floatride Energy foam and LAR Chassis System perform well in limited cardio settings, too — a rarity amongst other cross-trainers of a similar build. “Cross-training shoes are great because they eliminate, or at least minimize, the need for multiple pairs of shoes,” adds Capritto.

That said, however, the all-in-one makeup can only get you so far in a training routine. For peak performance, you’ll want to match your footwear to your discipline. If your daily workouts are taken on the road or atop a treadmill, it may be wise to go with a running-specific sneaker over these particular kicks. In testing, I found that the distance limit for the Nano X4s hovers around 1.5 miles before discomfort can begin to set in, but still, I’d prefer a dedicated runner over these if I had the option.

Additionally, I found the balanced heel-to-toe drop of the Nano X4s to be efficient for lifts like squats and deadlifts, but athletes that partake in Olympic weightlifting may prefer a more specialized weightlifting shoe for these needs. The heightened heel can help you achieve the proper stance and form for these specific lifts, leading to better performance under the bar.

[Related: The Best Weightlifting Shoes for Squats, CrossFit, Flat Feet, and More]

In the end, be sure to think about how you train, and where you take your fitness. If anything, you can always have multiple pairs of shoes at your disposal for different training days.

Breathability

When you’re pacing through a tough workout or gym session, you’re going to develop some sweat across your feet. How much sweat and moisture collects down yonder, though, depends highly on your shoe’s breathability, i.e., how much airflow does the upper material allow through to keep your feet from becoming overheated, damp, and stinky?

To keep things as comfortable as possible, it’s best to look for cross-training shoes featuring lightweight mesh materials or well-ventilated panels across the silhouette. These components can help keep your feet at a cozier operating temperature throughout your sessions while also giving sweat an exit strategy. This can also be beneficial when trying to avoid blisters — a common symptom of working out in damp, moist socks and warm sneakers.

The new Flexweave Knit upper of the Reebok Nano X4s

Be cautious, though, with shoes relying heavily on lightweight upper materials. While these silhouettes can be excellent for keeping a breezy sensation across your toes, they may sacrifice some durability as a result.

Stability

Stability is a key component when looking to keep things safe and efficient during training. You want a shoe that can support your various stances and movements with a secure sense of grounding and traction. We recommend looking for training sneakers with a flat, rubber outsole that creates a complete connection with you and the lifting platform or machine.

You should also consider a gym shoe with a decent midsole construction, meaning a midsole with somewhat dense foam. This can be especially beneficial when trying to push through your feet for lifts like the squat and deadlift. You don’t want a shoe with plush cushioning that pancakes out to the sides like clay in a vise. This can create a less stable sensation underfoot as you try to search for the right footing, leading to imbalances in form and potential injury.

A good heel-to-toe drop can also help you create the most grounded experience possible. If your gym shoes are flatter from the heel to the forefoot, that can create more surface area for you to push and pull from, as opposed to, say, a higher-pitched running shoe designed to help you transition between landings and takeoffs at a certain angle. For cross-trainers, I recommend a drop height anywhere from 7 millimeters and lower.

[Related: Barefoot Strength Training — Can Lifting Without Shoes Help You Make More Gains?]

Comfort and Cushioning

There’s no sense in training with a pair of gym shoes that feel uncomfortable, right? As such, it’s important to look for a sneaker that’s sized appropriately, with a decent boot and some room in the toe box. You don’t want to be swimming in your shoes, but having a little room for toe splaying and stepping can be beneficial, especially when deadlifting for that maximum connection between your soles and the platform.

Comfort also arises from the cushioning technology across the midsole. For cross-training shoes, you should look for a silhouette that toes the line between dense and plush. You don’t want a brick underfoot that clunks through your sessions, especially when adding cardio-based intervals to your routine, but you shouldn’t be pressing the foam out across the medial and lateral sides when pushing through a heavy set.

This is also why cross-training sneakers aren’t typically a go-to for runners. The dense midsoles can be more unpleasant during pavement-pounding sessions than the limited stress you’d get hopping between machines in a gym setting.

Reebok Nano X4s Vs. The Competition

While Reebok labels the Nano X4 the “Official Shoe of Fitness,” it’s not the only silhouette on the market. There are plenty of competing profiles from other top brands, so when searching for an ideal sneaker for your training needs, it can be helpful to scan the playing field.

Below, we’ve compared the Nano X4s to three of the top-performing gym shoes — the Nike Metcon 9, TYR CXT-1, and Under Armour UA TriBase Reign 6. All of these sneakers have been stalwarts in training footwear as of late, with minor differences across their build, metrics, and performance. I’ve also trained in each of these sneakers (or a previous iteration of their lineups), so I have a decent understanding of what separates each profile apart.

In terms of training footwear, the Nano lineup stacks up most evenly to the Nike Metcon. That’s for good reason. Each year, these two sneakers market to virtually the same athletes, offering up similar senses of fit and performance across multiple product colorways. The Metcon 9, in comparison to the Nano X4, showcases a wider toe box and lower listed heel-to-toe drop, making it a suitable pick for athletes heavily involved in weight training. Nike’s larger Hyperlift plate in the heel also helps boost the shoe’s stability for lifts like squats and presses.

That said, though, I’d recommend the Nano X4s for CrossFit or those that routinely add sprints to their regimen. The LAR Chassis System and Floatride Energy foam midsole provide better cushioning and comfort in these scenarios, while the Metcon 9’s dual-density foam midsole can get clunky in a hurry during cardio workouts. There’s also a $10 price increase when opting for Nike — the Metcon 9s cost $150, while the Nano X4s cost $140.

The newest competitor to Reebok is TYR. The CXT-1s burst onto the scene at the 2022 CrossFit Games, with many top-10-finishing athletes donning the new kicks en route to success. I’ve personally turned to CXT-1s regularly for static lifts and platform days thanks to the raised heel-to-toe drop — 9 millimeters as opposed to Reebok’s listed 7 millimeters — as this can help set my lower body better for optimal drive at a more comfortable stance.

Both sneakers also utilized a lightweight knit mesh across the upper, which translates to a lighter, sub-13-ounce build and breathable aesthetic. In my opinion, though, the Flexweave at play with the Nano X4s does seem to be more durable. I’ve had a few errant box jumps with the CXT-1s that left me with more battle scars across the toe box than desired.

Lastly, Under Armour’s UA TriBase Reign 6 is cheaper than the Reebok offering at $130 and is the closest example to a zero-drop shoe at 2 millimeters. However, these kicks are more efficient at lifting than cross-training given their heavy 14.25-ounce weight. While 2 ounces may not seem like a major difference, it can severely influence your performance toward the tail end of a dynamic WOD.

[Related: Should You Deadlift Barefoot? Here’s What the Experts Say]

Places to Buy the Reebok Nano X4s

The Nano X4s are available online directly from Reebok. Additionally, you can find these latest cross-training shoes at a handful of third-party retailers as well, including Champs Sports and Zappos, although the available colorways may vary.

Customer Experience

When ordering a pair of Nano X4s from Reebok, we found the experience to be very pleasant, rating the customer service at 4.25 out of 5. We appreciated the 60-day return policy, as this can be a good window to truly determine if a training shoe is right for your needs. Be sure to save the original packaging, though, as this is a requirement for any potential returns.

Reebok also offers free shipping for orders over $75, which is easily met with just one pair of Nano X4 training shoes. Plus, financing options are available via Klarna for athletes that may be on a stricter budget.

Of course, athletes that sign up for Reebok’s account services can get the best perks possible. According to the brand, those that sign up for this membership — previously known as Reebok’s UNLOCKED program — will enjoy free shipping and returns, as well as early access to new releases, member-exclusive sales, annual vouchers, and more.

Company Information

Like other sporting goods companies, including Nike and Adidas, Reebok has a rich history of providing athletes with the apparel and footwear needed for optimal, engaging performance. Founded in 1958 in England, the brand has manufactured top apparel, footwear, and accessories across multiple disciplines and activities, most notably in fitness realms including yoga, dance, aerobics, and CrossFit.

To reach Reebok for customer support, you can use the chat function located at the bottom of the brand’s online retail store. Additionally, you can call 1-866-870-1743 with any inquiries. 

In Conclusion

The year’s footwear market is still in its infancy, but Reebok may have already claimed the top spot for cross-training with these Nano X4s. I thoroughly enjoyed working out with these sneakers across multiple disciplines and intensities, and truly feel like the brand took its findings from the Nano X3s and simply leveled up each component. The Flexweave Knit upper is both stylish and comfortable, and the Lift and Run Chassis System is a unique sensation underfoot that doesn’t squinch when going heavy under the bar or pushing forward for the final leg of a sprint.

Like previous iterations in the Nano line, I don’t feel that these are the most ideal shoes for runners. Their sweet spot still lies in weight training and intervals. However, I’m excited that Reebok has given cross-training athletes some support for cardio with a comfortable, effective kick for short distances. The knit upper still needs time to showcase its durability over extended use, but I’ll still be riding high on these Nano X4s until a new competitor throws a decent enough response to claim the crown.

FAQs

Are the Reebok Nano X4s good for running?

While the Nano X4’s Lift and Run Chassis System and Floatride Energy foam midsole can be suitable for short sprints and minimal cardio work, I would still advise athletes looking for running footwear to go with a running-specific shoe profile. After roughly 1.5 miles, you can begin to experience some clunkiness and discomfort in these Reebok offerings. Still, though, they are a more “runnable” option when compared to other cross-trainers, such as the Nike Metcon 9.

How much do the Reebok Nano X4s cost?

A pair of Reebok Nano X4s costs $140 — roughly $10 cheaper than the average price of most cross-training sneakers. This has been the typical asking price for most Nano iterations over the years — outside of some special releases — making them one of the most approachable high-quality training shoes on the market.

Do the Reebok Nano X4s fit true to size?

Every athlete’s sizing will be unique to their footprint, but in my experience with the Nano X4s, this shoe runs true to size. For athletes with a wider foot, it may be beneficial to size up by half of an increment. This can help with any lacing issues that arise from pushing the sidewalls out beyond their intended setting — the Nano X4s do have shorter laces than other cross-trainers I’ve worn in the past.

If you do order an incorrect size, Reebok does offer a 60-day return policy if the Nano X4s are purchased through the brand’s online retail store. Just make sure to save the original packaging.

What are the Reebok Nano X4s good for?

The Nano X4s are, as the brand puts it, the “Official Shoe of Fitness,” meaning they can be great picks for a slew of training disciplines. Nanos have previously been top picks for general fitness, CrossFit, HIIT training, weightlifting, and more. The X4s carry on that efficiency with a highly functional build that’s ready for whatever you throw at them — outside of a multi-mile run.

The post Reebok Nano X4 Review (2024): Continuing a Legacy of Style and Performance appeared first on BarBend.

Xplor Acquires Membr, Expanding Gym Software Biz

With Membr in the fold, Xplor plans to accelerate the development of Xplor Gym, its software solution for gyms and health clubs

Xplor Technologies is expanding its software push into the big-box gym and health club space. The global supplier of tech-based tools, embedded payments and commerce-accelerating programs for everyday businesses has acquired Membr, a top management software platform for gyms and health clubs.

With the Membr acquisition, Xplor will enhance and expand Xplor Gym, its software offering for gyms and health clubs. It’s a major step taking Xplor beyond the boutique studio arena where the company has already made a name for itself with Mariana Tek

Xplor Gym serves as a platform for member and client relationship management, booking, operations, and reporting. It also supplies members with a native mobile app. 

“Our decision to acquire Membr reflects our commitment to providing best-in-class solutions to gyms and health clubs across the globe,” said Ieuan Owen, chief revenue officer, fitness and wellbeing, at Xplor. “Membr is a fast-growing, highly competitive gym management solution, proven and trusted by premium fitness brands.”

“As our new Xplor Gym solution, we will accelerate product development and investment, and grow our global footprint as our mutual customers enter new markets,” Owen added.

Ieuan Owen (credit: Xplor Technologies)

With over 2,000 gyms in 25 countries and four continents already trusting Membr to support their day-to-day operations, Xplor is reeling in a major fitness industry player.

Jack Malin and Dave Rushton founded Membr in 2015. It quickly rose to prominence, attracting industry giants such as Anytime Fitness, Life Fitness and JD gyms. Malin will remain the company’s CEO and lead the Membr team as they report to Xplor. 

“We are thrilled to have joined Xplor Technologies as a trusted growth platform for multi-market gyms and health clubs,” Malin said. “Whether a gym operates in Tokyo, London, Chicago or Sydney, our promise to customers remains the same. Intuitive software, exceptional service, and an experienced global team that will help you scale your business and deliver a consistently engaging experience in all the markets you operate in.” 

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Brett Wilkin’s New Training Split for the 2024 Bodybuilding Season

Men’s Open bodybuilder Brett “The Butcher” Wilkin is coming off a 2023 bodybuilding season where he withdrew from the 2023 Mr. Olympia due to digestive issues. For the 2024 season, Wilkin intends to bounce back in a big way through a new split.

Brett Wilkin’s 2024 Shoulders & Triceps Workout

Seated Reverse Cable Flyes

Rear Delt Pulldowns

Bent-over Single-Arm Cable Kick-outs

Dumbbell Lateral Raises

Seated Machine Lateral Raises

Machine Shoulder Presses

Alternating Cable Front Raises

Single-Arm Cable Triceps Pushdowns

Single-Arm Cable Overhead Triceps Extensions

On Jan. 26, 2024, Wilkin showcased the shoulder and triceps workout featured in his updated training split. Check it out below:

[Related: Nick Walker Will Enter the 2024 New York Pro Bodybuilding Show]

Brett Wilkin’s 2024 Training Split

Wilkin’s new workout structure kicks off each week with shoulders and triceps training. The following day is quad-focused, followed by chest and biceps on day three, back day on day four, and hamstring-focused on day five. 

Wilkin’s five-day split enables him to return to the schedule while training symmetrically. Eventually, Wilkin plans to adjust his split based on his body’s needs. His current volume fully fatigues fatigue each muscle group on training day and allows for enough recovery before training the same muscle group the following week.

Rear Deltoids

Similar to a reverse pec deck, Wilkin and his bodybuilding coach, Nick Gloff, began on the cable machine to attack shoulders. Wilkin extends the cables outward by contracting his rear delts, squeezing the upper back until the rear delts are fully shortened.

Wilkin ended with a trio of pause sets of 10 reps, with a 10-second hold on each set’s final rep. Wilkin credits coach Joe Bennett for this particular shoulder exercise, which trains the delts without placing the smaller stabilizers in compromised positions.

Moving to the pulldown machine, Gloff explained that Wilkin “keeps his hands as close to straight pronated as he can” while maintaining a comfortable shoulder position. Wilkin keeps his “shoulders elevated and retracted,” driving the elbows out while pinching his shoulders like performing a shrug.

Wilkin’s movement is fluid and considered, especially on eccentrics, to optimize time under tension to promote hypertrophy. Wilkin fatigues his delts via cable kick-outs with firm stability and absent momentum.

Medial Deltoids

Wilkin performed lateral raises at the dumbbell rack. He maxed out with 45-pound dumbbells before a drop set to 30-pound dumbbells, then to 20-pounders, then to 10-pounders. Each set comprised 10-15 reps with partial reps to close. 

Swapping free weights for machines, Wilkin further isolated his medial delts on the lateral raise machine. The swap allows him to sit straighter to place more stimulus on his delts.

Anterior Deltoids

Wilkin has prioritized shoulder presses for a decade and a half. As a result, he doesn’t feel sufficient benefits from dumbbell variations anymore and prefers machines for the control and stability they offer. He’s loaded 180 pounds on each side.

Wilkin ended his shoulder training with alternating cable front raises. By alternating, Wilkin maintained constant tension throughout the exercise while correcting strength imbalances.

Triceps 

Wilkin concluded his workout with two rounds of two triceps exercises. The first is a single-arm triceps pushdown on the cable machine. He’s pushed the handle with his palm to better isolate during the concentric and get a long stretch in the triceps during the eccentric.

The second and final exercise is a triceps overhead cable extension. Wilkin’s upper arm was positioned so that when he fully extended his elbow, his entire arm was aligned with the cable. This protects his elbows from unwanted stress while moving the weight overhead.

Wilkin is excited to compete during the 2024 season. If he scores gold at any IFBB pro show, he will earn qualification for the 2024 Olympia. 

Featured image: @brett_wilkin on Instagram

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Peloton Stock Drops as CEO Laments Failed College Strategy

The fitness company’s rebrand isn’t yet going according to plan; a bike deal with the University of Michigan won’t be replicated with other schools

Peloton’s comeback story is beginning to look more like a tome in its adventures of successfully pivoting to a less hardware-centric model. Shares of the connected fitness company dropped around 23% on Thursday after Peloton lowered its full-year 2024 revenue to $2.68 – $2.75 billion, down from its previous forecast of $2.70 and $2.80 billion.

In its Q2 2024 results, the connected fitness company posted total revenue of $743.6 million ($319.1 million of connected fitness revenue and $424.5 million of subscription revenue) for the three months ending December 31, 2023, in line with the company’s $715 million to $750 million guidance range. 

Peloton also saw a net increase of 40,000 paid connected fitness subscriptions in the quarter, ending with 3 million, but it experienced a net reduction of 44,000 in paid app subscribers, ending with 718,000.

Sales revenue of Peloton products increased to $743.6 million in the quarter when compared to Q1’s $595.5 million, but are down when compared to $792.7 million a year earlier in Q2 2023.  

In a letter to shareholders, Peloton CEO Barry McCarthy wrote that the biggest challenge continues to be growth at scale.

University of Michigan Deal Doesn’t Pan Out

Despite a flurry of partnerships designed to promote the brand, not all have succeeded, although Peloton plans to continue exploring other avenues to “ignite growth.”

Touching on one lackluster deal, McCarthy admitted that the premium co-branded Bike experiment with the University of Michigan didn’t deliver.

“Notwithstanding the football team’s success winning the national championship, we sold substantially fewer Bikes to alumni and boosters than we expected,” he wrote. “So instead of launching additional co-branded bikes in school colors, we will end-of-life this hardware initiative.”

credit: Peloton

 

McCarthy was also critical of the member service area of Peloton, admitting that the past holiday season was “particularly taxing” for members. Peloton notably had technical issues with its Thanksgiving Day live ride that prevented many members from partaking in the event.

“The member support experience has tarnished our brand, and we simply must do better,” McCarthy wrote. “The team is currently in the middle of a reboot. New leadership. New systems. New third party vendors. New training. New staff. I’m confident we’re on the right path this time.”

Bright Spots for Peloton

As for its wins and areas that show promise, Peloton reported strong sales growth as a result of its third-party retail deal with Dick’s and Amazon and its Bike rental model.

“We’re forecasting more than 100% Y/Y revenue growth for FY24,” McCarthy wrote. “The underlying economics continue to be attractive, given the current churn and buyout rates for Bike and Bike+.”

He noted that the Bike rental program is attracting more diverse, female, and younger consumers than just six months ago and that Peloton will test the model in new areas, such as corporate wellness, later this fiscal year. 

There is also high demand for Tread+, which began taking orders in December 2023 for delivery in Q3. Demand has been “significantly stronger” than expected, with a ripple effect of consumers becoming interested in Peloton’s entry-level Tread — which outperformed sales expectations last quarter.

Stating that the treadmill market is roughly 2x larger than the stationary bike market, McCarthy wrote the “newly found momentum” in the treadmill space is “good news” for Peloton’s future growth.

High-Profile Partnerships

As for Peloton’s newer partnership with Lululemon, McCarthy says to expect a “broader assortment” of co-branded merchandise for both members and non-members. He also indicated that he’s excited to see what comes with Peloton’s collaboration with TikTok, which gives Peloton a dedicated and co-branded space to target the app’s users, 60% of whom are Gen Z, with its fitness content 

The connected fitness company’s disappointing Q2 results could further fuel Deepwater Asset Management’s 2024 prediction that Apple may look to buy Peloton to grow its Fitness+ subscriber base, although many are skeptical that a deal will take place.

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