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Jay Cutler — Background, Bodybuilding History, Training, and More

If you were to ask serious bodybuilding fans to rank the top ten competitors of all time, they wouldn’t all have the same answers. Still, some names are sure to be on the list — names like Arnold Schwarzenegger, Ronnie Coleman, and Phil Heath are sure locks. Another name that would very likely arise is Jay Cutler.

Cutler is the competitor that bridged the gap between the latter era of the 20th century and the social media bodybuilding era that we know today. Between his success onstage, contributions to marketing and sponsorships, and his rise in the business world, Cutler’s impact on the sport and industry could be considered second to none. 

So how does a kid from New England become an international legend? This biography gives a small glimpse into the large world of the man known by his fans as “King Cutler.”

[Read More: Arnold Schwarzenegger — Bodybuilding Career, Competition History, and Biography]

Background

Jay Cutler, aged 50 at the start of 2024, was born on Aug. 3, 1973 in Worcester, MA. During his teenage years, he worked in his family’s concrete business. He began pursuing bodybuilding after he turned 18 years old and entered his first amateur show in 1992, the Gold’s Gym Worcester Bodybuilding Championships. 

In 1993, Cutler entered the NPC Teenage Nationals championships and won his division but finished second overall to a man he would compete against several times as a pro, Branch Warren. After winning the 1995 Tournament of Champions as a heavyweight, Cutler would earn pro status by winning the heavyweight title at the 1996 NPC Nationals. The overall champion that year was light-heavyweight winner Willie Stallings.

[Read More: Sam Sulek — Workouts, Biography, Height, and More]

Pro Contest History

Once Cutler turned professional in 1996, he took the 1997 season to make improvements for his pro debut the following year. He competed 33 times in the IFBB from 1998 until 2013, taking first place in 15 of those shows. 

Along the way, he set several firsts and milestones, including:

Being the first man to reclaim the Mr. Olympia title after losing it onstage;

The first to win three consecutive Arnold Classic titles andthe second to win three overall; and 

The only man to finish either first or second in the Olympia ten different times. 

His six runner-up finishes are also the most ever. His entire contest list is below, courtesy of Muscle Memory.

1996

Nationals, NPC — 1st

1998

Night of Champions — 12th

1999

Arnold Classic — 4th

Ironman Pro Invitational — 3rd

Olympia — 15th

2000

Grand Prix England — 2nd

Night of Champions — 1st

Olympia — 8th

World Pro Championships — 2nd

2001

Olympia — 2nd

2002

Arnold Classic — 1st

2003

Arnold Classic — 1st

Grand Prix England — 1st

Grand Prix Holland — 1st

Grand Prix Russia — 2nd

Ironman Pro Invitational — 1st

Olympia — 2nd

San Francisco Pro — 1st

Show of Strength Pro Championships — 2nd

2004

Arnold Classic — 1st

Olympia — 2nd

2005

Olympia — 2nd

2006

Grand Prix Austria — 1st

Grand Prix Holland — 1st

Grand Prix Romania — 1st

Olympia — 1st

2007

Olympia — 1st

2008

Olympia — 2nd

2009

Olympia — 1st

2010

Olympia — 1st

2011

Olympia — 2nd

Sheru Classic — 2nd

2013

Olympia — 6th

Jay Cutler’s Arm Workout

Throughout his training life, Cutler has been an advocate for high-volume training. His single body part workouts would call for over 20 sets per session in many cases, with some larger muscle groups featuring over 30 sets. 

Even though he trained for power and strength in his younger years, he’s consistently suggested that reps should be in the eight to 12 range throughout his pro career, even though he has confessed that he doesn’t count reps in the past.

Cutler has said he feels free weight movements are great for building a solid physique in the early stages, but he’s also been a proponent for machines over the years. Now that he’s retired from competition, he has used both forms of resistance in his own training. 

One example of how he does this is from this arm workout he did during his personal “Fit for 50” transformation challenge in 2023.

[Read More: 9 Best Supplements for Muscle Growth of Fall 2024 (Tested)]

Cable Triceps Pushdown:* 2-3 warm-up sets + 3-4 working sets

Iso-Lateral Triceps Extension Machine: 3 x AMRAP (as many reps as possible)

Seated Overhead Triceps Extension: 3 x 12

Cable Triceps Pushdown:** 3 x 12

Iso-Lateral Biceps Curl: 3 x 12

Standing Dumbbell Curl: 3 x 12

Machine Preacher Curl: 3 sets

EZ Bar Curl: 4 sets

* Cutler used the bar attachment for this exercise.

** Here, Cutler swapped in the rope attachment.

Social Media

Cutler was considered the number one man in bodybuilding during the rise of social media. He was one of the first stars of the sport to be active on MySpace as well as on Facebook. He was also very active on YouTube long before it was commonplace in the pro ranks. 

That social media status is as strong as ever in recent years. As of January 2024, he has 5.3 million followers on Instagram and 1.5 million more on TikTok. His YouTube channel, which has had over 1,500 videos since launching in June 2009, is approaching one million subscribers as well. 

He’s also active in the world of podcasting. CutlerCast has over 57,000 subscribers on YouTube and is available on all major online podcast outlets.

Business Ventures

Outside of Arnold Schwarzenegger, Cutler is considered the most successful man in what has been called “the business of bodybuilding.” If you took his career earnings onstage alone into consideration, he won over $1 million in prize money

During his rise in the pro ranks, Cutler was making extra income in the world of real estate as well as in the stock market. He also invested in himself by being one of the first bodybuilders to do training videos that he sold through his website and in magazines. Not only did this prove to be profitable, but it helped him earn a larger fanbase than other pros who didn’t put themselves out there as much.

He was also very effective when it came to endorsements. He was most famous for his alliance with Muscletech during his competitive years, but he was also with BPI Sports in the final years of his competitive career. 

Cutler also had his own clothing line and has been representing Schiek as his training accessories brand of choice for well over a decade. He was also the first to be a paid athlete contributor to both Weider Publications (FLEX Magazine) and Muscular Development during the magazine era, which opened the door for many other athletes to earn income away from the stage.

Now that he is retired, he owns and operates Cutler Nutrition, his own supplement line, and he’s an investor in other businesses outside of the fitness industry. He sells merchandise, clothing, and some memorabilia through his own website. He also sells e-books and guides on how to get in shape and compete.

[Read More: 10 Best Bodybuilding Supplements of 2024 for Muscle Growth]

Future

Over a decade after he stepped offstage for the last time, Cutler remains one of the biggest names in the world of bodybuilding, and he doesn’t appear to be dropping down the ranks anytime soon. He’s also active as an advisor and mentor for other stars in the sport. He may not be posing down anymore, but his presence in the sport will be felt and seen for many years to come.

Featured Image: @jaycutler / Instagram 

The post Jay Cutler — Background, Bodybuilding History, Training, and More appeared first on BarBend.

CrossFit Coach vs. Level 3 Personal Trainer: Expertise and Training Compared

Choosing between becoming a CrossFit coach and a Level 3 Personal Trainer can be a defining moment in your fitness career.

Our article delves deep into the unique aspects of each path, comparing their training, expertise, and impact on your professional journey. Discover the pros and cons, from the versatility and broad knowledge base of a Level 3 Personal Trainer to the high-energy, specialized world of CrossFit coaching.

We uncover the essentials of certifications, the role of nutrition and lifestyle coaching, and the significance of building a clientele and self-promotion.

Whether you’re drawn to the dynamic intensity of CrossFit or the diverse client base of personal training, this article provides invaluable insights to help you make an informed decision

Personal Training Essentials

A personal trainer’s expertise and qualifications directly impact the effectiveness of a client’s fitness journey. Understanding the role of a Level 3 Personal Trainer and the essential aspects of certification, nutrition coaching, and health assessments are crucial for their success.

Pros:

Versatility: Personal trainers can work with a diverse clientele, from weight loss seekers to muscle builders, making it easier to fill your schedule.

Broad Knowledge Base: Level 3 personal trainers have a wide range of fitness knowledge, which can be super handy in helping clients meet various goals.

Steady Income: More clients, more money. With a broad client base, you can build a steady income as a personal trainer.

Cons:

Competition: It’s a crowded market out there. You’ll need a killer marketing strategy to stand out and get clients in the door.

CPD, CPD, CPD: Continuous Professional Development (CPD) is essential. You’ll need to stay up-to-date with the latest fitness trends and certifications. Continuing your education with by moving up to a Level 4 personal trainer certification will keep you at the top of your game.

​​Role of a Level 3 Personal Trainer

As a Level 3 Personal Trainer, your role extends beyond the basics of exercise instruction. You’re responsible for designing tailored workout programs that align with your clients’ health and fitness goals. Your advanced knowledge equips you to work with individuals who may have specific needs, such as chronic health conditions or rehabilitation from injuries.

Certification and Continuing Education

To maintain your status as a Level 3 Personal Trainer, you must hold valid certifications from recognized fitness organizations. These certifications signify that you have undergone rigorous training and assessment. Further, you’re expected to earn continuing education units (CEUs) to stay updated with the latest industry standards and practices.

Nutrition and Lifestyle Coaching

Integrating nutritional guidance and healthy lifestyle coaching into your services is essential. Your ability to provide educated nutrition advice and to help clients implement lifestyle changes is as crucial as the training itself. This holistic approach supports clients’ overall well-being and not just their physical fitness.

Health and Fitness Assessments

Carrying out comprehensive health and fitness assessments is a vital function you perform. These assessments include, but are not limited to, measuring body composition, cardiovascular fitness, and muscular strength. Based on these, you devise a customized training plan that fits the client’s unique profile, ensuring both safety and progress.

Remember, as a professional in this field, your experience, continual education, and adherence to high** standards set by fitness organizations** are the pillars that will uphold the quality and integrity of your services.

CrossFit Coaching Fundamentals

In the fitness world, The role of a CrossFit coach is distinct, focusing on a high-intensity blend of cardio and strength training that demands specific knowledge and skills.

Pros:

High Energy, High Intensity: CrossFit is all about pushing limits and embracing intensity. As a CrossFit coach, you’ll be part of a community that thrives on heart-pounding workouts and never-ending motivation.

Specialized Training: CrossFit coaches have a niche, so if you’re passionate about functional fitness and Olympic weightlifting, this is your jam!

Career Pathways: You can branch out into owning your own CrossFit box, or even become a competition coach for serious athletes. The sky’s the limit!

Cons:

Intense Learning Curve: Becoming a CrossFit coach isn’t a walk in the park. You’ll need a solid foundation in fitness and a CrossFit Level 1 certification.

Niche Market: It’s specialized, alright! This means a potentially smaller client base compared to personal training.

Overview of CrossFit Coaching

As a CrossFit coach, you’re responsible for more than just leading workouts; you are charged with creating an environment of growth and safety. Your mastery in the CrossFit methods and ability to instill foundational movements in your clients is critical. A certified CrossFit trainer carries the responsibility for the client’s fitness journey, being well-versed in various WODs (Workout of the Day) and ensuring that each session is challenging yet achievable.

CrossFit Methods and Foundational Movements

CrossFit training encompasses a wide array of exercises and methodologies, all rooted in functional movements reflective of real-world activities. Key to CrossFit is the emphasis on varied, high-intensity movements, often governed by the workout of the day (WOD). The bedrock of your training programs will include movements such as the squat, deadlift, and overhead press—exercises that support strength and conditioning gains over time.

Squats

Air squat

Front squat

Overhead squat

Presses

Shoulder press

Push press

Jerk

Lifts

Deadlift

Sumo deadlift high pull

Medicine ball clean

Classroom Instruction and Workout Planning

Your role extends into the educational sphere, requiring clear communication and demonstration skills. In each class, your ability to convey the intricacies of the CrossFit methodology is paramount. You should be adept at planning workouts that not only match the fitness level of each participant but also push them to safely expand their abilities.

Introduction to the day’s focus

Warm-up tailored to the workout

Skill development or strength segment

The WOD

Cool down and debrief

Scaling Workouts and Exercise Adaptation

A crucial talent you possess as a coach is the ability to scale workouts. Not all clients are at the same fitness level, and it’s your job to adapt each exercise to fit individual needs. Whether it’s adjusting the weight, modifying the range of motion, or substituting one exercise for another, you ensure everyone can participate safely and effectively. Your understanding of exercise adaptation translates into a more inclusive CrossFit experience for all.

Modifications for common exercises:

Pull-ups → Ring rows or banded pull-ups

Box jumps → Step-ups

Double-unders → Single skips

By integrating these fundamental coaching strategies with knowledge of nutrition and fitness, you foster a comprehensive CrossFit training experience that can lead clients toward better health and performance.

Becoming a CrossFit Coach

Embarking on the journey to become a CrossFit Coach involves progressing through a series of certifications, each designed to enhance your knowledge and skills within the CrossFit methodology. From the foundational Level 1 Trainer Certificate to the prestigious Level 4 Coach designation, your path will be marked by rigorous training and a commitment to continuous education.

Professional Development and Career

In the fitness industry, your success as a CrossFit Coach or a Level 3 Personal Trainer hinges on your professional journey and the strategic choices you make in terms of employment and specialization. Your engagement, whether full-time or part-time, and the way you navigate the employment landscape of CrossFit gyms, can shape your career trajectory.

Full-Time versus Part-Time Employment

Full-Time Salaried: As a full-time Certified CrossFit Trainer or Certified CrossFit Level 3 Trainer in the United States, you likely have a stable income and access to employment benefits. Your commitment to a single gym or facility could allow for deeper client relationships and consistent skill development.

Part-Time Salaried: Opting for part-time work offers flexibility and the ability to work at multiple locations or for multiple employers. However, you may face varied income streams that require more rigorous self-promotion and clientele building.

CrossFit Gym Employment Landscape

Employee at a CrossFit Gym: Working at a CrossFit gym, you’re likely to be surrounded by a community dedicated to the specific training style of CrossFit. You’ll find that gyms often seek coaches who embody the CrossFit ethos and who are proactive in fostering a supportive environment.

Gym Environment: The climate within the gym is competitive yet communal, placing value on both individual improvement and collective success, which can be an exhilarating setting for your career growth.

Building a Clientele and Self-Promotion

Using Social Media: Embrace social media platforms as tools for self-promotion. Share your fitness journey, client successes, and knowledge, making sure to engage with your audience to build a following and attract clients.

Networking: Attend industry events and join online forums to network with other personal trainers and professionals in the fitness industry. By doing so, you increase your visibility and the likelihood of referrals.

Continuing Education and Specialization

Continuing Education: Pursue further education to specialize in niche areas of fitness or to deepen your understanding of CrossFit methodology. This ongoing learning can elevate your marketability and equip you with advanced skills to serve your clients better.

Certifications and Specialization: As you continue to grow professionally, consider obtaining additional certifications or specializing in areas like nutrition or rehabilitation, which can add a layer of value to the services you offer and aid in distinguishing your personal brand.

Should You Do Both?

Well, that’s the million-dollar question! If you’re up for the challenge and want to offer a complete fitness package, combining both CrossFit coaching and Level 3 personal training could be a game-changer. You’ll have the specialization of CrossFit and the versatility of personal training all rolled into one!

The Money Talk: Salaries

Alright, let’s talk moolah! Both CrossFit coaches and Level 3 personal trainers can earn a decent income. On average, a CrossFit coach in the UK can make between £20,000 to £40,000 per year, depending on your location and experience.

For Level 3 personal trainers, the range is quite similar, with an average annual income of around £18,000 to £40,000, again dependent on your location and client base.

Don’t Forget Your Armor: Insurance

Whether you choose to be a CrossFit coach, a Level 3 personal trainer, or both, insurance is your trusty armor. You’ll need liability insurance to protect yourself and your clients in case of accidents or injuries during training sessions. Insure4sport is one of the leading providers in the UK and can support either route.

The Final Countdown: A Killer Marketing Strategy and Software

No matter which path you choose, a killer marketing strategy and personal trainer software are your secret weapons. Building a strong online presence, offering virtual training options, and managing your clients efficiently are key. PT Distinction is a very solid option however you slice it, they can take you from a one man band to thriving gym with a squad of your very own!

In the end, the choice between becoming a CrossFit coach or a Level 3 personal trainer boils down to your passion, goals, and how you want to shape your fitness career. So, gear up, put on your best workout gear, and step into the ring of fitness greatness! Your journey to success starts now!

WaterRower Acquires CityRow in Connected Fitness Consolidation

A manufacturer of rowers for brands like Ergatta and CityRow, WaterRower has just made a splash in the connected fitness space

CityRow has been acquired by rower maker WaterRower, representing another step in what may be a gradual consolidation of the connected fitness market.

The two companies are familiar with one another, with the Rhode Island-based WaterRower serving as a manufacturing partner for CityRow, which boasts an omnichannel model with at-home rowers, digital content and in-person studios. 

The terms of the deal have not been disclosed.

CityRow founder and CEO Helaine Knapp confirmed the news on LinkedIn, writing: 

“As of this morning, CityRow has been acquired by our longstanding strategic partner WaterRower! This milestone comes almost 10 (!) years to the day since we opened our first studio in NYC. WaterRower has been our backer, partner, and steady manufacturer since our inception. I could not be happier with this new phase for CityRow – there is no better place for this brand, our clients, and our team than under their stewardship.”

In a call to Bloomberg, Knapp noted that the pandemic had a “crazy impact on connected fitness” and described this stage as a “phrase of recalibration,” underscoring that this is the ideal time for such a deal. 

Boston-based connected fitness rowing brand Hydrow was rumored to be mulling acquiring CityRow last fall.

In a letter to CityRow members that has circulated online, Knapp acknowledged the deal, writing that WaterRower will have a “direct role” in CityRow’s operations. She assured that new classes and content are coming next month and that members will still have access to the CityRow app and features, with WaterRower continuing to support and service CityRow equipment.

A New World for Connected Fitness

CityRow secured a $12 million funding round in 2021 to bolster its company-owned and franchise studio model. It was smooth sailing at the time, with the connected rowing company reporting a 375% revenue growth due to the sales of its rowing machines, monthly subscriptions and franchise sales amid the pandemic.

Amid post-pandemic challenges driven by the return of in-person fitness, two other notable acquisitions and power collaborations have occurred in the connected fitness realm in recent months — Lululemon threw in the towel on its connected fitness Mirror ambitions, instead teaming up with Peloton for a five-year content deal, while Clmbr was acquired by smart home gym maker Forme last October following the closure of Clmbr’s Los Angeles fitness studio and layoffs.

The State of Rowing

While connected rowing hasn’t yet soared into the mainstream quite like stationary bikes and treadmills have, the modality has developed its own subset of dedicated enthusiasts. 

Celeb-backed Hydrow beefed up its C-suite late last year to accelerate its growth. The connected at-home rowing company closed out 2023 on the red carpet, teaming up with the George Clooney-directed film, “The Boys in the Boat,” to deliver themed rowing workouts for its members.

Game-based in-home rowing brand Ergatta (made in partnership with WaterRower) continues to churn out advancements to the rowing experience, recently launching “Coach AI” software to give rowers personalized assessments and recommendations. The rowing brand also announced an integration with Apple Watch last year

However, Peloton CEO Barry McCarthy indicated to investors last year that consumer awareness for the connected fitness brand’s rower had been low, despite favorable reviews. 

The post WaterRower Acquires CityRow in Connected Fitness Consolidation appeared first on Athletech News.

2024 Arnold Classic Men’s Physique Show Preview

The 2024 Arnold Classic weekend includes seven IFBB Pro League shows, in which athletes are invited to compete. Twelve Men’s Physique athletes accepted their invitations for a shot at the second-most-coveted title in bodybuilding on March 1-3, 2024 in Columbus, OH.

At the time of this article’s publication, 10 athletes remain on the Men’s Physique roster. Emile Walker dropped out due to personal family issue. Jeffrey Darko withdrew due to health concerns. The remaining 10 athletes are below, listed in alphabetical order:

Arnold Classic Men’s Physique Roster

Mahmood Al-Maghrabi

Vitor Chaves

Emmanuel Costa

Ismael Martinez Dominguez

Emanual Hunter

Jonas Jamena

Vinicius Mateus Vieira Lima

Diogo Montenegro

Corey Morris

Andres Ramos

[Related: 2024 Arnold Classic Physique Preview]

[Related: New Study on Protein Timing: Even 100 Grams Per Meal Isn’t Wasted]

New Champion Guaranteed

This contest is assured to crown of a new champion. The two-time reigning champion Erin Banks, who won in 2022 and 2023, will not attempt a second defense. Instead, Banks is prioritizing reclaiming the Olympia title at the 2024 Olympia Weekend in Las Vegas, NV on Oct. 10-13, 2024. Banks placed third to Ryan Terry at the 2023 Olympia.

None of the other Men’s Physique athletes in the Arnold Classic lineup have yet won the title. The winner will be the sixth Men’s Physique champion since it was debuted in 2015. That winner will qualify for 2024 Olympia, if not previously qualified.

Top Contenders

Diogo Montenegro is an early favorite to win this title. He was runner-up to Banks in the 2023 Arnold Classic Men’s Physique contest and placed fifth at the 2023 Men’s Physique Olympia in November 2023.

Emanuel Hunter finished one spot ahead of Montenegro at the 2023 Olympia, which should boon Hunter’s confidence in Columbus.

Corey Morris had a successful 2023 season, winning three pro shows, including the 2023 Pittsburgh Pro show in May. He will start his seventh pro season with his Arnold Classic debut and will aim for gold.

Dark Horses

Vitor Chaves is no stranger to the Arnold Classic stage; he finished fourth in 2023, and ninth at the 2023 Olympia. The two-time DC Pro winner  will likely be in a first callout with the other favorites.

2023 Sur Cup Chile Pro winner Emmanuel Costa placed outside the top 15 at 2023 Olympia but placed outside the top 15, but will aim to make a big splash for his Arnold Classic debut.

Arnold Debuts

Several other athletes will be in the Arnold callouts for the first time, including Mahmood Al-Maghrabi, ninth-year pro Ismael Martinez Dominguez, Jonas Jamena, Vinicius Mateus Vieira Lima, and sophomore pro Andres Ramos.

Any debutant who makes a significant impression on the judges’ scorecards can gain significant star power on a stage of this caliber. If that comes to fruition, it could serve them well throughout the 2024 season.

How to Watch

The 2024 Arnold Classic Men’s Physique prejudging will take place in the Expo at the Greater Columbus Convention Center on Saturday, March 2, 2024. The finals will be in the Battelle Grand Ballroom later that day.

Tickets for the finals can be secured on the Arnold Sports website, and fans who aren’t watching live can catch the action from home for free via their livestream.

Featured Image: @diogomonpro on Instagram

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Supplement Maker Timeline Raises $66M Amid Longevity Wave

A promising age-fighting ingredient in Timeline’s products has attracted big-time investors in L’Oréal and Nestlé

Consumer health biotech company Timeline has raised $66 million in a Series D financing round which included strategic investments from L’Oréal and Nestlé.

Switzerland-based Timeline offers nutritional supplements and topical skin health products with Mitopure, a proprietary ingredient (Urolithin A) that promotes healthy aging and is supported by 15-plus years of research, the company says.

The global corporate venture capital fund of L’Oréal led the funding round, which will go towards expanding Timeline’s product categories and markets across food, beauty and health while remaining longevity-focused. 

“This strategic collaboration reflects the breakthrough multidimensional approach that we’ve always believed is necessary to make meaningful advancements for longevity and healthspan,” said Patrick Aebischer, co-founder and chairman of Timeline. “I want to thank L’Oréal, Nestlé and our longstanding investors for their commitment to longevity solutions rooted in the highest level of science.”

Longevity is a new definition of beauty, points out Barbara Lavernos, deputy CEO who leads research, innovation and technology at L’Oréal.

“Longevity is about living healthier for longer, and L’Oréal has been working for a decade to understand and anticipate what this could mean for beauty,” Lavernos said. “Our investment in Timeline is exciting for its potential to transpose key hallmarks of longevity onto skin health and beauty.”

Timeline currently sells soft gel supplements and powder packets to promote energy, strength, and endurance, as well as a serum and day and night creams for the skin for youthfulness and radiance. All of Timeline’s products contain the recommended dose of Mitopure. 

“We have been an investor in Timeline since 2019 and continue to be very impressed with the team and stand behind the exponential potential that the Mitopure technology holds for nutrition to help people age better,” said Anna Mohl, CEO of Nestlé Health Science. “We’re excited to have L’Oréal join as an investor and strategic partner to bring this technology to new heights and extend its applications.”

Timeline’s Mitopure attracted one famous entrepreneur’s mom — Maye Musk, Elon’s mother. The dietitian promoted the company in 2021 when she signed on as spokesperson.

The post Supplement Maker Timeline Raises $66M Amid Longevity Wave appeared first on Athletech News.

Target Goes All-In on Wellness

The retail giant intends to become a healthier place to shop, introducing 1,000+ wellness products at cost-conscious price points

Target is leveling up its product offerings, making wellness its bullseye in 2024.

The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories.

For experienced Target shoppers — such as those who will find any excuse to carve out time for a “Target run” — the news likely isn’t all that surprising, considering the retailer has been pushing clean, sustainable and health and wellness products front and center within its aisles, seemingly ramping it up in the last year or so. 

“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” said Rick Gomez, Target executive vice president and chief food, essentials and beauty officer. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sèchey or stocking up on Bloom to get their daily greens.”

Target confirms that hundreds of its new wellness products are exclusive to the retailer, such as non-alcoholic beverages from Ghia and Sechey, fitness equipment and accessories from Blogilates and activewear from All in Motion.

Notably (and in keeping with the latest consumer craze), Target plans to coordinate some styles of its All in Motion activewear with an exclusive assortment of Stanley Tumblers. 

Celeb-founded wellness brands such as Gwyneth Paltrow’s good.clean.goop, Kourtney Kardashian Barker’s vitamin and supplement line Lemme, and beauty and personal care items from Ashley Tisdale’s Being Frenshe can also be found at the popular retailer. 

Supplements and hydration are also having their moment at Target, such as Bloom, Hum, Liquid IV, O Positiv and Podium.

Newer Wellness Brands Land in Target

Over the last four years, Target has ramped up its health-and-wellness vibe within its stores and online presence. 

At the beginning of 2020, the retailer launched All in Motion, its activewear and fitness accessories line. The timing of the nationwide launch couldn’t have been more perfect for Target, as the release coincided with COVID, which led many consumers to seek comfortable activewear for working out (and working from) home. In just one year, Target’s All in Motion collection pulled in an impressive $1 billion in sales.

Gainful, a personalized nutrition and supplement brand, found a spot on Target’s coveted shelves last year after agreeing to an exclusive partnership with the retailer. This past fall, celeb-favorite fitness accessories brand Bala also forged a retail partnership with Target, bringing its fresh and fashionable take on wearable weights with Bala Bangles to a broader consumer base.

Bloom Nutrition, a greens and superfood supplement brand that just secured a sizable investment from the owner of C4 Energy, has also scored a deal with Target. Founded by fitness and wellness influencer Mari Llewellyn, Bloom is the first supplement line to be displayed in Target’s prime retail real estate space: the checkout lane.

Wellness brands featured at Target (credit: Target)

Ozempic, Wegovy’s Impact on Consumer Purchases

As Target has laid the groundwork to be a one-stop-shop for all things health and wellness, the retailer is responding to the influx of consumers who have become increasingly health-focused and interested in self-care practices and products. 

“Our guests are paying close attention to what they put in and on their bodies, from bath and skin care to vitamins and supplements,” noted Cassandra Jones, Target’s senior vice president of merch essentials and beauty, last year. 

The rise of GLP-1 use has also changed the purchasing habits of many consumers, who may have swapped out potato chips for protein powder in their shopping carts. While weight loss medications may be dampening the food and beverage industry, it’s increasing spending room for consumers to invest in wellness and other health-supporting products. 

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Virtual & Online Fitness Market To Top $250B as Demand Rises

Opportunities abound for fitness companies and personal trainers in the red-hot virtual fitness arena

The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness companies and personal training experts. 

Fueling the rapid growth is the demand for augmented reality (AR) and virtual reality (VR) fitness, perhaps accelerated by the pandemic, when consumers leaned even more on technology as a means of connection and to maintain fitness and wellness. The active aging demographic is also contributing significantly to the market’s predicted upward trajectory, as older fitness enthusiasts show interest in online fitness.

Fitness Brands Embrace VR

Several industry leaders are noted in the report for their contributions to the growing virtual/online fitness market, such as Mindbody/ClassPass, Fitbit, Les Mills and Wexer.

Les Mills recently launched Les Mills XR dance as a virtual fitness game that transports holographic professional dancers right into the personal space of Meta Quest 3 users.

Virtual fitness platform FitXR is also banking on the mixed reality (MR) and VR sector, with CEO and founder Sam Cole predicting the technology will soon be found in gyms and fitness facilities. The virtual fitness platform just unveiled Slam, an immersive and gamified MR experience with passthrough capabilities. 

“The gamification aspect of Slam has allowed us to reach an entirely new group of users who are anxious about exercise, and young people who are addicted to sedentary gaming,” Cole told Athletech News. 

Even activewear brand Puma is highlighting the entertaining experience of virtual and mixed-reality fitness, collaborating with Meta Quest at store locations in Germany to promote “the world’s smallest gym.” The pop-up events prompt guests to explore the workouts offered by Meta Quest 3 within a 2m x 2m pod.

Demand for Online Fitness is High

The advantages of virtual fitness are numerous for consumers, benefiting from the convenience and flexibility of a workout on their own schedule and current location. Plus, as the report acknowledges, virtual fitness platforms are often less expensive when compared to conventional gym or studio memberships, with many needing little or no equipment.

With just a few clicks, fitness enthusiasts can access a seemingly unlimited range of workout modalities, including boxing, yoga, dance cardio, Pilates, HIIT, ballet and more. Many fitness providers also offer the option to tailor a workout based on skill level and health goal, further personalizing the online fitness experience.

Can Virtual Fitness Become the New Rx? 

As the report demonstrates, virtual fitness can break down barriers that in-person brands may experience, such as meeting the needs of consumers in geographically remote areas. There are also vast opportunities for fitness platforms to target content and classes based on regional preferences and cultural differences, expanding market penetration. 

Corporate wellness programs and health care providers can consider partnering with virtual fitness companies to promote better health of employees and patients, even prescribing virtual fitness as part of a care plan. While still in the early stages of study, preliminary research suggests that VR exercise can positively impact physiological, psychological and rehabilitative outcomes compared with traditional exercise. 

In alignment with the report, demand for virtual trainers and well-being coaches has also increased 44% year-over-year, according to corporate wellness company Gympass, which published its own findings after analyzing over 250 million check-ins on its platform over the past 24 months.

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Product of the Week: Gainful Personalizes Nutrition Better Than Most

Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Founded in 2017, Gainful is all about personalized performance nutrition. The company provides consumers with customized nutrition and supplement recommendations as well as access to a one-on-one Registered Dietitian.

After taking an online quiz where customers are asked information about their health goals, Gainful recommends a monthly shipment of products tailored to a user’s unique profile, including protein, hydration and pre-workout, along with performance boosts (such as collagen, creatine and fiber).

Athletech News tested Gainful to see if its personalized approach to nutrition is worth the hype. 

Pros

The Gainful quiz was not long but felt comprehensive. It asked about my nutrition goals, experience with nutrition, relationship with fitness, and current exercise routine, among other questions. At the end of the questionnaire, I received a list of products tailored to my own “Gainful System.” 

I was impressed by the product quality. Having tried and tested many protein powders, Gainful’s was among the most delicious. The Protein Powder is unflavored, but Gainful allows users to select flavors that come in individual serving sizes. I found the process of choosing a daily flavor, like Rich Chocolate, Strawberry Cream or Madagascar Vanilla, based on my preferences enjoyable. Similarly, both the Pre-Workout and the Personalized Hydration were subtly sweet and seamlessly integrated into my daily workout routine. 

Gainful’s personalization feature was useful. Many powders over- or under-deliver on protein grams or electrolytes or require a significant amount of research to find the perfect fit. Gainful makes the process easy—it considers whether or not you want to bulk up or lose weight and personalizes products accordingly. The Hydration and Pre-Workout offering also comes with a Caffeinated and Non-Caffeinated option. The packaging was also sleek and subtle, unlike many protein powders. 

credit: Gainful

Cons

Although Gainful markets access to a registered dietitian, using the service didn’t always feel seamless. I received an initial e-mail from my dietitian, encouraging me to reach out with questions, and stating that they expected me to provide updates once a week. I responded to the e-mail with a few questions. The response I received was from a dietitian other than the one to which I was assigned, and it was formatted too much like a customer service response. It would have been better to have a built-in “messaging” system on the platform, even if the dietitians changed. 

The price of the “System” can also be high—my recommended products were a total of around $130 per month. However, many high-end sports nutrition offerings are similarly priced but lack the component of personalization, so Gainful’s cost becomes more palatable.

Lastly, the powders did not include many other vitamins or minerals, unlike some competitors. Adding those in could’ve taken Gainful’s products to the next level by catering to different health needs. 

Final Thoughts

Despite some issues with the dietitian services, Gainful offers fantastic products that capitalize on the growing trend of health and wellness personalization. If you’re looking for a way to simplify your nutritional routine and work toward your goals, consider Gainful.   

Read more ATN Product Reviews here,

The post Product of the Week: Gainful Personalizes Nutrition Better Than Most appeared first on Athletech News.

Can Fitness Programs Help Ozempic Users Keep Their Muscle?

A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking popular weight-loss drugs like Ozempic

If 2023 was the year of Ozempic and rapid weight loss, 2024 is shaping up to be the year of safeguarding lean muscle mass.

The promises and popularity of weight loss drugs have caused shrinking waistlines and crippled junk food sales. Still, their effectiveness has come with one downside that has many fitness trainers and medical experts concerned: the potential loss of lean muscle mass. 

Although fitness and wellness industry leaders such as Xponential Fitness, Life Time and Restore Hyper Wellness have embraced GLP-1 services, others are signing on to support weight-loss medication users on their journey by encouraging strength-building and maintaining lean muscle mass.

Leading the way in 2024 is luxury fitness and wellness brand Equinox, which unveiled a personal training program for clients on weight-loss medications shortly after the new year. In addition to mitigating muscle loss, the new program will also help consumers build long-lasting health habits. 

Joining Equinox are several other well-known names in the health and wellness space, all aiming to counteract the unwanted muscle-loss side effects experienced by many GLP-1 users.  

Noom, FitOn Add ‘Muscle Defense’

Digital healthcare company Noom pushed into the market-disrupting weight loss medication space last year with the launch of Noom Med, an obesity care program that uses telehealth services to pair qualified patients with GLP-1 prescribing physicians. 

The digital health company has now expanded its approach, this time in a more holistic way — partnering with digital health and fitness platform FitOn to add a “Muscle Defense” component to its new Noom GLP-1 Companion. 

The program, meant to combat muscle mass loss, is slated to be available this spring.

Although Noom notes the effectiveness of weight loss medications, the digital healthcare platform warns of the problems that can arise if the medications aren’t used in tandem with muscle-building exercises and a high-protein diet.

“We designed Noom GLP-1 Companion with Muscle Defense to be the adjunct diet and exercise program that addresses key dangers associated with taking GLP-1s such as loss of muscle mass,” said Noom CEO Geoff Cook, who joined the company last year. “We believe prescribing the drug without such a program carries dangers, given the amount of muscle mass people often lose while taking a GLP-1 and the fact that most people will stop taking the GLP-1 and regain the weight absent of behavior change, which can potentially lead to future conditions like sarcopenic obesity.”

He added that Noom GLP-1 Companion with Muscle Defense offers protein-tracking, resistance training, behavior change, and expert guidance to promote a healthier outcome when taking GLP-1s.

“It’s critical we not leave people worse off than before they started the medication,” Cook added. “Healthy habits have never mattered more.”

credit: Noom

The new Muscle Defense program incorporates FitOn resistance training exercises that combat sarcopenic obesity and help prevent the reduction of important lean muscle mass.  

“This partnership with Noom combines FitOn’s best-in-class fitness content with Noom’s expert nutrition tracking and guidance to help people taking GLP-1s build muscle mass and set them up for a more successful long-term weight loss journey,” said Lindsay Cook, co-founder and CEO of FitOn.

Obé Fitness, Found Team for ‘MuscleGuard’ 

Streaming fitness platform Obé and Found, a medically-assisted weight care program, have partnered to launch MuscleGuard, a progressive strength training program for those experiencing rapid weight loss from GLP-1s.

Designed to prevent muscle loss and improve body composition, the new program includes the expertise of fitness trainer Melody D. and Dr. Rekha Kumar, Found’s chief medical officer and former medical director of the American Board of Obesity Medicine.

“If weight loss is a goal, regardless of the intervention, it’s crucial to have the best tools and the right information to ensure beneficial and lasting results,” Dr. Kumar said. “The last thing we want to see is people experiencing weight loss with medication while also losing muscle and decreasing their cardio-metabolic fitness in the process.”

credit: Found

MuscleGuard is available on the Obé app or on the web. The new program breaks down its strength training and fitness guidance system into phases, suitable for those new to fitness and experienced fitness enthusiasts.

“Understanding that each individual’s fitness needs and preferences are unique, especially for those losing weight quickly, we’ve developed MuscleGuard,” said Ashley Mills, co-founder & co-CEO of Obé Fitness. “This innovative program is specifically designed to prevent muscle loss, helping people build strength and confidence.”

GNC Debuts Weight Loss Supplement 

Taking a different approach, health and wellness giant GNC has introduced Total Lean GlucaTrim — an over-the-counter weight loss supplement intended to maintain lean muscle mass while supporting healthy blood sugar and insulin levels.

“The team at GNC is hyper-focused on our customers’ health, recognizing the increasing demand for effective weight loss,” said Rachel Jones, MS RDN and senior vice president, chief product innovation and science officer at GNC. “GNC Total Lean GlucaTrim gives consumers an affordable, non-prescription, botanical-focused supplement that’s backed by a team of scientists and dietitians who are passionate about helping people reach their weight loss goals.”

credit: GNC

The health and wellness retailer says its new supplement incorporates a metabolism-boosting botanical blend, a leaf extract that balances blood glucose and insulin after a meal, Chromax to promote optimum glucose and insulin levels, and Berberine to help with blood sugar and weight reduction.

The caffeine-free supplement is meant to be taken daily before the two largest meals of the day, accompanied by a healthy diet and exercise plan.  

The post Can Fitness Programs Help Ozempic Users Keep Their Muscle? appeared first on Athletech News.

Iron Bull Kettlebell Review (2024): The Price is Right

Whether you lift it, swing it, thrust it, or play hackysack with it, kettlebells can help boost your overall strength, aerobic power, and physical fitness. (1) Despite having loads of competition, the Iron Bull Kettlebell has emerged as one of the best (and most affordable) kettlebells on the market. Forged from cast iron with a powder coat, it comes in a variety of weights — each marked with a different color — that can intensify deadlifts, squats, and numerous other workouts. 

Two different members of our team, including BarBend expert tester and certified nutrition coach Jake Herod, spent several days testing the Iron Bull Kettlebell, incorporating it into exercises such as goblet squats, single arm thrusts, sit-ups, American kettlebell swings, and single-leg Romanian deadlifts. Afterwards, they gave the Iron Bull Kettlebell a score of 1 (lowest) to 5 (highest) in the following categories: 

Workout Experience

Coating

Grip

Delivery

Value

Warranty

We also compared this model to other top-of-the-line kettlebells, combed customer reviews, and dug into Iron Bull’s customer service and warranty information to help you decide whether this is the right piece of equipment for you. We’re personally huge fans of the look, design, and price of the Iron Bull Kettlebell, though we do have some reservations when it comes to the slickness of its grip. Read on as we unpack our experience with it below. 

Iron Bull Kettlebell

Iron Bull Kettlebell

Forged from cast iron with a durable powder coat, these kettlebells are made to last. Plus, color-coded rings indicate each kettlebell’s weight, making it easy to choose the right one for each workout.

Shop Iron Bull

Main Takeaways

This gravity-cast kettlebell consists of a solid piece of cast iron, which benefits its overall durability and balance. 

With a price range of $30 to $125, this kettlebell is between 25 and 50 percent less expensive than models from Nike and Kettlebell Kings.

We like the feel of the grip, but one of the testers found it a bit slick and small for those with larger hands.

Iron Bull Kettlebell Video Review

Our expert tester, Jake Herod, puts the Iron Bull Kettlebell to the test in his detailed video review. Follow along as he talks pros, cons, pricing, and thoughts on who should and shouldn’t buy this kettlebell.

Iron Bull Kettlebell Highlights

Price: $30-$125

Weight Range: 9lbs-70lbs

Materials: Cast iron with powder coat

Grip Thickness: 30mm-40mm

Dimensions: Varies depending on the weight of the bell

Iron Bull’s kettlebell is available in nine different weights — spanning 9 to 70 pounds — that range in price from $30 to $125. For comparison, kettlebells from brands like DMoose and Kettlebell Kings start at $45 and $69.99, respectively. That price point doesn’t come with compromise — both of our testers rated their overall workout experience with the kettlebell a 4.5 out of 5. 

First off, we love that this is a gravity-cast kettlebell, which means it’s made from a single piece of cast iron and has a perfectly flat base. “The gravity cast process works like this: molten metal is poured from above into a kettlebell mold, which allows gravity to form the bell,” explained Herod. “This leads to an evenly balanced product, and without any welds holding the bell and handle together, you won’t have to worry about the connection between the two coming loose over time.”

The 26-pound Iron Bull Kettlebell.

Herod also found it aesthetically pleasing. “I think this is a beautiful kettlebell,” he said, noting that the “bright, shiny” finish on Iron Bull’s powder coat is an improvement over the “dull” matte finish on many kettlebells. 

That said, when training with the 26-pound kettlebell, both of our testers found its grip slightly slick, which resulted in a lack of confidence during heavy swings. “I’ve been known to chalk up more than I probably need to, but in this case, it was justified,” said our tester. “I felt a lot more comfortable with the kettlebell after chalking.” 

The grip thickness ranges between 30 and 40 millimeters, depending on the weight. While both of our testers were able to comfortably get their hands around it, a colleague with larger hands had to drop both pinkies in order to get a grip on it. 

While an excellent kettlebell, Herod emphasized that its most attractive feature is its price. At $30 to $125, the Iron Bull Kettlebell is up to 25 to 50 percent less expensive than comparable models from DMoose and Kettlebell Kings. “This is one of the best budget kettlebell purchases you could make,” he said, rating its value a 5 out of 5. 

Pros

This gravity-cast kettlebell consists of a solid piece of cast iron, which benefits its overall durability and balance. 

The powder coat gives it a bright, aesthetically pleasing look in addition to protecting against chips and corrosion.

With a price range of $30 to $125, this kettlebell is between 25 and 50 percent less expensive than models from Nike and Kettlebell Kings.

Cons

Strength trainers may not like that this kettlebell tops out at 70 pounds. 

Our testers recommend using chalk during heavy swings, as the grip felt slightly slick. 

Those with larger hands may struggle to comfortably fit both hands on the grip. 

Training With the Iron Bull Kettlebell

We’re big fans of the Iron Bull Kettlebell, with our testers celebrating its balanced build, striking aesthetic, and durable powder coat. We did, however, have a few concerns after putting it to the test with American kettlebell swings, goblet squats, and single-leg Romanian deadlifts, among other movements. Let’s break them down below. 

Handle Grip and Comfort

We rated the Iron Bull Kettlebell’s grip a 3.5 out of 5, with both of our testers noting a “slight slickness” to the powder coat handle of the 26-pound weight. “In a gym with the heat on, I’d say the grip definitely felt a little slick and sweaty,” said Herod.

This wasn’t an issue during squats, deadlifts, and thrusters, but it did prove distracting during swings, “I’d definitely recommend using chalk if you’re planning on doing heavy swings with this kettlebell, especially if you’re sweaty.” 

A BarBend tester working out with the 26-pound Iron Bull Kettlebell.

Depending on the weight, this kettlebell’s grip thickness can range between 30 and 40 millimeters. Our tester, who admitted they had small hands, had no issues getting both hands around it, but that may not be the case for those with larger mitts. “When a colleague of mine tested the 26-pound kettlebell, he had to drop his pinkies to get a grip on it,” said our tester. 

Weights

Most athletes will be satisfied with the nine available weights — 9, 13, 18, 26, 35, 44, 53, 62, and 70 pounds — in Iron Bull’s kettlebell corral, but serious strength seekers may be let down by its lack of heavier options. Nike, for example, manufactures kettlebells up to 88 pounds, while Rogue and Kettlebell Kings have options up to 203 pounds. “One of the only reasons to not purchase one of these kettlebells is if you need more than 70 pounds of weight,” said Jake Herod, BarBend’s expert product tester. 

Herod also noted that the weight of each Iron Bull Kettlebell is evenly balanced with a flat base, a result of the gravity-casting process. Also, because this manufacturing process creates each kettlebell from a single piece of cast iron, there’s no welding binding the bell to the handle, which means there’s no risk of that welding coming loose over time. Swing, thrust, and deadlift it all you like — this kettlebell is with you for the long haul. 

If you’re planning on scooping up multiple Iron Bull kettlebells, their color coding will provide a helpful visual cue for identifying their weights. With vibrant pops of red, purple, pink, green, and orange, they can also help liven up gyms cloaked in varying shades of gray. 

Surface Finish

This cast iron kettlebell has a powder coat finish that works to prevent chips, scratches, and corrosion. It’s also nice to look at, having been described by our testers as “shiny,” “beautiful,” and “cool.” Herod, especially, found the design to be an improvement over the “dull matte finish” you’ll find on many kettlebells. He rated its coat a 4 out of 5, noting that, though it feels and looks great, it could be a little grippier. 

A BarBend tester holding up the 26-pound Iron Bull Kettlebell.

Herod also appreciated that Iron Bull’s logo, which is stamped on each kettlebell, doesn’t jut out from the iron as much as logos do on other kettlebells. “When the logos are too prominent, I find they can chafe the skin during cleans or other movements where I’m pressing the kettlebell against my body,” he said. 

What to Consider Before Buying the Iron Bull Kettlebell

A cast iron kettlebell is something you’ll likely have in your gym for a long time, so it’s worth it to weigh your options before buying one. As you research the best kettlebell for your needs, we’d recommend zeroing in on its price, dimensions, and weight options.

Weight Options

Iron Bull offers its kettlebell in nine available weights: 9, 13, 18, 26, 35, 44, 53, 62, and 70 pounds. For most athletes, that should be plenty to provide a challenge during strength training sessions. If you’ve big gains in mind for your glutes, though, you may find a 70-pound cap to be limiting to your growth. 

While DMoose offers the same weight range as Iron Bull, kettlebells from brands like Rogue and Kettlebell Kings go up to 88 and 203 pounds, respectively. “I think one of the only reasons to not purchase one of these kettlebells is if you need more than 70 pounds of weight,” said Jake Herod, BarBend’s expert product tester. 

Price

Kettlebells don’t come cheap, and price is a key factor when you’re likely to be picking up more than one. Iron Bull’s are some of the most affordable, high-quality kettlebells we’ve tested, with Jake Herod, BarBend’s expert product tester, calling them “one of the best budget kettlebell purchases you could make.”

Their lightest kettlebell, which clocks in at 9 pounds, will run you $30. Compare that to 9-pound kettlebells from Kettlebell Kings and DMoose, which cost $69.99 and $45, respectively. REP Fitness and Rogue’s kettlebells run for similar prices to Iron Bull, but the latter lacks color coding and the former lacks a powder coat finish.

You’ll also want to consider shipping costs, which can drive up the price exponentially. Iron Bull offers free shipping on orders over $150, but Kettlebell Kings and DMoose offer it on all orders. Whether you’re buying a single kettlebell or a whole set, you’ll want to weigh all of your options (including shipping costs) in order to make the most of your budget. 

Size and Dimensions

To ensure you’re performing exercises safely, you’re going to want a kettlebell with a handle you can comfortably wrap both hands around. The grip thickness of Iron Bull’s kettlebells ranges between 30 and 40 millimeters, depending on the weight, which is standard for powder coat kettlebells.

The Iron Bull Kettlebell’s logo doesn’t jut out too much, ensuring it won’t chafe the skin during cleans.

That said, those with larger hands may want to test out a few different sizes before purchasing. Though both of our testers had no issues wrapping their hands around the 32-millimeter handle of the 26-pound weight, a colleague with larger hands found they had to drop their pinkies to get their mitts on it. 

Iron Bull Kettlebell Vs. The Competition

On the surface, there’s not much that distinguishes one kettlebell from another. By comparing the Iron Bull Kettlebell to some of its most popular competitors, though, you can see where they differ in areas like price, weight range, warranty, and shipping. We also included the REP Fitness Adjustable Kettlebell so you can see where an adjustable option lands in relation to traditional kettlebells. 

As you can see, the Iron Bull Kettlebell is the least expensive option here, though there are areas where its competitors demonstrate their appeal. Kettlebell Kings, for example, provides a larger weight range than Iron Bull, and also slips a rubber base on each of its bells. They also back up their bells with a lifetime warranty. Iron Bull offers a limited lifetime warranty, which means it covers defects in materials and workmanship, but does not cover standard wear and tear. 

Also, Kettlebell Kings, REP Fitness, and DMoose all offer free shipping, while Iron Bull charges for shipping on orders under $150. If you’re planning on buying just a single kettlebell, that could impact your decision. 

If you’re looking for variety but pale at the price of a full set, an adjustable option with removable weight plates is worth investigating. Though REP Fitness’ least-expensive adjustable kettlebell costs $25 more than the heaviest Iron Bull kettlebell, it may save you money in the long run, with its five-in-one design relieving you of having to purchase five individual weights. Like most adjustable kettlebells, though, REP’s caps out at 40 pounds, which is 30 less than Iron Bull’s heaviest kettlebell. 

Places to Buy the Iron Bull Kettlebell

You can buy the Iron Bull Kettlebell through Iron Bull’s website. 

Warranty

The Iron Bull Kettlebell is backed by a limited lifetime guarantee, which covers defects in materials and workmanship, but not standard wear and tear. Iron Bull also offers a 30-day money back guarantee. As such, we scored its warranty a 4 out of 5. 

Customer Experience

Iron Bull offers free shipping in the U.S. for orders over $150, as well as a 30-day return and exchange window for eligible items. We were unable to find a phone number for customer support, though you can initiate the return and exchange process using their website’s online portal. You can also email them at support@ironbullstrength.com

Company Information

Iron Bull specializes in top-quality strength equipment — barbells, dumbbells, kettlebells, plates, racks, and benches — and the sleeves, wraps, straps, and belts necessary to train safely. The company works to encourage community among its faithful, with its Iron Squad membership offering customers the opportunity to trial new products and get early word about product drops and promotions. 

In Conclusion

Kettlebells are an excellent addition to any gym, capable of adding a challenge to upper- and lower-body workouts that target a wide array of muscles. There’s plenty we like about the Iron Bull Kettlebell, from its gravity-cast construction and striking powder coat to the colors affixed to each bell to make weight identification easy. 

We did, however, have a few issues with the grip, which we found a touch slick during swings. But with nine available weights at a price of $30 to $125 — between 25 and 50 percent less expensive than some of its competitors — we find them to be one of the most budget-friendly (and high-quality) kettlebells on the market. You just may want to order them with a side of chalk. 

FAQs

How much does the Iron Bull kettlebell cost?

The Iron Bull Kettlebell comes in nine different weights — 9, 13, 18, 26, 35, 44, 53, 62, and 70 pounds — and costs between $30 and $125. This is roughly the same amount you’ll pay for kettlebells from REP Fitness and Rogue, but between 25 and 50 percent cheaper than powder coat kettlebells from DMoose and Kettlebell Kings, respectively.

What’s the heaviest Iron Bull kettlebell?

Iron Bull’s kettlebells span 9 to 70 pounds. While that should be plenty for the average user — many athletes opt for kettlebells between 26 and 44 pounds — serious strength trainers may be disappointed by the 70-pound cap. There are heavier options available from other brands, however — Kettlebell Kings, for example, offers kettlebells up to 203 pounds.

Are Iron Bull kettlebells cast iron?

Yes. Iron Bull offers two different types of kettlebells. Both are forged from a single piece of cast iron and feature a corrosion-resistant black powder coat. One, however, comes with a vinyl coating that works to reduce noise and protect your floors and equipment.

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