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Female Fitness Influencers Flex Monetizing Muscles

When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts

Seven of the top ten most popular fitness influencers in the world are female, illustrating women’s strength and earning power in shaping the global fitness and wellness industry through Instagram, TikTok and YouTube, according to new research.

The results are based on a list of the top 50 fitness influencers based on follower count and global search volumes, per data collected by Natural Foundation Supplements. Women in the top 50 are leading the way, with 410.4 million combined followers, compared to men with 297.6 million. Just three male influencers placed in the top ten list, although 24 landed in the top 50.

Sommer Ray, a former competitive bodybuilder, is the world’s most-followed fitness influencer, with over 38 million followers across TikTok, YouTube and Instagram, according to the research.

credit: NF Supplements

Why Are Women in the Lead?

As for why female ‘fitfluencers’ have such an impact on social media, it could begin with the fact that they are more likely to be followed by fellow women. Across all age brackets, women are more inclined to follow influencers than men, according to data from Influencer Marketing Hub.

Moreover, 78% of women are active on social media and are more likely than men to use social platforms before purchasing a product, with over half of them having made purchases based on influencers’ posts, according to Digital Marketing findings.

Social Media Money

There is substantial money to be made on social media as a female influencer, with 77% actively monetizing their content, especially on Instagram. On the image and video-sharing platform, 78% of female influencers monetize their accounts compared to only 22% of males.

Consider this: Katy Hearn, one of the most prolific social media influencers, has built a multi-million dollar empire and brand on Instagram, known for the devoted following of her female-focused fitness app, which she recently rebranded to Sesh. Hearn’s influence has led her to extend past just an app, having pushed into other wellness adjacent categories by founding Alani Nu, a line of supplements, snacks and energy drinks, CBD brand Onyx + Rose and athleisure line Stori.

credit: NF Supplements

Kayla Itsines, the OG of #fitpreneurship, sold her fitness app, Sweat, to iFit for a reported $150 million in 2021. The app, which has been downloaded more than 30 million times and generated nearly $100 million in 2020, was recently repurchased by Itsines at the end of last year.

Activewear, fitness and wellness companies are also harnessing the power of female fitness influencers to build their brand.

SheFit, a sports bra brand and activewear company catering exclusively to women, has accelerated its presence and sales through the magic of social media after going viral on TikTok in 2020. Four years later, over 50% of the brand’s revenue is driven by organic content, and it has a lucrative ambassador program for influencers passionate about fitness and wellness to promote their brand using an affiliate link.

Fitness Trainers & Gym Owners Can Exploit Social

While many female fitness influencers launched their business on social media, others, such as Cori Lefkowith, have successfully transitioned from gym owner to trusted online fitness source. 

“This is what led me to start writing blogs, making YouTube videos and developing digital programs,” Lefkowith recently told Athletech News. “I aimed to provide them with resources and support around the clock, to facilitate change whenever needed. Observing the effectiveness of these tools with my in-person clients, I began to broaden their accessibility online.”

As for her advice for building an online social media following, Lefkowith noted the importance of focusing on what can be offered to audiences and keeping it real.

“Want to stand out? Give honestly and earnestly of yourself, wow them and show them you can truly be the support they need,” she said.

The post Female Fitness Influencers Flex Monetizing Muscles appeared first on Athletech News.

The Most Engaging Personal Trainers of 2023, According to ABC Trainerize

These fitness coaches led the way when it comes to app engagement, staying close to their current clients and attracting new ones

ABC Trainerize, a mobile and software platform for coaches, personal trainers and fitness companies owned by ABC Fitness, recently unveiled the winners of its 2023 Best Trainer Awards. Presented during the TZ Collective online event in December, these awards recognize the exceptional dedication, client success and business acumen of personal trainers and fitness businesses.

Candidates were shortlisted based on a year’s worth of usage data from the ABC Trainerize platform. Specific metrics assessed included the number of active client members, completed workouts and habits tracked, meal plans created and meals logged, and messages exchanged between trainers and clients. 

Sharad Mohan, chief platform growth leader at ABC Fitness and co-founder of Trainerize, told Athletech News that these award recipients “are actively transforming the industry—and the lives of their clients—and we are proud to celebrate their accomplishments with this recognition.” 

The diversity of workout programs offered and client adherence to these plans were critical factors in determining the top performers across all award categories. This data-driven approach enabled ABC Trainerize to identify coaches and studios with outstanding app engagement.

Best Overall Engagement

Steve Shaw of Massive Iron earned the Trainer of the Year award for stellar client engagement, evident in sending 85,000 messages to clients in just one year. Shaw, an online powerbuilding coach and YouTuber who also specializes in body transformations and ultrarunning, topped a competitive field to take the best trainer honor. 

“I’m extremely excited to receive this recognition,” said Shaw, who considers the app his “coaching rock.” 

“The messaging system alone is worth every dollar to me,” he added. “Communication is my training cornerstone and having the ability to message, view videos, and photos/screenshots all in my feed has allowed me to be ultra-efficient. This feature has allowed me to scale.” 

Studio of the Year

Fit For Golf clinched the 2023 Studio of the Year award, showcasing exceptional service and client dedication. With over 30,000 active clients and more than 157,000 workouts completed, owner Mike Carroll demonstrated significant business growth since 2016. His studio has garnered attention from PGA players due to its niche in golf fitness and its associated app. Carroll said his custom-branded app from ABC Trainerize has been key to his studio’s success.

“The app delivers the programs, scheduling, and tracking that our clients need—and streamlines the business operations side, too,” Carroll said.

Excellence in Fitness, Nutrition & Habits

Kris Gethin Coaching was honored with the 2023 Remarkable Results with Fitness award. Gethin’s unique approach to fitness, featuring diverse programming and creative video workouts, has kept more than 10,000 clients engaged and motivated throughout the year, highlighting his ability to make fitness accessible and enjoyable for a broad audience.

In the nutrition category, Hebe Hiom Coaching emerged as the winner of the 2023 Remarkable Results with Nutrition award. This recognition comes in light of Hiom’s support in helping clients make healthier food choices. With over 200,000 daily meals tracked and a plethora of custom foods and meal plans, Hebe Hiom Coaching has played a pivotal role in guiding clients towards better nutritional habits with the tagline, “Changing women’s lives physically and mentally without fad diets or restrictions.”

Body Smart Fitness received the 2023 Remarkable Results with Habits award. Catering to nearly 700 active clients, they helped facilitate the completion of around 350,000 habits in 2023 alone, and added 14,000 custom habits. Their science-backed approach to focusing on small, consistent actions led to significant results for clients.

Co-founder Jaymie Moran said that the company’s focus is on helping busy women over 30 lose weight, build a healthier lifestyle and regain their confidence. 

“Our unique weight loss program guides [clients] through a proven curriculum with 1-1 coaching support, personalized training plans, weekly check-ins, and community support — all enabled through ABC Trainerize,” Moran said. “We are so happy to be recognized.” 

Rising Star

The Rising Star award of 2023 went to Plant Forged Physique, a newcomer to the ABC Trainerize community with a focus on vegan coaching. Their progress in the first year, marked by the highest average monthly growth rate for new clients, exemplifies the potential of new businesses in the fitness industry. Over 9,000 messages sent to clients further highlight their dedication to client engagement and growth.

View the full ABC Trainerize Best Trainer Awards 2023 here.

The post The Most Engaging Personal Trainers of 2023, According to ABC Trainerize appeared first on Athletech News.

D1 Training Tops 100 Locations With Athlete-Inspired Approach

The fitness franchise is modeled after elite college football training principles and offers youth sports as well as adult programs

D1 Training, a Tennessee-based athletic training fitness franchise, has opened its 100th site in Merrillville, Indiana, after a stellar 2023 in which D1 established 26 additional locations. In the coming year, D1 Training intends to open another 50 locations and has another 100 in development, for a total of 250 units planned.

The fitness franchise credits its rapid growth to improvement in its franchisee support and operator training, its expanding network of coaches and pro athlete ambassadors such as Tim Tebow. D1 Training also modified its sign-up process to ensure athletes are enrolled in the perfect program to achieve their goals, which the fitness franchise says has optimized its business strategy and athlete experience, resulting in 6.5% revenue growth compared to the prior year.

Although D1 Training has trained over 100 NFL draft picks and over 3,000 college athletes, the fitness franchise also offers family workouts, group workouts and private and semi-private training, welcoming anyone dedicated to their fitness journey to its five core tenets: dynamic warm-up, performance, strength program, core and conditioning and cool down.

“Watching this company grow from our roots in Tennessee to a beloved fitness brand across the country has been nothing short of remarkable,” said Will Bartholomew, D1 Training founder and CEO.

credit: D1 Training

After playing alongside NFL legend Peyton Manning at the University of Tennessee and becoming a National Champion and captain, D1’s founder ended up rehabbing an injury before realizing there was no place to train as a Division 1 athlete. It was then that he set out to develop D1 Training facilities to train next-level athletes in 2001. By 2017, D1 Training began franchising and went on to receive a strategic investment from Princeton Equity Group in 2021.

“The journey from our first location to our 100th location has been a humbling experience – and to see this historic moment come to life is truly an honor,” Bartholomew said. “This milestone opening further solidifies D1 Training as an industry leader as we continue to deliver world-class coaching and great programs to 100 different cities, serving thousands of athletes.”

D1 Training sees scholastic training as an untapped and exciting growth zone where its training facilities can address the demands of young athletes as well as adult fitness enthusiasts seeking athletic and personal training programs. 

“It’s rewarding to be a part of such a remarkable business, surrounded by exceptional individuals and dedicated franchise owners,” said Dan Murphy, D1 Training’s chief operating officer. “We’ve proven that we can stand the test of time and that the market really wants what we are providing at D1 Training.”

The post D1 Training Tops 100 Locations With Athlete-Inspired Approach appeared first on Athletech News.

Connected Health & Fitness Summit Poised for Groundbreaking 2024 Event

Nike, Whoop, SoulCycle, Crunch Fitness, Bhout, FitXR and Planet Fitness will attend, and speakers include the CEOs of Tonal and Solidcore

Los Angeles is gearing up to give Silicon Valley a run for its money. While LA’s neighbor to the north remains a popular breeding ground for tech and innovation from a general standpoint, during a couple of days in early February, nobody will be able to hold a candle to the City of Angels in terms of fitness and wellness. 

From February 7-8, 2024, the Connected Health & Fitness Summit will return for a fifth time. The event gives attendees, including executives and founders from top fitness and wellness companies, a platform to explore partnerships, share ideas and seek investments. It serves as a launchpad for any business either in its initial stages or looking to reach new heights. Take a look at the agenda here

Hear From Industry Heavyweights

Just to name a few, representatives from Nike, Whoop, SoulCycle, Crunch Fitness, Bhout, FitXR and Planet Fitness will all be in attendance. Fifty speakers include major industry players such as Krystal Zell, CEO at Tonal, Bryan Myers, President and CEO at Solidcore, and Tabitha Green, U.S. Head of Marketing for Les Mills.

With so many key figures present and new avenues for growth being paved, the 2023 conference left participants feeling inspired and more than satisfied with their takeaways. With the Connected Health & Fitness Summit only expanding on those factors this year, attendees can expect a similar result. 

credit: Connected Health & Fitness Summit

“Talk about top-tier execution,” said Eddie Lester, a past attendee and the founder of MetaGym. “Every detail was well thought out, leading to an amazing experience. The attendees were all thought leaders and executives allowing most conversations to be with the real decision makers. Great work!”

An Event (or Two) for Everyone

Additional highlights of the 2024 convention will include Innovation Showcases, a Women in Fitness Forum, and a CEO/Founders forum. 

The Innovation Showcase, spread out over two sessions, offers applicants the chance to pitch their early-development fitness and wellness companies on the forum’s main stage. The Selection Committee, composed of seven leaders from renowned investment groups, including Kaya Ventures and the EY Ventures Group, will hand-pick candidates with the most potential to make waves in fitness and wellness. This year’s selections include Coach Welly, an app that motivates and rewards gym members via personalized tracking and gamification software, as well as Equa, another app that enhances the psychological approach to fitness. Fitbiomics, which offers a probiotic focused on improving sleep, was also selected alongside Gainful, which offers a more personalized approach to protein and supplements. 

Lumin Fitness, an artificial intelligence (AI)-powered gym that gives its members a cutting-edge approach to fitness, LumosTech, which helps users take sleep and recovery to the next level using an app and wearable, and Proteus Motion, a next-gen system of training tools, will also present at the showcases. RE/GEN Method, a company offering classes backed by science that blend pilates and strength training, will round out the group.

The Women in Fitness Forum offers a platform to connect prominent female executives, investors and entrepreneurs in fitness. Mirroring the Summit at large, this forum plans to spur innovation and collaboration, and foster partnerships specifically between the driving female forces within the industry. Session hosts include Kate Veronneau, Director of Women’s Strategy at Zwift and Desiree Guilliard-Young, a shareholder and former COO/CHRO at Sanctuary Fitness.

credit: Connected Health & Fitness Summit

The CEO/Founders Forum takes the fitness and wellness industry’s brightest, most established faces, and puts them all under one roof. Attendees can form connections and discuss ideas to help retool each other’s business strategies. Talking points include investor and strategic partner relations, retaining and engaging consumers today and for the future, cultivating and managing a winning company culture, as well as strategies to promote and champion DEI practices internally and among your audience. The forum has a history of forming “meaningful connections” among attendees, the Connected Health & Fitness Summit organizers note. 

A Range of Perspectives – And Opportunities

Of all Connected Health & Fitness Summit attendees, 30% hail from the fitness tech and connected fitness industry. Another 30% come from both boutique and scaled gyms, studios, clubs, spas and hotels. Investors, both private equity and venture, make up 15%, while executives from training equipment/hardware devices and fitness/sport apparel each make up 15%. Companies focused on wellness (nutrition, sleep, mental health, wellbeing)  round out the remaining 10% of the demographic. 

This allows the Summit to feature a wide variety of minds and perspectives but all with related goals. It’s a melting pot of sorts, but one with enough organization to help you make immediate progress on your fitness and wellness endeavors.

The Connected Health & Fitness Summit 2024  will take place at the Loews Hollywood Hotel in Northwest Los Angeles on February 7-8. Tickets are still available for purchase on the event website. Deals are in place for organizations looking to send a group to the event rather than an individual, though prices are set to increase after January 12. 

The post Connected Health & Fitness Summit Poised for Groundbreaking 2024 Event appeared first on Athletech News.

What Is Clear Whey Isolate? Here’s the Science Behind the Buzz

You thought you’d tried all the protein powder the virtual supplement aisle has to offer. But recently, the internet has been abuzz with a new type of protein powder — clear whey isolate.

An ever-increasing horde of probable gymgoers are searching for the term on Google. Well-known brands are on board, with Myprotein offering MIKE AND IKE® and Jelly Belly®-flavored clear whey while WICKED Protein also offers an unflavored alternative.

When you can snag a tub of the latest muscle-building trend at Costco, you know it’s reaching epic proportions. But what is clear whey isolate? And is it worth all the hype?

Credit: Halk-44 / Shutterstock

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

What Is Clear Whey Isolate?

Clear whey isolate is whey protein that’s been so highly purified that it is transparent when you mix it with water. It’s treated with heat to break down its protein enough to become water-soluble — i.e., clear. This process may potentially give it a longer shelf life if sold as a pre-mixed protein drink. (1)

Limited research suggests that its taste may be strong (2), which might be one reason it’s often commercially paired with fruity flavors. And because the powder is fine enough to dissolve fully in water, you won’t need to panic about dreaded clumps in your drink if you forget your shaker bottle.

Popular brands advertise that clear whey isolate is both low in lactose and high in absorption — in other words, it’ll be put to use quickly and easily in your body. There isn’t strong clinical evidence that this is the case because research on clear whey isolate is scarce. However, whey hydrolysate is processed in a similar way, and it is thought to be used easily by the body. (3

[Read More: The 13 Best Whey Protein Powders, 2024]

What Is Whey Protein Powder?

First things first: Whey comes from milk during the cheese manufacturing process. When water is removed and some lactose is stripped away through processing and filtering, you’re left with the whey protein. (4)

Because it’s the least processed of the main commercial types of this supplement, whey protein concentrate tends to be the easiest on your wallet. However, it may not be easiest on your stomach since it still contains lactose. 

Whey isolate is further processed, having most of its carbs, fats, and lactose stripped away. (4

Whey protein hydrolysate, which is already broken down into its constituent amino acids and has almost no lactose. Since it’s been exposed to heat and already broken down, your body absorbs it more quickly. (3)

[Read More: The Gymgoer’s Guide to Whey Protein]

Clear Whey Isolate vs. Whey Concentrate

Plain and simple, whey concentrate has more stuff than clear whey isolate. Because the clear stuff is more highly processed, it’s stripped of components that whey concentrate still contains. Here’s how it breaks down:

Whey concentrate has higher levels of fats, carbs, and lactose. This may be beneficial if you’re on a bulk.

Whey concentrate is generally cheaper. Myprotein, for example, sells 1.1 pounds of clear whey isolate for $39.99, while they sell a 2.3-pound blend of whey concentrate, isolate, and hydrolysate for $38.99. That’s over two times the amount for a dollar less.

Clear whey isolate contains less lactose, fats, and carbs.

Clear whey isolate may help if you want to reduce overall sugar and caloric intake

[Read More: What’s the Best Whey: Concentrate, Isolate, Hydrolysate?]

Clear Whey Isolate vs. Whey Isolate

They may sound similar, but clear whey isolate is often derived from regular old whey isolate. Here’s the difference that a lot of heat makes.

Whey isolate is generally much cheaper than clear whey isolate.

Clear whey isolate is often made from whey isolate (and sometimes, whey concentrate). It is processed much further using heat to denature proteins.

Clear whey isolate may contain less lactose.

Clear whey isolate is advertised as being absorbed faster by the body than whey isolate, but there is a lack of research to support this.

[Read More: How Much Protein Do You Actually Need Per Day?]

Clear Whey Isolate vs. Whey Hydrolysate

A lack of research on clear whey isolate makes it especially difficult to compare to whey hydrolysate. However, here is what we know:

Whey hydrolysate is made when heat and/or proteolytic enzymes are applied to whey protein concentrate or whey isolate. This kickstarts a “pre-digestion” process, breaking down peptides into amino acids — which your body can use very quickly and easily. (3)

Clear whey isolate is also derived from whey concentrate or whey isolate and also uses heat to fuel the breakdown process.

Whey hydrolysate is made to be very low in lactose.

Clear whey isolate is also designed to be very low in lactose or even lactose-free.

Clear whey isolate is also meant to be absorbed quickly by the body, but there isn’t current clinical research to back this up. 

Clear whey isolate’s transparency when mixed with water speaks to its solubility, which may be helpful for athletes who need both a protein and hydration boost on the go.

[Read More: The Best Protein Intake Calculator for Muscle Gain and Fat Loss]

Your Takeaways

Clear whey isolate is marketed as being more easily digestible than other forms of whey, both because of the low lactose content and because the body is theoretically able to absorb it rapidly.

While it is less clumpy and more easily drinkable because it’s water-soluble, there currently isn’t enough research to support the idea that it’s superior to other forms of whey protein. Here’s one final breakdown:

Clear whey isolate is a form of whey protein concentrate or isolate (depending on the manufacturer) that’s treated with heat to isolate protein even further.

In the process, clear whey isolate also becomes water soluble so that it becomes transparent when mixed with water.

Brands claim that it is more readily absorbable than other kinds of whey, but current research doesn’t support that claim. There is, however, research that suggests that whey hydrolysate (which is produced through a similar process) is more easily absorbed in the body. (3)

The biggest definitive difference between clear whey isolate and other forms of whey protein seems to be that it dissolves in water, making it a solid choice for hydrating and getting your protein simultaneously.

FAQs

All the buzz is bound to leave you with questions. Here’s our quick (and science-backed) guide.

Is clear whey isolate worth it?

Even a cursory glance down the virtual supplement aisle will tell you that clear whey isolate is much more expensive than its whey concentrate and isolate cousins.

Clear whey isolate is a more processed version of whey concentrate and isolate, which is supposed to rid regular isolate of more lactose and create a faster-absorbing product. However, there isn’t currently clinical research to support this claim. If you want your supps backed by science, you might want to turn to whey hydrolysate instead.

(Note: whey hydrolysate also costs a pretty penny.)

But if you’re specifically in the market for a soluble protein powder, you may find that clear whey isolate is worth the cost.

Is clear whey isolate better than whey protein?

To be clear (pun intended), clear whey isolate is a form of whey protein. It’s simply a more processed version of whey concentrate or isolate.

Clear whey isolate is advertised as having little-to-no lactose and can be absorbed very quickly by your body. There aren’t currently clinical studies to back up these claims.

However, if you’re after a protein powder that’s water soluble, clear whey isolate is your best bet.

What does clear whey isolate do?

Generally speaking, clear whey isolate likely does the same thing that other forms of whey protein do — boost your protein intake levels. Whey protein is very well-known as a supplement that can help spur muscle growth when taken in combination with a rigorous strength training program. (5) And since clear whey isolate is, indeed, whey protein, it may well have a similar impact on the body.

How do you use clear whey isolate?

You can use clear whey isolate the same way you do other forms of whey protein powder. You mix the recommended amount of powder into the recommended amount of liquid, give it a stir, and drink.

Since clear whey isolate is soluble in water, though, you needn’t break out the shaker bottle. It that way, it may be easier to use — no clumping to speak of.

References

LaClair CE, Etzel MR. Ingredients and pH are key to clear beverages that contain whey protein. J Food Sci. 2010 Jan-Feb;75(1):C21-7.

Childs JL, Drake M. Consumer perception of astringency in clear acidic whey protein beverages. J Food Sci. 2010 Nov-Dec;75(9):S513-21.

Manninen AH. Protein hydrolysates in sports nutrition. Nutr Metab (Lond). 2009 Sep 28;6:38.

Hoffman JR, Falvo MJ. Protein – Which is Best? J Sports Sci Med. 2004 Sep 1;3(3):118-30.

Hulmi JJ, Lockwood CM, Stout JR. Effect of protein/essential amino acids and resistance training on skeletal muscle hypertrophy: A case for whey protein. Nutr Metab (Lond). 2010 Jun 17;7:51.

Featured Image: Halk-44 / Shutterstock

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Natural Bodybuilder Sean “Shizzy” Taaffe Learns How Tough Leg Day With Hany Rambod Is

Leg days are typically the most feared training sessions of an athlete’s programming. The intensity, in combination with the physical and mental exertion needed to train the body’s largest muscle groups, is not for the faint of heart.

Once one overcomes the initial mental barrier, both single-bout and long-term resistance training have been shown to produce anxiolytic effects (e.g., reduce anxiety). (1)

Three days before the new year, 24-time Olympia-winning coach Hany Rambod published a video on his YouTube channel wherein he put natural bodybuilder Sean “Shizzy” Taaffe through a grueling, high-volume leg workout. Check out the video below:

Taaffe was keen on training chest, but Rambod wanted him train legs. They flipped a $100 bill to decide, and fate’s favor embraced Rambod’s choice. 

Sean “Shizzy” Taaffe Leg Workout

Below is the summary of Taafe’s training session with Rambod:

Lying Hamstring Curl

Leg Extension

Pendulum Squat

Vertical Leg Press

Panatta Super Squat Machine

Walking Lunge

[Related: Breon Ansley’s Flexibility Practices for Enhanced Muscle Growth]

Lying Hamstring Curl 

Taaffe positioned his feet and knees together to bias the biceps femoris (the posterior thigh muscle) during leg curls. He used a slow rep cadence and paused at the top of each rep.  Doing so to provide the target muscle more time under tension can enhance muscle stimulation and potentially contribute to hypertrophy. (2)

Leg Extension & Pendulum Squat

Taaffe maintained the use of slow reps to load the quads on leg extensions. He avoided fully extending the knees at the top, maintaining constant tension on the quads. 

“Get depth and go down,” instructed Rambod during the pendulum squats, highlighting the importance of moving through a full range of motion. Lengthening lower-body muscles is more beneficial for hypertrophy than training only in a partial range, and Rambod is well aware. (3)

The movement trajectory of the pendulum squat loads the quads without applying excess strain to the lower back. Taaffe paralleled his feet to each other on the platform, which biased the vastus intermedius and vastus lateralis (i.e., the mid and outer muscles of the quad.

Vertical Leg Press & Panatta Super Squat Machine

Rambod put Taaffe through ‘blood-starving’ sets during Taaffe’s time in the vertical leg press. That involved Taaffe maintaining his feet on the platform until he completed all four working sets.

The inverted position promotes blood flow away from the lower body, potentially intensifying lactic acid build-up to stimulate muscle pumps. While not quite blood flow restricted resistance exercise (BFRRE), BFRRE for short-term high-frequency training, to both failure and non-failure, can boost muscle size and strength. (4)

Taffee progressed to the super squat, positioning his feet wider than shoulder-width apart. He squatted deep, with his upper legs dropping below parallel, biasing the glutes and quads.

Walking Lunge

Taaffe concluded the session with walking lunges while holding a pair of dumbbells at shoulder level. He took longer strides with a forward-leaning torso to bias the glutes. Taaffe performed the final set of lunges with the dumbbells at his sides and supersetted it with dumbbell squats.

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References

Strickland JC, Smith MA. The anxiolytic effects of resistance exercise. Front Psychol. 2014 Jul 10;5:753. doi: 10.3389/fpsyg.2014.00753. PMID: 25071694; PMCID: PMC4090891.

Burd NA, Andrews RJ, West DW, Little JP, Cochran AJ, Hector AJ, Cashaback JG, Gibala MJ, Potvin JR, Baker SK, Phillips SM. Muscle time under tension during resistance exercise stimulates differential muscle protein sub-fractional synthetic responses in men. J Physiol. 2012 Jan 15;590(2):351-62. doi: 10.1113/jphysiol.2011.221200. Epub 2011 Nov 21. PMID: 22106173; PMCID: PMC3285070.

Schoenfeld BJ, Grgic J. Effects of range of motion on muscle development during resistance training interventions: A systematic review. SAGE Open Med. 2020 Jan 21;8:2050312120901559. doi: 10.1177/2050312120901559. PMID: 32030125; PMCID: PMC6977096.

Bjørnsen, T., Wernbom, M., Paulsen, G., Berntsen, S., Brankovic, R., Stålesen, H., Sundnes, J., & Raastad, T. (2021). Frequent blood flow restricted training not to failure and to failure induces similar gains in myonuclei and muscle mass. Scandinavian journal of medicine & science in sports31(7), 1420–1439. https://doi.org/10.1111/sms.13952

Featured image: @shizzylifts on Instagram

The post Natural Bodybuilder Sean “Shizzy” Taaffe Learns How Tough Leg Day With Hany Rambod Is appeared first on BarBend.

Reebok Reveals Nano X4 Training Shoes

The latest edition of Reebok’s award-winning Nano franchise has been unveiled. The Nano X4 Training Shoes received a redesign that features Reebok’s footwear technology in combination with a more efficient use of material.

Per Reebok’s press release on Jan. 8, 2024, the Nano X4 Training Shoes are “the most breathable Nano iteration yet and ultra-lightweight…focused on stability and premium performance support.”

The Nano X4 Training Shoes are not without a redesigned upper with all-new FLEXWEAVE Material “engineered with a Midfoot Ventilation Panel for increased breathability [and] durability.” That ventilation will help prevent the foot from overheating and ideally stave off discomfort.

Image courtesy of Reebok.

[Related: 2024 Wodapalooza Miami Rosters Revealed]

Key Reebok Nano X4 Tech Features

Below are five features to know about the latest edition of the Nano:

FLEXWEAVE Knit Upper — all-new FLEXWEAVE upper for a softer,
lightweight feel.

Midfoot Ventilation Panel — offers breathability for all-day wear.

Lift and Run (L.A.R) Chassis System — midsole technology for added stability when lifting and cushioning for running and jumping.

TPU Heel Clip — redesigned for greater stability and comfort in the heel.

Drop | Weight — Seven-millimeter Drop | 12.10 ounces

The Reebok Nano X4 was introduced in a global marketing campaign that displayed the stripping away of excess material from previous iterations for a more streamlined cross trainer. The design is targeted at removing unnecessary gimmicks and excess tech to maintain a more breathable, lightweight shoe.

Image courtesy of Reebok.

[Related: 2024 TYR Wodapalooza Miami Workouts Revealed]

The Reebok Nano X4 will be available starting on Jan. 12, 2024*, at $140 USD MSRP on Reebok.com and select retailers worldwide. The Nano X4 “will be offered in a variety of unisex and women’s launch colorways,” and there will be additional pack drops throughout the season.

*Product availability and launch timing to vary per market.

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Wave Goodbye to Lower Back Fat – 11 Effective Exercises Women Use to Eliminate Stubborn Back Flab

Let’s dive into effective, targeted exercises to tackle lower back fat.

You’ll discover 11 powerful exercises, each specifically designed to reduce back fat and enhance muscle definition. Learn the step-by-step techniques to execute these exercises for maximum impact, whether you’re a beginner or a fitness buff.

Plus, we go into crucial insights into the causes of back fat and how to address them through diet and lifestyle adjustments.

1. Dumbbell Renegade Rows

The dumbbell renegade row is an effective exercise for targeting back fat because it works several muscles in the back while also engaging the core. 

How to do it:

Position: Start in a high plank, each hand gripping a dumbbell.

Movement: Row the dumbbell on one side to your rib area, then switch and do the same with the other.

Target: This targets your lats and simultaneously engages your core.

Tips: Keep your spine aligned and core engaged to maximize effectiveness and reduce injury risk.

2. Seated DB Military Press

The seated dumbbell military press works the shoulders and triceps as primary movers, but also heavily recruits the upper and middle back muscles like the trapezius, rhomboids and latissimus dorsi for stabilization. Strengthening these back muscles helps improve posture which can reduce back fat.

How to do it:

Position: Sit upright with back support, dumbbells at shoulder height.

Movement: Press the weights upward, fully extending your arms.

Muscles Targeted: Primarily works shoulder muscles, including the deltoids.

Steps:

Lift dumbbells to shoulders, using thighs for assistance if needed.

Press upwards until elbows lock.

Return to starting position with control.

3. Push Ups

Push ups target back fat by working the latissimus dorsi, trapezius, rhomboids and other muscles along the back. Keeping the shoulder blades pulled together and back during the movement increases activation of these back muscles. This strengthens the back, improves posture, and increases calorie burn to reduce fat deposits.

How to do it:

Hand Placement: Ensure your hands are shoulder-width apart, directly below shoulders.

Body Alignment: Keep a straight line from head to heels.

Execution:

Lower down, keeping elbows at a 45-degree angle.

Avoid dropping your hips or hiking your buttocks.

Push through your chest and triceps to rise.

Integrating into Workouts:

Warm-Up: Combine with jumping jacks or a plank up-down to prepare muscles.

HIIT: Alternate push ups with high-intensity moves like burpees or speedbag drills.

Strength Training: Follow push ups with kettlebell swings or battle ropes for a full-body workout.

4. Bent Over Lateral Arm Raises

Effective for targeting lower back fat, bent over lateral arm raises require proper form:

Position: Kneel with one hand free and the other gripping a dumbbell

Movement: Brace your core; lift the dumbbell laterally until your arm aligns with your shoulder, then return

Repetitions: Ensure even training by performing an equal number on each side

Maintain a steady, controlled motion for maximum engagement of your latissimus dorsi.

5. Rear Deltoid Rotations

To effectively strengthen your upper back and rotator cuffs, incorporate Rear Deltoid Rotations into your routine:

Position: Stand with feet hip-width apart, elbows bent at 90 degrees, holding a dumbbell in front of you.

Movement: Engage your traps and rhomboids to rotate your arms outward, dumbbells moving sideways.

Reverse: Return slowly to the starting position.

Repeat: Perform multiple reps to tighten and build the erector spinae muscles.

Maintain your elbow’s position to maximize the benefits of the rotation.

6. Swimmers

Swimmers, an exercise where you alternately lift your opposite arm and leg while lying face down, effectively target the muscles in your lower back, upper back, and glutes. This exercise engages multiple muscle groups in the back, which can help tone and strengthen these areas, potentially reducing the appearance of back fat.

How to do it:

Start by lying on your stomach.

Activate glutes, lifting legs from the ground.

Extend arms forward; keep palms down.

Alternately raise arm and opposite leg.

Swap sides rapidly for maximum efficacy.

7. Bent Over DB Rows

Bent Over Dumbbell Rows specifically target the muscles in the upper and middle back, such as the latissimus dorsi, rhomboids, and trapezius. By engaging these muscles, the exercise helps to strengthen and tone the back, which can aid in the reduction of back fat. Additionally, it can improve overall back muscle definition and posture.

How to do it:

Positioning: Kneel on a bench with one lower leg flat, hand on the bench for support.

Dumbbell Placement: With a dumbbell in the free hand, keep it on the bench starting position.

Tension & Lift: Engage your lats and lift the dumbbell until your upper arm is parallel to the floor.

Form Check: Elbow should bend at a 90-degree angle; back straight.

Lowering the Weight: Return the dumbbell slowly to the starting position or rest briefly on the bench.

Repetition: Perform the recommended number of reps and switch sides.

Common Variations:

Inverted Row: Using a bar in a Smith machine or a TRX system.

Seated Cable Row: Utilize a cable machine for a supported back row experience.

Deadlift into Row: Combine a deadlift with a row in one smooth motion for compound back training.

Safety Tips: Maintain a neutral spine and avoid jerky movements to prevent injury.

8. Reverse Fly

The reverse fly is a potent exercise targeting the upper back muscles, which can help you reduce back fat and improve posture. Here’s how to incorporate it into your workout routine effectively:

How to do it:

Stand with your feet shoulder-width apart, a dumbbell in each hand.

Slightly bend your knees and hinge forward at the hips, keeping your back flat.

Extend your arms below your chest, palms facing each other.

Brace your core and lift the weights out to the sides, keeping a slight bend in the elbows.

Squeeze your shoulder blades together at the top of the movement.

Lower the weights with control to the starting position.

Tips for Effective Execution:

Keep your movements controlled; avoid using momentum to lift the weight.

Ensure not to lift your arms above shoulder height.

Increase the weight or resistance as you progress to challenge your muscles further.

9. Resistance band pull-down

The resistance band pull-down is an effective exercise for targeting the muscles in your back, particularly the latissimus dorsi, which are key to reducing back fat. These exercises can be performed with various resistance levels, allowing you to adjust the intensity to suit your fitness level.

How to do it:

Secure the resistance band above your head to a stable object, such as a door anchor or a tall piece of gym equipment.

Stand or kneel with your back straight, facing the anchor point.

Grip the band’s handles with your palms facing down, hands wider than shoulder-width apart.

Pull the band down toward your upper chest, contracting your shoulder blades together.

Slowly release back to the starting position with controlled motion.

Variations:

Single-arm pull-down: Work one side at a time for focused muscle engagement.

Half-kneeling position: This position can help you concentrate on your lats without involving the lower back too much.

10. Back Extension

Back extension exercises are vital for strengthening your lower back muscles. They can be particularly beneficial in reducing back fat and improving posture. Here’s how you can incorporate back extensions into your fitness routine:

Stability Ball Back Extensions:

Place your hips and stomach on a stability ball, feet wide apart for support.

Cross your arms over your chest or place them behind your head.

Lift your upper body by contracting your lower back muscles, then lower back down.

Roman Chair Hyperextensions:

Position your ankles securely under the footpads of a Roman chair.

Cross your arms over your chest, keeping your back straight.

Bend forward at the waist and then extend back up, focusing on squeezing your glutes and back muscles.

11. Kettlebell Swings

Kettlebell swings are a dynamic and powerful exercise that can target back fat by engaging multiple muscle groups. Incorporating kettlebell swings into your exercise routine may contribute to reducing body fat and improving overall body composition.

How to do it::

Stand with your feet shoulder-width apart.

Hold the kettlebell with both hands, arms in front of your body.

Slightly bend your knees and hinge at your hips to initiate the swing.

Drive through your hips to swing the kettlebell upward to shoulder height.

Let the kettlebell swing back down, hinging at the hips again.

What causes back fat?

Back fat accumulates for various reasons, impacting both your appearance and health. Understanding these underlying causes will guide you in making effective lifestyle changes.

Dietary Habits:

Excessive caloric intake, especially from processed foods with added sugars and saturated fats, contributes to weight gain, including back fat.

Lack of nutrient-dense foods can disrupt your metabolism, making fat loss more challenging.

A nutritious diet rich in fiber can help with managing calorie intake and promoting satiety.

Physical Activity:

A sedentary lifestyle increases risks of overall body fat accumulation, including areas such as the lower back or “love handles.”

Incorporating cardio exercise like walking can help establish a calorie deficit necessary for fat loss.

Focusing on exercises that improve posture can also minimize the appearance of back fat.

Lifestyle Factors:

Stress can hinder your efforts to reduce weight and back fat as it may lead to unhealthy eating habits.

Inadequate sleep and hydration may negatively affect your body’s ability to manage weight.

Reducing salt intake can decrease water retention, which sometimes exacerbates the look of back fat.

Genetic and Health-Related Factors:

Genetics may predispose you to store fat in specific areas, including the back.

Medical conditions like diabetes could influence how and where your body stores fat.

Effective Strategies:

Aim for a healthy diet that’s low in processed foods and high in whole, natural options.

Increase your fiber intake to help regulate caloric intake.

Engage in regular cardio exercises and activities that boost metabolism.

Reduce added sugars and saturated fats to manage calorie consumption effectively.

Maintain healthy habits to support fat loss, including managing stress and ensuring enough rest.

Remember, while you can’t target back fat alone, improving your overall health and reducing total body fat will lead to a leaner back.

Is Back Fat Unhealthy?

When discussing back fat, it is essential to understand that fat distribution varies for each individual and that some amount of body fat is necessary for overall health. Back fat itself is not inherently unhealthy; however, excessive accumulation can be associated with health risks. Here are some key considerations:

Body Composition: Body fat percentage is a clearer indicator of health than body weight alone. Aim for a balanced body composition through regular physical activity and a nutritious diet.

Location of Fat: Research implies that fat stored around the abdomen (visceral fat) carries higher risk factors than fat stored in other areas, like the back. Therefore, focusing on overall fat reduction is beneficial.

Balance: Healthy living involves balance. Back fat should not be the sole focus but rather part of a comprehensive approach to fitness and well-being.

To manage back fat specifically, women can incorporate exercises targeting the upper, middle, and lower back. These exercises contribute to stronger back muscles, which can improve posture and appearance:

Cardiovascular Exercise:

Function: Burns calories, which assists in fat reduction across the body, including the back.

Examples: Swimming, rowing, or elliptical training.

Strength Training:

Upper Back Exercises:

Dumbbell rows

Lat pull-downs

Mid Back Exercises:

Superman lifts

Yoga poses like the cobra or cat-cow

Lower Back Exercises:

Deadlifts

Hyperextensions

How to Create a Caloric Deficit

To reduce back fat, creating a caloric deficit is a critical component. This means you’ll need to burn more calories than you consume. Here’s how you can achieve this:

Determine Your Daily Caloric Needs: First, estimate the number of calories you need to maintain your current weight. Several online calculators can help you find this number based on your age, gender, weight, height, and activity level.

Track Your Caloric Intake: Use a food diary or a mobile app to log everything you eat and drink. Pay attention to portion sizes and hidden calories in sauces and dressings.

Implement Dietary Changes:

Focus on nutritious, whole foods like vegetables, fruits, lean proteins, and whole grains.

Reduce your intake of processed foods, sugary beverages, and high-fat snacks.

Increase Your Physical Activity:

Incorporate both cardio and strength training into your routine. Cardio burns calories, while strength training builds muscle, which can increase your resting metabolic rate.

Exercise TypeDescriptionCalorie Burn EstimationCardiovascularActivities like brisk walking, running, or cycling.High, depending on intensityStrength TrainingResistance exercises targeting back muscles.Moderate, also builds muscle mass

Regular Aerobic Exercise: Engaging in aerobic exercise can help you burn calories and improve heart health. Consider activities such as swimming, cycling, or group fitness classes.

Monitor Your Progress: Weigh yourself regularly and adjust your diet and exercise plan as needed to continue creating a caloric deficit.

Remember, it’s essential to aim for a safe and sustainable caloric deficit. Drastic calorie reduction can be counterproductive and may lead to muscle loss or nutritional deficiencies. Always consult with a healthcare provider or a registered dietitian before starting a new weight loss regimen.

Final Thoughts

In managing back fat, holistic lifestyle choices are pivotal. Embrace activities like using a resistance band for a full range of motion exercises. Doing so isn’t about spot-treating areas; it’s about consistency and overall health. Monitor stress and cortisol levels—elements that may impact fat retention. For better control, align with CDC guidelines on physical activity to enhance your lifestyle habits.

Never Before Seen: Olympic Champion Ilya Ilyin Attempts 247KG Unofficial World Record Clean & Jerk

Two hundred forty-seven kilograms, or 544.5 pounds, is the weight of the barbell in a Jan. 8, 2024 video posted to Instagram by Kazakh weightlifter and former two-time (2008, 2012) Olympic Champion Ilya Ilyin. According to Ilyin, the video depicts one of his heaviest training sessions ahead of the 2015 President’s Cup in Grozny, Russia. 

Although Ilyin was unsuccessful in his attempt to clean & jerk the massive weight — at the time, the lift was a full five kilograms above his own world record — the footage represents a rare glimpse into a bygone era of Olympic lifting that fans will likely never see again: 

[Related: A Look at the Bulgarian Method, the Hardest Weightlifting Routine Ever]

According to insidethegames, Ilyin retired from competitive weightlifting in early 2020 after news broke that the Tokyo Olympic Games, originally scheduled for that summer, had been postponed due to the COVID-19 pandemic. Before that, he was considered the most dominant active male weightlifter in the world for many years due to his unparalleled strength and tenacity on the platform. 

In Context: Ilya Ilyin’s Weightlifting Career

It’s common for weightlifters to perform better in their general training than on competition day, as the rigors of international weightlifting events can be quite stressful. At the time, Ilyin’s best official result in the clean & jerk was 242 kilograms, a world record he had hit one year before winning the 2014 World Weightlifting Championships in his home country of Kazakhstan. 

Ilyin was as close to a true prodigy as a weightlifter could get. He won his first Senior World Championships at just 17 years old in 2005 and, for a full decade, was undefeated in competition: 

2005 Junior World Weightlifting Championships: 1st | 85 kilograms

2005 World Weightlifting Championships: 1st | 85 kilograms

2006 Junior World Weightlifting Championships: 1st | 94 kilograms

2006 World Weightlifting Championships: 1st | 94 kilograms

2008 Olympic Games: 1st* | 94 kilograms

2010 Asian Games: 1st | 94 kilograms

2011 World Weightlifting Championships: 1st | 94 kilograms

2012 Olympic Games: 1st* | 94 kilograms

2014 World Weightlifting Championships: 1st | 105 kilograms

2015 President’s Cup: 1st | 105 kilograms

*Ilyin was sanctioned by the International Olympic Committee in Nov. 2016 for performance-enhancing drug usage at the 2008 and 2012 Olympic Games. He forfeited both of his gold medals as a result. 

At the President’s Cup in Grozny in Dec. 2015, Ilyin would end up clean & jerking 246 kilograms in the 105-kilogram division, a four-kilogram advancement on his own world record and the final record of his career. Ilyin took a three-year hiatus from the sport afterward and attempted to reignite his career in 2018; he never made it back to the top of the weightlifting podium before formally retiring in 2020.

[Related: Five of the Greatest Weightlifting Battles of All Time]

How would this 247-kilogram clean & jerk attempt stack up against the best heavyweight lifters today? The gold-medal clean & jerk in the 109-kilogram class from the 2023 World Weightlifting Championships was 227 kilograms, by Uzbek athlete Ruslan Nurudinov (Nurudinov also holds the current world record in that category of 241 kilograms). Two hundred forty-seven kilograms would have ranked Ilyin in fourth place against the +109-kilogram super-heavyweight athletes at that same event. 

Post-retirement, Ilyin retains a strong fanbase on social media and, despite his PED-related disqualifications, is regarded as one of the best weightlifters of all time. Archived footage of lifts like this proves why. In the caption of the video, Ilyin remarks: 

“[An] unsuccessful attempt, but such weight is only lifted once in a lifetime. [I think] this was my favorite clean in my life!”

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Featured Image: @ilyailyinforever on Instagram

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Carl Johansson (74KG) Deadlifts a 325-Kilogram Raw Double PR

Swedish powerlifter Carl “Calle” Johansson hit the headlines in 2023 when, in his final year as a Junior, he won the 2023 International Powerlifting Federation (IPF) Classic World Championships (CWC) in Malta. He hit an IPF world record raw deadlift of 328 kilograms (723 pounds) to reach the top of the podium on body weight and add an Open world title to his 2022 win in the Juniors.

Since then, Johansson has been hard at work in the gym, preparing for his first 2024 appearance at the 2024 Sheffield Powerlifting Championships. That hard work is paying off, as evidenced by a training update he shared on his Instagram page on Jan. 6, 2024, wherein he deadlifted 325 kilograms (716.5 pounds) raw for two repetitions. Take a look at the personal record below, courtesy of Johansson’s Instagram page:

In the video, Johansson set up in a sumo stance and shook out his arms before taking the barbell in a hook grip. He pulled the slack out of the bar thrice and then began the lift.

The opening pull was easy and over in an instant. He kept his grip on the bar, took a deep breath, and visibly set his lats before beginning the second rep. It moved slower than the first but was never in doubt.

At the top of the lift, Johansson took a moment to give a big smile to the camera before dropping the bar, something that would have earned him red lights in competition but didn’t diminish the lift in training.

“Let’s keep building”

Johansson’s double was only three kilograms (7 pounds) fewer than the 328-kilogram (723-pound) deadlift world record he set at the 2023 CWC in Malta. However, it’s widely thought he had more in the tank that day but played safe, instead doing exactly what was needed to win. He beat Tim Monigatti on bodyweight and finished half a kilogram (one pound) ahead of Taylor Atwood.

Since the 2023 CWC, Norway’s Kjell Bakkelund pushed the IPF raw deadlift world record up to 330 kilograms (727.5 pounds) en route to gold at the European Powerlifting Federation (EPF) 2023 European Classic. Bakkelund also extended the IPF raw total world record from 790.5 kilograms (1,743 pounds) to 800 kilograms (1,764 pounds).

This gives Johansson more work on two fronts: his next competition is the 2024 Sheffield, which has prize money awarded on the proportion of the raw total world record achieved in respective weight classes. Additionally, a £5,000 bonus will be awarded for any IPF world records broken. Johansson will have to aim higher than before, given Bakkelund’s outstanding performance, but another IPF raw world record deadlift might be on Johansson’s agenda.

The 2024 Sheffield meet will be live-streamed for free on SBD Apparel’s YouTube channel. It is shaping up to be a brilliant event.

Featured image: @deadlift.miyagi on Instagram

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