NYC Fitness Studio Tone House Sets Sights on Expansion

As Tone House hosts its signature Turf Wars event in Toronto for the first time, the group strength and conditioning brand is eyeing serious growth

Tone House, a New York City-based group strength and conditioning studio, is looking to share its mission with a wider audience.

The brand just announced a new, upcoming state-of-the-art facility in Manhattan as it eyes expansion.

First, Tone House will host its annual competition Turf Wars, in Toronto on August 10, in partnership with City Shred, a Canada-based fitness and wellness community founded by Cheryl Willberg.

Tone House also has big plans for its home turf in NYC.

“We are taking things up a notch with big plans for a new state-of-the-art facility with a holistic 360-degree approach to athletic-based training,” James McMillian, director of innovation at Tone House, told Athletech News. “This will include strength and conditioning spaces with collegiate and pro-level equipment and programming, nutrition and dietetic services designed to help athletes fuel for performance, and recovery offerings like physical therapy, restorative yoga and mobility sessions, contrast therapy (hot/cold plunge, infrared sauna), and a robust line up of Hyperice and Normatec tools.” 

Once the flagship facility in New York City is established, Tone House plans to take its athlete-style approach to group and strength and conditioning across the U.S.

“We plan to expand in several key cities in the primary and secondary markets, optimize our digital platform, continue to nurture our strategic partnership with Adidas, and increase our charitable impact with our beneficiary, Special Olympics,” McMillian said. 

Class in session at Tone House’s facility in NYC (credit: Tone House)

Throughout the expansion, Tone House wants to stay true to the loyal fitness following its developed.

“Our mission is to provide sports-based training to the mainstream, offering the type of training you would see in a pre-season camp for football, soccer, tennis, and many other sports,” McMillian explained. “We pride ourselves in having first-rate coaches, tough but fun workouts, educational clinics, community competitions like Turf Wars, and a big focus on teamwork and friendly competition.”

The upcoming Turf Wars event in Toronto will feature ten signature Tone House movements, like sprints, gallops, runners, and push-up knee tucks, along with a surprise “wild card.” Competitors are encouraged to create individual fundraising pages for Special Olympics Ontario. 

“We are excited to keep growing, expand our digital offerings, roll out new workout formats, and keep delivering premium sports-based training to everyone who wants to feel like a pro athlete,” McMillian added.

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Restore Hyper Wellness Unlocks Potential During National Wellness Month

Explore innovative therapies, exclusive promotions, and franchise expansion opportunities

August marks National Wellness Month, a time dedicated to recalibrating wellness goals, emphasizing self-care, stress management, and the promotion of healthy habits. This is in the fitness and wellness professional’s wheelhouse.

Boutique wellness franchisor Restore Hyper Wellness is leveraging this month-long focus to highlight the benefits of its science-backed therapies and special promotions designed to enhance overall well-being. For personal trainers, small gym owners and entrepreneurs interested in franchise opportunities, these offerings present valuable opportunities to enhance client outcomes and explore a thriving business model.

Industry Leading Wellness Services

Founded in Austin, Texas in 2015, Restore Hyper Wellness has expanded to over 225 locations across the nation with plans to scale to 500 locations in the next 5 years. This rapid growth underscores the increasing demand for their comprehensive array of advanced therapies designed to improve physical and mental health. Their Hyper Wellness® model integrates several therapies under one roof, making them a valuable complement to the services offered by fitness professionals and an attractive business proposition for potential franchisees.

Key services include:

Cryotherapy: Utilizes sub-zero temperatures to reduce inflammation, enhance muscle recovery, and boost energy levels—beneficial for clients needing efficient recovery methods.

IV Drip Therapy: Delivers essential vitamins, minerals, and hydration directly into the bloodstream, supporting improved energy and immune function, ideal for clients requiring a quick recovery boost.

Mild Hyperbaric Oxygen Therapy: Increases oxygen levels in the body, promoting faster healing and recovery, reducing inflammation, and enhancing overall wellness. This can help clients recover more efficiently from intense workouts, injury, or surgery.

Infrared Sauna: Uses infrared light to heat the air, raise core body temperature, and provide a deep, detoxifying sweat, aiding in relaxation and circulation, suitable for clients looking to unwind and rejuvenate.

Additional Services: Compression, Red Light Therapy, Neveskin cosmetic treatments, Hydrafacial, and Circadia® Oxygen Facial, all designed to contribute to improved circulation, skin health, and overall wellness.

Restore’s personalized 30-day Wellness Plans were developed in collaboration with their medical experts and can seamlessly integrate with existing fitness programs, helping clients achieve their health goals more effectively.

Evidence-Based Benefits

Restore Hyper Wellness underscores the importance of scientific research to validate their therapies. A peer-reviewed study from their Healthspan Project showed significant improvements in health-related biomarkers and biometrics for participants after an average of 6 months of consistent sessions with therapies such as Whole Body Cryotherapy, Infrared Sauna, Photobiomodulation (Red Light Therapy), Compression, and Micronutrient Therapy (IV Drip Therapy).

Study Highlights:

Blood Biomarkers:

LDL cholesterol decreased by an average of 9.77 mg/dL.

hsCRP (high-sensitivity C-reactive protein) reduced by an average of 1.75 mg/L.

Body Composition:

Total body weight decreased by an average of 3.29 kg.

Body fat mass, primarily in the trunk area, decreased by 2.3 kg.

Lean muscle mass was maintained with no significant change.

Heart Rate Variability (HRV): Participants with existing cardiovascular risk factors saw an average increase of 35%.

Dr. Rachele Pojednic, Director of Scientific Research & Education, noted, “In this pilot study, we are among the first to demonstrate the efficacy of the consistent use of complementary therapies over an extended period. Many popular wellness solutions, like Cryotherapy, Red Light Therapy, and Infrared Sauna, face a so-called absence of evidence. We have shown that people participating in a multi-modality wellness therapy protocol demonstrate measurable improvements in blood biomarkers and biometrics related to health and recovery.”

For more detailed information on their research, including infographics and access to the full study, visit Restore Lab’s research page.

credit: Restore Hyper Wellness

Opportunities for Fitness Professionals and Entrepreneurs

To celebrate National Wellness Month, Restore Hyper Wellness is offering several promotions throughout August. These promotions not only introduce new clients to their therapies but also provide fitness professionals and potential franchisees with valuable tools to enhance their services and support client success.

Key Promotions:

First Month Promo: New members who join the Level Up or Elevate Membership will receive 4 bonus credits for their first month, including 1 Base IV, 1 IM Shot, 1 mHbOT, and 1 Skin Health Consult. This promotion is exclusive to new clients.

Core Services Discount: A 25% discount on Core Service Packs (5- & 10-Packs only) is available for services like Cryotherapy, Red Light Therapy, Infrared Sauna, and Compression.

Expert Insights & Events

As part of National Wellness Month, Restore opened its monthly “Know More, Do More Members-Only Night” to the public on August 7th. During the event, Dr. Rachele Pojednic, Director of Scientific Research and Education, will lead a live presentation and Q&A session, detailing Restore’s Healthspan Study research and dive deeper in the science behind the therapies.  

Gain access to Restore’s medical team – this will be held on Zoom and is open to Restore Members and Non-Members Registration is free.

credit: Restore Hyper Wellness

Personalized Wellness Plans

Fitness professionals and aspiring franchisees can leverage Restore Hyper Wellness’s promotions by educating clients on the benefits and special offers available. Restore Hyper Wellness provides personalized Wellness Plans based on clients’ specific needs. Whether addressing athletic recovery, pain management, skin health, or general wellness goals, Restore’s experts work with clients to develop a month-long plan that includes recommended therapies and a structured cadence. 

This personalized approach ensures clients receive the most effective and targeted care possible, which can be an invaluable resource for personal trainers, gym owners, and franchisees looking to offer comprehensive wellness solutions.

Restore Hyper Wellness provides personalized, science-backed therapies to help clients do more of what they love. With special promotions and informative events, August presents a prime opportunity to engage with Restore’s offerings, integrate them into your fitness programs, and consider the potential for franchise ownership.

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Insane Leg Strength: 19-Year-Old Joshua Ngoka Squats 360 Kilograms (793.6 Pounds)

UK super-heavyweight powerlifter Joshua Ngoka has had a meteoric start to his career. His recent performance at the 2024 British Powerlifting (BP) British University Championships (BUC) was less than two years after his debut competition. In that time, he has added nearly 200 kilograms to his total.

Ngoka’s best squat in competition is the 340 kilograms he scored at the 2024 BUC. However, it looks like that personal record will soon fall as soon as Aug. 2, 2024. Nogoka shared a squat session on social media wherein he squatted a comfortable-looking 360 kilograms.

In the video, Ngoka shares his warm-ups from 315 kilograms upward. He squats using knee sleeveswrist wraps, and a lifting belt, all permissible under classic (“raw”) rules. The squats shown were:

315 kilograms

335 kilograms

350 kilograms

360 kilograms

While 315 kilograms and 335 kilograms looked easy, 350 kilograms slowed Ngoka down. The 360 kilograms squat, however, seemed just as fast as the earlier warm-ups. This is reflected in the caption:

The top set moving faster than LWU [last warm-up] needs to end.

BP is the British affiliate of the International Powerlifting Federation (IPF) and uses its weight classes and age categories. Until the end of 2023, Ngoka was in the sub-Junior category (ages 14-18) and made rapid progress.

Ngoka’s first meet was a local qualifier; a stepping stone to his first national event: the 2023 BP British Junior Championships (BJC). He won convincingly and took his first British title in only his second competition.

This secured Ngoka a place on the British team heading to the 2023 IPF Junior World Championships (JWC). Ngoka was over 150 kilograms ahead of his nearest rival. In just three competitions, he went from novice to sub-Junior world champion.

At his first international meet, Ngoka won gold medals in all three disciplines and broke the sub-Junior deadlift and total world records with 320 kilograms and 800 kilograms, respectively.

Not long after, in his final competition as a sub-Junior, Ngoka competed at the 2023 European Powerlifting Federation (EPF) European Classic Junior Championships. He swept the board of gold medals, finishing nearly 200 kilograms ahead of the silver medallist. He extended the sub-Junior deadlift and total world records to 330.5 kilograms and 838.5 kilograms, respectively.

In 2024, Ngoka moved into the Junior age category (ages 19-23) — a challenging transition. Adding 29 kilograms to his total was good enough for second place at the 2024 BP BJC. Ngoka recovered his winning streak at the 2024 BP BUC, hitting an 882.5-kilogram total.

Ngoka is on the roster for the 2024 IPF JWC in Malta at the end of August. He is listed in fifth place in the nominations. Given his recent improvements, he could be a contender for the podium.

Featured image: @ngokalifts on Instagram

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“I’m Here, Motherf$#kers”: Jay Cutler Reflects on His Epic Quad Stomp at the 2009 Mr. Olympia

In 2009, Jay Cutler did something historic at the Mr. Olympia bodybuilding competition. After having his reign cut short one year prior by Dexter “The Blade” Jackson, Cutler returned in force to win the ’09 show.

That doesn’t happen in bodybuilding. Prior to and since Cutler’s reclamation, no bodybuilder has ever won the Sandow trophy back after losing it.

How did Cutler pull off a stunt like that? By breaking the minds of the audience (and nearly shattering the floor of the stage) with his iconic quad stomp pose. As Cutler tells it, the 2009 Mr. Olympia was over before it began.

Owning the Room

Cutler spoke with 2023 Mr. Olympia Derek Lunsford on his podcast, Cutlercast, on Jul. 29, 2024. With about three months to go before the big day, Lunsford prompted Cutler for some sage wisdom as he faces down a similar challenge of defending his inaugural win this October. 

“Eye contact is really important, whether you can see the audience or not,” Cutler advised. “Samson [Dauda] walks out with his head down and, it’s like, f#@k that. You need to walk out like, ‘I command this sh$t.’” 

[Related: Best Pre-Workout Supplements for Bodybuilding]

“I remember taking my clothes off backstage [in 2009], people were like, ‘What the…’ People were standing there in awe,” Cutler recounted, saying that nobody expected him to win that year.

That backstage awe spilled over onto the audience when Cutler stepped out under the lights. To seal the deal, the Massachusetts native famously stomped his leg on the ground, flexing his quad and stamping himself into the history books in the process.

“I walked out on stage and I had this whole thing where I was like, ‘alright motherf%#kers, I’m here,’” Cutler told Lunsford.

The quad stomp and run-the-room demeanor propelled Cutler to his best performance yet at the 2009 Olympia. By points, 2010 was Cutler’s magnum opus, but his return to form in ‘09 shut everybody up: 

2006: 22 points

2007: 28 points

2009: 15 points

2010: 11 points

Trivia: In bodybuilding, the athlete with the lowest number of points ranks the highest. At the Olympia, a 5-point card is considered a perfect score.

Derek Lunsford’s “Jay Cutler Moment”

Lunsford is after something similar. After claiming his first Olympia win in 2023, Lunsford now faces his first title defense. Lunsford is known for having one of the best backs in the game — Cutler’s words, not ours — and expected 2022 to be his “Jay Cutler” moment: 

“When I came out [in 2022] and did the front-double-bicep pose, literally, it sucked the air out of the room.” 

[Related: Best Whey Protein Powders for Bodybuilding]

Lunsford placed second to Hadi Choopan in 2022, then beat him one year later. Both men are coached by renowned muscle-maker Hany Rambod. Come the ‘24 Olympia, Lunsford will look for his own quad stomp and cement his authority as the best bodybuilder on the planet. But Choopan, like Cutler, is looking to reclaim the title he lost.

“You will not be happy I am coming,” Choopan said on social media in June.

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Featured Image: @jaycutler / Instagram

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NASM Names Mike Shanko as New Chief Information Officer

The National Academy of Sports Medicine underscores a commitment to advancing digital infrastructure and innovation

The National Academy of Sports Medicine® (NASM) has appointed Mike Shanko as its new Chief Information Officer (CIO). Shanko, who brings over 25 years of experience in technology strategy, risk management, cybersecurity and governance, will be responsible for overseeing NASM’s technology initiatives.

Shanko’s career includes a recent role as senior vice president and CIO at Blue Yonder, where he managed technology operations across 32 global locations. He was recognized as Inspire’s 2022 Global CIO of the Year for his contributions to the field.

At NASM, Shanko will focus on advancing the organization’s digital infrastructure and technology capabilities. He is expected to drive innovation and support NASM’s mission to provide educational resources and tools for fitness professionals.

NASM CIO Mike Shanko

Shanko expressed enthusiasm about his new role, noting his interest in combining his passion for physical fitness with his technology expertise. He will work with the Ascend ITS team to execute NASM’s technology roadmap and establish a dedicated tech organization within NASM.

“We are thrilled to welcome Mike to our leadership team,” said Mehul Patel, CEO of NASM. “His commitment to transformative servant leadership, mentorship, process improvement, and sustainable development will support the future of NASM.”

The appointment of a CIO highlights a growing trend in the industry where technology plays a central role in driving innovation and operational efficiency. This strategic emphasis on technology reflects a broader shift within the industry towards embracing digital solutions to support long-term growth and success.

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Are You Doing Progressive Overload WRONG? Mitchell Hooper Teaches the Right Way

When Mitchell Hooper won the World’s Strongest Man competition in 2023, it was kind of a big deal. Competitive strongman hadn’t seen a fresh face perform so ferociously, so quickly, in the sport’s modern history until Hooper burst onto the scene.

But it wasn’t just brawn that got Hooper to the top. Strength training is a brain game, and “the Moose” is one of the smartest minds in strength. Proper progressive overload — a core principle of all physical activity, from running to strongman — helped propel his rise.

[Related: Best Pre-Workout Supplements]

If your gym progress has ground to a screeching halt, or you just can’t seem to build more muscle, you might be utilizing progressive overload incorrectly—or, worse yet, not at all. Don’t worry; Hooper is here to help.

We discuss Hooper’s advice below, but if you want even more insights from the man himself, his website offers a free guide to progressive overload.  

The Right Way To Use Progressive Overload

Progressive overload is a bit like an iceberg. On the surface, the idea is simple enough. Put five pounds on your barbell each week when you deadlift, or squat, or whatever, and continue to do so until you pull 1,000 pounds like Hooper himself. 

If that’s all there was to it, we’d all be the World’s Strongest Man. But under the surface, factors such as frequency, volume, fatigue management, and more influence how much value you get from progressive overload. From the man himself: 

“Progressive overload has become a trope,” says Hooper. “I believe proper application is often lost in chasing new personal bests week after week. It’s much more expansive than people realize.” 

Sounds compelling, but let’s backtrack a bit. What exactly is progressive overload? According to Hooper, progressive overload refers to gradually increasing the stress placed on the body during bouts of exercise.

As your body adapts to squatting a certain amount of weight, or running a specific distance, that work becomes less stimulating over time — you’ve got to up the ante. 

Mitchell Hooper’s Top Tip for Using Progressive Overload

Progressive overload entails doing “more” week after week. But “more” is a broad term; you can implement progressive overload haphazardly and run the risk of plateauing or, worse, suffering an injury. Or, you can do things Hooper’s way. 

“I recommend an increase in stimulus between 2% and 5% on a week-to-week basis,” Hooper advises. “This allows for continual progression without pushing yourself too far.” 

In Practice: If you performed squats with 220 pounds last week, and wanted to implement a 3% increase in stimulus to drive progressive overload, you’d aim to work with 242 pounds during your next session. Simple as, except…

[Related: Best Supplements for Muscle Growth]

Doing some simple math on your phone’s calculator will tell you what weight to lift, but it says nothing about how to disperse that stimulus across multiple sessions or account for the other tasks in your workout program. Training is a balancing act — throw things out of balance at your own peril.

The Ultimate Guide to Progressive Overload, From the World’s Strongest Man

Navigating progressive overload and applying it properly to build strength, muscle, or improve your endurance is easier said than done. Luckily, Hooper is taking the guesswork out of the equation. 

As part of his lifelong commitment to helping people lead happier, healthier lives — while continuing to build his legacy as one of the best strongmen in the world — Hooper has put together an all-in-one guide to progressive overload. Here’s the best part: It won’t cost you a dime. Click here for more.

Be warned. Side effects of evidence-based, expert-backed progressive overload include a bigger bench press, more muscular physique, fewer nagging aches and pains, and a whole lot more. You can’t go wrong with the Moose in your corner. 

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Featured Image: @mitchellhooper / Instagram

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The Only 4 Leg Exercises You Need To Build Quads and Hamstrings

For bodybuilders and beachgoers, a muscular lower body is essential for aesthetics. For athletes and gymgoers, a strong lower body is crucial for performance in most athletic arenas. With countless leg exercises, training subpar ones could sabotage gains. 

On July 30, 2024, bodybuilding coach Joe Bennett, the “Hypertrophy Coach,” detailed a four-exercise leg workout to maximize quad and hamstring growth.

Joe Bennett’s Four Leg Exercises To Build Muscle

Seated Hamstring Curl

Pendulum Squat

Leg Extensions

Lying Leg Curl

[Related: The Anatomy of Your Leg Muscles, Explained (and How To Train Them)]

[Related: Why Chris Bumstead Can’t Build More Muscle]

Maximizing Lower Body Hypertrophy

Limit warm-ups to four to six reps per set 

Use a seat belt during seated leg curls

Adjust training volume and intensity according to their recovery capacity and goals

Training to failure is not necessary for hypertrophy

Vary workouts to prevent burnout

Bennett suggests performing three sets of each exercise to optimize muscle stimulation and minimize systematic fatigue.

1. Seated Hamstring Curl

During seated leg curls, flex the hips at full extension to place more tension on the hamstrings in their fully lengthened position. (1) Bennett advises securing the legs between the thigh pads to ensure stability.

Bennett recommends tempo reps, incorporating five-second eccentrics, and pausing at the top. Post mechanical failure, perform lengthened partials. (2

2. Pendulum Squat

Use a squat wedge or weightlifting shoes to mitigate ankle mobility constraints and achieve maximum knee flexion.

Get your hamstring on your calves and pause there.

Choose a stance that feels natural. Bennett advises against a narrow stance, as it doesn’t isolate the quad sweeps and can restrict range of motion. 

“Most people will benefit from a wider stance, toes turned out, and slightly driving the knees out as they go to the bottom,” confirms Bennet.

3. Leg Extensions

After training the hamstrings and quads in the mid-to-lengthened position, Bennett recommends focusing on the mid-to-shortened range. Ensure the patellas point forward or upward throughout the exercise.

Not great for knee health if they point in or out.

Bennett suggests pausing at peak contraction each rep to maximize rectus femoris activation; actively pull into the seat throughout to prevent the hips from coming off the pad. This limits the quad’s range of motion and muscle activation.

4. Lying Leg Curl

Prioritize driving the thighs, rather than the hips, against the machine’s pad to prevent posterior pelvic tilt that could reduce tension on the hamstrings. Focus on contracting all the heads of the hamstrings to their fully shortened position.

The whole point is to load the hamstrings through the mid- and fully- shortened position.

Since the prone leg curl is often the only hamstring isolation exercise in most gyms, Bennett recommends performing shortened partials after mechanical failure.

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References

Maeo S, Huang M, Wu Y, et al. Greater Hamstrings Muscle Hypertrophy but Similar Damage Protection after Training at Long versus Short Muscle Lengths. Med Sci Sports Exerc. 2021;53(4):825-837. doi:10.1249/MSS.0000000000002523

Pedrosa, G. F., Lima, F. V., Schoenfeld, B. J., Lacerda, L. T., Simões, M. G., Pereira, M. R., Diniz, R. C. R., & Chagas, M. H. (2022). Partial range of motion training elicits favorable improvements in muscular adaptations when carried out at long muscle lengths. European journal of sports science, 22(8), 1250–1260. https://doi.org/10.1080/17461391.2021.1927199

Featured image: @hypertrophycoach on Instagram

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Ramon “Dino” Rocha Queiroz Mounts 2024 Olympia Comeback With Flex Lewis

Classic Physique star Ramon Rocha Queiroz was considered the biggest contender to five-time Olympia champ Chris Bumstead’s Classic Physique throne. However, Queiroz’s second-place finish to Wesley Vissers at the 2024 Arnold Classic revealed some weaknesses. 

Queiroz’s silver medal finish at the 2023 Olympia qualified him for the 2024 Olympia, which will be held Oct. 10-13, 2024, in Las Vegas, NV. After adding size and thickness during the off-season, Queiroz is fine-tuning his physique during his 2024 Olympia prep.

The Brazilian bodybuilder arrived in Las Vegas early to acclimate to the weather and refine his conditioning. On Jul. 26, 2024, Queiroz showcased a back workout with seven-time 212 Olympia champion James “Flex” Lewis:

Ramon Rocha Queiroz 2024 Olympia Back Workout

Straight-Arm Pulldown

Iso-Lateral Front Pulldown

Single-Arm Dumbbell Row

T-Bar Row

Seated Cable Row

Machine Preacher Curl

[Related: Flex Lewis Breaks Down How He Trained During His Olympia Reign]

[Related: Why You Need a Spotter on Machine Exercises for Max Muscle Growth: Bodybuilding Coach Explains]

Straight-Arm Lat Pulldown

Queiroz opened with an isolation exercise to pre-exhaust the lats. This approach maximizes muscle stimulation during compound movements without lifting super heavy. Queiroz used lifting straps on the rope attachment to isolate the lats and minimize reliance on grip strength.

Iso-Lateral Front Lat Pulldown

Unilateral exercises are potent for identifying and ironing out muscle and strength imbalances. Queiroz emphasized peak contraction by slightly turning his torso during the concentrics while keeping his elbow tight to the body.

The front lat pulldown machine’s line of pull ensured a deep stretch in the lengthened position, promoting muscle growth.

Single-Arm Dumbbell Row

Queiroz initiated the pull by driving his elbow toward the ceiling and drawing the dumbbell toward his hips. He positioned his torso at 45 degrees while his non-working hand rested on the dumbbell rack. His feet were staggered.

He lowered the dumbbell until it was a few inches from the floor to maximize the lat stretch. Lewis stressed prioritizing technique over heavier weights as the former is better for muscle stimulation.

T-Bar Row

Queiroz transitioned to chest-supported T-bar rows, which promote back thickness by leveraging a deep stretch in the bottom position without the need for stability from the erectors.

The 29-year-old pushed through mechanical failure via forced reps assisted by Lewis.

Seated Cable Row & Preacher Curl

Queiroz grabbed the bar with a neutral grip and flared his elbows during concentrics. He avoided leaning forward to limit lower back engagement. He concluded with preacher curls using tempo reps, slowing the eccentrics to three seconds, and pausing briefly at the bottom to increase the time under tension. (1)

Queiroz is not expected to compete until the 2024 Olympia when he will aim to dethrone Bumstead for the division’s top spot. The challenge has grown more difficult over the past two years, given the improvement from the rest of the division and the momentum that Vissers and Breon Ansley have built during the 2024 season.

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References

Burd NA, Andrews RJ, West DW, et al. Muscle time under tension during resistance exercise stimulates differential muscle protein sub-fractional synthetic responses in men. J Physiol. 2012;590(2):351-362. doi:10.1113/jphysiol.2011.221200

Featured image: @ramondinopro on Instagram

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Should Powerlifter Russel Orhii Compete in Bodybuilding?

When sports fans think of two-sport athletes, Bo Jackson and Deion Sanders are among the names that come to mind. However, several strength sports competitors have excelled in multiple fitness disciplines. 

For example, several female powerlifters, including Hunter Henderson and Marianna Gasparyan, have competed in bodybuilding and earned their pro cards; both competed in the 2024 IFBB Pro League season. Brianny Terry is another female powerlifter who will make her pro bodybuilding debut in 2025.

Johnnie Jackson and Mike O’Hearn are known for their excellence in powerlifting and bodybuilding. This means multi-strength-sport success can be achieved. The latest male powerlifter to create buzz online is Russel Orhii.

Orhii set an IPF world record squat at the 2024 IPF World Classic Championships with a lift of 321 kilograms, the latest in multiple records to his credit. As documented by Open Powerlifting, his best lifts in each of the three movements are below:

Russel Orhii’s Top Competition Lifts

Squat — 340 kilograms

Bench Press — 195 kilograms

Deadlift — 350 kilograms

[Related: Learn To Lat Spread From 7X Mr. Olympia Phil Heath]

Orhii as a Bodybuilder

Orhii has bodybuilding experience already. According to NPC News Online, Orhii placed second in the 2016 NPC Lee Labrada Classic, the only show he is credited with on record. 

Even if it has been eight years since he last stepped onstage, the bodybuilding bug is still with Orhii. His YouTube channel description describes him as a powerlifter and bodybuilder. Furthermore, multiple Instagram posts display Orhii performing bodybuilding poses, including the front double biceps, the rear lat spread, and the side triceps.

[Related: The Evolving History of Bodybuilding Poses]

Orhii appears confident when posing and has the shape to stand on a competitive bodybuilding stage. It would likely not take him long to diet and improve his conditioning

Orhii set his IPF world record as an 83KG competitor. If he were to enter an NPC show, he could compete as a middleweight after losing four kilograms or as a light-heavyweight by maintaining his weight. Odds suggest Orhii would get as shredded as possible to make the middleweight category.

If Orhii were to compete in bodybuilding, would he compete in traditional bodybuilding or enter a different division, such as Men’s Physique or Classic Physique? The years of powerlifting training could prove advantageous for muscle maturity and density.

Regardless of what division or class Orhii were to enter, he has shown the potential to be the latest of several multi-sport strength athletes who could excel in powerlifting and bodybuilding. The questions left to answer are whether he would compete and, if so, what show he would enter.

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Featured image: @russwole on Instagram

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Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom

Elevate Health & Fitness Club has undergone an upgrade with Freemotion’s 22 Series

Freemotion Fitness, the commercial equipment division of iFIT, upgraded England’s Elevate Health & Fitness Club’s fitness hardware offerings, leading to a 15 percent increase in usage.

Located within Voco Hotel Reading, the fitness club’s revamp includes the latest from Freemotion’s 22 Series, including cardio favorites including Reflex treadmills, cross trainers and coach bikes. The upgrade also includes strength-training-focused adjustable benches, a half rack and cable crossover for guests and members. 

Elevate Health & Fitness Club‘s operations director, Paul Dickinson, noted the increased gym usage since Freemotion equipped the club with its leading fitness products. 

“The top-of-the-line equipment has enhanced not only the gym’s look and feel but enhanced the way our guests and members interact with fitness – with exercisers appreciating the advanced cushioning technology on the treadmills and extensive on-demand workout library,” Dickinson said.

credit: Elevate Health & Fitness Club

With Freemotion outfitting Elevate Health & Fitness Club, the gym has been able to increase its membership price to reflect its upgraded value, which includes Freemotion’s omnichannel approach.

“One of the unexpected benefits guests have mentioned is the availability of online workouts on their mobile devices, allowing them to continue their fitness journey beyond our four walls,” Dickinson continued. “These features keep our members and guests engaged, motivating them to come back for more.”

“We are delighted to be working with Voco Hotel, part of the IHG group globally,” Freemotion’s U.K. country manager Blake Fletcher remarked. “The impressive increase in gym usage and weekly visits is a testament to the amazing iFIT holistic platform that encourages gym users and guests to travel the world; across 120 different countries, and benefit from world-class coaching from an A-list line-up of trainers.”

Hotel Brands Respond to Fitness Surge

With the global wellness economy projected to reach a staggering $8.5 trillion by 2027, consumer enthusiasm for health, wellness and fitness reaching a fever pitch and hotels still the top choice for business travelers, hotel brands are gearing up for guests looking to remain active. 

In recent months, Marriott’s resort in Dorado Beach has added yoga, pickleball and a forest trail for its guests, while its St. Regis Bahia Beach Resort offers trainer-guided fitness classes at its Athletic Club and recovery treatments at its spa. Other locations in St. Regis, Grace Bay and Grand Cayman have followed suit, adding slow cardio, muscle-recovery massage treatments and professional tennis and pickleball coaching.

Hyatt is also investing in fitness, having teamed with Peloton to add its signature fitness equipment to 800 of its properties and reward its World of Hyatt loyalty program members for using Peloton during their hotel stay, which can unlock special deals on Peloton equipment. 

It’s not the first time Peloton has struck a deal with a hotel chain — last year, the former pandemic darling put its signature bikes at Hilton properties across the globe.

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