Peloton vs. Zwift: How Do These Indoor Cycling Apps Compare?

There are Zwifties and there are Pelo-freaks, and you’ve landed on this page with hopes of deciding which cult program to join while your cycling bike yearns for you to hop on for indoor training. Zwift and Peloton are lauded within the cardio (and broader fitness) community as two of the best fitness apps for their efficacy — thanks to workout tracking, interactivity, and a robust portfolio of workouts. 

Fitness apps help guide you to reach your goals,” says BarBend expert Amanda Capritto. “They can keep fitness fun and interesting, expose you to types of training you may not have thought of yourself, and at the same time, keep things simple so you don’t get distracted by all of the noise around fitness online.” Peloton and Zwift, however, are not one and the same. In this article, we’ll pit Peloton vs. Zwift, diving into their similarities and differences in terms of pricing, workout experience, and community. 

About Our Expert

This article has been reviewed by Amanda Capritto, CPT, CES, CNC, CF-L1, CSNC, a certified personal trainer and CrossFit Level-1 instructor. She reviewed the research we cite to help ensure we’re providing helpful, accurate descriptions and recommendations.

What is Peloton?

Peloton App

Peloton App

No need to have Peloton equipment when you can have access to the app with a subscription. Take classes from popular coaches to help you get your run done and dusted.

Shop Peloton

Founded in 2012, Peloton is a leader in the at-home cardio equipment and workout streaming markets. Its core products are among the best exercise bikes, treadmills, and rowers we’ve tested. They’re also all integrated with the Peloton app’s library of trainer-led classes, which encompass cardio, strength, and yoga workouts.

The Delta pedals featured on the Original Peloton Bike

Peloton’s equipment and app work in tandem to help users feel as if they’re attending a studio spin class from inside your home, with an energetic trainer, a live leaderboard, and bumping tunes, all to help amp up motivation.

Peloton-esque bikes have become ultra-popular among people who love the fitness studio vibes that come from interactive workout sessions, both live and pre-recorded,” adds Capritto.

What is Zwift?

Zwift

Zwift

Zwift creates a gamified experience for your cycling workouts by immersing you in a virtual world filled with engaging challenges, races, and more. Pedal toward your fitness goals and connect with the large community of fellow athletes that includes beginners and professional cyclists alike.

Shop Zwift

Zwift is an app that gamifies your workouts. Peloton offers classes and equipment, while Zwift offers a platform that pairs with any road bike or indoor bike and device. To use Zwift, you’ll need a bike — a real bike, a bike trainer, or a stationary bike — and a compatible device. 

Pre-set FTP workout on Zwift with Richmond as scenery.

Once set up, you’ll have access to different virtual worlds in which you can ride alongside or compete against millions of real users worldwide. Like Peloton, Zwift tracks your cycling stats and progress over time. Unlike Peloton, Zwift is a cycling- and running-only app. (In this review, we will mostly compare Peloton and Zwift through the lens of cycling workouts, though Zwift is also one of the best running apps we’ve tested.)

Peloton Vs. Zwift: At a Glance

Below, you’ll see a chart stacking Peloton and Zwift up against each other in terms of pricing, types of training, compatibility, and more. 

Peloton vs. Zwift: The Nitty Gritty

Alright, let’s get into it: Zwift vs. Peloton. To help you decide which to purchase, we examined six categories: pricing, compatibility, live classes, gamified workouts, community features, and stat tracking. For each, we chose a winner.

Pricing

A Zwift membership costs $19.99 monthly, while the Peloton app has a few different pricing options.

First, there’s Peloton’s App and App+ tiers for $12 and $24 a month, respectively. The basic app offers classes for strength, yoga, outdoor running, and gym workouts. App+ offers the aforementioned classes in addition to classes for treadmills, bikes, and rowers via a mobile device. To access classes on a Peloton machine’s built-in touchscreen, however, you’ll need the $44 a month All-Access membership. This membership also provides access to the app’s scenic rides and Lanebreak feature.

The Peloton Bike in the BarBend gym.

As for equipment, Peloton offers a Bike for $1,445 and a Bike+, which offers a better sound system, rotating screen, and automatic gear adjustment, for $2,495. Both bikes require a $44 monthly membership to access Peloton’s classes on their touchscreens. Read our full Peloton Bike review for more about its best features (and where we think it could be improved). 

Different workouts, races, and routes available on Zwift’s platform.

Although you can pair Zwift with your own bike or indoor trainer, they also sell equipment. Zwift’s Wahoo Kickr, compatible with most 8- to 12-speed bikes, costs $649.99 and comes with a one-year membership (valued at $240). For $1,299.99, Zwift sells a stationary bike and Kickr. 

For your first year, a standard Peloton Bike plus membership dues will cost you $1,975 annually. Zwift’s bike, Kickr, plus a yearly membership will cost $1,540 for your first year. We’re giving this one to Zwift. 

The Winner: Zwift

Compatibility and Connectivity

Zwift is compatible with most smart devices (see this list) and cardio machines and bike trainers so long as they’re Bluetooth or ANT+ compatible. You can also pair it with one of its own accessories, such as the Zwift RunPod ($19.99), or a Zwift-compatible watch (it only pairs with Garmin watches).

Peloton, of course, wants you to take its classes on its cardio machines. Whether you buy one of its smart bikes, rowers, or treadmills, you’ll need to purchase a membership ($44 a month) to access the accompanying classes. It’s expensive, but connectivity is a breeze. All Pelo equipment comes with a screen so you can easily access the massive workout library. There’s a reason we picked it as one of the best exercise bikes with screens

A BarBend tester riding the Peloton Bike.

Some Peloton users purchase the App+ ($24 a month) and take classes on non-Peloton equipment. While possible, the consensus among riders is that the workout experience isn’t as good. You won’t be able to track your metrics or know if your resistance is correct. 

As of 2023, Peloton announced that their app is compatible with third-party treadmills. In short, you can use the Peloton App+ with other equipment, but the experience may vary and feel lackluster. If you’re looking for general workouts, Peloton’s basic app ($12 a month) provides access to workouts you can do off the machine. Comparatively, Zwift’s app only applies to running and cycling.

Both the Zwift and Peloton apps are available in the Google Play and Apple Store and on Android and iOS devices. 

Overall, we’re choosing Zwift as the winner for this category since the app isn’t marketed for a specific piece of equipment; if you own an indoor cycling rig, your barrier of entry is lower. 

The Winner: Zwift

Live Classes

We’ll get right to the point since this section is straightforward: Peloton wins because it offers live, trainer-led classes, and Zwift does not. 

Peloton’s workout classes are, far and away, more energizing than Zwift’s. Peloton’s live (and on-demand) classes are led by talented, charismatic trainers in a studio setting. They’ll instruct you through the workout and monitor your stats in real time. 

A Peloton cycling class on the Peloton app.

There’s a ton of variety, too, which makes it simple to cultivate a diversified training plan. At a glance, Peloton’s live classes include endurance, low-impact, and HIIT workouts, all of which are set to an eclectic range of hip-hop, pop, classic rock, and EDM music.

All that said, if you want to experience a fun and high-intensity studio class at home, only Peloton will deliver the goods.

The Winner: Peloton

Gamified Workouts

Both Zwift and Peloton offer gamified workouts, but Zwift wins in this category because its virtual worlds are much more developed. 

Zwift offers 10 different worlds to ride in — the most popular being Watopia. You’ll create an avatar, select an available world, and begin your outdoor riding on a specific route. 

When you stop spinning your pedals on Zwift, your virtual avatar stops moving.

You can cycle for fun in a group ride or compete against other players. You can also meet up with friends for a real-world feel. What makes Zwift workouts feel like a game is the XP system, badges, rewards, and general competition. Think Mario Kart for adults (except you’ll sweat a lot more). 

Peloton, meanwhile, offers Lanebreak. Lanebreak displays a single wheel on a virtual track that gives serious Tron vibes. You’ll rack up points by sustaining specific tempos, riding as hard as you can at specific moments, and, in general, cycling with a higher resistance. It’s the only game Peloton offers and is available on their Bike, which we previously touted as one of the best exercise bikes with virtual courses

The Winner: Zwift

Community Features

Both Peloton and Zwift have robust community features, but we’re giving Zwift the edge here for a few reasons. 

Zwift allows you to race your avatar alongside others, so it feels like you are among other cyclists in real life. You can also create groups, organize meet-ups, and send messages to your friends mid-ride using the free Zwift Companion App. Among the 10 Zwift worlds you can inhabit (London, anyone?), two are open for competitive racing against players from around the globe. 

You can watch other athletes on Zwift, whether or not you work out.

Peloton’s community experience isn’t quite as enveloping. You can take live classes with other riders and play against them in the gamified Lanebreak, but you can’t see their scores or interact with them. While you’re technically competing against other riders, Peloton doesn’t foster the same community atmosphere, friendly or competitive, that Zwift does. We love that Peloton lets you give virtual high-fives, though. 

The Winner: Zwift

Stat Tracking

Measurable results lead to better results, and both Peloton and Zwift do a commendable job of tracking your cycling-related stats. The stats listed below are all measured using bikes. If you want to accurately track your vitals, you’ll want one of the best heart rate monitors.

The dashboard of the Peloton app, including classes and workout stats.

Peloton tracks your cadence, resistance, output, and total output. Here’s a quick breakdown:

Cadence: How fast you pedal, measured in RPMs (rotations per minute).

Resistance: The maximum resistance you’re pedaling against (measured from 0 to 100 percent).

Output: How much power you’re producing (measured in watts). 

Total Output: How much work you’ve done during your entire ride (measured in kilojoules or KJ for short). This is calculated by taking the average output times the number of seconds in the ride divided by 1,000.

Zwift tracks your functional threshold power (zFTP), maximal aerobic power (zMAP), VO2 max, and your peak power values. 

zFTP: FTP represents the highest power output you can sustain for 40 minutes to an hour. zFTP is an estimate of your current FTP value, based on analyzing your recent best power values from the last 90 days. 

zMAP: Estimate of your MAP in a short (four-to-six minute) duration effort. zMAP is expressed in either watts or power-to-weight ratio (watts/kg), which accounts for your weight.

VO2 Max: Estimate of your maximal oxygen uptake relative to your current weight expressed in ml/kg/min.

Peak Power Values: Represents the maximum zFTP generated by you at a given interval on Zwift over the past 90 days.

Various 60-minute workouts available pre-programmed on Zwift.

All in all, both apps provide robust metrics for riders to reference as they track their progress over time. But we’re giving Peloton the nod since their stats are simpler for any user to understand from the jump. 

The Winner: Peloton

FAQs: Peloton vs. Zwift

Is Peloton as good as Zwift?

They’re different, but they are two of the best cycling apps we’ve tested. If you’re a dedicated cyclist, go with Zwift. However, if you’re more of a general fitness enthusiast who wants to sweat in a familiar studio spin bike class setting, you’ll probably prefer Peloton.

Can I use Zwift with my Peloton?

Yes. Zwift can pair with most bikes. However, you won’t have access to some of the features since the Peloton bike isn’t compatible with the recommended Zwift trainer.

Do professional cyclists use Zwift?

Yup! Professional cyclists and beginners do use Zwift. After some time (about 90 days), Zwift will tell you which level Zwift races you belong to.

The post Peloton vs. Zwift: How Do These Indoor Cycling Apps Compare? appeared first on BarBend.

Healthy Egg Bites: A Perfect On-the-Go Breakfast Recipe

Need a quick and delicious breakfast that’s ready to go whenever you are? Look no further than these scrumptious egg bites!

Inspired by Starbucks’ famous recipe, our version is packed with nutritious ingredients and brimming with flavor.

They’re easy to whip up in a muffin tin and perfect for meal prep, ensuring you have a healthy, protein-packed breakfast ready in minutes.

Ingredients for Egg Bites

To make these delectable egg bites, you’ll need:

6 large eggs

¾ cup whole milk cottage cheese

¼ teaspoon sea salt

Freshly ground black pepper

3 cups fresh spinach (or frozen spinach)

½ cup diced roasted red bell pepper

½ cup chopped green onion

Olive oil for greasing the pan

How to Make Egg Bites

Blend the Egg Mixture

Start by blending the eggs, cottage cheese, salt, and pepper until smooth. This combination gives the egg bites a creamy, velvety texture without the need for fancy sous vide equipment.

Prepare the Vegetables

Next, steam the spinach for about a minute until wilted. Squeeze out as much excess water as possible to avoid watery egg bites. Roughly chop the spinach, then dice the roasted red bell pepper and chop the green onions. Combine the veggies in a bowl, setting aside ¼ cup for later.

Assemble the Egg Bites

Preheat your oven to 350°F and grease a nonstick muffin tin with olive oil. Evenly distribute the vegetable mixture (excluding the reserved portion) among the muffin cups. Pour the egg mixture over the veggies, filling each cup about ¾ full. Finally, sprinkle the reserved ¼ cup of veggies on top for a colorful finish.

Bake

Bake the egg bites for 18-22 minutes, or until the eggs are set. Let them cool in the pan for 5 minutes before carefully removing them. Enjoy warm or save for later!

Tips for Perfect Egg Bites

Nonstick Muffin Tin: Ensure your muffin tin is nonstick or use a silicone mold to make removing the egg bites easier.

Make Ahead: These egg bites can be stored in an airtight container in the fridge for up to 3 days. Reheat in the microwave for a quick, nutritious breakfast.

Freezing: For longer storage, freeze the egg bites in a single layer before transferring them to a freezer bag. Thaw overnight in the fridge before reheating.

Variations

Feel free to experiment with different vegetables and cheeses to keep things exciting! Try small florets of steamed broccoli, sautéed kale, or caramelized onions. A sprinkle of shredded cheddar or crumbled feta adds a delightful touch. Just remember to keep the total vegetable amount to around 1¼ cups to maintain the right consistency.

Storage and Reheating

Store your egg bites in the refrigerator for up to 3 days, or freeze them for up to 3 months. To reheat, simply microwave them for a minute or two, and you’re good to go!

These egg bites are more than just a breakfast—they’re a game-changer for busy mornings. Packed with protein and veggies, they’re a healthy start to your day, ensuring you stay energized and satisfied. So why wait? Whip up a batch and experience the convenience and deliciousness of homemade egg bites!

Sciatica Pain: Millions Suffer, But 6 Simple At-Home Exercises Offer Proven Relief (Doctor-Recommended)

Sciatica pain is a common ailment affecting millions worldwide. This condition results from irritation of the sciatic nerve, causing discomfort that ranges from mild to debilitating. It often disrupts daily activities and can lead to significant distress if left untreated.

Fortunately, simple exercises can help alleviate sciatica pain. These exercises are particularly effective for mild cases and can be performed at home. They offer a practical solution to managing discomfort without the need for medication or invasive procedures.

However, it’s crucial to consult with a healthcare professional before starting any new exercise regimen. This ensures the exercises are appropriate for your specific condition and won’t cause further harm. Remember, these exercises are not a substitute for professional medical advice.

Stuart McGill, a renowned spine health expert, has made significant contributions to understanding and treating back pain. His research emphasizes the importance of core stability and targeted exercises in managing conditions like sciatica. By incorporating McGill’s principles, these exercises can provide relief and improve overall spine health.

What Is Sciatica Pain? Causes and Symptoms

Sciatica refers to pain caused by irritation of the sciatic nerve. This nerve, the largest in the body, runs from the lower back through the hips and down each leg. When compressed or irritated, it can cause significant discomfort.

Causes of Sciatica

Several factors can lead to sciatica, particularly musculoskeletal issues:

Trauma: Injuries from falls, car accidents, or sports can damage the sciatic nerve.

Tight muscles: Muscle tension, especially in the lower back and buttocks, can compress the nerve.

Herniated discs and bone spurs: Discs that bulge or rupture, and bony growths on the spine, can press on the sciatic nerve.

Prolonged sitting and poor posture: Sitting for extended periods, especially with bad posture, can exacerbate nerve compression.

Symptoms of Sciatica

Sciatica manifests through various symptoms, which can range from mild to severe:

Pain in the back and/or leg: Often described as sharp, burning, or shooting pain.

Tingling in the leg and/or foot: A pins-and-needles sensation.

Weakness and abnormal reflexes: Difficulty moving the leg or foot, and noticeable weakness.

Types of Sciatica Pain

Sciatica can be categorized based on duration, location, and severity:

Acute vs. chronic: Acute sciatica lasts a few weeks, while chronic sciatica persists for months or longer.

Unilateral vs. bilateral: Symptoms can occur on one side (unilateral) or both sides (bilateral) of the body.

Severity levels: Sciatica pain ranges from mild discomfort to severe, debilitating pain.

Understanding these aspects of sciatica is crucial for effective management and treatment.

How to Relieve Sciatica Pain

Physical Therapy

Physical therapy is a cornerstone in treating sciatica pain. Therapists design personalized programs that target the root cause of pain. Techniques often include manual therapy, targeted stretches, and exercises to improve flexibility and strength.

Medications

Medications can provide temporary relief from sciatica pain. Over-the-counter pain relievers like ibuprofen and acetaminophen reduce inflammation and alleviate discomfort. In more severe cases, doctors may prescribe muscle relaxants or stronger pain medications.

Acupuncture

Acupuncture, a traditional Chinese medicine practice, has shown promise in relieving sciatica pain. By inserting thin needles into specific points on the body, acupuncture may help reduce pain and improve nerve function.

Exercise

Exercise is one of the most effective ways to manage sciatica pain. Regular physical activity helps strengthen the muscles supporting the spine, improves flexibility, and reduces pressure on the sciatic nerve.

Important Disclaimer

While these methods can effectively manage sciatica pain, it is crucial to consult with a healthcare professional before starting any new treatment or exercise program. This ensures the chosen methods are suitable for your specific condition and won’t cause further harm.

Stuart McGill’s Approach to Spine Health

Stuart McGill, a renowned expert in spine biomechanics, has dedicated his career to understanding and improving spine health. His research has provided valuable insights into preventing and managing back pain, including sciatica. Central to McGill’s approach is core stability, which plays a crucial role in maintaining a healthy spine and alleviating sciatica pain.

McGill Curl-Up

How to Perform the Exercise:

Lie on your back with one knee bent and the other leg straight.

Place your hands under the natural arch of your lower back for support.

Engage your core and lift your head, shoulders, and chest slightly off the ground while keeping your lower back neutral.

Hold this position for a few seconds.

Lower your upper body back down gently.

Benefits for Spine Stability and Sciatica Relief:

The McGill Curl-Up helps stabilize the spine by engaging the deep core muscles without putting excessive pressure on the lower back. This exercise reduces the risk of aggravating sciatica symptoms and strengthens the muscles supporting the spine.

Side Bridge (Side Plank)

Step-by-Step Guide to Perform the Side Bridge:

Lie on your side with your legs straight and feet stacked on top of each other.

Prop yourself up on one elbow, ensuring your elbow is directly under your shoulder.

Lift your hips off the ground, forming a straight line from your head to your feet.

Hold this position as long as comfortable, then lower your hips back down.

Repeat on the other side.

Focus on Strengthening Oblique Muscles and Supporting the Spine:

The Side Bridge targets the oblique muscles, which are essential for lateral stability of the spine. Strengthening these muscles helps maintain proper alignment and reduces strain on the sciatic nerve.

Bird Dog

Detailed Instructions for Performing the Bird Dog Exercise:

Begin on your hands and knees in a tabletop position.

Extend your right arm forward and your left leg backward simultaneously, keeping both parallel to the ground.

Hold this position for a few seconds, ensuring your back remains flat and stable.

Return to the starting position.

Repeat with your left arm and right leg.

Emphasis on Coordination and Strengthening of the Lower Back:

The Bird Dog exercise improves coordination and balance while targeting the lower back and core muscles. This movement enhances the overall stability of the spine, helping to prevent and manage sciatica pain by reducing the load on the sciatic nerve.

Incorporating these “Big 3” exercises into your routine can significantly enhance core stability and spine health. By following Stuart McGill’s approach, you can effectively manage and prevent sciatica pain, promoting long-term spine health and overall well-being.

Three Sciatica Exercises to Loosen Pinched Nerves and Relieve Pain

Basic Supine Piriformis Stretch

This introductory piriformis stretch is easy and effective for most people.

How to Perform the Exercise:

Lie on your back with your knees bent and feet flat on the floor.

Lift the painful leg and cross it over the other leg, placing the ankle above the opposite knee.

Allow the crossed leg to relax and feel a slight stretch in the hip and buttocks.

Hold this position for 30 seconds.

Repeat 4 times on each leg.

Advanced Piriformis Stretch

If the basic stretch is too easy, try this advanced version for a deeper stretch.

Step-by-Step Guide:

Start in the same position as the basic stretch, lying on your back with knees bent.

Grasp the underside of your non-painful thigh with both hands.

Gently pull your knee toward your chest, bringing the ankle of the involved leg with it.

Aim for “moderate discomfort” in the buttock of the stretched leg.

Hold this position for 30 seconds.

Repeat 4 times on each leg.

Tips for Adjusting Intensity:

If the stretch is too intense, ease off by reducing the pull.

If you need more stretch, gently increase the pull on your thigh.

Lacrosse Ball Piriformis Release

This exercise provides a deep tissue massage, similar to a sports massage.

Detailed Instructions:

Lie on your back with knees bent and feet flat on the floor.

Lift the painful buttock and place a lacrosse ball underneath it.

Gently lie back down, allowing your buttocks to rest on the ball.

Use your legs to push yourself in small circles around the ball, performing a mini-massage.

Continue the circular motion for 30 seconds.

Repeat 4 times.

Cautions:

If you bruise easily or have concerns, consult a medical professional before attempting this exercise.

Adjust the pressure as needed to avoid intense pain.

These three exercises can help alleviate sciatica pain by targeting and loosening the muscles that often contribute to nerve compression.

Additional Tips for Managing Sciatica Pain

Importance of Maintaining Good Posture

Maintaining good posture is crucial for managing sciatica pain. Proper alignment reduces the strain on your spine and minimizes pressure on the sciatic nerve. When sitting, ensure your back is straight, shoulders are relaxed, and feet are flat on the floor. Avoid slouching or leaning forward for extended periods.

Ergonomic Adjustments at Work and Home

Ergonomic adjustments can significantly alleviate sciatica symptoms. At work, use a chair with good lumbar support. Adjust the height of your desk and chair so that your computer screen is at eye level and your arms form a 90-degree angle at the elbows. Consider using a standing desk to alternate between sitting and standing. At home, ensure your mattress supports your natural spine curvature and avoid overly soft bedding.

Benefits of Regular Physical Activity and Stretching

Regular physical activity and stretching are key to managing sciatica pain. Exercise helps strengthen the muscles supporting your spine, improving flexibility and reducing nerve pressure. Incorporate low-impact activities such as walking, swimming, or cycling into your routine. Stretching exercises, particularly those targeting the lower back and hamstrings, can alleviate tension in the sciatic nerve.

Tips on Weight Management and Its Impact on Sciatica

Maintaining a healthy weight is essential for managing sciatica pain. Excess weight, especially around the abdomen, increases the strain on your lower back and sciatic nerve. Adopting a balanced diet rich in fruits, vegetables, lean proteins, and whole grains can help you achieve and maintain a healthy weight. Regular exercise also supports weight management efforts and overall spine health.

By integrating these tips into your daily routine, you can effectively manage and reduce sciatica pain, enhancing your overall quality of life.

Conclusion

These exercises offer significant benefits for managing sciatica pain by targeting and relieving pressure on the sciatic nerve. By incorporating the Basic Supine Piriformis Stretch, Advanced Piriformis Stretch, and Lacrosse Ball Piriformis Release into your routine, you can experience reduced pain and improved mobility.

If you experience severe or persistent symptoms, consult with a healthcare professional to ensure these exercises are suitable for your condition. Professional guidance can provide personalized strategies to manage your pain effectively.

Incorporating these exercises into your daily routine can lead to lasting relief from sciatica pain. Remember, a comprehensive approach that includes proper posture, ergonomic adjustments, regular physical activity, and professional advice is essential for optimal spine health and overall well-being.

Unscripted: EGYM CEO Philipp Roesch-Schlanderer on Strength Training & Healthcare

Philipp Roesch-Schlanderer, who leads fit tech giant EGYM, shares his candid thoughts on topics such as the rise of strength training, fitness and healthcare, and the right way to approach member engagement

In the latest episode of Athletech News’ Unscripted podcast, EGYM co-founder and CEO Philipp Roesch-Schlanderer joins co-hosts Edward Hertzman and Eric Malzone to discuss the fitness tech giant’s impact in an ever-changing market. 

Roesch-Schlanderer, Hertzman and Malzone discuss EGYM’s investment in strength training at the right time and the value of customer loyalty. Enriching topics such as the origins of EGYM, now the creative use of smart tech, and why there are more health resources than ever, but no increase in worldwide health, are also covered in this compelling sit down. Watch this episode of “Unscripted” for unfiltered takes on the following:

Capitalizing on the rise of strength training

Fitness in healthcare

The psychological side of member engagement and retention

Key Talking Points:

(0:00 – 1:41) Introductions

(1:41 – 7:27) EGYM’s conception and ambitions

(7:27 – 10:24) Betting on strength training

(10:24 – 14:34) Growing externally and internally

(14:34 – 16:24) Finding new market opportunities

(16:24 – 18:13) How customer loyalty combats a rapidly changing market

(18:13 – 25:50) Growing potential for fitness’ role in preventative health care

(25:50 – 29:43) Making a difference where healthcare does not

(29:43 – 39:22) Bringing the hardest-to-get people into gyms

(39:22 – 43:50) Leveraging in-person coaching with tech

(43:50 – 44:55) Wrap-up

The post Unscripted: EGYM CEO Philipp Roesch-Schlanderer on Strength Training & Healthcare appeared first on Athletech News.

Inside Othership’s Communal Approach to Sauna & Ice Bath Therapy  

Already a hit in Canada for its emotional wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City

Othership, a sauna and ice bath studio that combines self-care and community, has launched in New York City, marking the first United States location for the brand that’s become a household name in Canada.

In NYC, a city where many of the social activities revolve around food or alcohol, Othership is promoting powerful techniques and tools for self-transformation, like mental visualization, motivating music, and essential oils. The studio offers emotional wellness programming against a backdrop of hot and cold therapy. 

Robbie Bent, who serves as CEO, founded the brand in Toronto in 2022 alongside his wife Emily Bent, Myles Farmer, Amanda Laine and Harrison Taylor. Since then, Othership has amassed over 60,000 followers on Instagram and 1,000-plus five-star reviews on Google. The new New York City location just opened, in Manhattan’s Flatiron neighborhood, with a Brooklyn studio set to open in 2025. 

“Our third location is a testament to New Yorkers’ desire for spaces to connect with themselves and their communities,” says Bent. “As a society, we’re starting to think much more about how much our emotional state impacts not only our physical health, but day-to-day life. Othership’s unique take on hot and cold therapy has helped over 200,000 people de-stress and transform their relationships.”

credit: Othership

Meticulously Designed Wellness Programming

Othership’s guided classes begin in a communal space with a spaceship-inspired aesthetic. Classgoers gather in the space before class to mingle and sip tea or water. Before the sauna portion begins, the Othership instructors present to the communal space to explain their rationale for the class theme.

Each class has a cohesive message, or theme, such as “Awakening,” “Heart Opener,” or “A-Z Emotions.” The guided classes fall into one of three categories: Up, Down and All Around for energy, relaxation or emotional connection, respectively.

Next, the group moves into the communal sauna area, which can comfortably fit around 70 people. The sauna portion was the most reflective, with guided visualization exercises. Some classes also involve partnering up with others in the class for exercises.

The temperatures in the sauna range from 175-185 degrees Fahrenheit with humidity ranging from 0 to 20%. In the sauna, instructors use elements like breathwork, towel-waving for essential oil diffusion, and a curated soundscape.

credit: Othership

Next, the guided class is brought to the ice baths, which can either fit two or four people during a two-minute plunge. The temperatures in the bath range from 32-40 degrees Fahrenheit. 

Aside from the guided classes, Othership also offers ‘Free Flow,” a 75-minute self-guided journey, or Quieter Free Flow, which encourages soft-spoken interactions and a relaxed playlist. It also offers an Evening Social, a two-hour sober-curious gathering to replace a night out. 

A Better Way To Relax & Unwind

Othership has raised more than $10 million in venture funding since it’s founding just two years ago, with backers including early investors in Headspace, as well as the founders of SoulCycle and Daybreaker, along with Sean Mendes.

“People are tired of going to a bar or restaurant in order to have a social night out; there needs to be a better way,” Laine says of the concept’s popularity. “People want to reconnect with themselves, relax, drop their guard, and feel safe. Othership is a way to socialize without the distractions of technology and reap the health benefits of these practices along the way.”

To bring the Othership vision to life in New York City, the team hired Futurestudio to develop its creative direction for the physical spaces. 

Introductory pricing begins at $64 for a drop-in session, with class passes ranging from $33 to $67. 

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Will Big Ramy Compete at the 2024 Mr. Olympia Contest?

The 60th edition of the Mr. Olympia contest is the main event of the 2024 Olympia Weekend, set for Oct. 10-13 in Las Vegas, NV. The last athlete standing in that competition will be crowned champion of the Men’s Open division and considered the top athlete in the sport.

Many competitors have been named as contenders for that title, including defending champion Derek Lunsford, 2022 winner Hadi Choopan, 2023 Arnold Classic champion Samson Dauda, and the popular 2024 New York Pro winner, Nick Walker. One name not suggested is the man who won the coveted title twice before Choopan, Mamdouh “Big Ramy” Elssbiay.

Some fans may believe that Elssbiay’s window of opportunity has closed. Others feel he is simply waiting for the right time to return to the stage. There is even speculation that the mass monster from Egypt has simply walked away from the sport quietly.

[Related: Working Out With Arnold Schwarzenegger Made Tom Platz “Small and Fat”]

Did Big Ramy Retire From Bodybuilding?

There have been no reports or confirmation of Elssbiay retiring from bodybuilding as of July 25, 2024. His last public statement regarding competition was when he bowed out of the 2023 Olympia in Orlando, FL.

Elssbiay’s last competition was the 2023 Arnold Classic, where he placed fifth behind champion Samson Dauda. Signs show that Elssbiay intends to return to the stage at some point, but when and who would work with him to prepare for a potential comeback?

Sources Say…

BarBend reached out to Elssbiay’s team regarding the Egyptian superstar’s status for the 2024 Olympia, but no reply was received as of July 25, 2024. Elssbiay is also not on the list of athletes qualified to compete in the 2024 Olympia on the competition’s official website. That could be because he has not made his intentions clear, however.

As the 16th athlete to win bodybuilding’s world championship, Elssbiay is eligible to enter any show for the Men’s Open division for life, including the Mr. Olympia contest. After five years, Elssbiay would have to seek approval from the IFBB Pro League before competing.

Elssbiay’s most recent win was in 2021 when he went back-to-back in Orlando, FL, securing his second Mr. Olympia title. He’s well within that five-year window. He can announce his entry to the Olympia promoters and IFBB Pro League President Jim Manion and would automatically join the lineup.

Big Ramy’s Bodybuilding Career in 2024

Despite the uncertainty, Elssbiay continues to live a bodybuilding lifestyle. He posts regularly on his Instagram page, appearing nearly as big and muscular as ever.

Elssbiay has been competing in the pro ranks since 2013, when his dominant debut at the New York Pro secured him his first taste of gold. Since then, he has been a regular contender on the Olympia stage, and many fans anticipated he would eventually win.

That came to fruition in 2020 when he dethroned 2019 champion Brandon Curry and spoiled the return of seven-time winner Phil Heath to win the Sandow trophy. Elssbiay repeated in 2021 but was relegated to fifth in 2022 when Choopan won.

Big Ram is a top-tier celebrity in his home country of Egypt and is revered by bodybuilding fans throughout the world. Even 17 months since he last competed, Elssbiay is far from irrelevant. His most recent public appearance was supposed to be part of a superstar guest-posing lineup at the 2024 Pittsburgh Pro in Pittsburgh, PA. However, Elssbiay canceled that appearance.

On the business side, Elssbiay is sponsored by multiple brands and runs his supplement line in his home country. All signs appear Elssbiay is successful, healthy, and training. The question remains whether his career as an athlete continues in 2024 and beyond.

Who Will Be in the Top 5 at the 2024 Olympia?

It is hard for fans to predict the top five at the 2024 Mr. Olympia since the qualifying season is not over until Sept. 15. However, several names are already bouncing around as likely candidates: Lunsford, Choopan, Dauda, Walker, and Curry, who also has a lifetime invite as a past champion. Andrew Jacked and Hunter Labrada are solid candidates if they qualify this season. Both athletes are prepping for pro shows at the time of this article’s publication.

Elssbiay will be 40 years old by the time pre-judging begins on the 2024 Olympia stage. History rides on his potential entry in the 2024 Olympia lineup. He would be one of four champions competing — himself, Lunsford, Choopan, and Curry — which has never happened in the contest’s 60-year history.

There have been a few instances where three previous champions were in the same lineup. The most recent time was in 2020, when Curry, Heath, and Dexter Jackson graced the stage together. Elssbiay won his first Olympia that year.

Elssbiay has an opportunity to be the second bodybuilder in history to regain the title after losing it. The first to do that was Jay Cutler, who defeated Jackson in 2009 to reclaim the Sandow trophy. Curry and Choopan also have this opportunity.

Elssbiay would be the third athlete 40 years of age or older to win the Mr. Olympia title should he claim the Sandow for a third time. The other two are the late Shawn Rhoden (2018) and Chris Dickerson (1982), both of whom were 43 years old when they won their titles. Curry is the only other bodybuilder in the lineup over 40 at the time of this article’s publication.

If Elssbiay is in the 2024 Olympia lineup and healthy, could he bump one of those favorites out of the top five? Is he a threat for the title, or has that window closed? The bodybuilding world waits with bated breath; what will Big Ramy do next?

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Featured Images: @big_ramy on Instagram

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D1 Training Continues Franchise Growth Amid Demand for Athletic Fitness

The fitness brand built around NCAA Division 1 training principles already has 115 locations up and running, and is planning to open many more

When D1 Training began in 2001, it was a single fitness studio in Nashville, Tennessee. Today, the brand boasts 115 locations across the United States and is continuing to grow at a rapid pace. 

Founded by former NFL player Will Bartholomew, D1 Training is known for its athletic-style programs focused on five core tenets: dynamic warm-up, performance, strength training, core/conditioning, and cool down. D1 Training caters to everyone from youth athletes to professional athletes to working adults. 

The athletic training brand offers a myriad of private and group programs for all ages and has trained over 100 NFL draft picks, 1,000 professional athletes and 3,000 college athletes. 

With the motto “Join a team, not a gym,” the popular brand experienced a successful 2023, opening 26 locations across the U.S. So far in 2024, D1 Training has remained focused on continued growth, opening 23 new studios and selling 59 new territories

In total, the brand has 250 locations in development. Newly signed agreements will bring additional studios to Florida, Kansas, North Carolina, California, Texas and Georgia.

credit: D1 Training

With the help of athlete-driven marketing campaigns from the likes of Tim Tebow and an upcoming spot with Chris Paul, D1 Training is looking to expand its member base as well as its corporate team.

Bartholomew, the company’s CEO, says D1 Training’s rapid development is due to its core values and professional staff.

“The entire D1 system is on a mission to serve athletes through inspiring and motivating coaching,” Bartholomew said. “Last year we served about 25,000 athletes across the country, and that number is growing every month. This is because we have world-class coaches, management, and owners who are instilling the core values, and who are focused on the athlete (anyone with a fitness goal).”

Dan Murphy, D1 Training’s chief operating officer, credits the brand’s newest franchisees for its success and growth.

“We can’t say enough about the franchisees we are bringing into the business,” Murphy said. “These are like-minded people who truly live our core values and want to bring this content to market because they buy into the vision. When you combine passion with economics, and then add in an incredibly talented home office team, that’s what moves us forward.” 

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The 10 Biggest Mass Monster Bodybuilders of the 1990s

Many bodybuilding fans remember the 1990s as the sport’s peak due to the next-level shape and conditioning of the athletes archetyped as “Mass Monsters.”

The ‘90s saw a shift in the sport. Athletes packed on more and more mass, oftentimes reaching 300 pounds on stage. Their unreal size helped a generation of athletes find new levels of success on stage, with many still talked about in modern day. Below is a list of 10 bodybuilders who epitomized the Mass Monster era.

[Related: Olympia Judge Terrick El Guindy: Aesthetic Bodybuilders Are “Bad News” for Mass Monsters]

10 Biggest 1990s Mass Monster Bodybuilders

Dorian Yates

Lou Ferrigno

Paul Dillett

Nasser El Sonbaty

Greg Kovacs

Ronnie Coleman

Gunter Schlierkamp

Markus Ruhl

Jean-Pierre Fux

Dennis James


Dorian Yates

Dorian Yates was an imposing presence in the bodybuilding scene at the start of the decade. He elevated his status at the 1991 Mr. Olympia by going toe-to-toe against the legendary Lee Haney. Though Haney was crowned champion and retired as an eight-time Mr. Olympia, the bodybuilding world was on notice — the next dynasty was forged in England.

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Yates returned to the Olympia in 1992 to win the title, signaling the kickoff of a new era. Competing at around 260 pounds, “The Shadow” made clear that competing on stage against him required being big and shredded. 

Few athletes came close to dethroning Yates. Injuries compelled Yates’ retirement in 1998, but his presence in the sport impacted the course of bodybuilding.


Lou Ferrigno

Lou Ferrigno was considered a bodybuilding icon in the ‘90s thanks to his roles in the films Pumping Iron and The Incredible Hulk and his two Mr. Universe titles in the 1970s. However, the sport’s ultimate prize, the Mr. Olympia, eluded him. Ferrigno returned to the stage to put a bow on his bodybuilding career. 

Standing 6-foot-4 inches and weighing over 270 pounds, Ferrigno was among the biggest bodybuilders during his ‘70s heyday. He felt he had to be bigger to stand a chance against the new era of ‘90s talent.

Ferrigno bulked to something fierce, tipping the scales at 290 pounds for his hulking comeback at the 1992 Mr. Olympia in Helsinki, Finland. He finished in 12th place; Yates claimed the title. 

Ferrigno entered the 1993 Mr. Olympia contest even bigger than the year prior, weighing approximately 300 pounds. He finished 10th overall. Yates won again.

Ferrigno’s career ended at the 1994 Masters Olympia when he banked on his size to earn him victory. The leaner and better-conditioned Robby Robinson pulled the upset, relegating Ferrigno to second place in his final contest.


Paul Dillett

Paul Dillett entered the IFBB in 1992 He quickly became a force after finishing in the top six at the 1993 Mr. Olympia. Dillett’s size and vascularity stood out on stage. He often got as big as 320 pounds in the off-season — unheard of at the time. 

Despite his size, Dillett was not considered the best poser, the reason many experts felt prevented him from reaching the top of the podium. That criticism turned to concern in 1994 when he “froze” at that year’s Arnold Classic due to dehydration; he had to be carried off stage.

[Related: Best Mass Gainer Supplements]

Dillett saw some success during his career, including a win at the 1999 Night of Champions (now New York Pro). He finished as high as fourth at the Olympia in 1994. Dillett retired officially in 2012 and owns the World Beauty and Fitness Fashion (WBFF) organization as of 2024.


Nasser El Sonbaty

Before Mamdouh “Big Ramy” Elssbiay was a force in the sport through the 2010s and early 2020s, Nasser El Sonbaty was considered the greatest bodybuilder from Egypt.

El Sonbaty had the size and shape that warranted a loyal fanbase since his pro debut in 1990. He found success in 1993 via a bronze medal at Grand Prix France and Grand Prix Germany contests. 

El Sonbaty’s Olympia debut in 1994 resulted in a seventh-place finish. His first pro show win came at the 1995 Houston Pro Invitational. Soon after, speculation that he could match Yates’ size and conditioning circulated.

The inevitable matchup occurred at the 1997 Mr. Olympia. While Yates won his sixth and final Sandow, many fans felt El Sonbaty and his nearly 300 pounds of shredded mass was the better package.

The Egyptian sensation went on to win the 1999 Arnold Classic but never saw the same level of success thereafter. His final pro show was in 2005. He passed away in 2013 at age 48.


Greg Kovacs

Canadian fans who saw Dillett may have thought bodybuilders couldn’t get any bigger, but they did not see Greg Kovacs coming. In an era of mass monsters, Kovacs was considered bodybuilding’s Mount Everest.

The Ontario native stood 6-foot-4 inches and claimed to compete at 330 pounds (he reached over 400 pounds in his off-season.) Kovacs’ sheer size earned him enough attention to garner magazine covers. 

Kovacs earned pro status at the 1996 Canadian National Championships, but couldn’t translate his size into on-stage success. He never cracked a top-10 finish in any pro show, but his mammoth physique and heavy gym lifts earned him a cult following. Kovacs died in November 2013, three weeks shy of his 45th birthday.


Ronnie Coleman

Many fans consider Ronnie Coleman the greatest bodybuilder of all time. Coleman began his legendary run in the early ’90s.

Even though Coleman was not the biggest athlete onstage early in his career, he had incredible density and cartoonishly large arms. At 5-foot-11 inches, Coleman regularly competed in the 260-pound range during the middle of the decade.

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An important part of Coleman’s legacy came when he beefed up from 1997 to 1998. The improvements moved Coleman from ninth at the 1997 Mr. Olympia to the top of the podium in 1998. The added bulk, in part, is credited to Coleman’s new coach, Chad Nicholls, who helped “The King” climb to the top of the bodybuilding world and inevitably become the sport’s biggest star.

Coleman was his biggest in 2004, stepping on the Olympia stage reportedly weighing 296 pounds. Soon after that Olympia, Coleman competed overseas weighing over 300 pounds. His on-stage size and strength in the gym garnered legendary status that fans still talk about nearly two decades after he retired from competition.


Gunter Schlierkamp

Even though Gunter Schlierkamp was not as successful on stage as some of the previously mentioned mass monsters, his charismatic personality and unreal size made him a mainstay in the muscle magazines of the era. The German beast weighed over 300 pounds in the off-season and epitomized the era’s aesthetic.

Schlierkamp’s popularity was rewarded when he pulled off the first “upset of the century” in 2002, defeating Ronnie Coleman in that year’s Show of Strength contest following Coleman’s win at the 2002 Mr. Olympia. That win elevated Schlierkamp as the top contender for the 2003 Mr. Olympia title. However, a vengeful Coleman entered the 2003 Olympia with his largest package up til then to keep the Sandow trophy. Schlierkamp finished Olympia in fifth place.


Markus Ruhl

A quick look at Markus Ruhl makes one thing clear: This was not a symmetrically artful physique. Ruhl was the pinnacle mass and grew to over 300 pounds at his biggest.

Ruhl competed in the range of 270 pounds. His enormous traps, shoulders, chest, and arms made him a fan favorite on stage and magazine covers.

Ruhl won pro shows due to his definition and conditioning, including the 2000 Toronto Pro and 2002 Night of Champions. His best finish on the Olympia stage was fifth in 2004. He retired from the sport in 2010.


Jean-Pierre Fux

At 6 feet tall and competing at approximately 275 pounds, Jean-Pierre Fux was a huge athlete en route to superstardom. He turned pro at the 1994 World Championships and would reportedly eclipse 300 pounds in his off-seasons. His seventh-place finish at the 1997 Olympia was a sign of a bright future in the sport. 

That all changed in 2002 when Fux suffered a quad injury while performing a 675-pound squat for a FLEX Magazine photo shoot. Fux’s competitive career ended as a result. He remains one of the biggest “what-ifs” of the era.


Dennis James

Dennis “DJ” James emerged at the end of the decade for his size and shape, which was considered one of the world’s best by the time he earned pro status in 1998. This was validated by various photo shoots that featured him posing while training in a gym. 

Unfortunately, James never reached the pinnacle of the sport but was in the mix at several Olympias while competing in the 255-265 pound range. He finished 10th in his final Mr. Olympia contest in 2011. He emerged from retirement once to enter the Masters Olympia in 2012 and finished in the top three. 

More Bodybuilding Features

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Featured Images: @thedorianyates, @ronniecoleman8 / Instagram 

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Consider These 3 Emerging Niches in Wellness Coaching  

As the wellness coaching industry booms, distinguishing your services becomes crucial

The wellness coaching industry has seen substantial growth in recent years, driven in  part by increasing awareness and a trend toward personalized care. In 2024, the projected revenue in the health and wellness coaching market is expected to reach $3.83 billion. 

Measure that against projections that the global wellness economy is expected to hit $8.5 trillion by 2027, and the opportunity is clear.

As the market becomes more saturated, however, the ability to stand out has become challenging. The good news: it’s also easier than ever to specialize. 

Let’s explore three wellness coaching niches that could lead to streamlined success. 

Corporate Wellness Coaching

Wellness coaches guide clients through the complexities of physical, emotional and mental health, offering customized support. Finding a niche differentiates coaches and allows them to meet unique needs with precision. By focusing on granular areas of wellness, coaches can deliver more impactful results.

Identifying and committing to a niche is more than just a business strategy; it’s a way to form deeper connections and make a significant difference in people’s lives.

If you love creating programs designed to improve the health and productivity of employees within an organization, corporate wellness coaching is a perfect path. 

Unlike traditional wellness initiatives that often focus on generic health promotion, corporate wellness coaching is precise and dynamic, involving direct interaction between coaches and employees. 

This type of coaching is aimed at addressing both physical and mental health needs, creating a healthier workplace environment that can lead to enhanced employee engagement and increased overall corporate performance (read: bottom line health).

Think about the “desk jockey” stress syndrome indicative of corporate culture, where people have long commutes, sit hunched at desks all day long and routinely sample the cookies and doughnuts brought in by co-workers. Rinse and repeat. These are just the base ingredients for a potential health crisis recipe.

Here are some examples of standard services offered by corporate wellness coaches: 

Workshops: These are typically group sessions that address common health and wellness topics, such as stress management, nutrition and physical activity. Workshops are designed to engage employees in learning new health behaviors in a supportive group setting.

Personalized coaching: One-on-one coaching sessions provide employees with individualized attention to meet their specific health goals, which could include smoking cessation, weight management or managing chronic diseases.

Wellness challenges: People love a good competition. Challenges, or collaborative, team-based activities, incentivize employees. These challenges often involve tracking steps, weight loss, or mindfulness practices, and can add an element of accountability and community, which human resources will appreciate.

Kinsey Mahaffey, MPH, a Houston-based fitness educator, NASM personal trainer and health coach, says that corporate wellness coaching is becoming increasingly popular as companies work to better the health of their employees.

“Working as a corporate wellness specialist allows the wellness coach to help employees improve their mental, physical, social and emotional health so that they can thrive both inside and outside of the workplace,” Mahaffey says.

credit: ready made from Pexels

Eco-Wellness Coaching

Eco-wellness coaching combines environmental sustainability with personal health and wellness. This approach encourages people to live in a way that is both healthful to themselves and sustainable for the planet.

Eco-wellness coaches work with clients to develop lifestyle strategies that promote ecological health, such as minimizing waste, using eco-friendly products, and adopting sustainable/ regenerative eating habits.

What’s the link to health?

The core philosophy is that personal health and environmental health are interconnected. By adopting more sustainable lifestyle practices, people not only improve their own health but also contribute to the health of the environment. 

This holistic approach, in turn, addresses different aspects of a person’s life, including diet, exercise, stress management and even consumer choices, emphasizing that a healthy environment supports a healthy individual.

Here are some examples of standard services offered by eco-wellness coaches: 

Sustainable diets: Coaches provide guidance on how to adopt a diet that reduces environmental impact, such as incorporating more plant-based meals, choosing locally sourced foods and reducing food waste.

Reducing personal and household waste: Advice on minimizing waste through practices like recycling, composting and choosing products with minimal or recyclable packaging.

Eco-friendly living practices: Suggestions on using non-toxic cleaning products, reducing energy and water usage, and choosing sustainable transportation options.

Eco-wellness coaching tends to attract a diverse range of clients, particularly those who are already environmentally conscious and looking to deepen their commitment to sustainable living. These clients often include affluent young professionals in their 20s and 30s, people who prioritize organic, natural products, and parents who want to instill sustainable values in their children.

Karen Richards, an eco life coach from Port Townsend, Washington, says that this niche is simply “regular life coaching, through an eco lens.”

“The ecological worldview is the context that the coaching is done in,” Richards says. “This worldview is that everything is interconnected, and that to achieve personal and planetary health, we need to change the way we view and relate to the world, and fundamentally change how we live.”

Richards says the coaching topics themselves can be anything in life that people want to work on. 

“The lens will be there, but the topics could be anything from ‘how do I respond to climate change?’ to the more mundane topics of career, stress, relationships, exercising, health, spirituality, etc.,” she says.

credit: SHVETS production from Pexels

Mental Wellness Coaching

According to the National Institute of Mental Health,  It is estimated that more than one in five U.S. adults live with a mental illness (57.8 million in 2021). While the stigma surrounding mental health has improved, particularly post-pandemic as awareness has increased, the need for support in this arena has grown.  

Enter mental wellness coaching, designed to improve an individual’s emotional and mental health through goal-setting, positive behavior changes and developing personal coping strategies. 

Unlike therapy, which often focuses on resolving past issues, mental wellness coaching is more forward-looking. It empowers clients to take charge of their current and future mental health through practical techniques and lifestyle adjustments. 

Importantly, mental wellness coaches do not diagnose or treat mental illnesses; instead, they work with clients to create and maintain healthy habits and a positive mindset.

Here are some core areas of focus offered by mental wellness coaches: 

Stress management: Coaches teach clients how to identify stress triggers and implement stress-reduction techniques such as mindfulness, meditation and time management skills.

Developing emotional intelligence: Coaches help clients understand and manage their emotions and those of others, improving their ability to handle interpersonal relationships.

Enhancing life satisfaction: By setting and achieving personal goals, clients improve their self-esteem and find greater satisfaction in their daily lives. Coaches may use tools like life balance assessments and personal values explorations to guide this process.

While there is crossover with any other kind of life coaching, the mental wellness coach tends to specialize in mental and emotional well-being, which transfers to overall health and wellness and also helps clients reach their physical goals more easily. 

Mental wellness coaching can be a significant addition to a personal trainer’s skillset for several reasons, including enhanced client engagement and motivation, being able to offer a more holistic approach and helping people overcome mental barriers to exercise, such as anxiety or low self-esteem. 

Matthew Boone, LCSW, a social worker and therapist from Little Rock, Arkansas, says that mental health coaches are “trusted partners who can help you achieve goals, but they focus on emotional health and wellness.” He says this niche is new and quickly growing and, therefore, is surrounded by misconceptions.

One of these “myths” is that a mental wellness coach can’t help with common issues. 

“While mental health coaches aren’t therapists, they can still draw on principles and practices from evidence-based therapies such as cognitive behavioral therapy (CBT), acceptance and commitment therapy (ACT), and dialectical behavior therapy (DBT), Boone says. 

Wellness for the Win

By focusing on a specific niche, wellness coaches can differentiate themselves, meet the precise needs of their target clients, and make a meaningful impact. As awareness of the importance of holistic health continues to rise, the demand for specialized wellness coaching services is poised for significant growth in the coming years.

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New Daxko CEO Talks Trends, Human Impact & What’s Next for the Company

The co-founder of Club Automation, Jeff VanDixhorn took over as the leader of Daxko earlier this year, marking an exciting new era

Daxko, a leading software and integrated payments solutions provider in the health, fitness, and wellness industry, recently announced the appointment of Jeff VanDixhorn as its Chief Executive Officer, signaling a new era for the fit tech brand and its flagship fitness club management product, Club Automation.

VanDixhorn’s background is steeped in the fitness industry; having owned numerous multi-purpose fitness and racquet sports facilities in Illinois, Indiana, and Wisconsin, and co-founding Club Automation which was later acquired by Daxko, he is uniquely positioned to continue to build on the company’s success.

Powering nearly 40% of member-based health and wellness organizations, including large clubs, boutique studios, YMCAs, and JCCs, Daxko offers services to 19,000 health and wellness facilities and has served more than 25,000,000 members in 55 countries.

Athletech News sat down with VanDixhorn to get his thoughts on the impact he’d like to have on the industry through Daxko and his new role there.

Athletech News: Can you tell us about your journey from club operator to founder of Club Automation to CEO of Daxko?

Jeff VanDixhorn: I got into the club business in 1995. From the beginning, I loved being able to make an impact on people’s lives. I built out a club group and had good success in growing the business.

About fifteen years ago I started seeing a gap. The industry needed software that went beyond just club operations and focused more on the customer. I wanted to have a bigger impact. I decided to develop a platform with my then-business partner Max Longin.

We built a web-based application called Club Automation that took out the manual work when it came to member and prospect interaction and transactions. It was then acquired by Daxko in 2018, and in due course, I took on the role of Chief Revenue Officer. At that time I  still owned two clubs, and spending time in those facilities was very beneficial. Seeing the industry and business from both sides is important.

After this long sprint of a career, I took a break and went back to my entrepreneurial roots, starting Picklehaus while serving on the Daxko board. A few months ago, I was presented with the opportunity to take on the CEO role and it’s a great fit. The company has a tremendous breadth of impact on health and wellness. I see incredible opportunity here.

ATN: What does Daxko offer that is unique to the market?

JV: A few things. First, we see across all of health and wellness due to the breadth of types of facilities we serve. This gives us the opportunity to get ahead of trends and use best and proven practices.  Second is the investment we’ve made in the industry, and the commitment to offer cutting-edge innovation.

credit: Daxko

ATN: What trends do you see in the fitness industry when it comes to tech?

JV: A couple. First is the idea of offering a broader ecosystem. It’s necessary and important to offer an open platform that integrates with others in order to serve all the needs of the industry. We’ve spent a lot of time building out our integration ability to this end.

Second, ease of interaction for consumers is a top priority. People manage all parts of their daily lives on their phones, and there is a lot of opportunity for businesses that make this a focus.

ATN: How does Daxko plan to use AI to solve problems for fitness businesses?

JV: We’re fully embracing AI to transform how we support fitness businesses. There are a lot of eyes on AI so it’s crucial that the AI solutions we adopt truly deliver value to our customers. That’s why we’re leveraging Generative AI to help our customers craft personalized messages for their members, enhancing engagement like never before. 

Additionally, we’re exploring AI program recommenders to further personalize member experiences and streamline operations. We’ve introduced AI bots across some of our platforms to automate and improve customer interactions, making their onboarding smoother. This allows our team to focus more on helping our customers succeed and grow. For any software company not considering AI to drive innovation, improve customer service, and streamline operations, they risk falling behind in today’s market.

credit: Daxko

ATN: What pitfalls fitness clubs should look out for when it comes to using software and tech?

JV: As someone who’s been in the club owner’s shoes, I’ve seen firsthand how hidden costs and overly complex tech systems can throw off your budget and bog down your team. You think you’re getting an all-in-one solution, but then you find out it needs additional systems to actually work right. And of course, data security is huge—you have to make sure any software you use is rock-solid on protecting member info and meets all the privacy rules. Getting these things right is crucial for keeping everything running smoothly and keeping your members’ trust.

ATN: What challenges does Daxko solve for operators?

JV: We solve managing the business from an operational standpoint. We manage billing, staff, programs, offerings, and scheduling all very well.  We do a good job with CRM, driving revenue, attracting new members and facilitating ongoing engagement.

Our platform also serves up a lot of data. The question with data then becomes, what do clubs do with it? So we are working on building behavior triggers and corresponding automated action that impacts the people participating. This will take more of the heavy lifting off of operators and enhance brand loyalty and engagement.

ATN: What overall impact do you want Daxko to have on the health/fitness industry?

JV: We service a significant part of the industry and with that comes a huge responsibility that we don’t take lightly. We are deeply committed to our partners with boots on the ground – those who show up every day and impact people’s lives.

We are inspired to work alongside these people and give them the best tools possible. If we can get members into facilities and provide best-in-class service that drives them to stay, we can improve their physical and mental health and have real human impact. That is what this industry is all about.

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