2024 China DMS Pro Bodybuilding Show Preview

The 2024 China DMS Pro show will occur at the New International Expo Centre in Shanghai, China, on Friday, March 1, 2024. It features 11 IFBB Pro League athletes competing in the Men’s Physique and Bikini divisions.

This show has received less attention due to its scheduling on the same weekend as the 2024 Arnold Classic in Columbus, OH. However, the China DMS Pro winners will still earn qualifications to compete in the 2024 Olympia in Las Vegas, NV, on Oct. 10-13, 2024.

2024 China DMS Pro Rosters

The rosters for both divisions are below. Names are in alphabetical order, courtesy of the IFBB Pro League website:

Men’s Physique

Abdullah Al Salem (Kuwait)

Carlos Asiedu Ocran (China)

Ilya Kvashnin (Russia)

Krishna Purnama Putra (Indonesia)

Yiming Wei (China)

Han Yang (China)

Xingwang Yang (China)

Bikini

Xinyi Chen (China)

Heather Hei Man Kam (China)

Jiaqi Wei (China)

Hongmei Zhou (China)

[Related: How Samson Dauda Trains During Peak Week for the 2024 Arnold Classic]

[Related: Urs Kalecinski and Wesley Vissers Tag Team Back Training During 2024 Arnold Classic Prep]

Krishna Purnama Putra

Krishna Purnama Putra was the 2022 NPC Worldwide Amateur Olympia Men’s Physique winner. He competed twice in the pro ranks in 2023. He finished ninth in the 2023 Tokyo Pro, won by Joven Sagabain, and leaped to fourth at the AGP South Korea Men’s Physique Pro, won by JunHo Lee.

Putra could be in the running for gold in Shanghai because he’s had time to improve his physique, and the judges will have more time to focus on him. It would be his first win and Olympia qualification if he’s successful.

Xingwang Yang

Xingwang Yang will make his IFBB Pro League debut. Fans in Asia have anticipated his arrival on the pro scene after he earned his pro status at the 2023 NPC Worldwide Global Classic Superbowl Macau Pro Qualifier.

Xingwang Yang’s symmetry may be his greatest strength. Even though Men’s Physique athletes wear shorts, Yang’s leg development was apparent in his last amateur show.

Abdullah Al Salem

Hailing from Kuwait, Abdullah Al Salem is coming off a 12th-place finish in the 2023 Sheru Classic UK Pro, won by Febo Gambacorta. Abdullah Al Salem will face a smaller lineup in Shanghai and has had time to improve. This will be his 2024 season debut, where he will aim for his first pro show win.

More Bodybuilding Content

Jay Cutler to Receive 2024 Arnold Classic Lifetime Achievement Award

Nick Walker Trains Back Raw 14 Weeks Out From the 2024 New York Pro

How 7-Time Figure Olympia Champion Cydney Gillon Trains Legs During Her Off-Season

Featured image: @calebcarlos33 on Instagram 

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The Open Report: Week 6 — It’s Here!

Editor’s Note: “The Open Report” is a multi-part series by Mike Halpin that breaks down the current CrossFit Open registration numbers and examines where they stand in historical contexts. You can read the previous installments here.

We have arrived. The 2024 CrossFit Open starts on February 29, at 12 p.m. PT / 3 p.m. ET, with the announcement of 24.1 by Dave Castro. 

We are in the ramp-up period this week, and things are looking up.

That’s what I will be touching on today. Over on my Instagram, Known & Knowable, I have been tracking and posting a few data points (mostly) daily. First, the daily totals of the “Open Division” (16-54-year-old men and women) and then the age group divisions that fall outside that 16-54 group (14-15 boys and girls and 55+ men and women).

That currently looks like this:

Click to enlarge

In week two of the Open Report, I touched on this comparison to 2022 and 2023 and how it didn’t give a good representation without a bunch of caveats. For example: 

In 2023, registration started weeks to months earlier. 

The 2023 Open started nearly two weeks earlier in February than 2022 and 2024. 

So, about halfway into our tracking window, I started adding in a better year-over-year “Days Out” comparison. In short, I compared registration based on the relative start date of the Open itself rather than the calendar date from one year to the next. 

This helps to align the years better and resolves the issue I found if you just compared February 16 to February 16. In 2023, that was the day of 23.1, but in 2024, that was still two weeks out from 24.1. To align that, I compared the current registration daily total to the last two pre-season periods on the same days out from the ‘X.1’ announcement date.

Here is what that looks like:

As you can see, 2024 is tracking well ahead of 2022 but has slowed down in the last few days, settling in at only 1,651 registrants ahead of 2023. The lull could just be people waiting, and we will see if it ramps back up after the announcement.

From the X.1 announcement through the submission deadline of the first workout, things really start heating up. Here are the last two seasons in that window:

I believe the 2024 Open will follow a similar trajectory through the submission deadline this Monday. I have held back doing this because it was a bit too early to call and this week was going to be very telling of if the momentum continued.

Prediction: Based on tracking this daily and comparing year over year, my estimates are somewhere in line with 2019’s total of 357,000 but still far below the record year in 2018 of 416,000. This would put CrossFit just above what I presume to be HQ’s goal of growing by 10% year-over-year, or just over 355,000. 

Another year of 10% growth, but that could be wishful thinking. 

In 2022 and 2023, an average of roughly 78,000 athletes were added from Day +1 to Day -5. That would put 2024 at around 326,000. That’s only 1.25% growth over 2023. Registrations could use one big and final push. It could come down to the 24.1 workout itself, which Dave Castro has stated will be something anyone could do in an affiliate or in their garage. That could be good for the numbers versus a complex chipper workout like 23.1.

We will all see soon enough if the barometer I talked about in the first week of the Open Report has sunny skies or storm clouds. 

I am sure CrossFit wants to set the tone with a win here after a season marked by affiliate fee increases, multiple layoffs, elite athletes dropping out, programming issues, and judging issues.

This is, after all, the first anniversary of the 23.1 announcement having the wrong barbell weight for Laura Horvath and Gabi Migała. However, it’s a new chapter, one where Dave Castro is back to doing the announcements and in charge of the Sport of CrossFit. 

[Related: 9 Tips To Be a Low-Maintenance Crossfit Open Participant This Year]

I am still feeling optimistic that things are looking good for CrossFit and Castro’s Games team by Monday evening. But who gets the credit? 

I am sure multiple people will come out of the woodwork to take credit for the new growth of registrations. I say whoever is trying to take credit, let them have it. As long as it means more people testing their fitness against their community which leads to more people around the world training under certified CrossFit coaches, doing the CrossFit methodology, we all win. It’s good for CrossFit HQ and for affiliates.

The bottom line: “A rising tide lifts all boats” — John F. Kennedy (attributed)

We are keeping this week a bit shorter, but I am not done with the series. Over the next few weeks, we finally get to react to the number totals and check back in on the unaffiliated, the Service Open, age groups, the 25% QF Cutline, and other topics.

Here are the penultimate numbers (before the ones that ultimately prove me right or wrong)……

Week 6 of Open registration tracking:

Reminder: Dates and info for the 2024 Open:

Registration started on January 9 at noon PT

Open Workout 24.1 starts on February 29 at noon PT

Open Workout 24.3 ends on March 18 at 5 p.m. PT

That gives us a window of 52 total days for registration before the first workout. Plus, there are 19 days between workouts 24.1 and 24.3.

(Editor’s Note: All data within this report for the 2024 CrossFit Open was pulled from the CrossFit leaderboard on Wednesday, February 28 at 1 p.m. EST.)

We are now 52 days into the registration window and 0 days until the Open begins.

The current 2024 registration total is growing at an average rate of around 4,625 each day after the initial day-one total of 20,982. Compared to previous years:

Past 7-Day Comparison Year-Over-Year

Note: The 2023 Open registration started on November 17, 2022, with an incentive from NOBULL to register before December 31. In 2022, Open registration started on January 13, similar to 2024. In 2023, the Open started on February 16.

[Related: ROKA Partners With CrossFit Games, Adds Tia-Clair Toomey-Orr to Athlete Roster]

Numbers, numbers, numbers!: Additional data I’ve been tracking along with a few suggestions from readers and commentators on Instagram.

2024 Open Division – Registration by Region and Division, then 10% cut and 25% cut

MEN

WOMEN

Top 15 Countries by Athlete Nationality

Total Affiliate Count 2018-2024

*Note: For these two years, the count of registrations for each affiliate is blank, so it’s not possible to see if affiliates may have been listed with zero registrations, which does show up on ‘22-’24.

Top 10 Affiliates Registered for 2024

*Note: SuperForce CrossFit appears to be a 16-location franchise across different areas of Brazil. It appears that they are submitting all registrations under a single affiliate on the leaderboard. 

Top 10 Ages of Registered Athletes

Registrations by Age Group Divisions

More CrossFit Content

Read the latest CrossFit stories from the Morning Chalk Up below:

Interview: Haley Adams on Finding the Joy In CrossFit Again After Her Year Away

Meet Dylan Gibbs: The First U.S. Male Collegiate Functional Fitness National Champion

Breaking Down the Most Common CrossFit Open Movement Combinations

Featured Image: @crossfitcentralhouston / Instagram

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Russel Orhii’s Final Heavy Deadlift Session Before the 2024 Powerlifting America Raw Nationals

Elite powerlifter Russel Orhii is returning to the International Powerlifting Federation (IPF). Orhii was the IPF Classic World Champion in 2019 and 2021 and still holds the 83-kilogram class squat world record at 320.5 kilograms.

Orhii is in the final stages of preparation for the 2024 Powerlifting America (PA) Raw Nationals in Reno, NV, on March 15, 2024. He has hit many PRs in the long lead-up to this event and seems in peak condition, judging from a video posted to his YouTube channel on Feb. 23, 2024.

The session that Orhii shared was his heaviest deadlift of the prep and also an important squat session. Take a look below:

Orhii’s last warm-up was with 320 kilograms. The barbell leaped incredibly fast from the platform. He then loaded up 345 kilograms for the heaviest deadlift of the prep.

The pull appeared smooth and comfortable, and Orhii grinned at the top. He later described the lift as being at “RPE eight” — a great place to be heading into a meet. 

We might have something special on the platform.

At 5:28 of the video, Orhii can be seen posing like a bodybuilder after his deadlift session. Since Orhii last lifted in the IPF, he has been competing with United States Powerlifting (USAPL). However, in 2023, Orhii announced that he would switch to Powerlifting America (PA) to reclaim the IPF world championship.

Orhii’s first hurdle in his pursuit is securing the US team’s selection for the 2024 IPF Classic World Championships (CWC) in Druskininkai, Lithuania. He must win his weight class at PA Raw Nationals with at least 85 percent of the IPF total world record — 715 kilograms for the 83-kilogram class; an easy day’s work for Orhii.

However, PA Raw Nationals is not the only qualifying contest for the 2024 IPF CWC. Orhii must also beat Delaney Wallace’s total from the 2024 Sheffield Powerlifting Championships. Wallace broke Orhii’s total world record at that contest, pushing it to 842.5 kilograms — Orhii’s new target.

If successful, Orhii will compete at the CWC in Lithuania, opening further opportunities to qualify for the 2025 Sheffield and the 2025 World Games in Chengdu, China.

The 2024 PA Raw Nationals will be live-streamed on Powerlifting America’s YouTube channel from March 14-16, 2024.

Featured image: @russwole on Instagram

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The 2024 Rogue Invitational Will Be Hosted in Aberdeen, Scotland

The Rogue Invitational, which features elite CrossFit and strongman competition, is going aboard in 2024. The 2024 Rogue Invitational will be held from Nov. 8-10, 2024, in Aberdeen, Scotland.

Since 2021, the Rogue Invitational has been hosted at the Dell Diamond Stadium in Round Rock, TX.

The sixth edition of the Rogue Invitational will be the first time the competition is held outside of the United States. The inaugural edition of the Rogue Invitational was held at Rogue’s headquarters in Columbus, OH. The 2020 edition was held online due to the COVID-19 lockdowns.

The announcement of the shift to Scotland has caused some shifts in the elite strongman contest calendar. As mentioned in the video above by Laurence Shahlaei and Liz Mason, the 2024 Magnús Ver Magnússon Classic, held in Iceland, has been pushed back to Nov. 22-24, 2024, to allow athletes who compete in the Rogue Strongman Invitational sufficient time to recover.

The 2023 Rogue Invitational featured the return of six-time Fittest Woman on Earth® Tia-Clair Toomey-Orr, who will compete at full capacity through the 2024 season. Toomey-Orr is scheduled to compete against Arielle Loewen in Open Workout 24.3.

Toomey-Orr scored the silver medal at the 2023 Rogue Invitational to Laura Horvath, who dominated the top CrossFit contests throughout 2023. At the time of this article’s publication, there is little doubt that the rivalry between those two competitors will be a highlight of the 2024 Rogue Invitational should they both stay healthy throughout the season.

Featured image: @rogueinvitational on Instagram

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19 Best Back Exercises for Getting a Coveted V-Shaped Torso, Building Strength, and Preventing Injury

Discover why training your back is essential for more than just aesthetics, impacting everything from posture to injury prevention.

This article breaks down the main back exercises for all fitness levels.

Learn how targeted workouts can enhance your overall health, reduce discomfort, and improve athletic performance. Uncover exercises that cater to every need, whether you’re at home with minimal equipment or in the gym, and explore the anatomy behind what makes a strong back so crucial.

Why Are Back Workouts Important?

Benefits for Posture, Strength, Injury Prevention, and Overall Health

Engaging in regular back workouts transcends aesthetic appeal, offering profound benefits for posture, strength, injury prevention, and overall health. A strong back is foundational to both daily activities and athletic performance, making this aspect of fitness essential for everyone.

The Benefits of Training Your Back Muscles

A More Balanced Body: Training the back muscles ensures a harmonious muscle balance across the body. This balance is crucial for maintaining proper posture and reducing the risk of injuries, especially those related to overuse and muscular imbalances.

Stronger Back, Better Posture: A well-developed back supports the spine, encouraging an upright posture and alleviating pressure on the lower back. This can significantly reduce the discomfort associated with prolonged sitting and other sedentary activities.

A Strong Back Helps You to Be Stronger Everywhere: The back muscles play a pivotal role in nearly all upper and lower body movements. Strengthening these muscles enhances performance in other exercises, such as squats, deadlifts, and overhead presses, by providing a solid base of support.

The V-Taper Advantage: Aesthetically, a strong and well-defined back contributes to the coveted V-taper look, where the upper body tapers down to the waist. This visual effect not only signifies strength and fitness but also improves the overall appearance of the physique.

Research indicates that the greatest activity of specific back muscles (e.g., rectus abdominis, external oblique, and erector spinae) is found in free-weight exercises, highlighting the importance of exercise specificity for targeted muscle activation (Oliva-Lozano & Muyor, 2020).

Comprehensive Guide to Back Exercises

Barbell Deadlift

The Barbell Deadlift is a compound exercise that strengthens the entire back, engaging the lower and upper back, glutes, and hamstrings, suitable for building overall body strength.

Stand with feet hip-width apart, with the barbell over the center of your feet.

Bend at the hips and knees to grip the bar with hands just outside of legs, using an overhand or mixed grip.

Keeping your chest up and back arched, lift the bar by straightening your hips and knees to a standing position.

Lower the bar to the floor by hinging at the hips and bending the knees, maintaining a neutral spine throughout the movement.

Pull-ups

Pullups are a fundamental upper-body exercise that strengthen the back, shoulders, and arms, promoting functional upper body strength.

Grip the pullup bar with hands slightly wider than shoulder-width, palms facing away from you.

Hang with your arms fully extended, shoulders down and back.

Pull yourself up until your chin is above the bar, focusing on using your back muscles.

Lower back to the starting position with control, keeping the movement smooth.

Lat Pulldown

The lat pulldown is a staple in back training, focusing on the latissimus dorsi to improve upper body strength and create a wider back appearance.

Sit down at a lat pulldown station, securing your thighs under the pads.

Grasp the bar with a wide grip, arms fully extended.

Pull the bar down towards your chest, drawing your shoulder blades down and back.

Slowly release the bar back to the starting position, controlling the movement throughout.

Quadruped Single-arm Dumbbell Row

This variation of the dumbbell row targets the upper back and lats while engaging the core, performed on all fours for added stability and focus.

Begin on all fours with a dumbbell placed on the floor beside you, hands under shoulders and knees under hips.

Keeping your spine neutral, pick up the dumbbell with one hand, rowing it towards your hip while keeping your elbow close to your body.

Lower the dumbbell slowly back to the starting position.

Maintain a stable core throughout the exercise to prevent rotation of the torso.

Back Extension

Back extensions specifically target the erector spinae muscles in the lower back, crucial for core strength and reducing lower back pain.

Position yourself on a back extension bench, securing your feet and locking your ankles in place.

Cross your arms over your chest or place them behind your head.

Bend forward at the waist, then lift your torso back up to a straight line with your legs.

Move in a controlled manner, focusing on engaging your lower back muscles.

Suspended Row

Suspended rows use your body weight as resistance, focusing on the mid and upper back muscles, including the rhomboids and trapezius, to enhance back strength and posture.

Grip the handles of a suspension trainer, leaning back with your body straight and heels on the ground.

Pull your body towards your hands, retracting your shoulder blades as you move.

Pause briefly at the top of the movement, then lower yourself back to the starting position with control.

Ensure your core is engaged throughout to maintain a straight body line.

Resistance Band Pull-Apart

A resistance band pull-apart is a simple, yet effective exercise for targeting the posterior shoulder and upper back muscles, enhancing shoulder stability and posture.

Stand with feet shoulder-width apart, holding a resistance band with both hands in front of you at chest level.

Ensure arms are fully extended and parallel to the floor.

Pull the band apart horizontally, stretching it out to the sides until your hands are in line with your shoulders.

Slowly return to the starting position, maintaining tension on the band throughout the movement.

Wood Chop

The wood chop combines rotational movement with resistance, targeting the obliques, shoulders, and both the upper and lower back, promoting functional strength and core stability.

Stand with your feet shoulder-width apart, holding a weight or medicine ball with both hands.

Start with the weight on one side of your body, near your hip.

Lift the weight diagonally across your body to the opposite shoulder, rotating your torso as you move.

Reverse the motion to return to the starting position, controlling the weight throughout the movement.

Good Morning

The Good Morning exercise is a lower back-focused movement that also engages the hamstrings and glutes, offering a unique way to strengthen the posterior chain.

Stand with feet shoulder-width apart, a slight bend in the knees, and place a barbell across your shoulders behind your neck.

Keep your back straight and core engaged, hinge at the hips to lower your torso forward until it’s almost parallel to the floor.

Pause, then slowly return to the starting position by extending your hips.

Ensure your head remains neutral, aligned with your spine throughout the movement.

Wide Dumbbell Bent-over Row

The Wide Dumbbell Bent-over Row targets the upper back, including the rhomboids and traps, with a wider grip enhancing the range of motion and engagement.

Stand with feet hip-width apart, holding a dumbbell in each hand with palms facing you.

Hinge at the hips to bring your torso forward, arms extended directly under the shoulders.

With elbows flared out to the sides, row the dumbbells towards your hips, squeezing your shoulder blades together at the top.

Lower the dumbbells slowly back to the starting position, keeping the movement controlled.

Superman

The Superman exercise focuses on the lower back and is unique in its ability to strengthen the back extensors without any equipment, promoting spinal health and stability.

Lie face down on the floor, legs straight out, arms extended in front of you.

Simultaneously lift your arms, chest, and legs off the floor, engaging your back muscles.

Hold the position for a few seconds, then slowly lower back down to the starting position.

Focus on engaging your back muscles throughout the movement, avoiding strain on the neck.

Renegade Dumbbell Row

Renegade dumbbell rows combine core stabilization with upper back and arm strength, targeting multiple muscle groups simultaneously.

Start in a high plank position with a dumbbell in each hand, positioned directly under the shoulders.

Stabilize your body on one arm and row the opposite dumbbell towards your waist, keeping your body as still as possible.

Lower the dumbbell back to the ground and repeat on the other side.

Maintain a straight line from head to heels, engaging the core throughout the exercise.

Reverse Fly

The reverse fly targets the rear deltoids, rhomboids, and traps, essential for correcting posture and balancing the shoulder muscles.

Lean forward at the waist with a dumbbell in each hand, palms facing each other, knees slightly bent.

With a slight bend in the elbows, lift the dumbbells to the side until your arms are parallel to the floor.

Squeeze your shoulder blades together at the top of the movement.

Lower the weights back down with control, keeping the movement in the shoulders rather than the arms.

Smith Machine Row

The Smith machine row is a controlled rowing exercise that targets the middle to upper back muscles, offering stability and precision in weight placement.

Stand facing the Smith machine bar with feet shoulder-width apart.

Bend at the hips to grasp the bar with an overhand grip, arms fully extended.

Pull the bar towards your lower abdomen, squeezing your shoulder blades together at the top of the movement.

Slowly lower the bar back to the starting position, maintaining a flat back throughout the exercise.

Seated Row

Seated rows, specifically on a cable machine, focus on the mid-back muscles, enhancing back thickness and strength through a concentrated pulling motion.

Sit at a cable row station with your feet secured and knees slightly bent.

Grasp the handle with both hands, keeping your back straight and core engaged.

Pull the handles towards your waist, elbows skimming your sides, squeezing your back muscles at the end of the movement.

Slowly extend your arms back to the starting position, controlling the weight throughout the movement.

Chest-supported Row

Chest-supported rows isolate the back muscles by eliminating lower back strain, perfect for targeting the lats, rhomboids, and traps with minimal risk of injury.

Adjust the bench to a 45-degree incline and lie chest-down with a dumbbell in each hand.

Let your arms hang straight down, palms facing each other.

Row the dumbbells upwards, squeezing your shoulder blades together at the top of the movement.

Lower the dumbbells with control back to the starting position.

Dumbbell Pullover

Dumbbell pullovers work both the chest and back, uniquely targeting the lats and serratus anterior, promoting upper body flexibility and strength.

Lie perpendicular on a bench with only your upper back and shoulders in contact, hips below the bench, knees bent, and feet flat on the floor.

Hold a dumbbell with both hands above your chest, arms extended.

Lower the dumbbell back and over your head, keeping your arms slightly bent, until your upper arms are in line with your torso.

Bring the dumbbell back to the starting position, engaging your lats and chest.

High Pull

The High Pull is a dynamic compound exercise that targets the upper back, shoulders, and traps, known for its effectiveness in building explosive power and strength.

Begin with feet shoulder-width apart, gripping a barbell or set of dumbbells at knee level with an overhand grip.

In a swift movement, lift the weights up towards your chin, leading with your elbows and keeping the weights close to your body.

Lower the weights back down in a controlled manner to the starting position.

Keep your core engaged and back straight throughout the movement to prevent injury.

Rack Pulls

Rack pulls focus on the upper portion of the deadlift, targeting the lower back, traps, and forearms by utilizing a shorter range of motion for increased weight capacity.

Set a barbell on a rack at knee height.

Stand with your feet hip-width apart, bending at the hips and knees to grip the bar with an overhand grip.

Lift the bar by straightening your hips and knees to a fully upright position, keeping your back straight.

Lower the bar back to the rack carefully, maintaining control throughout the movement.

Forearm Plank

Forearm plank is a core stabilizing exercise that also engages the shoulders and back, improving posture and overall body strength.

Begin lying face down, then rise onto your forearms and toes, elbows directly under your shoulders.

Keep your body in a straight line from head to heels, engaging the core, glutes, and back.

Hold the position, ensuring your hips do not sag or lift too high.

Breathe steadily, maintaining the posture for the desired duration.

Best Exercises for Specific Needs

Lower Back Exercises

Frog Glute Bridge and Angel of Death are excellent for targeting the lower back and glutes, helping to build strength and stability in the lumbar region. These exercises are beneficial for enhancing mobility and supporting the spine.

Fixing Low Back Pain

Wall Drivers and Threading the Needle offer gentle yet effective ways to alleviate low back pain. They focus on stretching and strengthening the muscles around the spine, promoting flexibility and reducing tension.

Dumbbell Back Workouts

Incorporating Weighted Pullups and Dumbbell Dead Rows into your routine can significantly improve upper and lower back strength. These exercises target a wide range of back muscles, from the lats to the erector spinae, making them ideal for building a muscular and balanced back.

Home Workouts

For those training at home, Back Widow, Sliding Lat Pulldown, and Reverse Superman are excellent exercises. They require minimal equipment and are effective for strengthening and toning the back muscles, making them accessible and convenient for any fitness enthusiast.

Special Focus Exercises

Exercises for Strengthening Your Back, Lower Back, and Fixing Back Posture

To strengthen the back and improve posture, a combination of stability and strength exercises is key. Frog Glute Bridge and Angel of Death not only target the lower back but also engage the core and glutes, providing a solid foundation for a healthy posture.

Motor Control Exercise (MCE) is designed to restore control and coordination of trunk muscles, focusing on activating deep trunk muscles and integrating them into more complex and functional tasks. It is shown to be effective for reducing pain and improving function in chronic low back pain, comparable to other exercises and manual therapies (Saragiotto et al., 2016).

Must-Do Exercises for Low Back

Back Widow and Sliding Lat Pulldown are must-do exercises for targeting the lower back, especially for those working out at home. They help in building a strong lower back, essential for overall back health and functionality.

For comprehensive lower back care, incorporating exercises like the Reverse Superman into your routine can further enhance strength and flexibility, offering a well-rounded approach to back wellness.

Specific Workouts for Different Levels and Equipment

Beginner Workout

Focus: Fundamental strength and conditioning

Bodyweight Squats

3 sets of 12 reps

Push-ups

3 sets of 8-10 reps (Knee push-ups for modifications if needed)

Dumbbell Shoulder Press

3 sets of 10 reps (Lightweight)

Plank

3 sets, hold for 30 seconds each

Bent-over Dumbbell Rows

3 sets of 10 reps per arm (Lightweight)

Rest: 60 seconds between sets

Advanced Workout

Focus: Intensity and muscle building

Barbell Deadlift

4 sets of 6-8 reps

Pull-ups

4 sets to failure

Barbell Squats

4 sets of 8-10 reps

Bench Press

4 sets of 8 reps

Barbell Bent-Over Row

4 sets of 8 reps

Rest: 90 seconds between sets

Bodyweight Workout

Focus: Endurance and flexibility

Jump Squats

3 sets of 15 reps

Push-up with Rotation

3 sets of 10 reps (5 each side)

Walking Lunges

3 sets of 12 reps per leg

Tricep Dips on Chair

3 sets of 12 reps

Plank to Push-up

3 sets of 8 reps per side

Rest: 45 seconds between sets

Dumbbell Only Workout

Focus: Full body strength and conditioning

Goblet Squats

3 sets of 12 reps

Single-arm Dumbbell Rows

3 sets of 12 reps per arm

Dumbbell Floor Press

3 sets of 10 reps

Dumbbell Deadlift

3 sets of 10 reps

Dumbbell Lateral Raises

3 sets of 12 reps

Rest: 60 seconds between sets

Understanding the Back Muscles

Back Anatomy Overview

Our back consists of a complex structure of muscles and tendons that support the spine, aid in movement, and contribute to overall strength and stability. Key components include the latissimus dorsi, trapezius (upper and lower sections), erector spinae, rotator cuff, and teres major. Each plays a pivotal role in back functionality.

Latissimus Dorsi (Lats)

The latissimus dorsi, commonly referred to as the “lats,” are large, flat muscles that cover most of the lower back. They are responsible for arm extension, adduction, and rotation. When developed, lats contribute significantly to the V-shaped torso many athletes and fitness enthusiasts aspire to achieve.

Trapezius (Upper and Lower Traps)

Divided into upper, middle, and lower fibers, the trapezius muscles extend from the neck to the middle of the back. Upper traps help elevate the shoulders, while the lower traps contribute to scapular depression and retraction. Strengthening these muscles can improve posture and shoulder stability.

Erector Spinae

This muscle group runs along the spine from the lower back to the skull, crucial for maintaining an upright posture. The erector spinae helps extend the back and, when strengthened, can reduce lower back pain, a common ailment in today’s sedentary lifestyle.

Rotator Cuff

Comprising four muscles, the rotator cuff encases the shoulder joint, facilitating stability and allowing a wide range of movements. Despite its location, strengthening the rotator cuff benefits overall back strength and health by supporting shoulder mechanics.

Teres Major

Situated near the lats, the teres major assists with arm rotation and adduction. Though smaller, its proper conditioning is essential for shoulder health and complements the back’s aesthetic appearance by contributing to upper body width.

Back Exercises FAQ

What is the best exercise for strengthening your back?

Deadlifts are widely recognized as one of the best exercises for strengthening your back. They target the lower back, glutes, and hamstrings, and engage the upper back and lats, providing a comprehensive workout that improves overall back strength and stability.

How do I train all parts of my back?

To train all parts of your back, incorporate a variety of exercises targeting the upper, middle, and lower regions. Include pull-ups for the upper back, rows (like the bent-over row or seated cable row) for the middle back, and deadlifts or back extensions for the lower back. This ensures balanced development across the entire back.

Best exercises for lower back pain

Exercises like the cat-cow stretch, pelvic tilts, and bird-dog exercises are beneficial for alleviating lower back pain. These movements help to strengthen the core and lower back muscles, increase flexibility, and reduce tension in the lumbar region.

How often should I train my back?

Training your back 2-3 times a week allows for adequate rest and recovery while promoting muscle growth and strength. Ensure to space out these workouts evenly throughout the week to prevent overtraining and to allow muscles to recover.

What is the most effective back exercise?

The most effective back exercise can vary depending on individual goals and fitness levels, but pull-ups and rows are highly effective for developing a strong, muscular back. These exercises work multiple back muscles and can be adjusted in intensity to suit various training needs.

Is It Okay to Do Back Muscle Workouts Every Day?

It is not recommended to do intense back muscle workouts every day due to the risk of overtraining and injury. Muscles need time to recover and grow stronger, so incorporating rest days or focusing on different muscle groups on alternate days is essential for sustainable progress.

References

Saragiotto, Bruno T. MSc∗; Maher, Christopher G. PhD∗; Yamato, Tiê P. MSc∗; Costa, Leonardo O.P. PhD†; Costa, Luciola C. Menezes PhD†; Ostelo, Raymond W.J.G. PhD‡,§; Macedo, Luciana G. PhD¶. Motor Control Exercise for Nonspecific Low Back Pain: A Cochrane Review. SPINE 41(16):p 1284-1295, August 15, 2016. | DOI: 10.1097/BRS.0000000000001645

Oliva-Lozano, J.M.; Muyor, J.M. Core Muscle Activity during Physical Fitness Exercises: A Systematic Review. Int. J. Environ. Res. Public Health 202017, 4306. https://doi.org/10.3390/ijerph17124306

How Samson Dauda Trains During Peak Week for the 2024 Arnold Classic

Four days before his first title defense at the 2024 Arnold Classic (AC) in Columbus, OH, 2023 AC champion Samson Dauda pulled back on the curtain on preparation. On Feb. 26, 2024, Dauda uploaded his intense back training on his YouTube channel — his first training session of peak week, comprised of the following:

Samson Dauda’s Peak Week Back Workout 

Superset: Close-Grip Lat Pulldown & Seated Cable Rows

Superset: Seated Machine Horizontal Row & Machine Pullover

Rear Pulldown

Rack Pull

Watch the 2023 Mr. Olympia bronze medalist’s 2024 AC prep below:

Dauda’s morning session featured fasted cardio; a 45-minute walk on the treadmill. He ate a light breakfast of three whole eggs and vegetables. His second meal included 200 grams of sweet potatoes and 200 grams of steak.

Despite a severe calorie deficit, Dauda maintains high intensity while training with his coach, Milos Sarcev, supporting reps to failure each set.

Superset — Close-Grip Lat Pulldown & Seated Cable Row

Dauda executes lat pulldowns using a neutral and pronated hybrid grip on a W-shaped bar attachment. He supersets them with seated cable rows using a V-bar. Dauda begins with lighter weights, progressively increasing the load with each set.

Initially, Dauda maintains strict form, relying primarily on his lats. However, as the weights grew more challenging, he adjusted his posture for additional leverage; leaning back during pulldowns and forward during rows. 

Dauda completes his cable rows with a paused rep held for 10 seconds. With six seconds remaining, Sarcev assisted the pull to Dauda’s midsection.

Superset — Seated Machine Horizontal Row & Machine Pullover 

Dauda executes the horizontal rows using a neutral grip. To engage his pecs and lats, Dauda pauses briefly at peak contraction before controlling the eccentric for a complete rep.

Dauda transforms the superset into a circuit, moving between machines without rest. Sarcev assists Dauda during the rows. Dauda catches his breath when moving on to rear pulldowns.

[Related: Urs Kalecinski and Wesley Vissers Tag Team Back Training During 2024 Arnold Classic Prep]

Rear Pulldown & Rack Pull

Dauda performs rear pulldowns via a wide bar attachment that he locks out at his nape to mimic the posture of a rear double biceps pose. He biases his posterior chain — the lower back, spinal erectors, and hamstrings — via rack pulls with three 45-pound weight plates loaded to each side of the barbell.

Dauda concludes the practicing his posing routines. Dauda expressed his exhaustion from being depleted of carbs and calories.

I’m tired…I think I’m in the last bit of my gas.

Despite his fatigue, Dauda feels “good and confident” seeing his progress come together ahead of the 2024 Arnold Classic. Dauda has three more workouts scheduled before he takes the stage in Columbus, OH, and will increase his carbohydrate intake during that time to enhance muscle fullness. (1)

Reference

Barakat, C., Escalante, G., Stevenson, S. W., Bradshaw, J. T., Barsuhn, A., Tinsley, G. M., & Walters, J. (2022). Can Bodybuilding Peak Week Manipulations Favorably Affect Muscle Size, Subcutaneous Thickness, and Related Body Composition Variables? A Case Study. Sports (Basel, Switzerland)10(7), 106. https://doi.org/10.3390/sports10070106

Featured image: @samson__dauda on Instagram

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John Haack Deadlifts 410 Kilograms 8 Weeks Out From the 2024 WRPF Ghost Clash 3

John Haack, the world record holder for the raw deadlift in the 90-kilogram class, is prepping for the WRPF The Ghost Clash 3 on April 6-7, 2024 in Miami, FL. On Feb. 23, 2024, Haack shared a glimpse of his deadlift training, pulling 410 kilograms (903.8 pounds) raw in a conventional stance — matching his all-time world record at 90 kilograms from the 2022 World Raw Powerlifting Federation (WRPF) American Pro.

Haack’s pull was also only five kilograms shy of his all-time personal best of 415 kilograms (914.9 pounds). Haack gave a behind-the-scenes look at his training for the 2024 The Ghost Clash 3 in the video below:

[Related: Emil Krastev (93KG) Exceeds the IPF Total World Record in Training]

Deadlifts & Pendlay Rows 

During his deadlift session, Haack engaged in ramp-up sets — progressively increasing the weight of each set. He applied chalk to help prevent grip failure, employing a mixed grip — one hand pronated and the other supinated.

As the weight increased, Haack incorporated wrist wraps and a lifting belt to bolster his lower back while bracing. When handling lighter weights, Haack executed the repetitions swiftly and unbroken.

Haack gradually increased the weight to 410 kilograms for a single rep. As he ascended, the bar began to bow, but he completed the rep. He concluded his deadlift session with several drop sets at 280 kilograms (617.2 pounds).

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by John Haack (@bilbo_swaggins181)

Haack executed accessory movements after his deadlift training, like Pendlay rows with 125 kilograms (275.5 pounds), leg pressesglute-ham raises, and calf raises.

Haack was content with his deadlift performance with two months left in his prep, noting:

It’s within about five kilos of my all-time best. To hit that at eight weeks out, I’m really happy with where I’m at.

[Related: Agata Sitko Is a Powerlifting Phenom, and It’s Time To Start Paying Attention]

Push Day

Haack concluded the video by showcasing his chest and shoulder training that featured bench presses with chainsneutral-grip dumbbell bench pressesdumbbell lateral raises, and dumbbell reverse flyes.

Haack will appear next on stage at the Arnold Sports Festival as a special guest lifter on Saturday, March 2, 2024. Guest athletes perform as spectacle for the audience, but do not receive winnings or medals. Haack will return to the powerlifting platform at the 2024 WRPF The Ghost Clash 3 in April.

Editor’s Note: BarBend is the Official Media Partner of the WRPF. The two organizations maintain editorial independence unless otherwise noted on specific content projects.

Featured Image: @bilbo_swaggins181 on Instagram

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ROKA Partners With CrossFit Games, Adds Tia-Clair Toomey-Orr to Athlete Roster 

Eyewear and apparel brand ROKA has joined with CrossFit HQ to become an official partner for the 2024 CrossFit Games, the companies announced on Wednesday. 

Remind me: The 2024 CrossFit Games is being held in Fort Worth, TX, from Thursday, August 8 to Sunday, August 11. The first step to making the Games begins this week with CrossFit Open workout 24.1, which starts on February 29. 

ROKA was founded in 2013 in Austin, TX, and is known for its performance eyewear and wetsuits, among other performance gear. The brand has gained traction in the CrossFit space by adding several notable Games-level athletes to its athlete roster, including Brooke Wells, Laura Horvath, Chandler Smith, and Noah Ohlsen

[Related: 9 Tips To Be a Low-Maintenance Crossfit Open Participant This Year]

Along with the Games partnership announcement, ROKA has also announced that it is adding six-time CrossFit Games winner Tia-Clair Toomey-Orr to that list. This will be the first season Toomey-Orr will be back on the competition floor after giving birth to her daughter, Willow. 

“This year, we’re excited to expand our impact in the fitness community and provide CrossFit athletes with the best performance eyewear and swimwear for training and competition,” Rob Canales, co-founder and CEO of ROKA, said in a press release. 

Don Faul, CEO of CrossFit, added: “Built by athletes, for athletes, ROKA is the perfect fit for the CrossFit community. We’re incredibly excited to welcome them as a partner for the 2024 season!”

“I have been wearing ROKA sunnies for years through my training and competition,” Toomey-Orr said. “Not only do they look good and have great styles, but they are light and feel secure on my head when performing all the activities I do on a daily basis.” 

As a part of this partnership, ROKA is also launching two giveaways. 

The first giveaway is a chance to work out with Toomey-Orr at the CrossFit Games, plus a pair of ROKA sunglasses. 

The second is a weekly giveaway of 100 pairs of ROKA sunglasses each week of the 2024 CrossFit Open. 

Registration for the giveaways can be found here.

Featured image: ROKA

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The Best Full-Body Kettlebell Circuit Workout (And How to Customize It)

Both competitive athletes and everyday athletes often search for ways to build muscle and get strong, whether at the gym or at home. But when the gym is packed and no racks are available, the most effective workouts don’t need to be complicated. Kettlebells give you the versatility of training for power, strength, and endurance — all at once. 

Using just one bell, you can build a kettlebell circuit workout for at-home or gym sessions alike. Why a circuit? With circuit training, you will train your entire body at a high intensity at peak efficiency. At any fitness level, the best kettlebell circuit workout will quickly get your heart rate up and engage your entire body. Here’s how to get it done.

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

Try This Kettlebell Circuit

Weight selection is the key to this circuit workout. You want something moderately heavy in the overhead press. Don’t short-change yourself, but don’t use more weight than you can handle, either. Remember, just because you can swing a certain weight doesn’t mean you can press it overhead. 

Kettlebell Swing: 3 x 5

Kettlebell Thruster: 3 x 5

Bottoms-Up March: 3 x 5 

Front-Rack Bulgarian Split Squat: 3 x 5

Perform each exercise on one side of the body then repeat on the opposite side. That’s one total set. 

Complete the full circuit three to four times. Take two to three minutes of rest between rounds.


Kettlebell Swing

Why Do It: Ballistic exercises like kettlebell swings require full-body strength and coordination to pull off. You’ll feel your hamstrings and glutes fire up with each kettlebell swing. Your grip strength, lats, and core will also fire up. As a hip hinge, this move has great carryover potential to the barbell deadlift, serving to grease the groove of your ever-important hinge.

How to Do It

Set up in a hinge position with your feet shoulder-width apart and the kettlebell about arm’s length in front of you.

Grab the kettlebell by the handle, leaning it towards you before you hike it back, high between your legs. (Make sure the bell stays above your knees.)

Stand tall, pushing your feet through the ground and swinging the kettlebell forward to chest level.

Reverse the steps by hinging at your hips while pulling or hiking the kettlebell back between your legs. Flow right into your next rep.

[Read More: 10 Benefits of Double Kettlebell Swings for Strength Athletes]

Kettlebell Swing Sets and Reps

For Strength: Do three to five sets of three to five reps with a heavy kettlebell. Rest two to three minutes between sets.

For Endurance: Perform five to 10 sets of eight to 10 reps with a moderate-sized kettlebell. Rest 30 to 90 seconds between sets.

For Hypertrophy: Do three to five sets of five to eight reps with a moderate to heavy kettlebell. Rest for one to two minutes between sets.

Kettlebell Swing Modifications

Make it Easier: If you’re not ready for ballistic swings, use kettlebell deadlifts instead. You can “raise the floor” to you by placing the bell on a yoga block, making this a great move for learning the hip hinge during your beginner kettlebell workout.

Make it Tougher: Perform power or dead-stop kettlebell swings. In between each rep, set the kettlebell back on the ground in front of you where it started. This will add a dead stop to the movement. You’ll re-load your hips, glutes, and upper back without an assist from momentum between each rep.


Kettlebell Thruster

Why Do It: There’s no better way to give yourself a challenge than to combine the best upper-body exercises with their lower-body companions. The kettlebell thruster is a dynamic movement that combines the front-rack kettlebell squat (not to be confused with the goblet squat) with the kettlebell press. Using momentum, you’ll drive the kettlebell from the bottom of your squat to the overhead press position.

How to Do It

Holding the kettlebell on one side with a straight wrist in the rack position, set your feet about hip-width apart.

Squat down to at least parallel to the floor with your chest up. Keep your elbow close to your side.

In one fluid motion, drive the kettlebell up by using leg power.

Stop your ascent when the kettlebell is in the full lockout overhead press position. Maintain a straight wrist throughout the thrust.

[Read More: 10 Kettlebell Exercises Every Athlete Should Master]

Kettlebell Thruster Sets and Reps

For Strength: Do four to six sets of four to six reps with a heavy kettlebell. Rest for two to three minutes between sets.

For Endurance: Perform three to four sets of 10 to 12 reps with a light to moderate kettlebell. Rest 30 seconds to one minute between sets.

For Hypertrophy: Aim for three to five sets of eight to 12 reps with a light to moderate kettlebell. Rest for one to two minutes between sets.

Kettlebell Thruster Modifications

Make it Easier: Perform kettlebell goblet squats. Rest, then reset and perform push presses. Separating these two strength training movements will decrease the cardiovascular demand while taking your muscles through similar stressors.

Make it Tougher: Try the kettlebell thruster with double kettlebells, using a lot more total weight. 


Bottoms-Up March

[Read More: 7 Undeniable Benefits of Kettlebell Training]

Why Do It: Perfect if you’re working in a small space, the bottoms-up march challenges your grip, shoulder stability, and core strength. The anatomy of the kettlebell makes it naturally unstable, and the nature of this exercise makes it even more so. You’ll notice improvements in your coordination and overall body awareness, which is great for athletes whose sports require more agility and quick footwork.

How to Do It

Start in a deadlift position with the kettlebell about an arm’s length in front of you.

Grab the handle and crush it tightly while you clean the kettlebell to the bottoms-up position (with the bottom of the bell facing the ceiling).

With a tight grip, keep your forearm in line with the base of the kettlebell.

While balancing the kettlebell, start a slow march in place by driving one knee up to hip height and tightening your glutes on the standing straight leg. Start with a single kettlebell in your right hand and switch it up from there.

Bottoms-Up March Sets and Reps

For Grip Strength: Do two to three sets of 10 to 15 reps per leg. Rest one to two minutes between sets.

For Stability: Perform two to three sets of eight to 12 reps per leg. Rest one to two minutes between sets.

For Warming Up: Do one to two sets of six to eight reps per leg, resting 30 seconds between sets.

Bottoms-Up March Modifications

Make it Easier: Set yourself up next to a squat rack or other stable surface. With your free hand, touch or hold onto the rack for added stability during your marches.

Make it Tougher: Bring your thigh up as far as possible. During each rep, aim to pull your knee up a little closer to your chest than you did last time, all while maintaining core and grip stability.


Front-Rack Bulgarian Split Squat

Why Do It: The front-rack Bulgarian split squat is a compound exercise that targets various muscle groups, including the quadriceps, hamstrings, glutes, and core. Your split squat is your path to strength gains, improved mobility, better coordination, and balance. You’ll boost single-leg strength for more power and explosiveness.

How to Do It

Find your starting position by stepping one to two feet in front of the plyo box or weight bench where you will be elevating your back foot.

Standing with your feet between hip and shoulder-width apart, bring the kettlebell to the front-rack position on the side of the forward leg, keeping your elbow down.

Reach one leg behind you, placing your foot laces-down stably on the bench or box. Adjust as needed to make sure that when you go into your split squat, your back knee can approach the ground while your front knee reaches a 90-degree angle.

Maintaining your balance, lower yourself down until the quad of your front leg is parallel to the ground.

Drive through the heel of your front foot to return to the starting position. Reset and repeat for reps.

[Read More: 3 Kettlebell Workouts to Help Powerlifters Build Stronger Glutes]

Front-Rack Bulgarian Split Squat Sets and Reps

For Strength: Do four to six sets of five to eight reps per leg. Rest for two to three minutes between sets.

For Endurance: Perform three to four sets of 12 to 15 reps per leg, resting 30 seconds to one minute between sets.

For Hypertrophy: Aim for three to five sets of eight to 10 reps per leg, resting one to two minutes between sets.

Front-Rack Bulgarian Split Squat Modifications

Make it Easier: Perform a split squat without elevating your back foot. Simply have both feet on the floor. Alternatively, elevate your front foot instead of your back foot.

Make it Tougher: Perform 1 ½ reps, meaning that you’ll sink down into a full rep, rise halfway up, then sink back to the bottom of the rep again. Press up to standing, and all of that will count as a single rep.

The Benefits of Training with Kettlebells

From cardio and HIIT (high-intensity interval training) to spicing up your warm-up, kettlebell training comes with a wide array of benefits.

Variety

The shape of the kettlebell creates nearly limitless options for grip and positioning. Each time you reposition the kettlebell, you engage multiple muscle groups and stabilizers. This makes kettlebell training unique in its capacity for programming for strength, cardiovascular fitness, flexibility, and functional strength. 

[Read More: 3 Muscle Building Kettlebell Circuits You Need to Try]

You can have a full-body workout all packed into a short amount of time, or you can supplement your barbell or bodyweight training with kettlebells. It’ll pack your program with variety from all angles.

Improved Balance and Mobility

You’ll boost your balance with ballistic exercises like the kettlebell swing, bottom-up march, and front-rack Bulgarian split squat. The first and last of these will also help improve your lower body mobility and flexibility. These are dynamic movements that control momentum against the forces of gravity. With each deep hip hinge, you’ll also improve flexibility in your hamstrings.

Ideal for Small Spaces

With only one kettlebell (or even two), you can perform a full-body kettlebell workout with very little space. Your kettlebell training doesn’t need more than an arm’s length in front, above, or behind you. With a small room, apartment, or just a corner of the gym, beginners and elite athletes alike have tons of training options with kettlebells.

Get Into the Circuit

Kettlebell circuit workouts will jack up your heart rate and get your muscles tingling with that pleasant burn all at the same time. Make the most of your rest periods — take deep, slow breaths — and get after each rep with precision. Your entire body, from your cardiovascular system to your muscles, will thank you.

FAQs

You’ve got questions and we’ve got answers. Here are a few of the most common questions about kettlebell circuit training:

What is a good kettlebell circuit workout routine for beginners?

Keep it simple. The instability of the kettlebell brings plenty of challenges, so there’s no need to drive up volume or complexity. A good kettlebell circuit workout for beginners will include upper body exercises, lower body exercises, core involvement, and mobility training. 
Your posture will benefit from exercises that target your posterior chain while compound kettlebell exercises will give you that full-body conditioning. 
Try moving through this circuit three or four times, modifying each exercise as needed:

Kettlebell Swing: 3 x 5
Kettlebell Thruster: 3 x 5
Bottoms-Up March: 3 x 5 
Front-Rack Bulgarian Split Squat: 3 x 5

How often should I perform a kettlebell circuit?

Kettlebell circuits are fun, so it makes sense you may want to do them all the time. But the repetitive nature of kettlebell training can tire you out pretty quickly and leave you feeling sore — to say the least. 
Avoid adding too much volume too soon. Start out with two full-body kettlebell circuit training days per week. After three to four weeks, amp it up to three days. You can include kettlebell circuits four to five days per week if you slowly progress your way there.

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CEO Corner: Füm’s Braeden Pauls on a World Without Smoking & Vaping

With Füm, users take in food-safe, flavored air instead of inhaling addictive substances like nicotine or vapor

Quitting a bad habit cold turkey rarely works. This is especially true with addictive practices like smoking and vaping. 

Habit replacement  – swapping a harmful behavior out for a similar but non-harmful one – is typically a more effective way to get on the right track.

This is the idea behind Füm, a Canadian brand founded in 2018 that features flavored air in place of harmful substances like smoke, vapor or nicotine. With Füm, users take in food-safe air featuring flavors such as Crisp Mint, Sparkling Grapefruit and Raspberry Vanilla instead of inhaling addictive substances.

While Füm itself can’t make marketing claims that its products help people quit smoking and vaping, the company has quickly grown as customers around the country use flavored air to replace nicotine and vapor-containing substances. 

As wellness products continue to gain shelf space in major retailers, and as more people around the globe become educated on the harmful effects of smoking and vaping, Füm could be poised for a breakout. 

Athletech News spoke with Füm co-founder and CEO Braeden Pauls about his vision to create a product that can help one million people quit smoking and vaping, the emergence of the “flavored-air” category, and his goals for Füm as the brand scales.

This conversation has been lightly edited for clarity and length.

Athletech News: Can you tell us a bit about your background and why you decided to co-found Füm?

Braeden Pauls: I studied psychology with the goal of becoming a psychologist, but my personal mission was to empower people to overcome barriers to becoming their optimal selves. I think the greatest tragedy in life for anybody is untapped potential. I’ve experienced it with friends, or different people in my life, where I saw that they had so much potential to achieve incredible things but they tripped themselves up with addictions. 

While I was in college, I met my co-founders for Füm. When we looked at the market, there were a lot of different use cases that we could have focused on as a company. But very early on, we got to see that there was potential to help people quit smoking and vaping. There are a billion smokers in the world; it’s the leading cause of preventable death. 

We thought we brought a really unique perspective since most of the things in the category for quitting smoking vaping were either pharmaceutical or nicotine-based. And some people were using vaping to quit smoking, but then getting addicted to vaping, and we’re starting to see the negative effects of vaping. People clearly enjoy having that hand-to-mouth companion throughout their day and enjoying a certain flavor – that’s become a ritual for a lot of people. We thought, ‘How can we satisfy that human desire without having the negatives of vaping or nicotine?’ That’s where we saw this massive opportunity. 

Braeden Pauls (credit: Füm)

ATN: What differentiates Füm from other products designed to help people replace the habit of smoking or vaping?

BP: Our key differentiators are that Füm is non-addictive, non-nicotine and non-vapor. This is something you can enjoy without having to worry.

For us, the threshold of how good the product has to be is a lot higher because we’re not addictive, we’re not hitting those dopamine centers with nicotine. So we’ve worked really, really hard to make something that’s functional and delivers great flavor, but also the whole product experience, including something that’s aesthetically pleasing that people want to use. If we’re non-addictive, we’ve got to be sexy.  That’s our approach.

ATN: Is Füm purely a product for people who are looking to quit smoking and vaping, or can it be used by others?

BP: Our number one priority is people who are smoking and vaping. But we also see that there’s a massive opportunity to be that product that people would go to rather than getting into smoking and vaping. 

We want to establish the ‘flavored-aircategory to where people say, ‘Hey, I might want to do something in this general category of smoking and vaping, but I don’t want those negative effects.’ If that can be Füm, that’s a big deal. 

credit: Füm

ATN: Is Füm the pioneer of the flavored-air category? How quickly is the category growing? 

BP: We’re definitely the pioneer. And right now we’re the leader in the category, but it’s growing. We’re seeing more and more companies wanting to build flavored-air products. I see this category becoming quite large in the future. 

If you look at the soft-drink market with sodas, for example, you have your Cokes and Pepsis that are full of sugar and caffeine. I think there’s a lot of people in the last 10 years that have realized, ‘I probably shouldn’t be drinking this all the time.’ We’ve seen the rise of the flavored-water category to be that alternative that people can enjoy without the negative effects (of soda). But for smoking and vaping, there isn’t an alternative category. So that’s where we see the flavored-air category going. 

credit: Füm

ATN: What has Füm’s growth been like since 2018?

BP: We’ve been growing quite quickly. Over the last three years, we’ve been basically tripling in size as a company every year. We don’t want to share too many numbers publicly at this point, but our run rate is at around $36 million a year. 

ATN: How is Füm working to continue driving growth?

BP: There’s been a lot of different changes at different stages. For example, right now, we’re diversifying our channels. We started out primarily as a Shopify-based brand. We’re now moving into Amazon and moving into retail channels. We’re having really good success in those channels. We’ve already sold in Urban Outfitters, and we’ve had a lot of interest from big retailers including 7-Eleven and Circle K. But right now, we’re mostly working with smaller stores, including a pilot in Austin, Texas. Everything is looking really good.

credit: Füm

ATN: How important is it to find independent research that could one day support the ability to make claims about Füm’s effectiveness in helping people quit smoking and vaping?

BP: It’s definitely a big focus for us. Because we have thousands of reviews with people saying, ‘Hey, this is effective for me in quitting smoking or quitting vaping.’ The anecdotal feedback is great, but being able to validate that through other means is important to us.

In our marketing, we currently talk about helping you kick bad habits and create good habits without directly naming the good habit or the bad habit. That’s our approach right now but we’re trying to figure out how we can work within the regulatory environment to be able to actually make those types of claims outright.

ATN: What are your key long-term goals for Füm?

BP: Our mission is to be able to help one million people quit smoking and vaping by 2026. We’ve got two more years until that goal, but right now, we’re on pace for it. We’re going to have to hit that 3x growth goal every year, which is aggressive, but I think we can do it.

In the longer term, we want to create the flavored-air category into something that’s as large as vaping. If we’re able to create a flavored-air category that exceeds the size of vaping, that’s going to displace a ton of people from both the vaping and smoking categories. That’s going to be a massive benefit to humanity in decreasing the amount of people dying needlessly from these products, as well as putting money back in people’s pockets and overall making the world better. 

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