Ramon “Dino” Rocha Queiroz Biography: Bodybuilding Career, Workouts, and Height

In the eyes of many bodybuilding fans, the 2023 Classic Physique Olympia contest cemented Chris Bumstead as the G.O.A.T. after he claimed his fifth consecutive championship in Orlando, FL on Nov. 4. 

That contest also established runner-up Ramon “Dino” Rocha Queiroz as the clear number two superstar of the division. The 2023 Arnold Classic Physique champion appears to be the only man who can challenge “CBum” for the throne if Bumstead chooses to defend his title again in Las Vegas, NV at the 2024 Olympia Weekend

[Read More: Francielle Mattos — Biography, Wellness Olympia Career, and Workouts]

As of January 2024, Queiroz is focused on defending his Arnold title, which he will do on the weekend of Mar. 1-3, 2024 in Columbus, OH. As he trains for that show, his international fanbase is growing and wants to learn more about the man most popularly known as “Ramon Dino.” Here’s a glance at his life and career up to this point.

Early Life

Queiroz was born on Feb. 9, 1995, in Rio Branco, Acre, Brazil. He has been competing in bodybuilding shows since he turned 21 years old, when he first jumped into the South American amateur circuit. 

Ramon Dino became a pro at the 2018 Amateur Olympia Brazil at the age of 23, but he would not compete as a professional for three years after that.

Career

The bodybuilding powerhouse stands at 5 feet, 11 inches tall, and he competes in the range of 225-230 pounds

He made his professional debut in 2021 at the Europa Pro, where he finished as the runner-up to Fabian Mayr. He won his first title, the Musclecontest Brazil Pro, that same season before making his Olympia debut in Las Vegas, NV.

The following career history comes from NPC News Online. He’s competed seven times as a professional as of January 2024, and he has two pro wins.

2021

Europa Pro — 2nd

Musclecontest Brazil Pro — 1st

Classic Physique Olympia — 5th

2022

Arnold Classic Physique — 2nd

Classic Physique Olympia — 2nd

2023

Arnold Classic Physique — 1st

Classic Physique Olympia — 2nd

Ramon Dino’s Back Workout

To maximize his potential, Queiroz can’t allow himself to get too big or alter his symmetry, which is the calling card for the Classic Physique division. So, he has to be methodical with his training. While preparing for the 2023 Olympia, he clearly aimed to improve back thickness, which is why he focused a lot of his back training on rows

This sample workout was taken from his YouTube channel. The exact sets and reps were not shown, but he appeared to stay in the eight to 15 rep range. If you want to try a sample version of his training, the workout below can serve as your Dino-esque guide.

Bent-Over Row: 3-4 x 8-15

Hammer Strength Row: 3-4 x 8-15 

Lat Pulldown: 3 x 10-15

Machine One-Arm Bent-Over Row: 3 x 10-15 

Weighted Hyperextension: 3 x 15*

*Upon failure, let go of the weight and perform more reps until you reach failure again.

[Read More: Courtney King — Career, Bikini Olympia Win, and Biography]

As for his nutrition and prep for contests, Queiroz works under the guidance of coach and nutritionist Chris Aceto, who has worked with many victors over the years, including former Mr. Olympia winners Jay Cutler and Shawn Rhoden.

Social Media

Like many of bodybuilding’s most popular athletes, Queiroz is active on social media. He has over 5.5 million followers on Instagram, over 600,000 followers on TikTok, 526,000 followers on Threads, and his YouTube channel boasts over 540,000 subscribers. 

He hasn’t posted a new video on YouTube since November 2023, but he’s regularly active on all his other outlets, promoting brands and sharing posts about his wife and children.

Business Ventures

Queiroz’s popularity has been attractive to sponsors and businesses, which is why he’s an active spokesperson for numerous brands. His supplement sponsor is Max Titanium, which is based in his home country of Brazil. He also works with Dr. Peanut and Mith Official Clothing. Queiroz is a coach and works with clients both for competition and lifestyle fitness.

Future

If Queiroz continues to compete, it may be only a matter of time before he assumes the mantle of number one man in Classic Physique. Based on the success he’s already achieved, he appears to be ready to hold that top spot. 

There are other rivals in the division he will have to hold off in the future, including Terrence Ruffin and Urs Kalecinski, but many fans feel that Dino will be Bumstead’s successor, particularly when he decides to hang up his posing trunks. 

Featured Image: @ramondinopro / Instagram

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Karlina Tongotea (76KG) Squats 2.5 Kilograms Over IPF Raw World Record During 2024 Sheffield Prep

The 2024 Sheffield Powerlifting Championships are fast approaching. One of the biggest meets in competitive powerlifting with a substantial prize purse — over half a million dollars — drawing some of the sport’s best athletes will take place on Feb. 10, 2024, at City Hall in Sheffield, UK.

Among those athletes is New Zealand’s Karlina Tongotea. Typically competing in the women’s 76-kilogram class, Tongotea holds the IPF world record raw squat of 225.5 kilograms (497.1 pounds). However, that does not seem to be the top of Tongotea’s range.

On Jan. 4, 2023, Tongotea posted a video to her Instagram page wherein she squatted 228 kilograms (502.7 pounds) raw — 2.5 kilograms more than her current IPF world record. Check it out below:

[Related: Two-Time CrossFit Games Winner Justin Medeiros Entered a Powerlifting Competition and Totaled Over 1,400 Pounds]

Tongotea wore wrist wraps and a lifting belt for her squat. She reached what appeared to be more than sufficient depth and endured a small grind during her ascent, accented by the visible shaking of the weight plates. Despite the struggle, the lift never seemed in doubt en route to the lockout.

While Tongotea was slightly over her typical weight cap at 77.2 kilograms bodyweight at the time of her training squat, it remains indicative of her strength gains during her 2024 Sheffield prep. With nearly a month and a half left to drop the excess kilogram while training with these heavy loads, it is likely that Tongotea could call for an IPF world record weight during one of her attempts.

Unlike most competitive powerlifting meets where athletes compete against other athletes in their weight class, the Sheffield meet will compare athletes across weight classes via DOTS scores, which accounts for total weight lifted adjusted for body weight.

The 2023 Sheffield Powerlifting Roster

These four athletes join the existing roster:

Jesus Olivares (USA)

Evie Corrigan (New Zealand)

Tiffany Chapon (France)

Natalie Richards (USA)

Panagiotis Tarinidis (France)

Carola Garra (Italy)

Prescillia Bavoil (France)

Delaney Wallace (USA)

Karlina Tongotea (New Zealand)

Jonathan Cayco (USA)

Amanda Lawrence (USA)

Anatolii Novopismennyi (Ukraine)

Brittany Schlater (Canada)

Carl Johansson (Sweden)

Tony Cliffe (UK)

Gustav Hedlund (Sweden)

Sonita Muluh (Belgium)

Kyota Ushiyama (Japan)

Tim Monigatti (New Zealand)

Carlos Petterson-Grifith (Guyana)

Gavin Aldin (USA)

Jade Jacob (France)

Noémie Allabert (France)

Agata Sitko (Poland)

[Related: The Guide to Arm Training for Powerlifters]

More Powerlifting Content

Two-Time CrossFit Games Winner Justin Medeiros Entered a Powerlifting Competition and Totaled Over 1,400 Pounds

How to Train Powerlifting Once Per Week (And Make it Count)

The Best Powerlifting Workouts for Beginners to Break Into the Sport

Featured image: @karlina23 on Instagram

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Eric Bugenhagen’s High-Calorie Snack Is His “Ticket to Gainsville”

Eric Bugenhagen (a.k.a. professional wrestler formerly known as Rick Boogs) is a bodybuilder amid a bulking phase. Considering Bugenhagen’s physique is already massive, and he was known in the ring for his feats of strength during his matches, it’s worth a double take if he intends to pack on even more mass.

On Dec. 30, 2023, Bugenhagen published a video on his YouTube channel wherein he shared how he’s gaining muscle via a caloric surplus and a lot of protein to kick off 2024. Check out his bulking tips below:

[Related: What Is Erythritol? Is This Zero-Calorie Sweetener Too Good to Be True?]

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

Dirty Bulking vs. Clean Bulking (Why Not Both?)

Bugenhagen lambasts dirty bulking, the practice of eating anything, typically a plethora of junk food, to achieve a caloric surplus, and clean bulking, the practice of eating tons of chicken and rice and other “clean” foods to build muscle without satisfying one’s tastebuds.

Bugenhagen believes there is a sufficient middle ground between the two dieting camps; that one can consume requisite calories without measuring every single morsel of food or relying on fast food lacking nutrition.

High-calorie, Easy-to-Eat Snack

Bugenhagen’s number one dieting trick blends dirty and clean bulking for a heavy protein boost. He dollops a tablespoon of peanut butter on a pair of Nature Valley Crunchy bars. The oat bars contain 190 calories. A tablespoon of peanut butter is 200 calories. The combo snack is approximately 600 calories per bar duo, with 27 grams of protein. Bugenhagen typically eats two or three — sometimes up to five — packages of the Nature Valley bars, amounting to 3,000 calories and 135 grams of protein.

While this peanut butter-smothered oat bar trick might work for Bugenhagen — and is not intended to replace meals — the real takeaway is how Bugenhagan found a way to consume his goal calorie count efficiently. Sometimes, a caloric surplus requires eating so much food that it becomes a challenge. Elite bodybuilders like Hunter Labrada are known for blending their food into liquid form to make it all easier to digest.

Bugenhagen’s choice of oat bars and peanut butter provides him with magnesiumzinc, resveratrol, antioxidants, and monounsaturated fatty acids. It’s a trick for him to bulk on the go with his busy travel schedule.

He lauds his crunchy bars and peanut butter snack for the complex carbs that keep him full of energy throughout the day. And it’s relatively cheap! Nature Valley Crunchy oat bars cost approximately 50 cents per package, and a jar of peanut butter costs about five dollars. Bulking like a bodybuilder is not often inexpensive, but finding a hack like Bugenhagan’s can help offset some financial burdens without compromising with excess sodium or unhelpful cholesterol.

Featured image: @ericbugenhagenofficial on Instagram

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Is Motivation Enough to Achieve Long-Term Weight Loss?

Losing weight and keeping it off is a long-term endeavor. There are many ways to accomplish sustained and consistent weight loss over time to positive results and they vary from person to person.

A Dec. 2023 study in Nutrition & Diabetics assessed six months of weight loss intervention, including time-restricted feeding, alternate-day fasting, and straight caloric restriction. To measure quantitative and qualitative data, they interviewed participants two months after the six-month weight-loss period. (1)

Is motivation alone enough to achieve long-term weight loss? Not really. Nutrition scientist Dr. Layne Norton dove into the study’s findings in a YouTube video published on Dec. 27, 2023, reviewing the assessment of behavioral changes necessary to maintain weight loss long-term. Check it out below:

[Related: The Side Effects of Probiotics for Strength Athletes to Look Out For]

Losing Weight

This 2023 study focused primarily on the psychological changes necessary to promote consistent and effective fat loss. The most significant mental factor for success was the development of feedback loops

The amount of feedback or accountability at the beginning of the six months was directly related to whether participants stuck with their diets. “Frequent check-ins with the researchers or the support staff had a really big benefit for them being adherent,” says Dr. Norton. In fact, many of the subjects didn’t enjoy the diets at the start, noting that motivation alone isn’t a foolproof initial jumpstart for long-term diet success.

Image via Shutterstock/Laborant

Behavior change sparks motivation, not the other way around. If the participants adhered to a diet and noticed changes to their health and physiques, they became motivated about the whole process and to continue it. When they committed to the process for long enough, they experienced the aesthetic benefits, which motivated them to continue.

In short, feedback and accountability fuel self-efficacy and, eventually, self-ownership.

Self-ownership is basically, ‘I have the power. I have the responsibility.I believe I can do this because I’ve seen these changes happen over time.’

[Related: 4 Ways Stress Is Killing Your Gains]

Fitting the Diet Into the Lifestyle

Dr. Norton says that adaptation is another key indicator of diet sustainability. Using meal delivery services or changing grocery lists to low-carb or extra protein can shift one’s lifestyle or diet to accommodate one’s health goals.

Small changes, sustained via help from others, can lead to more confidence and motivation. The frequency of feedback communication is important; touchpoints throughout the week can help better navigate the first month. Then, when physical changes are noticeable, confidence skyrockets.

Remodeling a lifestyle, staying accountable to a diet coach, receiving feedback from specific biomarkers, gaining self-efficacy, and taking self-ownership are necessary for a successful weight loss journey. Motivation waxes and wanes, but according to this study, changing one’s behavior is the key to changing one’s physique.

Reference 

Liu, K., Choi, T. S. T., Zhao, L., Teong, X. T., Hutchison, A. T., & Heilbronn, L. K. (2023). A qualitative exploration of behaviour change and maintenance experience in people with overweight or obesity in a dietary intervention. Nutrition & dietetics: the journal of the Dietitians Association of Australia, 10.1111/1747-0080.12855. Advance online publication. https://doi.org/10.1111/1747-0080.12855

Featured image via Shutterstock/Laborant

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Why Mr. Olympia Derek Lunsford Believes Walking Lunges Are “Essential”

Bodybuilders know a thing or two about strength training exercises. The movements that comprise a bodybuilder’s workout plan will, quite literally, shape the physique they bring to the competition stage on show day.

In a Dec. 30, 2023, training vlog on YouTube, 2023 Mr. Olympia Derek Lunsford discussed his perspective on one of the most underrated leg exercises for bodybuilding — the walking lunge.

[Related: 5 Lunge Benefits For More Muscle and Improved Movement]

“I’ve always considered lunges as an accessory exercise when, in reality, I should think of them as an essential exercise,” Lunsford says, sharing his thoughts on reprioritizing exercise selection in 2024. 

Derek Lunsford: “[Lunges] Are a Must-Do”

“I usually thrive on exercises that stimulate the muscle, as far as getting a pump, and I don’t really feel that from lunges,” Lunsford concedes when asked why he doesn’t enjoy performing lunge variations during his workouts.

However, Lunsford notes the benefits lunges provide far outweigh the discomfort of performing them. He touches on several key points for making lunges a priority on leg day:

Lunges significantly stretch the working muscles, including the glutes and quadriceps.

When performed at the end of a workout, lunges can help establish and maintain mobility in the hips, knees, and ankles.

Lunges develop tissue tolerance in the tendons and ligaments, which is important for remaining resilient to injury. 

Lunsford’s sentiments were echoed by training partner and fellow bodybuilder Ryan Crowley. Crowley feels the importance of lunges goes beyond the physiological: “[Lunges] are one of those exercises that you really have to prioritize early on in your career,” he says, touching on the skill and work capacity required to perform the movement in a fatigued state. 

For Lunsford and Crowley, the walking lunge does more than bulk the lower body. A well-rounded exercise should have the potential to improve flexibility and athleticism.

Benefits of Walking Lunges

One look at Lunsford’s legs is more than enough justification to add walking lunges into your workout routine. If you’re not fully convinced that a lunge belongs in your next leg day, check out these other benefits:

Develops Balance and Coordination

Unilateral (that is, one-limbed) exercises like the lunge are as rehabilitative as they are stimulative. Some clinical studies assert that the walking lunge helps “produce muscle coordination” (1) and establish better balance.

[Related: The Best Supplements for Muscle Growth in 2024]

Lunsford specifically mentions that these tertiary, skill, and stability-based benefits gained from lunging can carry over to other more stable exercises, thereby improving intensity

Easy To Incorporate

While lunges certainly come with a learning curve, they are accessible. Most gyms will have areas dedicated to sport-specific or cross-training with lots of open space. If you have lunges in your workout routine, you don’t need to wait for a free squat rack. Grab a pair of dumbbells or kettlebells and get to stepping. 

Balanced Muscle Growth

Unilateral exercises like the lunge have clinical support as a means of addressing muscular imbalances. Some studies have shown that single-limbed training can remedy discrepancies in size between muscles, especially after periods of inactivity. (2)(3)

How To Do Walking Lunges

As Lunsford mentions, lunges are effective even without any extra weight, especially if you perform them at the end of your workout. However, if you want to up the difficulty, hold a pair of dumbbells in your hands or even lunge with a barbell on your back.

Step 1: Find some open space — at least 30 to 40 feet — to perform walking lunges for sufficient reps.

Step 2: Begin by stepping forward and slightly out with your dominant leg. Plant your foot in front of you, then sink the hips down and forward. Allow your knee to travel in front and over your toe.

Step 3: With most of your weight in your forward leg, push into the floor and contract your quads and glutes to ascend to a standing position.

Step 4: Step forward with the opposing leg and put your weight into it. Sink into the lunge again and repeat the process. 

Coach’s Tip: Avoid tilting or swaying your torso from side to side. Brace your core to keep stable as you step. 

More Bodybuilding Content

Andrew Jacked Shows Larry Wheels How to Train Legs Like a Men’s Open Bodybuilder

2024 Arnold Classic UK Rosters Revealed

Samson Dauda’s Adjusted Leg Training 12 Weeks Out From the 2024 Arnold Classic

References

Marchetti PH, Guiselini MA, da Silva JJ, Tucker R, Behm DG, Brown LE. Balance and Lower Limb Muscle Activation between In-Line and Traditional Lunge Exercises. J Hum Kinet. 2018 Jun 13;62:15-22. doi: 10.1515/hukin-2017-0174. PMID: 29922373; PMCID: PMC6006536.

Malliou PC, Giannakopoulos K, Beneka AG, Gioftsidou A, Godolias G. Effective ways of restoring muscular imbalances of the rotator cuff muscle group: a comparative study of various training methods. Br J Sports Med. 2004 Dec;38(6):766-72. doi: 10.1136/bjsm.2003.009548. PMID: 15562178; PMCID: PMC1724971.

Andrushko, J. W., Gould, L. A., & Farthing, J. P. (2018). Contralateral effects of unilateral training: sparing of muscle strength and size after immobilization. Applied physiology, nutrition, and metabolism = Physiologie appliquee, nutrition et metabolisme, 43(11), 1131–1139.

Featured Image: @dereklunsford_ on Instagram

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TikTok Taps Peloton for Exclusive Fitness Content

Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on the social media platform

Endless doom-scrolling on TikTok may soon be replaced with inspiration to move and get fit, after Peloton struck a deal to place its fitness content on the uber-popular short-form video platform with a staggering one billion users. The exclusive partnership has already moved investors, with PTON shares surging around 14% on Thursday after the deal was announced.

Peloton will deliver its workout content to TikTok users in a new fitness hub dubbed #TikTokFitness Powered by Peloton, a dedicated and co-branded space to inspire TikTok users (60% of whom are classified as Gen Z) with live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations.

“Peloton and TikTok both move at the speed of culture to better serve our respective audiences,” said Oli Snoddy, vice president of consumer marketing at Peloton. “We collectively recognize the way people engage with fitness is constantly changing. Our team is excited to complement TikTok’s already burgeoning fitness content by introducing the magic of Peloton to new audiences and in completely new ways.” 

credit: Peloton/TikTok

The deal comes less than a year after Peloton’s notable rebrand, which saw the connected fitness company move away from hardware in favor of its workout content and accompanying app. The deal with TikTok marks the first time Peloton will produce social content outside of its own channels. 

“When it comes to the fitness category, we have thousands of communities coming together to connect on everything from #thefitnessjourney to bonding as #runnersoftiktok,” said Sofia Hernandez, global head of business marketing at TikTok. “We’re thrilled that this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community.”

Peloton’s Gen Z Push

Although Peloton’s refreshed branding seems to have exposed the brand to new fitness audiences, the connected fitness company has struggled to convert free app users into paid subscribers. Ever the optimist, CEO Barry McCarthy assured investors on Q1 FY2024’s earnings call that with the company’s investments in its Bike rental program, a growing international presence and various partnerships (as seen with Lululemon, Liverpool Football Club, the University of Michigan, New York Road Runners and the NBA and WNBA) Peloton is “making a large bet” on growing its app subscribers this year.

The company’s latest move — partnering with the top-ranking app of the modern era — will further democratize its brand and promote accessibility to its fitness content with Gen Z, also known as “The TikTok Generation.” The new partnership follows a special report Peloton released that covers the fitness preferences of Gen Z, along with other insightful data on some of its newest consumers. 

Peloton also recently welcomed Lauren Weinberg as its new chief marketing officer following the departure of former CMO Leslie Berland, who oversaw the connected fitness company’s rebrand. In her new NYC-based role, Weinberg is now leading Peloton’s brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. McCarthy has credited Peloton’s new CMO for her growth-first mindset and focused approach to scalability.

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CrossFit Names GoRuck as Official Apparel & Footwear Partner

GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull

CrossFit has announced GoRuck as its official apparel and footwear provider for both CrossFit and the CrossFit Games, marking an end to the fitness brand’s partnership with Nobull.

As rucking and tactical training grows in popularity, GoRuck has gained recognition for its high-quality, tough gear. The brand was founded in 2008 by a former Green Beret, and its gear is backed by a lifetime guarantee. Through the partnership, GoRuck will also be the presenting sponsor of the 2024 CrossFit for Health Summit, CrossFit’s partner for the CrossFit Open and the CrossFit Games, and the official uniform provider for Games athletes. 

“CrossFit and GoRuck share a very similar ethos – a belief in the power of doing hard things and a deep commitment to community,” said Don Faul, CEO of CrossFit. “GoRuck has been an important part of CrossFit for years, putting affiliates, coaches, and our overall community front and center in the work they do to build exceptional products. We are incredibly excited about how this partnership will serve our global community.”

For the partnership, GoRuck will launch a new CrossFit-branded apparel line and deliver apparel and footwear to CrossFit seminar staff. GoRuck’s CrossFit shoe will be the Ballistic Trainer, and the Rough Runner shoe developed for weighted mileage, such as rucking or CrossFit. 

credit: CrossFit/GoRuck

“The partnership with CrossFit is an authentic way for us to amplify our presence with a core group of consumers that are not just committed to their wellness but rely on the most durable products to help support them on their journey,” said GoRuck President Jimi Letchford. “As one of the original CrossFit employees, I have seen how the movement has changed lives, and I was part of the deals that propelled the brand into international recognition. Now seeing that from a new perspective at GoRuck only solidifies the timeliness of this authentic partnership. Yes, it is about apparel and shoes, but it’s more about deepening existing communities through shared missions.”

GoRuck replaces Nobull as CrossFit’s apparel and footwear partner; Nobull held that title between 2021 and 2023 after taking over for Reebok.

“We wrapped up our partnership with Nobull at the end of 2023,” a CrossFit spokesperson told Athletech News. “We’re focusing our energy on the 2024 CrossFit Games season and the Open that begins next month.”

Registration for the 2024 CrossFit Open begins next Tuesday, January 9th. The Open is the first stage of the 2024 CrossFit Games, which officially begin on Thursday, February 29th with Workout 24.1 

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Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness

“It is time that the fitness and wellness industry have a serious seat at the table,” remarked Athletech News founder Edward Hertzman

Athletech News rang the opening bell at the Nasdaq on January 4, 2024, marking a significant moment for the entire fitness and wellness industry, which was well represented at the landmark event.

Alongside Athletech News, executives and influencers from leading brands and organizations such as Crunch, Equinox, Hydrow, Zumba, IHRSA, Xponential, Les Mills, Pvolve, NYSC, Restore Hyper Wellness, Tracy Anderson, Exos, Mindbody, InsideTracker, FlexIt and NASM, to name just a few, joined the Nasdaq MarketSite in Times Square.

“Athletech News aims to spark ideas and shape agendas for fitness and wellness executives in this constantly evolving and fast-moving sector,” said Kristina Ayanian, Nasdaq listing host. “They set out each day to inform these leaders with proprietary content and analysis that will help them make informed business decisions with a global wellness market estimated at over $1.5 trillion in 2021. Until now, there has not been a central repository of fitness and wellness-related content focused on the company executives and the trends that are disrupting the industry. Athletech News fills that void, and we’re lucky that you all are joining us here today.”

credit: Nasdaq, Inc./Vanja Savic

Before ringing the opening bell, Athletech News founder and CEO Edward Hertzman gave an inspiring speech where he remarked on the committed and collegial atmosphere in fitness and wellness as the industry pushes for more recognition.

“It is time that the fitness and wellness industry have a serious seat at the table, whether it be Wall Street, the Hill or mainstream media,” Hertzman said. “Wellness is not a week or a New Year’s resolution. It is a way of life. It’s about making mindful choices each day that contribute to our overall well-being. Athletech News is not merely a news outlet — it’s at the forefront, delivering cutting-edge insights, trends and stories that propel the fitness and wellness industry forward.”

ATN founder and CEO Edward Hertzman (credit: Nasdaq, Inc./Vanja Savic)

Over 100 fitness and wellness industry leaders joined ATN to ring the bell and attended a special networking breakfast held after the event.

See more coverage of ATN’s bell-ringing ceremony here.

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Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks

The tech giant is as committed as ever to the fitness and wellness space, rolling out a series of enhancements to its workout product

Apple Fitness+ is rolling out updates this coming Monday that will help users start the new year off right. After a tumultuous several weeks for the company with the Apple Watch ban, the move demonstrates that Apple remains committed to and focused on the fitness and wellness space. 

First, Fitness+ is launching a new meditation theme: Sound. After the success of the Sleep meditation theme, Sound is the latest to focus on creating an atmosphere of ease for relaxation and restoration. The meditations range from five to twenty minutes and use tones like singing bowls and resonant gongs. Apple is also releasing new episodes of “Time to Walk,” one of its most popular series. New episodes feature Al Roker, Trixie Mattel, Lilly Singh and Common. Apple Watch users can also pursue a limited-edition award, “Ring in the New Year,” by closing all three Activity Rings for seven consecutive days in January. 

As the Apple Music Super Bowl LVIII Halftime Show approaches, Fitness+ is also releasing Artist Spotlight series dedicated to former headliners. Rihanna’s series will be released on January 8th, Britney Spears’ on January 15th, U2’s on January 22nd, and Usher on February 5th. 

Apple is also releasing a new workout program designed for an often-overlooked group of athletes in connected fitness: golfers. Rose Zhang, a rising professional golf star, joined Apple Fitness+ trainer Kyle Ardill in the new program that was inspired by her training regimen. The program combines strength, core, and yoga workouts to improve strength, flexibility, balance, and mobility. 

“To play at my best, the training that I do off the course is so important,” Zhang said. “Incorporating strength, core, and mobility workouts helps make sure my body and mind are ready. Whether people are new to the sport or want to advance their skills, I’m excited that the workouts in this program on Fitness+ will help users feel more confident in their swing and have fun on the course.”

credit: Apple

The Fitness+ updates come as Apple continues to push further into fitness and wellness. In November, Apple partnered with Anytime Fitness to provide an omnichannel experience for users. Anytime Fitness memberships in the U.S. and Canada now include a free Fitness+ subscription. Fitness+ users joining Anytime Fitness with a membership of more than a year will also get their first 30 days free. 

“Starting the new year can mean kicking off a fitness and wellbeing journey, restarting after a long break, or looking to take it up a level with a new challenge,” said Jay Blahnik, Apple’s vice president of fitness technologies. “From sound meditations to help you relax, to building strength for an improved golf swing or turning up the volume on your workouts, Fitness+ has something for everyone to help them stay active and support their wellbeing in the new year.”

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F45 Drives Engagement With Unique Blend of Fitness Culture & Tech

The popular functional fitness franchise is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes

There’s no shortage of individuals who want to get into fitness and wellness but fail to take the necessary steps to put themselves on a mat, treadmill, or bench. Gym intimidation and general “know-how” are both common obstacles in that journey. F45 Training, the ultra-popular functional fitness franchise, is not only clearing a path forward, but working as a friendly guide along the way.

Despite its size as one of the world’s largest fitness franchises, F45 remains committed to personalized fitness with certified trainers on board to help members overcome setbacks, disabilities, or fitness education shortcomings. The F45 environment, built around a strong culture that promotes camaraderie and support amongst all gym goers, makes member acquisition and retention a major strength for the company as it plots a new path forward under CEO Tom Dowd

A Warm Environment

From the jump, F45 walks new members through their local studio to help them feel relaxed and understand that whether they’re someone who works out consistently, hasn’t worked out in several years, or even ever before, that this is a place for them. F45’s coaches play a large role in that, having been trained to safely modify each functional training movement to any member’s individual needs. 

Any fears or insecurities that might hold someone back from a more fit lifestyle are attacked head-on via this introductory process. F45 gyms consider themselves a place for all fitness levels, strengthening each studio’s support system and sense of openness to all. 

“Our big push this year is focusing on getting the people who are afraid to come into the studios, afraid to go into a gym, and really welcome them with open arms by spelling out how easy it is to work at your own pace and how easy it is to start with us because you have a hands-on approach with our trainers,” Dowd tells Athletech News. “We’re going to be there to support them from day one and make sure they’re comfortable in moving through the process. We’re so proud of our culture, the high-fiving and the energy. It’s just a welcoming experience.”

Tom Dowd (credit: F45 Training)

In Q1 of 2024, F45 also plans to launch beginner classes, which focus on less-experienced gym goers just looking to get started. 

“We’re very excited about the beginner classes,” Dowd said. “That’s going to enable people to dip their toe in the water and get in and check it out. It’s amazing to read the statistics on how many folks are just so anxious about working out in front of other people.” 

Tech & Gamification Drive Engagement

F45 also employs cutting-edge technology, specifically gamification, to retain members. With a wide variety of software at their fingertips, members can track their progress and compete against themselves, or others to stoke their competitive fire and build on their accomplishments. 

credit: F45 Training

F45’s new Lionheart tech is one example of the tools in play for F45 members to keep them entertained and motivated. The wearable monitor tracks heart rate, effort levels and calories burned during workouts. Users are encouraged to hit certain marks while wearing the device as their progress is shown in real-time with the wearable connected to in-studio F45 TVs.

“This year we’re really working on engagement through technology. The Lionheart experience, measurements and gamification are going to be a big deal for us,” Dowd said, “The tech is designed to help members understand the progress that they make at F45; it plays a great role in keeping members motivated and supporting their training goals.”

Other tech-based advancements at F45 include the brand’s training app, which grants users a one-stop spot to book classes, check out meal plan options, check up on progress and work out remotely. F45 also carries its own radio station “Fitradio,” which features upbeat tunes combined with F45 ambassador voiceovers to enhance one’s workout experience.  

Leaving No Stone Unturned

Along with its beginner classes, F45 offers members three main workout styles to cater to the masses. In addition to its signature functional training workouts, F45 recently launched two new brands, FS8 and VAURA, to expand into other fitness and wellness modalities while maintaining F45’s core principles. VAURA puts members in a high-intensity, athletic reformer Pilates environment, while FS8 features a 50-minute experience of yoga, Pilates and toning.

“We want to make sure we’re offering the different modalities to really cater to everybody’s needs,” Dowd said. “We’re very focused on toning, yoga and Pilates so that we offer something different to the marketplace.”

VAURA Pilates (credit: F45 Training)

But still, Dowd feels there’s more to accomplish in terms of expanding F45’s arsenal of offerings — and by extension the brand’s community of members. He mentioned recovery as an aspect of the fitness and wellness experience that F45 will aim to get involved with this year. 

Simply educating the public about the benefits of  F45 functional training workouts remains a focal point as well. 

“A lot of people still don’t know what F45 is,” Dowd said. “So the biggest opportunity for us is to educate people about who we are.”

FS8 (credit: F45 Training)

Dowd noted the rising popularity of strength training among fitness consumers, and says F45 plans to stake its claim to that share of the market with its unique take on functional training.

“How do we tap into that community of people who are looking for strength-based training?” Dowd said. “How do we get them into the high intensity (workout) that’s very scientifically based? How do we get them into the low intensity like Pilates? More importantly, how do we get them to do all of them with us?”

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