IHRSA Teases Big Announcement, Key Speakers at 2024 Event

Featuring keynotes from industry leaders like Mark Mastrov and a special announcement, IHRSA’s annual trade show figures to be its best yet

IHRSA 2024 is set to invigorate the fitness and wellness industry, with the much-anticipated annual convention and trade show set for March 6 – 8 in Los Angeles.

IHRSA, the industry-leading health and fitness association, plans to reveal a major announcement before its March 6th keynote, which will be delivered by Mariana Atencio, an award-winning journalist and best-selling author of “Perfectly You: Embracing the Power of Being Real.”

After the announcement, the IHRSA Convention & Trade Show has a robust event planned, with over 350 exhibitors and 50+ sponsors, highlighting a wide range of products, services and solutions.

Atencio’s keynote, “The Power of Authenticity: Supercharge Your Career, Your Workplace Culture, and Your Happiness,” will be held on March 6 from 2:15 – 3:45 p.m.

The following day, Mark Mastrov, founder of 24 Hour Fitness and principal at New Evolution Ventures, will present “The Evolution of the Fitness Industry and the Road Ahead” on March 7 from 8:30 – 9:30 a.m.

Friday’s keynote, “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect,” will be presented by Will Guidara, restaurateur and author of “Unreasonable Hospitality,” on March 8 from 9:00 – 10:00 a.m.  

“We are so excited about this year’s event with our special announcement on the first day prior to the keynote address, our three keynoters—two of whom are from outside the industry—more than 70 education sessions and panels, early morning workouts, and multiple networking events, one of the first of which is the kickoff party that starts at 7 p.m. on March 6,” said IHRSA president and CEO Liz Clark.

Liz Clark (credit: IHRSA)

Attendees can expect to see some new faces at this year’s show, as people increasingly gravitate towards fitness and wellness.

“I’m excited about the number of new attendees that we see signed up for the event,” Clark said. “The latest numbers I saw, 65% of attendees are new to IHRSA, which shows we are reaching new audiences, and perhaps shows, too, that new people who want and need events like IHRSA are becoming a part of the industry.”

credit: IHRSA

In addition to showcasing the best the industry has to offer, IHRSA is also hosting key advocacy sessions highlighting the efforts being made in healthcare and policy, including how the health and fitness industry can assist the nation’s armed services, a look at the advocacy work taking place in Washington, D.C. and across the nation, and the fusion of healthcare and health clubs as the industry looks to the future. 

“From emerging trends to matters concerning our nation’s military, it’s imperative for our industry to actively engage in shaping public policy responses,” said Mike Goscinski, vice president of government affairs for IHRSA. “Our sessions at IHRSA 24 offer just a glimpse into the extensive work we are undertaking in Washington, D.C., and within statehouses nationwide.”

The advocacy session schedule is as follows:

Working Toward Healthcare Reimbursement: The Right Way

Wednesday, March 6, 9:00 – 10:00 a.m. in room 409A

Military Readiness Panel Discussion | Preparing Our Communities for Active Service

Wednesday, March 6, 10:30 – 11:30 a.m. in room 409A

Sharing Your Voice

Wednesday, March 6, 4:00 to 4:45 p.m. in room 405 

Harmony in Health: The Intersection of Healthcare and Health Clubs

Thursday, March 7, 2:30 – 3:30 p.m. in room 404A

Visitors can learn more about IHRSA’s work to support the health and fitness industry through advocacy, research and education at booth #2416.

IHRSA 2024 Events & Highlights :

Wednesday, March 6:

REX Leadership Panel, 9:00 am

The State of the Fitness Consumer, 1:00 pm

High Potential Leadership and Rising to the C-Suite, 1:oo pm

Women’s Leadership Summit panel on Conflict to Collaboration—The Conversation Women Need to Have, 5:00 pm

IHRSA Kick-Off Party, 7:00 pm

Thursday, March 7:

Actionable Leadership For Everyone, 1:00 pm

27th Annual IHRSA Financial Panel, 1:00 pm

The Convergence of Fitness and Pharma, 2:30 pm

Networking Event, 4:00 pm

Friday, March 8:

Elevating Personal and Business Identity: A Holistic Approach, 11:00 am

The post IHRSA Teases Big Announcement, Key Speakers at 2024 Event appeared first on Athletech News.


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