Myzone Hires New CEO Amid International Push

Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone

Myzone, the fitness technology company and social platform known for its heart-rate tracking tech, has hired Jay Worthy as group CEO as it eyes international growth. The move comes six months after Myzone appointed David Stalker to the same position. 

Worthy formerly served as president of Life Fitness and vice president at Brunswick Corporation. With Life Fitness, Worthy paved the way to a successful private equity transaction for the equipment brand in 2019 before assuming a role with Brunswick Corporation, Life Fitness’ parent company. There, he spearheaded international expansion and sought out new business ventures.

He’s expected to do the same now with Myzone as the company aims to expand its worldwide influence, supporting industry bodies, club operators and governments in the U.S. and abroad in their bids to tackle what Myzone describes as the world’s “inactivity crisis.”

Worthy is accompanying the Myzone team at the FIBO trade show in Germany this week to meet with existing partners and explore new opportunities. Conversations will surely take place around the brand’s latest innovation, MZ-Open, which makes the company’s heart rate training ecosystem available via Apple and Android smartwatches.

“I am incredibly excited to join the team at Myzone,” Worthy said. “I’ve used Myzone consistently for more than 4 years and am honoured to have the opportunity to lead a business that has supported my own wellbeing journey as well as hundreds of thousands of individuals around the world, through its unique, community-driven wearable technology.”

credit: Myzone

Stalker, who joined Myzone as Group CEO this past October and led the brand’s Europe, Middle East and Africa unit for five years before that, will stay on in an advisory role. Stalker will support Worthy on global expansion and networking projects.

“After 35 years at the forefront of the fitness industry, I have decided to step down from my day-to-day duties at Myzone to prioritise spending time with my family and to pursue other business interests,” Stalker said. “The last five years have been an incredible journey with Myzone. I am proud of what we have accomplished together and I am delighted to remain involved as a strategic advisor.”

“Jay and I have been long-time friends and colleagues in the industry and his appointment brings a fresh perspective and a wealth of knowledge to help drive future growth,” Stalker added.

Myzone founder Dave Wright commented that Worthy’s appointment marks a new chapter for Myzone.

“His extensive industry experience, not to mention his personal Myzone Hall of Fame status, uniquely positions him to lead the company through this next phase of growth,” Wright said. “I’d also like to express my heartfelt appreciation to David Stalker for his support, leadership and dedication to Myzone. His continued involvement will be instrumental as we move forwards.”

The post Myzone Hires New CEO Amid International Push appeared first on Athletech News.


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