The Kansas-based health club operator is quickly establishing a presence in the Northeast, having recently bought The Atlantic Club in New Jersey
Genesis Health Clubs, a top operator of privately owned clubs across the United States, is expanding its empire.
The brand has acquired Saw Mill Club’s two locations in Mt. Kisco, New York, pushing its total tally of clubs up to 72 across 11 states.
“We’ve always wanted to have clubs in New York, and what an introduction to the state,” said Genesis Health Clubs owner and president Rodney Steven II. “Saw Mill Club is a tennis and fitness institution in New York, and the health club industry in general.”
Genesis is known for its extensive list of premium amenities including tennis and swimming options in some locations. Its steady growth began with a single location in Wichita, Kansas, in 1968 before Steven purchased the brand in 1994 and began growing Genesis across the country.
Members at the newly acquired Saw Mill Club locations will now get access to over 60 clubs across 11 states as part of their Genesis Health Club membership. Gym staff will also receive “robust” benefits as well as access to Genesis’ member service training and state-of-the-art club systems, Genesis said. The new clubs will be named Genesis Health Clubs – Saw Mill Club and Genesis Health Clubs – Saw Mill Club East.
Genesis intends to reinvest in the newly acquired Saw Mill Club locations.
“Genesis checks all the crucial boxes for us when it comes to multi-sport health clubs,” said Saw Mill Club president Rick Beusman. “They are laser focused on member service, which is based around a strong company and club culture that maintains the highest operating standards for our members.”
“Any time you consider a move like this, you want to ensure the members are truly taken care of and we know they will be the case with Genesis,” Beusman added. “Saw Mill Club has been a privately held and family owned business for 52 years. Genesis is also a privately held family-owned business, and that fact counts for a lot to us.”
Steven (l) and Beusman (credit: Genesis Health Clubs)
Earlier this year, Genesis acquired The Atlantic Club’s two locations in Manasquan and Red Bank, New Jersey. Although the recent acquisitions were Genesis’ first moves on the East Coast, they’re unlikely to be the last.
“We entered the region a few months ago with The Atlantic Club in New Jersey, and there is so much opportunity,” Steven added. “Stay tuned. You’ll be seeing a lot more from Genesis in the coming years and months!”
The post Genesis Health Clubs Enters New York, Acquiring Saw Mill Club appeared first on Athletech News.