Fitness On Demand Rolls Out New App Features for Gym Partners

Under new CEO Andy Peat, the fitness platform is on a mission to become a holistic “tech partner” for gyms rather than just a content provider

Fitness on Demand, the digital fitness platform under Lift Brands, just gave its Flex App a makeover, revamping its fitness content platform with several engaging features and design improvements.

The upgraded app greets users with a new interface along with an enhanced video player featuring subtitles, casting, and automatic workout completion. Fitness on Demand is also making it easier for users to establish a personal library of videos. Users can now “favorite” videos and save them to watch later. The app automatically saves and makes video history accessible as well.   

A personal training feature is also now present, allowing trainers to design and deliver bespoke workout plans directly to users through the platform.

“We believe in empowering operators to deliver exceptional, omnichannel fitness experiences that attract, engage and retain members,” said Andy Peat, CEO of Fitness on Demand. “These latest enhancements will not only elevate facilities’ offerings, but provide the perfect mix of innovation and motivation for members that keeps them coming back.”

Fitness On Demand’s new Flex App also offers users the ability to track progress over time in a central hub, participate in meditation programs, read healthy living tips, listen to podcasts and create personalized nutrition plans either by looking up recipes or crafting their own. Users can also participate in more than 1,200 on-demand workouts at any time.

For operators, the upgrade permits more customization options with signage, screen skins and
a white-labeled mobile app. New comprehensive analytics and reporting tools are also included to provide further intel on member engagement and behavior.

It’s been a year of “out with the old, in with the new” for Fitness On Demand. Last fall, the brand named Peat as its new CEO while undergoing a global rebrand to establish itself as a “tech partner” for its gym clients rather than merely a content provider. These enhancements within Flex App match that ambition. 

The post Fitness On Demand Rolls Out New App Features for Gym Partners appeared first on Athletech News.


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