Peloton Offers App Access, Equipment to YMCA Chicago Members

Following a pilot program launched last year, Peloton is adding 104 pieces of its signature fitness equipment to Chicago-area YMCAs and providing complimentary access to its app content

Peloton and the YMCA of Metropolitan Chicago are teaming up to bring Peloton Bike+ and Row equipment to its Community Hubs, as well as complimentary access to the Peloton App One ($12.99/month) for all YMCA of Metro Chicago members aged 18 and above.  

Last year, the connected fitness company and YMCA announced a strategic partnership at select locations as a pilot program to democratize fitness and well-being at four locations. The latest effort with YMCA of Metro Chicago adds 77 Peloton Bike+ and 27 Peloton rowers to all 14 Community Hub locations. 

“Peloton and the YMCA of Metro Chicago are partnering not only to establish a unique, market-moving program, we’re also, and most importantly, making our communities’ health and wellbeing journeys more accessible, more empowering, and more engaging than ever,” YMCA of Metropolitan Chicago president and CEO Dorri McWhorter said. “Debuting a first-of-its-kind partnership in Chicagoland alongside Peloton is a huge milestone for the Y’s mission to strengthen community by connecting all people to their purpose, potential, and each other.”

YMCA members will also be invited to special events in the community. 

Although Peloton recently discontinued access to its unlimited free-membership app tier after failing to convert free subscribers into paid ones, its collaboration with YMCA could prove successful in attracting new fans. It could be a path forward in attracting other gyms and facilities to embark on a similar partnership with the connected fitness company.

Peloton completed a $1.35 billion “holistic refinancing” late last month to reduce debt and extend maturities. The connected fitness company is on the hunt for a new CEO following the departure of Barry McCarthy, who spent two years trying to restore Peloton to its pandemic-era glory days. In the interim, Karen Boone and Chris Bruzzo are serving as co-CEOs. 

The post Peloton Offers App Access, Equipment to YMCA Chicago Members appeared first on Athletech News.


您的电子邮箱地址不会被公开。 必填项已用 * 标注