Clubessential, whose brands provide software for some of the biggest names in fitness, is reportedly in the process of being sold

Battery Ventures and Silver Lake are reportedly exploring a sale of Ohio-based club management software company Clubessential Holdings, hopeful for a potential $3 billion valuation.

The news was initially reported by Reuters, citing unnamed sources who stated that the sales process is underway and being aided by investment bankers, although no deal is certain.

Clubessential, founded in 1998, provides SaaS to health and fitness clubs, spas, private clubs, public golf courses, military organizations, municipalities and camp organizations. The company is expected to generate roughly $255 million in revenue and $135 million in earnings before interest, taxes, depreciation and amortization over the next 12 months, according to Reuters.

Last month, Clubessential acquired cloud-based SaaS recreational management software company RecDesk and ASB taskTracker, an intuitive golf course maintenance software company.

“In the growing experience economy, providers must increasingly modernize their technology to capture consumer spend and attention,” Clubessential Holdings CEO Randy Eckels said of the deal to acquire RecDesk. “We strive to empower customers in the recreation management industry with solutions that attract, engage, and delight community patrons, and are excited about the addition of RecDesk to our best-in-class portfolio.”

Clubessential also owns ClubReady, a top software platform for boutique fitness brands including Xponential Fitness, Stretch Zone and Title Boxing Club.

Clubessential declined to comment on the potential sale. 

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