Sam Sulek — Workouts, Biography, Height, and More

When people think of the biggest names in bodybuilding in terms of competition, the most popular athletes to come up tend to be five-time Classic Physique Olympia champion Chris Bumstead and 2023 Mr. Olympia winner Derek Lunsford.

But there could be a whole different conversation when it comes to bodybuilding away from the stage — and the first name that comes to mind in that case may well be Sam Sulek. The young influencer and athlete has made quite a name for himself in a short period.

[Read More: Cydney Gillon — Early Life, Career, Training, and More]

But people who are new to him may wonder where he came from, how he’s so successful today, and whether he will actually make the next step by competing onstage in a bodybuilding show. We can’t answer the last question, but we did find out more about him.


Sulek stands at 5’11” and weighs around 240 pounds, according to Generation Iron. The Ohio native took his education beyond high school by going to Miami University (Ohio). It’s unknown where he is in terms of pursuing a degree.

He first got into bodybuilding as a teenager, and he’s put in several years of training already, attaining a physique that has been appreciated by fans of all ages. Despite being so young, fans regularly ask him questions on his various social media outlets about how he developed the physique he has.

[Read More: The Ultimate Guide to Building Muscle in College]

Sam Sulek’s Upper Back Workout

Following his videos, a devotee can ascertain that Sulek alternates periods of trying to add size with phases of getting ripped.

In January 2024, he shifted his focus to what he termed a “winter bulk” and shared his workouts with his subscribers. One of these winter bulk workouts was this back session that he published to his YouTube channel on January 12.

[Read More: How to Bulk — The Ultimate Guide to Gaining Size]

He goes by feel when he’s in the gym, but his overall philosophy appears to lean more towards high intensity than higher volume, incorporating partial reps when he approaches failure. A sample workout from the video he shared is below.

Neutral-Grip Lat Pulldown: 2 x 8-12

Single-Arm Lat Pulldown: 2 x 8-12

Seated Row: 1x 8-12

Seated Cable Row: 1 x 8-12

Single-Arm Cable Pullover: 2 x 8-12

Wide-Grip Lat Pulldown + Seated Cable Row: 1 set each to failure

*Sulek performs partial reps at the end of each working set.

[Read More: 10 Best Bodybuilding Supplements of 2024 for Muscle Growth]

Social Media

The vast majority of fan awareness of Sulek comes from social media. As of January 2024, his YouTube channel has 2.86 million subscribers, and he’s posted over 320 videos since creating his account in 2016. His views get well into six figures, and some (especially when he focuses the content on his diet) get into the millions.

His @sam_sulek Instagram page has over 4.5 million followers, in spite of him only having 12 posts on that account. His last post on that page came in November 2023. He also has 2.3 million followers on his TikTok page.


Beyond his own social media, Sulek is active with Hosstile, his supplement brand sponsor. He does videos for them as well as takes part in chats on CEO Fouad Abiad’s various podcasts such as Bro Chat. The video below, where Sulek talks about his “go-to breakfasts for building muscle,” has amassed more than 2.1 million views from the Hosstile account in four months.

He also provides a discount code, which athletes can earn money for, on his Instagram page. Other income may come from his social media channels.

When Will Sam Sulek Compete in Bodybuilding?

There is no official word on when or even if Sulek will compete in an actual bodybuilding show. Even if he does, what division would he be the best fit in? He has the mass for traditional bodybuilding, but he may also hold his own in Classic Physique.

Only time will tell, but based on his look, following, and the success he’s already achieved combined with his young age, he has plenty of time to make that decision. Sulek’s future in the sport appears to be bright regardless of whether he competes or not.

Featured Image: @sam_sulek / Instagram 

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Hybrid Athlete Fergus Crawley Does These 6 Things Every Day to Optimize Recovery

Fergus Crawley has been carrying the banner for “hybrid” mixed-modality training for years now. For those unaware, hybrid training has gained momentum recently for its well-rounded, diverse approach to athleticism — think several strength training workouts each week alongside several sessions of conditioning or cardio.

All that hard work takes a toll, though. On Jan. 15, 2024, Crawley took to his YouTube channel to discuss six of his daily habits for managing recovery as a hybrid athlete. Below are Crawley’s science-based tips for preparing for anything your workouts throw your way: 

[Related: Everything You Need To Know About Refeed Days

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

1. Prioritize Sleep Hygiene

Sleep is paramount to recovery and is the bottom of the pyramid of considerations,” Crawley says. (Remember, in the pyramid analogy, the bottom is the most important part). “Ultimately, we should try to get as much [sleep] as we can.”

While getting more sleep certainly isn’t groundbreaking, Crawley furthers this notion with actionable advice for a more consistent sleep schedule.

Keep your phone or alarm clock out of the bedroom.

Use multiple alarms to set consistent bed and wake times.

For example, Crawley has two alarms set on his phone. One rings at 9:00 p.m. to remind him it’s time to get ready for bed. The second wakes him up at around 5 a.m.

Once your schedule is dialed in, consider optimizing sleep hygiene by cooling the temperature in the room, reducing ambient light via blackout curtains, or trying a holistic sleep supplement like magnesium or zinc. Studies repeatedly show that these behaviors can positively influence the quality and regularity of your sleep. (1)

2. Manage Your MRV

If unsure, MRV stands for “maximum recoverable volume,” a term coined by exercise science experts like Dr. Mike Israetel to denote work capacity. Crawley remarks that “MRV is entirely specific to the individual. Mine is high because I’ve been training for 15 years, but a newcomer’s MRV would be much lower.” To that end, Crawley suggests the following:

Set specific training goals first and work backward from there to design a workout routine.

Limit “randomization” in hybrid training and continue to rely on specificity

“More isn’t always better, especially across disciplines,” Crawley says of the demands of different styles of physical training. He’s right — scientific studies document what’s called the “interference effect,” where too much cardio training can dampen the efficacy of resistance training workouts, even though they don’t challenge the same parts of your body. (2

3. Limit Regular Alcohol Intake

“There’s a rugby player within me that just won’t die,” Crawley jokes, acknowledging that it’s perfectly normal for an active social lifestyle to occasionally call for a few drinks from time to time. However, he stresses that it shouldn’t become the norm: “My approach is generally ‘minimize; don’t demonize.’”

Try to limit alcohol consumption to occasional social gatherings rather a part of your daily or weekly routine.

Crawley believes that regular drinking has a “huge cumulative effect” on your ability to adapt to hybrid training, which is true. One study had participants drink a mixed vodka beverage after a lifting session and found that “even moderate amounts of alcohol magnify the observed losses in strength.” (3)

4. View Food as Fuel

“One of the biggest mistakes I see hybrid athletes make with their nutrition is inadvertently putting themselves into a calorie deficit,” Crawley says, taking a quantitative approach to nutrition. Hybrid athletes often incrementally increase their overall workload — and thus their energy expenditure — without bumping their caloric intake accordingly. 

Crawley mentions food quality, stating, “To perform well…look at your green vegetable consumption and the overall quality of food.” To that end, hit these two benchmarks:

Identify your caloric maintenance level and ensure that hybrid workouts don’t accidentally put you into a caloric deficit.

Adhere to the “80/20” rule; 80 percent of the time, strive to consume fresh whole foods and stay away from junk food. Twenty percent of the time, it’s okay to be lenient and indulge. 

Studies have shown that performance can suffer dramatically in cases of prolonged energy restriction. Competitive bodybuilders often undergo months-long phases of low calories as they cut weight for pro shows, which often significantly diminishes their performance, cognition, and mood. (4)

If you’re unsure of your caloric maintenance and want to avoid losing weight fast (or gaining too much), take BarBend’s own in-house calculator for a spin: 

Calorie Calculator





Activity Level

BMR estimation formula


Your daily calorie needs: Calories Per Day

Daily calorie needs based on goal

Calories Per Day


Fat Loss

Extreme Fat Loss

Exercise: 15-30 minutes of elevated heart rate activity.
Intense exercise: 45-120 minutes of elevated heart rate activity.
Very intense exercise: 2+ hours of elevated heart rate activity.

[Related: How To Count Macros for Muscle Gain or Fat Loss]

5. Set a Caffeine Cut-Off

“You should have a caffeine curfew,” Crawley says. Caffeine is an undeniably potent stimulant with plenty of positive effects, but it can also be tremendously disruptive to recovery in some cases.

“Hybrid athletes should try to break the cycle of waking up and immediately reaching for a coffee,” Crawley continues, noting that he prefers consuming caffeine only for especially difficult workouts.

Crawley recommends stopping all caffeine intake after midday

While caffeine affects everyone differently, Crawley is on the mark regarding its harmful effects on sleep hygiene. Studies measuring caffeine intake at different time intervals prior to bedtime have shown that ingesting caffeine “significantly disrupts sleep” even if taken as early as six hours prior to bedtime. (5)

6. Check Your Ego

Crawley concludes his recovery prescriptions with something a bit more abstract: the harmful effects of ego as it pertains to exercise. Some athletes may feel compelled to train at all times, thinking that taking a rest day is a form of laziness or low willpower. Crawley disagrees — “If you feel uncomfortable at the thought of taking a rest day, that may indicate a dependency on training,” he says.

Crawley suggests having at least one day per week dedicated to complete rest

“Training should be fruitful and fulfilling, not something you punish yourself with,” Crawley concludes. The data shows that so-called “compulsive exercise behaviors” can worsen mental health, disrupt daily habits, and facilitate conditions like depression or low self-esteem. (6)

More Training Content

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Alanazi EM, Alanazi AMM, Albuhairy AH, Alanazi AAA. Sleep Hygiene Practices and Its Impact on Mental Health and Functional Performance Among Adults in Tabuk City: A Cross-Sectional Study. Cureus. 2023 Mar 16;15(3):e36221. doi: 10.7759/cureus.36221. PMID: 37069886; PMCID: PMC10105495.

Coffey VG, Hawley JA. Concurrent exercise training: do opposites distract? J Physiol. 2017 May 1;595(9):2883-2896. doi: 10.1113/JP272270. Epub 2016 Oct 9. PMID: 27506998; PMCID: PMC5407958.

Barnes, M. J., Mündel, T., & Stannard, S. R. (2010). Acute alcohol consumption aggravates the decline in muscle performance following strenuous eccentric exercise. Journal of science and medicine in sport, 13(1), 189–193.

Helms ER, Aragon AA, Fitschen PJ. Evidence-based recommendations for natural bodybuilding contest preparation: nutrition and supplementation. J Int Soc Sports Nutr. 2014 May 12;11:20. doi: 10.1186/1550-2783-11-20. PMID: 24864135; PMCID: PMC4033492.

Drake C, Roehrs T, Shambroom J, Roth T. Caffeine effects on sleep taken 0, 3, or 6 hours before going to bed. J Clin Sleep Med. 2013 Nov 15;9(11):1195-200. doi: 10.5664/jcsm.3170. PMID: 24235903; PMCID: PMC3805807.

Lichtenstein MB, Hinze CJ, Emborg B, Thomsen F, Hemmingsen SD. Compulsive exercise: links, risks and challenges faced. Psychol Res Behav Manag. 2017 Mar 30;10:85-95. doi: 10.2147/PRBM.S113093. PMID: 28435339; PMCID: PMC5386595.

Featured Image: Fergus Crawley on YouTube

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Tracy Anderson Enters Podcast Space in Latest Wellness Move

“The Longevity Game with Tracy Anderson” will air weekly, featuring guests ranging from Olympic athletes to scientists

Tracy Anderson, a fitness pioneer whose brand encompasses studio locations, virtual personal training and activewear, announced the launch of new her health and wellness podcast, “The Longevity Game with Tracy Anderson.” Each week, the podcast will feature a new guest, with invitees such as Olympic athletes, scientists, artists and award-winning authors. 

Season one of “The Longevity Game” will include episodes from guests including actress Maggie Gyllenhaal, cosmetics company founder Dr. Barbara Sturm, Olympic Gold Medalist wrestler Jordan Burroughs and clinical psychologist Dr. Shefali Tsabary. 

“We live in a world that denatures us from the things we need most: freedom of movement, sense of play, real nourishment, and human connection,” Anderson said. “Through this podcast I want to have meaningful conversations with other revolutionary people making waves in their industries on the methods they use to live each day to the fullest.”

Anderson has had an impressive 2024 already, recently unveiling her first activewear line and launching HeartStone, a new take on free weights. The 12-piece Tracy Anderson Collection includes shrugs, unitards, and other two-piece sets. HeartStone features a set of limited-edition weighted energy trainers with hand-cut rose quartz for arm sequences. Every purchase of the free weights comes with access to an app featuring arm workouts curated by Anderson..

The new podcast is produced by OBB Media, founded in 2016 by Michael D. Ratner. The production company has an audience of over 2 million and creates content in TV, digital, film and podcasts, including highlights like “Justin Bieber: Seasons,” the YouTube Original, Netflix’s “Historical Roasts” and ESPN 30 for 30 “Gonzo @ The Derby.” 

The post Tracy Anderson Enters Podcast Space in Latest Wellness Move appeared first on Athletech News.

Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers

“Gymtimidation” is real, especially among Gen Z. But experts say having a gym buddy can boost visits and improve accountability

A new year often has consumers running to join the nearest gym, but a substantial portion of the younger population struggles with gym intimidation, with nearly one in three avoiding fitness facilities altogether. It’s a stat that Adidas Training wants to change, enlisting the help of dating and friend-seeking app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.

Bumble and Bumble for Friends users can now add a special Adidas Gym Buddy interest badge to their profiles, indicating they’re open to finding a new friend to share training tips and help them smash their fitness goals. 

Before partnering with Bumble, Adidas tapped Focaldata to conduct wide-scale research, surveying nearly 5,000 18-25-year-olds interested in health and fitness across the globe. 

The results were surprising, especially considering many young consumers seem to feel comfortable in front of a social media audience. However, when no longer behind the screen, Gen Z’s confidence seems to dwindle, especially in fitness settings. 

Gen Z may want to work out, but Adidas found that nearly one in five confessed fears of being judged and one in three revealed they have no one to train with in real life.

However, Gen Z is aware of the ways to remedy intimidation, namely that having a gym buddy along for the ride is a game-changer. Seven in ten reported that having a gym companion helps them overcome feelings of intimidation, resulting in increased motivation and visits to the gym.

“Gymtimidation can put many people off training, and this means they miss out on all the mental and physical benefits that come with a regular exercise routine,” said Dr. Josephine Perry, a chartered sport and exercise psychologist. “A gym buddy can be a great way to overcome gymtimidation. Research tells us that this kind of social support improves our enjoyment of exercise, and when we enjoy something, we simply do more of it.”

credit: Adidas

Dr. Perry also expanded on the advantages of feeling accountable to a gym buddy, leading to working harder and training for longer.

“When you add to this the psychological safety that comes from having a shared goal and knowing that person is not just physically but also mentally on your side, your motivation gets boosted, and you can get the most out of your time in the gym,” she added.

Aimee Arana, Adidas Global general manager of sportswear and training, noted that younger athletes can be pressured by negative self-talk, leading to a barrier to fitness training. 

“Disarming these self-limiting beliefs with community-first solutions is important to us,” Arana said. “Partnering with Bumble, a platform dedicated to creating empowering community connection, perfectly supports our mission in helping athletes of all levels become stronger and unlock their individual training goals.”

credit: Adidas

The Great Race for Gen Z

Like other fitness and sports leaders, such as Planet Fitness, Adidas has been studying and targeting ways to reach young fitness consumers.

Last year, the activewear giant launched a strength-focused workout in collaboration with Les Mills that speaks to Gen Z’s preference for bodyweight training and Pilates. 

Peloton has also been examining the unique trends and expectations of Gen Z and Millennials and how they interact with fitness. 

In a special report issued last month, the connected fitness company revealed that younger generations are more likely to face mental health challenges when it comes to engaging in fitness activities (42% Gen Z, 33% Millennials) and close to one in three feel anxious or self-conscious when engaging in or considering engaging in fitness and physical activity. 

What’s more — Peloton found that younger generations are more likely to reduce their exercise frequency due to stress related to political cycles, signaling a great need for “gymtimidation” intervention, especially as America braces for another contentious presidential election.

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EGYM, Life Fitness Unveil Smart Cardio Project

As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio

Two fitness industry titans are doubling down on cardio-based fitness.

EGYM and Life Fitness announced an expansion of their strategic partnership centered around evolving the cardio workout experience with personalization tools. As part of the agreement, the sides will unveil an upcoming “Smart Cardio integration project.”

Set for a launch in the first half of 2024, the Smart Cardio project will blend EGYM’s fitness software with Life Fitness’ state-of-the art machines, including its Discover SE4 Console, to give users a more organized and data-infused approach to cardio. Users will get access to real-time workout data, performance tracking and personalized workout recommendations that cater to their specific goals.

“Our partnership with Life Fitness exemplifies the benefits of our digital ecosystem,” said Philipp Roesch-Schlanderer, co-founder and CEO of EGYM. “Thanks to our open platform, studio operators have full compatibility and members enjoy a seamless top cardio experience.”

EGYM is no stranger to innovative agreements. The fit tech brand partnered with Funxtion, a B2B digital fitness content platform, in 2023 to more accurately cater to an individual’s workout experience by adding personalized content to its member and training app. 

The Munich-based company raised $225 Million in growth capital this past summer in a financing round led by Affinity Partners, a global investment firm founded by Jared Kushner, the son-in-law and former advisor to Donald Trump. Mayfair Equity Partners and Bayern Kapital participated in the round as well. 

While strength training has been forecasted as an increasingly popular fitness option in the new year, Life Fitness and EGYM aren’t abandoning traditional cardio, with an emphasis on personalization. Life Fitness has an extensive reach global reach, with its products being distributed to over 250,000 fitness facilities in more than 160 countries.

“Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs,” said Dan Wille, chief product officer at Life Fitness. “We’re excited about advancing our partnership with EGYM and, through our open ecosystem, giving operators the flexibility to integrate EGYM software with our premium cardio equipment.”

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Music as Medicine Shows Promise as Healthcare Tool

MediMusic has partnered with Tuned Global and major music labels to explore the therapeutic potential of AI-powered sound

The healing power of music has taken on a new meaning with the assistance of artificial intelligence. 

MediMusic, a British startup centered on AI-based music neuroscience solutions for healthcare patients, is currently raising funds to support the interest it’s received from care providers and institutions. The AI-based music solution has worked with Tuned Global, a B2B music streaming service that partnered with MediMusic in 2022, supporting the startup with its streaming technology expertise.

At the close of 2023, MediMusic made a major move in partnering with Warner Music Group to explore music as a therapeutic tool in care homes and hospitals in the U.K. and U.S., with Sony Music Entertainment and Universal Music Group also signing on with the startup and its “music as medicine” concept.

Founded in 2019, MediMusic bills itself as an effective, low-cost, non-invasive complimentary service to traditional healthcare treatment that has been shown by NHS trials to reduce the heart rate of dementia patients. But that’s just the beginning — with MediMusic looking to support patients in pre/post-operation settings, during dentistry procedures, and aid those with chronic pain, Alzheimer’s, Parkinson’s and Autism.

MediMusic uses fingerprinting algorithms to mimic the brain’s response to individual music tracks. A personalized playlist is then generated, which causes a positive physiological and emotional response. An optional heart rate monitor can take the experience even further, as an AI-driven “Digital Drip” will analyze the patient’s physiological response to the music tracks. The system knows the ideal response and will swap out tracks to return the patient’s heart rate to its optimal pace. Digital Drip then uses the data for future use via machine learning to perfect its playlist creation.

People Embrace the Healing Power of Music

Even more encouraging for MediMusic’s future is its finding that music is more than just entertainment for many. According to a survey by the startup, 42% of Brits are self-medicating with music for anxiety reduction, 70% listen to music to boost their mood, 60% would use a music service if prescribed by the NHS to improve mental health and reduce anxiety, and nearly one in 6 use music to take their mind off physical pain.

Especially promising for MediMusic’s ambitions is that 60% say they’d consider paying for a service using music if scientific or academic studies show that it improves mental health and reduces anxiety, and 39% would use the music service to replace medication.

credit: MediMusic

What’s Next for MediMusic?

Gary Jones, CEO and co-founder of MediMusic, took to LinkedIn to highlight some of the startup’s wins in 2023, laying the groundwork for this year and beyond:

“Overall, 2023 has been good for MediMusic and seen us achieve our core strategic objectives,” he wrote. “These have included the appointment of our excellent chairman, Martin Hunt, and CFO, David Zarmalwal to the team; the conclusion of a two year journey to secure licensing with the major labels; a massive leap forward in the creation of our meta data catalog and healthcare fingerprints; adoption onto the prestigious CMS EquIP incubation program and passing the very involved ethics process for a number of important trials in 2024.”

He added that MediMusic also secured follow-on investment and support from Anticus Partners and Finance Yorkshire, writing, “I’ve no doubt the conclusion of our exciting revenue partnerships in Q2 will open more doors.”

The startup is offering private hospitals, well-being clinics, mental health and health care professionals to enroll in a beta release program.

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ISSA Teams With American Barbell for Equipment, Education

American Barbell will serve as ISSA’s exclusive equipment provider as well as the organization’s exclusive live seminar partner

The International Sports Sciences Association (ISSA) has entered into an exclusive partnership with fitness equipment manufacturer American Barbell. The agreement positions American Barbell as the exclusive provider of fitness equipment for ISSA, signaling a notable development in the realm of fitness education and equipment standards.

The partnership extends beyond equipment supply; American Barbell’s training arm, AB Athletics, will now serve as the exclusive live seminar partner for ISSA’s educational programs. These seminars are designed to incorporate practical training with theoretical education, providing ISSA members with hands-on experience using state-of-the-art fitness equipment.

American Barbell, established in 1978, has been a key player in the fitness equipment industry, known for its innovations like the Hard Chrome Olympic Barbell, Urethane Bumper Plate and the Cerakote Olympic Barbell. The company’s products are widely used across professional gyms, universities, and military bases worldwide. The partnership is expected to leverage American Barbell’s manufacturing expertise in tandem with ISSA’s educational reach.

“We are roll-up-your-sleeves people who actually train and believe in truthful fitness,” said Doug Katona, CEO of American Barbell. “ISSA is the ideal complement to helping us give back to the industry with live education that has applications for athletes, young fitness enthusiasts, and the up-and-coming athletes over 50.”

Through the collaboration, ISSA students and partners can now explore exclusive benefits, discounts and additional offerings available through American Barbell in their dedicated student portal.

“We are thrilled to align with American Barbell, solidifying them as ISSA’s official equipment partner. At ISSA, our commitment to providing valuable education for our students is unwavering,” commented Kurt Mangum II, director of strategic and business partnerships at ISSA. “AB Athletics’ live seminars are approved for ISSA continuing education credits, offering members the opportunity for hands-on learning in the United States with industry-leading American Barbell training equipment.”

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Hyperice Sues More Brands, Retailers Over Massage Gun Patent

The wellness brand already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech

Hyperice has filed 16 lawsuits in federal court against Sharper Image, Homedics, Ekrin Athletics and other retailers including CVS, Costco, Walgreens and Kohl’s related to the alleged infringement of Hyperice’s percussion massage technology. The relevant intellectual property, Hyperice’s U.S. Patent No. 11,857,482, claims technology dating to 2013 that’s used in products like the Hypervolt 2 and the Hypervolt Go 2 massage guns.

The new lawsuits, filed on Tuesday, come two weeks after Hyperice sued rival Therabody for allegedly infringing the same patent.

“The actions that we have taken today are one part of a larger legal strategy to protect our intellectual property rights,” said Jon Howell, general counsel at Hyperice. “We intend to take additional actions in the coming days and weeks to ensure that our innovative line of percussion massage guns is protected.”

In the lawsuits, Hyperice claims that several of the companies’ products, including the Sharper Image Powerboost line and Ekrin massage guns, infringe on Hyperice’s intellectual property. In the coming weeks, Hyperice says it intends to file additional lawsuits, up to 100 in total, against other sellers and retailers believed to have infringed on these patents. 

Earlier this month, Hyperice alleged that several of Therabody’s products, including the Theragun Elite, Theragun Pro, Theragun Prime and Theragun Sense, infringe on the same patent. 

“At Hyperice’s core, we develop innovative products and technologies to enhance recovery, performance, and longevity for consumers worldwide,” said Hyperice CEO Jim Huether. “For any company working to lead and grow a new and emerging market in the technology sector, the inventive process is extremely important. … There are hundreds of millions of dollars of massage guns sold every year in the U.S. alone, and we believe that a vast majority of these massage guns infringe this patent.”

“We will use aggressive legal actions against all infringers to reinstill credibility of the percussion market,” Huether added.

The massage gun market is substantial, valued at $542.6 million and is likely to reach over $1 billion in the coming years, according to one estimate. Intellectual property disputes in the space are common. In late 2019 and early 2020, Therabody filed patent infringement lawsuits against Hyperice and Achedaway. These lawsuits resulted in Achedaway agreeing to a cease and desist, and Hyperice agreeing to stop selling one of its massage devices. 

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DUMAGUS Helps Gyms Win Members in the Strength-Training Era

With DUMAGUS’ AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever in 2024

At the intersection of competitive fitness spirit and cutting-edge technology, one will find DUMAGUS, an artificial intelligence-backed software that tracks and organizes workout data in real time. After a sensor installation, DUMAGUS takes care of everything a gym goer needs outside of the workout itself, counting reps, logging progress, sharing it, and overall catering to a user’s personalized fitness journey. 

The software leverages tracking tech to help gyms and their members get the most out of strength training, which is more popular than ever in 2024, making it a potent engagement and acquisition tool for fitness facilities 

Different Forms of Workout Incentivization

Once introduced to the product, the next-gen tech at DUMAGUS pulls users in immediately by reminding them of the tangible benefits of fitness.

“Most people who actually partake in health and fitness activities likely had an active childhood where their parents put them in sports or put them in various physical activities where they naturally progressed,” DUMAGUS Founder Ayo Ajanaku explained. “That means those people actually have first-hand experience in adulthood of the psychological, physical, emotional benefits of fitness activity and so they continue to do so even though they may not be necessarily competing.”

Ayo Ajanaku (credit: DUMAGUS)

Ajanaku listed an increase in bone density and hormonal balance improvements as examples of the benefits of fitness, especially strength training. 

For those without a sports-based background and unaware of the benefits of consistent exercise, DUMAGUS creates new ones from scratch. 

“Those who haven’t had that upbringing may find it a lot more difficult to persist long enough in adulthood to experience the benefits that fitness provides,” Ajanaku noted. “So whether it’s someone seasoned or coming into fitness, particularly strength training later in life, DUMAGUS uses expert knowledge in the form of delivering tailored insights to these individuals to point them to the benefits that they should be keeping an eye out for.” 

Those insights are displayed from the jump after installing DUMAGUS. Users are first taken to a dashboard where they can see who else is using DUMAGUS and where they rank on various leaderboards. The report gets as detailed as specific reps, weight and overall workout consistency. That’s where the gamification comes in, as users are pitted against each other and compelled to ascend leaderboards. 

credit: DUMAGUS

Beyond that, DUMAGUS also plans to launch a reward-based program in its software. While the company is still going over who it would like to partner with, DUMAGUS will eventually offer exclusive deals with participating brands to users who reach certain goals.

“Our leaderboard and active challengers will typically be sufficient for most people who have already cultivated a practice of workout discipline. But that’s just the beginning,” Ajanaku said. “The key aspect here is that the only people who are going to be rewarded with these opportunities, giveaways and discounts are people who will be able to see that they are progressing towards having those doors open to them. It’s almost like they can see how far away they are from getting these opportunities.” 

Striking While the Iron’s Hot

DUMAGUS’ efforts could not come at a more advantageous time, with strength training picking up steam in the post-pandemic world. A few months ago, Mindbody forecasted a surge in the workout modality’s popularity in 2024. More than 60% of consumers said they feature weight or strength training in their exercise routines, and more than half of those who do so work out two to four times per week, the software provider found. 

This should come as no surprise for those familiar with the modality’s benefits. Strength training rewards users with improved flexibility, cardiovascular health, metabolism, joint function, and, of course, strength. DUMAGUS promises to amplify all of the above. 

There’s also an increase in strength training popularity from a social perspective. Back in April, a search of strength training keywords revealed that #strengthtraining had 12 million posts and #weightlifting had 22 million posts, while #ellipticalworkout reeled in just 50,000. 

A Potent Acquisition & Retention Tool

DUMAGUS’ use of AI and tracking tech already helps separate those facilities using the product from a normal gym atmosphere. But the company’s emphasis on the individual takes it to another level, specifically with regard to member acquisition and retention. 

“Many traditional gyms fail in their belief that people are just numbers and only go to the gym to train,” Ajanaku said. “That may be true of a few, but generally speaking, the gym is a community and most people who go are extremely helpful in helping others achieve their goals as well. This has led us to believe that there is a need for personalization, community-oriented solutions and knowledge-sharing in order to create a strong and consistent tribe over time. It’s why we’ve taken the approach that we have.”

credit: DUMAGUS

Given its unique offerings, DUMAGUS takes a “let the product speak for itself” approach in its marketing. This simple, old-school strategy may contradict the forward-thinking the company employs in all other aspects of its business, but it’s proved successful all the same. 

“We have a few good gym partners who’ve seen what we’re doing and would like us to open our doors to them first,” Ajanaku said. “Our objective is really to leverage our users to do the talking for us. Our aim is for our earliest users to love how this works, so much so that people already know who we are before we approach them.”

The post DUMAGUS Helps Gyms Win Members in the Strength-Training Era appeared first on Athletech News.

Krzysztof Wierzbicki Deadlifts 510 Kilograms Beltless Off Blocks In Training

Polish powerlifter Krzysztof Wierzbicki is deadlifting unfathomably heavy again. The 110-kilogram lifter shared a video on his Instagram page on Jan. 17, 2024, wherein he pulled a monstrously heavy 510 kilograms (1,124.4 pounds) off blocks in a sumo stance while wearing lifting straps.

While Wierzbicki’s deadlift was not pulled off the floor — meaning that the range of motion from the bottom of the lift to lockout is narrowed — he did not wear a lifting belt. You read that right: Wierzbicki locked out a 510-kilogram deadlift off blocks without any equipment other than lifting straps. Check it out below:

[Related: Brian Le (66KG) Raw Deadlifts 12.5 Kilograms Over the IPF World Record In Training]

Given that Wierzbicki has pulled the heaviest deadlift ever seen on camera — a 502.5-kilogram (1,107.8-pound) sumo pull in April 2022 — it should not come as a surprise that he is continuing to add weight to the barbell.

However, adding 7.5 kilograms (16.5 pounds) in the context of the heaviest-ever-seen deadlift is surprising. To contextualize, it can’t be contextualized. That range was unfathomable, as it was uncharted territory since no human had ever done it. Wierzbicki just almost (read: off blocks) did it.

For reference, below is the video of that 502-kilogram effort:

[Related: Amanda Lawrence (84KG) Squats a 250.5-Kilogram Raw Double]

Wierzbicki did not share his body weight at the time of this remarkable 510-kilogram block-pull. He does, however, appear more muscular than his previous deadlift PR, though camera angles can be deceiving. The 510-kilogram block pull was 4.64 times his 110-kilogram competition body weight.

The closest comparison to this pull is less likely to be found in competitive powerlifting and more likely to be found in the world of competitive strongman. The partial deadlifts performed in strongman are at similar weights; the current Hummer tire deadlift is 549 kilograms (1,210 pounds), locked out by 2020 World’s Strongest Man Oleksii Novikov of Ukraine at the 2022 Shaw Classic.

However, the similarities of Novikov’s record lift more or less end at the weight. Novikov pulled in an equipped conventional stance rather than a nearly raw (straps) sumo stance, and rather than weight plates on the barbell, there were giant treaded wheels intended for a gas-guzzling SUV.

Rauno Heinla holds the all-time 18-inch deadlift world record at 540 kilograms (1,190.5 pounds), scored at the 2023 Tartu Rammumees ja Rammunaine contest in Tartu, Estonia. Similar to Novikov’s lift, Heinla’s was performed in a conventional stance, though only with lifting straps and a weight belt, but with weight plates the size of Vauvillian bicycle wheels.

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A post shared by Rauno Heinla (@rauno_heinla)

Wierzbicki is more or less in a league of his own, forging a path into the realm of what is humanly possible with a barbell off the ground. Onlookers can assume Wierzbicki either has the capacity to add more weight to the barbell, eventually remove the blocks, or both.

Featured image: @mr.deadlift on Instagram

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