How Mr. Olympia Jay Cutler Avoids Back & Knee Pain During Leg Workouts After Age 50

For bodybuilder Jay Cutler, fitness is a lifelong pursuit. The four-time Mr. Olympia winner may have retired from competitive bodybuilding over a decade ago, but Cutler hardly rests on his laurels these days.

Still, a career in the iron game takes a toll. “I’d highly recommend using machines that take pressure off your knees and back,” Cutler said in a Jul. 6, 2024, social media post. Cutler, 50, takes a tactical approach to his bodybuilding leg workouts — including a preference for a specific type of leg press plus his preferred rep range for limiting back and knee pain.

[Related: Best Supplements for Bodybuilding]

Cutler, 50, takes a tactical approach to his bodybuilding leg workouts — including a preference for a specific type of leg press plus his preferred rep range for limiting back and knee pain.

Let’s take a look at what Cutler has to say and see if his advice aligns with the latest scientific research.

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

Jay Cutler’s Favorite Leg Exercise for Back & Knee Pain

“The leg press has always been my second or third quad exercise during my workouts,” says Cutler, whose most iconic moment throughout his bodybuilding career was his now-famous “quad stomp” pose at the 2009 Mr. Olympia.

Safe to say he knows a thing or two about growing leg muscle. To that end, Cutler endorses the horizontal leg press as his go-to machine variation, which he performs after beginning his sessions at the leg extension station. 

“The horizontal leg press takes pressure off my knees and back,” Cutler notes of the machine’s design. 

[Related: Best Pre-Workout Supplements for Bodybuilding]

People commonly experience back pain during heavy leg pressing sessions, particularly if the machine is not calibrated properly or if an individual is low on hip mobility.

If you’re lacking flexibility in your hips or lumbar spine, you may find your pelvis tilts posteriorly — your butt comes off the seat and curls underneath your torso — as you sink deep into the eccentric phase of the leg press. 

For Cutler’s part, the horizontal leg press station provides much more intuitive motion and allows him to utilize a full range of motion without unduly straining his back or knees.

Studies have shown that “excessive biomechanical pressures” contribute to conditions like vertebral disc herniations, which occur more commonly in the lumbar region of the spine. (1)

Our Take: No machine or movement is inherently dangerous, but you’d be wise to pay close attention to whether an exercise or range of motion is compatible with your individual needs and limitations. Unless you compete in a strength sport like powerlifting or weightlifting, no exercise is truly “mandatory”.

What Rep Range Is Best for Growing Legs?

“What I’m trying to do these days is get that pump; get blood in there,” Cutler says of his leg workout programming as a retired bodybuilder in his 50s. He’s a proponent of high-repetition leg workouts because ramping up your rep count diminishes the need for ultra-heavy weights.

Cutler says he typically trains in the 8-to-12 rep range, but that he’ll periodically perform as many as 15 to 20 repetitions on certain leg exercises. 

This idea has scientific merit as well. A 2021 analysis by Schoenfeld et al. showed that bodybuilders can build muscle across a wide array of rep ranges — anywhere between 5 and 50 reps have been shown to be effective. (2)

Sure, high-rep training may challenge your cardiovascular system and endurance capabilities a bit more than doing a 5×5 workout, but as long as you’re working hard and training close to failure, you should build muscle just fine. 

[Related: Best Whey Protein Powders for Muscle Growth]

Does the Pump Build Muscle? 

The mystical and alluring muscle pump is perhaps one of the best parts of bodybuilding workouts. Arnold Schwarzenegger sang its praises in Pumping Iron, while athletes like Dorian Yates preferred to lift hard and heavy to gain mass. Cutler himself falls somewhere in the middle: 

But does the pump itself build muscle mass? Not exactly. Muscle hypertrophy is a confluence of three primary factors: mechanical tension, muscle damage, and metabolic stress. (3) Mechanical tension is commonly regarded as the most influential factor. 

That said, experts like content creator Jeff Nippard and Exercise & Sport Science PhD Dr. Mike Israetel have said that you can use the pump as a proxy measurement for other elements that contribute to gaining mass. 

Our Take: If an exercise creates a solid pump, it probably aligns neatly with your unique anatomical structure, is comfortable to perform, and indicates that you’re fueling your workouts properly as well. 

[Related: Best Pre-Workouts for the Pump]

More Bodybuilding News 

Learn To Lat Spread From 7X Mr. Olympia Phil Heath

Grow Your Arms Under 1 Hour With Mr. Olympia Derek Lunsford’s 7 Go-To Exercises

Bikini Olympia Champion Jennifer Dorie’s 5-Exercise Shoulder-Toning Workout You Can Do In Any Gym

References

Awadalla AM, Aljulayfi AS, Alrowaili AR, Souror H, Alowid F, Mahdi AMM, Hussain R, Alzahrani MM, Alsamarh AN, Alkhaldi EA, Alanazi RC. Management of Lumbar Disc Herniation: A Systematic Review. Cureus. 2023 Oct 29;15(10):e47908. doi: 10.7759/cureus.47908. PMID: 38034203; PMCID: PMC10683841.

Schoenfeld BJ, Grgic J, Van Every DW, Plotkin DL. Loading Recommendations for Muscle Strength, Hypertrophy, and Local Endurance: A Re-Examination of the Repetition Continuum. Sports (Basel). 2021 Feb 22;9(2):32. doi: 10.3390/sports9020032. PMID: 33671664; PMCID: PMC7927075.

Schoenfeld BJ. The mechanisms of muscle hypertrophy and their application to resistance training. J Strength Cond Res. 2010 Oct;24(10):2857-72. doi: 10.1519/JSC.0b013e3181e840f3. PMID: 20847704.

Featured Image: @jaycutler / Instagram

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Pvolve, Erewhon Link Up for Pop-Up Fitness Classes, Exclusive Deals

With the partnership, members of Erewhon’s Lifestyle Collective will get access to discounts on Pvolve online workouts and studio memberships

When actress and producer Jennifer Aniston joined the ranks of Pvolve in June 2023, the fitness brand stepped foot into a new level of fame within the wellness community. Now, Pvolve is partnering with beloved organic brand Erewhon and its Lifestyle Collective to give members exclusive deals on wellness products and access to pop-up fitness classes. 

Pvolves specializes in low-impact, functional workouts that prioritize resistance training and assist with supporting day-to-day activities. Founder Rachel Katzman established the brand in 2017 after learning about the benefits of holistic functional fitness.

Pvolve offers digital programming online, which includes over 1,300 on-demand classes, as well as in-person sessions at one of the brand’s 17 U.S. and two Canadian locations. The fitness company also has more than 40 locations currently in development amid rapid brick-and-mortar franchise expansion,

Erewhon, founded in the 1960s by Aveline and Michio Kushi, started as a tiny market stall in Boston and is now a beloved organic grocery store chain with locations across the state of California and a cult following among California residents and celebrities. 

As part of the new collaboration, Erewhon’s members-only Lifestyle Collective page will feature Pvolve as one of the industry’s leading lifestyle brands, joining names like Athleta, ClassPass, Therabody, and Alo Yoga. Members of the Certified B Corp and Certified Organic retailer have access to 20% off at-home workouts and studio membership at Pvolve. The pair will also be offering pop-up fitness classes throughout the year. 

credit: Pvolve

Julie Cartwright, president of Pvolve, says that this partnership is the perfect match for the two brands given that both are based in California. 

“Erewhon also has a strong presence in the Los Angeles area, which perfectly complements Pvolve’s flagship location in West Hollywood and our new location opening in Santa Monica this summer,” Cartwright said.

This collaboration began on July 1, 2024, and will be in effect until June 31, 2025. 

“We’re excited to work with Erewhon, one of the hottest and most beloved brands, and offer special Pvolve access to their members,” added Cartwright. “Erewhon members care deeply about health and longevity, and Pvolve offers an unmatched fitness solution that the Erewhon community can benefit from.”

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Xplor Launches Gamification Tools for Boutique Fitness Studios 

Features like in-studio challenges, automatic in-app goal tracking and milestone celebrations are designed to help boutique fitness brands build community and better retain their members

Xplor Mariana Tek, a leading boutique fitness software platform from Xplor Technologies, has unveiled a suite of gamification tools to encourage fitness studio members to stay engaged. The new features include in-studio challenges, automatic in-app goal tracking and milestone celebrations. 

Gamification has become a powerful tool for fitness operators. Research from Science Direct indicates that users of fitness apps with gamification elements are more likely to stick with their routines than those using traditional, non-gamified apps. 

“Challenges are an effective way to bring your community together while working towards your personal goals,” said Shannon Tracey, vice president of sales and marketing for Xplor Mariana Tek. “For the consumer, it’s incredibly motivating and allows them to up their workout frequency and build new routines. For studios, it’s a way to build brand sentiment and really solidify the power of community.”

Xplor Mariana Tek’s new gamification suite includes features like performance milestones to help members anticipate and share their class accomplishments, streak celebrations to promote consistency, and in-app goal tracking to encourage progress tracking. 

Boston-based B/Spoke Studios, a multi-location boutique fitness brand, has already embraced Xplor’s new gamification tools.

“We are always looking for clever ways to tap into a healthy competitive spirit amongst our community, get more people engaging with our studio app, and deepen the connection we already have with our loyal clients,” B/Spoke co-founder and CEO Mark Partin said. “By celebrating their hard work and injecting some fun into the process through a well-designed user experience (UX), we’re strengthening our community and encouraging clients to keep coming back in a way that feels empowering and organic. They love it!”

Xplor has had a big 2024 so far. It established Xplor Capital, a fintech arm to help small businesses, including those in fitness and wellness, access capital more easily. Meanwhile, Mariana Tek made its boutique fitness software available in the United Kingdom for the first time, and partnered with Dr. B, an emerging telehealth provider, to expand HSA/FSA funds in fitness

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Athletic Brewing Lands $50M as Non-Alcoholic Beer Market Grows

The NA beer brand has quickly gained a foothold in major retailers as consumers increasingly embrace non-alcoholic drink options

Cheers are in order – non-alcoholic ones, that is.

Athletic Brewing Company has completed a $50 million equity financing round headed by General Atlantic to support its long-term growth as consumers reach for cans of its non-alcoholic beer. Existing investors were also part of the round.

The NA beer brand recently purchased a third U.S. brewing facility, its second in San Diego, with another situated in Milford, Connecticut. The brand plans to renovate the new San Diego facility, which will feature a new packaging line. The renovations will take about eighteen months, but once operational, Athletic Brewing says it expects to double its U.S. brewing capacity.

“We’re thrilled to welcome General Atlantic as a key growth partner at a time when we’re significantly expanding our West Coast capacity to meet increasing demand for Athletic beer,” Athletic Brewing co-founder and CEO Bill Shufelt said. “We are passionate about transforming the way modern adults drink and converting critics into believers. We’re at the start of a long-term trend, and we couldn’t be more excited to have General Atlantic by our side as Athletic begins its next phase of growth.”

Shufelt left his position at a hedge fund in 2017 to co-launch what is now America’s number-one NA beer brand with John Walker, a craft brewer, but the climb to the top was no small feat. Convincing investors about the viability of tasty non-alcoholic beer was nearly impossible, with over a hundred venture capitalists reportedly passing on the idea. 

Athletic Brewing co-founders John Walker (l) and Bill Shufelt (credit: Athletic Brewing Company)

By 2022, Keurig Dr. Pepper purchased a $50 million minority stake in the NA beer brand, which has done the seemingly impossible in creating award-winning brews and marketing Athletic Brewing as a trendy (and healthier) alternative to traditional beer. The brand produced 875 barrels in 2018; by 2023, it had sold over 258,000 barrels.

It’s found a home at retailers like Whole Foods Market, cases of Athletic Brewing displayed with packaging that depicts a sense of adventure — landscapes of rolling hills, a sun peeking above mountains, a surfboard among the waves. The brand has become Whole Foods Market’s top-selling beer.

In 2023, Jet Blue became the first major U.S. airline to sell non-alcoholic beer at 35,000 feet following a partnership with the brand. Athletic Brewing has also partnered with fitness wearable company Whoop to encourage people to ‘Give Dry a Try,’ and counts former NFL players JJ Watt, Justin Tuck and athlete Lance Armstrong among its investors. 

credit: Athletic Brewing Company

Part of Athletic Brewing’s success can likely be attributed to the brand’s non-judgemental approach to drinking — one that celebrates sobriety if that’s a chosen path, but also a ‘flex sober’ philosophy, where there is room (and flexibility) for both NA and traditional beers. 

The new round values Athletic Brewing at around $800 million, according to a report from the Wall Street Journal.

Eyeing International Expansion

While Athletic Brewing has become a household name in the U.S. as it leads the NA beer category, General Atlantic managing director and global head of consumer Andrew Crawford noted that the brand is well-positioned to take advantage of the expanding global demand for NA beer. 

“We intend to leverage our international platform and capabilities across technology, digital marketing, and merchandising to help the business achieve its potential,” Crawford said. 

Non-Alcoholic Drinks Gain Ground

The future looks bright for non-alcoholic beverages, buoyed by Gen Z’s interest in better-for-you food, beverages and low or alcohol-free drinks.

Major beer brands have launched NA beers, including Guinness, Sam Adams, Corona, Heineken and more.

Solidcore founder and entrepreneur Anne Mahlum is bullish on the alcohol-free space, recently investing in herbal remedy startup Apothékary, which sells products like herbal red wine alternatives.

“The mocktail industry is going to continue to become more robust,” she predicted in a wide-ranging interview with Athletech News in April. 

“People are really waking up — especially for those folks who work out — about how much alcohol is undoing all of the progress that they’re trying to make with the food that they eat and the work that they’re putting in the gym,” Mahlum said.

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13-Year-Old Emily Ibanez Squats 3X Her Own Weight: 363.7 Pounds (165KG)

Tiny, but mighty; 13-year-old Olympic weightlifter Emily Ibanez is one of the strongest up-and-coming athletes in the world. Doubtful? The proof is in the pudding — on Jul. 5, 2024, Ibanez barbell back squatted roughly thrice her own weight. 

Ibanez’ 165-kilogram, or 363.7-pound, back squat 1-rep max (1RM) places her in an extremely elite cohort of competitive strength athletes who are able to move multiples of their own body weight. 

[Related: Best Weightlifting Shoes for Squats]

Editor’s Note: The content on BarBend is meant to be informative in nature, but it should not be taken as medical advice. When starting a new training regimen and/or diet, it is always a good idea to consult with a trusted medical professional. We are not a medical resource. The opinions and articles on this site are not intended for use as diagnosis, prevention, and/or treatment of health problems. They are not substitutes for consulting a qualified medical professional.

In Context

Ibanez is not a powerlifter. She competes in the sport of weightlifting, which tests two barbell-based power exercises. However, weightlifters rely on squat variations as part of their workout routine to increase strength and build muscle

To help contextualize her strength, let’s take a look at the results of some of the world’s best sub-Junior (ages 18 and under) powerlifters, who do compete in the squat. Per the International Powerlifting Federation’s (IPF) record books, Ibanez’ 165-kilogram squat is heavier than the world-record squat in her equivalent weight class and the category above

57KG IPF Sub-Junior Squat World Record: 160.5KG | Chloe Tang

63KG IPF Sub-Junior Squat World Record: 161KG | Juuli Kostian

Noteworthy: Ibanez did not hit her squat personal record in a competition setting while in accordance with the IPF ruleset. Her exact weight at the time wasn’t mentioned, but Ibanez likely weighed somewhere between 55 and 64 kilograms. 

Emily Ibanez’ Weightlifting Career

Ibanez is beginning to break into the professional weightlifting scene, thanks in part to her extraordinary leg strength. According to the International Weightlifting Federation’s (IWF) athlete registry, Ibanez has only competed in one sanctioned event so far: 

Emily Ibanez (55KG) | 2023 Youth World Weightlifting Championships 

Snatch: 79KG

Clean & Jerk: 98KG

Total: 177KG

Her bronze-medal performance wasn’t only a noteworthy entry to professional Olympic lifting, it was also a landmark for the sport itself — at just 12 years old, Ibanez became the sport’s youngest medalist ever. 

According to an IWF press release, Ibanez also competed in an under-17 national weightlifting competition in Spain at the end of last year. Competing in the 64-kilogram category, Ibanez’ 192-kilogram Total (the sum of her best snatch and clean & jerk) was the heaviest womens’ result at the event regardless of weight class. 

[Related: Best Multivitamins for Women]

Is Weightlifting Safe for Children?

To the untrained eye, watching a young teenager handle multiple hundreds of pounds in the gym might look scary. Rest assured; not only did Ibanez use proper form and safety equipment like knee wraps and a lifting belt, weightlifting is perfectly safe for children of all ages: 

In 2009, a scientific review on strength training noted, “Participation in almost any type of sport or recreational activity carries a risk of injury … A well-supervised strength training program has no greater inherent risk than any other youth sport or activity.” (1)

A 1993 study of Junior Olympic weight lifters recorded that the muscular strength gained from proper strength training can improve bone mineral density and physical resilience. (2)

Moreover, strength athletes don’t max out every day. Ibanez likely performs the vast majority of her squat workouts with moderate weights, refining her technique and building confidence along the way. 

More Weightlifting News

“It’s a Privilege”: Meet 2024 Olympian Olivia Reeves

Weightlifter Dislocates Finger Mid-Lift, Pops It Back Into Place to Win National Championships

Karlos Nasar Sets Unofficial World Records … Again

References

Dahab KS, McCambridge TM. Strength training in children and adolescents: raising the bar for young athletes? Sports Health. 2009 May;1(3):223-6. doi: 10.1177/1941738109334215. PMID: 23015875; PMCID: PMC3445252.

Conroy BP, Kraemer WJ, Maresh CM, Fleck SJ, Stone MH, Fry AC, Miller PD, Dalsky GP. Bone mineral density in elite junior Olympic weightlifters. Med Sci Sports Exerc. 1993 Oct;25(10):1103-9. PMID: 8231753.

Featured Image: @coachabigail / Instagram

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Gymdesk Nabs $32.5M To Grow Fitness Software Platform

The Austin, Texas-based company provides management software for over 2,000 gyms and studios, and has made a name for itself in martial arts

Gymdesk, a management software provider for gyms and fitness studios, will have deeper pockets from here on out. The fit tech company has secured a $32.5 million growth investment from software-focused investment firm Five Elms Capital. 

With the new capital, Gymdesk intends to expand and strengthen its solutions while growing its customer base via new verticals.

“At Gymdesk, we’ve created an industry-leading product in a market dominated by outdated solutions,” said Eran Galperin, the company’s founder and CEO. “We’re excited to partner with Five Elms and leverage their resources and expertise to continue growing our company as we take our operations to the next level.”

Launched in 2016 and steered by individuals with substantial industry knowledge, Gymdesk currently provides software for over 2,000 fitness gyms and studios across 34 countries. The brand manages memberships, billing, marketing, attendance tracking and more with different software solutions for gyms, martial arts schools, gymnastics, yoga studios, dance studios and Pilates studios. Gymdesk has made a name for itself especially among martial arts studios, with clients including Kaijin MMA and Heroes Martial Arts. 

Five Elms Capital specializes in fast-growing, B2B software business investments. Practice Better, an all-in-one practice management software platform for health and wellness pros, received a $27 million growth investment led by Five Elms Capital last year.

Outside Gymdesk, things remain fluid in the global fitness software space. Clubessential Holdings, a SaaS provider for health and fitness clubs, public golf courses, military organizations, camp organizations and more, is reportedly exploring a $3 billion sale. PerfectGym, a Poland-based software provider specializing in management solutions for fitness and leisure businesses, was just bought by German fit tech brand Sport Alliance

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Crunch Taps Struct Club To Enhance Cycling Classes at Signature Gyms

Crunch Fitness is investing in its indoor cycling offerings, tapping a fit tech startup to elevate the class experience with music and attendance-boosting strategies

Struct Club, a music-oriented programming platform and app for fitness studios and instructors, has partnered with Crunch Signature, the ‘No Judgments’ gym brand’s line of 27 premium facilities that include dedicated fitness spaces, Woodway treadmills, Boot Builder machines, saunas, steam rooms and on-site shops.

The Los Angeles-based fitness tech startup, dubbed the “secret sauce” behind the most memorable fitness classes, plans to elevate Ride, the indoor cycling class at Crunch Signature, by providing instructors with access to software to elevate the member experience. 

“Today’s consumer expectations are higher than ever,” Struct Club founder and CEO Amira Polack said. “Impeccable quality, unique experiences and freshness have become table stakes – every class, every coach, every time. Adjacent hospitality sectors to fitness have tapped into tech that enables client-facing employees to ‘wow’ customers, but fitness is behind. Together, Struct Club and Crunch Signature are making it easier than ever for group exercise instructors to lead the pack.”

The partnership also sees Struct Club and Crunch Signature unveil a certification program to equip instructors and give them an edge in advanced music programming techniques based on behavioral research and strategies to engage class-goers and maximize attendance. Continuing education workshops will also be available for new and existing indoor cycling instructors.

Polack knows firsthand how imperative it is to lead a class with the perfect choreography and finesse, having once been an indoor cycling instructor and dealing with the frustrations of class preparation. 

“I’d spend countless hours scribbling notes and memorizing my playlists, which ended up being insufficient teaching aids. I learned that I wasn’t alone,” she once shared in a blog post. Polack founded the startup in 2018 during her final semester at Harvard Business School, with the platform offering ready-made class templates with workouts, playlists and cues and the flexibility to design a class from scratch. 

Beyond its Crunch Signature locations, Crunch Fitness is making good on its promise that 2024 will be the high-value, low-price (HVLP) gym brand’s biggest year ever in terms of growth.

One of Crunch’s largest franchisees, JF Fitness of North America, received new private equity funding to expand its footprint in the Southeast with new gym openings, while Dallas Cowboys quarterback Dak Prescott recently linked up with CR Fitness Holdings, the largest operator of Crunch Fitness franchise locations, to grow the gym brand in Dallas and beyond.

Crunch CEO Jim Rowley believes the fitness operator could one day hit 1,500 locations in the U.S. and double (or even triple) that amount when considering the low-cost, high-value fitness brand’s international potential.

While Crunch has a presence in Spain, Portugal, Costa Rica and Australia, the big box brand is poised to enter new international markets with the help of former Xponential chief development officer John Kersh, who Crunch recently brought on to serve in a similar role.

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VersaClimber Sees Non-Impact Cardio as the Future of Fitness

Over 100 climbing studios use VersaClimbers in 18 countries, but the benefits of vertical climbing machines can be enjoyed by all types of fitness brands

VersaClimber, the fitness equipment supplier founded in 1981, is focused on moving upward in more ways than one. 

Having invented the industry’s first-ever climbing machines, the brand naturally has a thing for verticality. Users stand in an upright position, continually pumping their feet and arms on pedals to “climb” while burning an abundance of calories.

But the brand is also committed to ascension from a business standpoint, having already made significant ground. 

Since celebrity trainer Jordan Walsh opened the first rhythm-based climbing studio, Rise Nation, in 2015, over 100 climbing studios using VersaClimbers now exist in 18 countries. The equipment’s popularity continues to surge due to its unique set of offerings. 

The Impact of Non-Impact

Much of VersaClimber’s popularity stems from its ability to grant users a non-impact cardio workout experience. This feature makes it more applicable to the masses than something taxing on the body like a treadmill or bike. 

“Non-impact workouts are gentler on the joints compared to high-impact exercises like running, and they’re more accessible to a wider variety of people, in terms of both age and fitness level,” said VersaClimber CRO Jim Siegrist. “Maybe someone has mobility issues, or they’re recovering from an injury – they can still get a great workout and burn a ton of calories, all without the pounding on their knee and hip joints.”

Jim Siegrist (credit: VersaClimber)

VersaClimber is not just a piece of equipment but an effective tool to get more people in gyms or studios who are often left hanging by the more common cardio machines that are becoming boring to them. 

“This type of training is more sustainable and people can push themselves more,” Siegrist said. “It’s also a full-body exercise that allows people to be upright, which is great for anyone who’s sitting down all day, like most of us are.”

It’s onward and upward for the brand in terms of product design as well. VersaClimber recently replaced its hydraulic resistance with a patent-pending magnetic resistance that creates an even smoother climbing experience and consistency from machine to machine.

Operators Save Space & Time

VersaClimber’s non-impact nature is not the only thing that separates it from the pack. The convenience the equipment brings from a storage and timing standpoint also makes it a value-add for any gym operator. 

The brand recently added a battery power option to its machines as well as a moveable and stackable base. This allows operators to place the machines essentially anywhere they want.

“We can help any gym or health club convert rooms like yoga or stretching rooms into revenue generating-climbing studios,” Siegrist said. “They wheel the VersaClimbers out during peak hours before and after work for climbing classes and then wheel them out of the way and stack them at the back of the room when they’re offering yoga classes.” 

credit: VersaClimber

Convenience on the clock comes from the equipment’s ability to burn calories at an exponential rate. VersaClimber classes are far shorter than most other group exercise modalities. They typically run from 20-30 minutes because that’s all the time it takes to burn the same amount of calories someone would after running 45 to 60 minutes on a treadmill, for example, and they are getting a full-body workout. 

“More classes means more revenue for the owners,” said Siegrist. “This is a great way for health clubs to monetize spaces in their clubs that are currently not generating extra revenue.”

Spreading the Gospel of Climbing 

Spreading the news on the benefits of climbing is VersaClimber’s top priority going forward. For all it has accomplished thus far, there are still more mountains to climb.

“The main goal we have is to educate the fitness community on what the new VersaClimber is and to let people who haven’t used it before know how to use it,” said Siegrist. “A lot of people have mistakenly thought the VersaClimber was only for elite athletes and that’s just not accurate. Yes, it’s a challenging workout, but you’re the motor on it and you make it as easy or as difficult as you want it to be.”

To combat this, the brand added a custom health club screen to the built-in tablets on its machines. Those feature “How to Climb” videos explaining the exercise in a more in-depth manner. They also include classes taught by instructors. VersaClimber even uses artificial intelligence (AI) to translate those videos into any language. 

But the brand’s call for more education extends to operators as well. 

“We sat in on a panel discussion at IHRSA and heard some club owners commenting on the fact that their members aren’t using the cardio floor the way they have in the past,” said Siegrist. “I think it’s because people are looking for something new and some people have just taken a beating on their joints after years of running, for example, and they want something different.”

“It’s really all about getting an audience with decision-makers at the various health clubs, boutique studios, etc., and showing them how we can help,” he added. “One of the disadvantages of being around for so long is that people tend to put you in a box and we’re working hard to get out of that. We feel very good about the changes we’ve made and the feedback has been overwhelmingly positive. Now it’s about getting the word out.”

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Luxury Rehab Facility Targets CEOs, Celebs for $25K a Week

An ultra-exclusive residential program from Highlands Recovery immerses high-earners in cutting-edge wellness therapies, for a pretty penny

Money can’t buy happiness, but it can purchase a luxurious escape for CEOs, politicians, celebrities and athletes to deal with addiction, trauma-related mental disorders and daily stressors.

Highlands Recovery, a brand new luxury rehabilitation facility in Australia, has opened its doors to welcome high-net-worth individuals looking for help and the utmost privacy – at a time when wellness and recovery services of all kinds are on the rise. The luxury rehabilitation facility’s residential program costs up to $25,000 per week.

“As incredible as this may seem, this is an under-serviced area of the market,” Highlands Recovery’s clinical director, Resh Joseph, said. “Some of (the) needs of high-net-worth individuals are quite different from other areas of society, and some of those needs can be a real challenge for an organization to meet. What we have done at Highlands Recovery is to create an organization that is supple and expansive enough to wrap around the unique set of needs that such individuals have.”

The effects of ‘CEO burnout’, in particular, have come into focus during a time when workplace wellness has begun to dominate employer conversations. Deloitte’s second Well-Being at Work Survey last year found that 75% of those in a C-suite position are seriously contemplating quitting their role in favor of a job that would better support their well-being.

Highlands Recovery’s philosophy is based on the biopsychosocial model of health and wellness, Joseph said, one that defines good health and well-being as an intersection of biological health, psychological health and social and environmental health. One area of specialization at Highlands Recovery is trauma and stressor-related disorders, as well as substance use and other addictive behavior disorders and general mood and anxiety disorders. 

The luxury rehabilitation center is nestled in a quiet region of Australia, two hours by vehicle from the closest major city, offering a degree of discretion while a professional IT specialist ensures that all digital data is safely guarded and inaccessible. 

Aside from its focus on confidentiality, Highlands Recovery visitors can unwind on its five-acre property with a lake, take in its landscaped gardens, enjoy the heated outdoor pool with an attached hot and cold spa, participate in horse riding or equine therapy, personal training sessions or a twice-weekly massage.  

The top-tier wellness amenities complement what Joseph says is at the heart of the Australian recovery center. 

“The crown jewel at Highlands Recovery is the fully manualized clinical program that has been created from scratch specifically for clients,” he explained. “This clinical program is built on the best research data available and is our standout feature.”

Highlands Recovery’s program includes a strength and conditioning component (credit: Highlands Recovery)

A full standalone aftercare program is available for clients after a stay at Highlands Recovery, which is run by therapists who have been trained in the program’s method and use the Highlands Recovery clinical manual to ensure consistency.

High-Tech Rehab

In the future, Highlands Recovery plans to implement technology to advance its health and wellness efforts for its clients, including creating an in-house app.

“This app will allow our current clients and our alumni clients to access our services anywhere in the world 24 hours a day and also be part of the Highlands Recovery worldwide community via our digital platform,” Joseph said.

Another long-term goal of Highland Recovery is to use wearable technology to track sleep metrics, stress analytics, and movement and exercise to support long-term stability.

“The intention here is to create a set of metrics that can indicate or warn the clinical team of an impending relapse before it happens,” Joseph said. “This represents the next evolution in the possibilities of relapse prevention.”

The Future of Luxury Wellness

Integrating technology and advanced testing is shaping up to become the next phase in prevention and wellness — for a price. 

Luxury lifestyle and fitness brand Equinox recently launched a $40,000 annual Optimize by Equinox membership, which includes Function biomarker testing and a dedicated team of health and wellness experts covering fitness, nutrition, sleep and massage. 

In Century City, California, another wellness-centered approach to healthcare is in the works for Century Plaza courtesy of lifestyle hospitality company sbe, with a brand reveal planned for fall. While the name of the longevity concept is under wraps for now, the space will be operated by longevity leader Fountain Life, which employs AI-powered diagnostic tools to detect disease and offers longevity and performance therapeutics. The center plans to open later this year. 

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