Sumo vs Conventional Deadlift – Which One Should You Do Based on Your Goals and Anatomy

Most lifters love deadlifts.

But I hear this question all the time: Which variant is best, the sumo or the conventional deadlift?

This debate not only touches on personal preference but delves into the nuances of biomechanics and targeted muscle activation.

In this article, you will learn:

The distinctive technical and postural differences between sumo and conventional deadlifts.

The advantages and potential limitations of each technique.

Guidance on selecting the deadlift style that aligns with your unique physique and training objectives.

Key Differences Between Sumo and Conventional Deadlifts

Each technique has its unique stance, grip, and muscle emphasis, making them suitable for different types of lifters.

Sumo Deadlift:

Technique and Stance: The sumo deadlift is characterized by a wide stance with feet significantly beyond shoulder-width apart, toes pointed outward. The hands grip the bar inside the legs, closer together than in the conventional deadlift. This positioning allows for a more upright torso during the lift.

Muscle Emphasis: This variation places greater emphasis on the quadriceps, glutes, and adductor muscles of the inner thigh. The wide stance and upright posture reduce the strain on the lower back, shifting the workload to the legs and hips (Escamilla et al., 2000).

Conventional Deadlift:

Technique and Stance: In contrast, the conventional deadlift features a narrower stance, with feet about hip-width apart. The hands grip the bar outside the legs, creating a need to hinge more at the hips and bend further forward. This form demands significant engagement from the lower back, hamstrings, and erector spinae.

Muscle Emphasis: The conventional stance is particularly effective at targeting the posterior chain, including the hamstrings, glutes, and entire back. This style is often recommended for developing back strength and overall posterior muscle mass (Escamilla et al., 2000).

Comparison:

The sumo deadlift often allows for a heavier lift due to the reduced range of motion and more significant leg involvement. It’s particularly favored by those with a stronger lower body or those seeking to minimize lower back stress.

The conventional deadlift, with its greater emphasis on the posterior chain, is ideal for those looking to strengthen these areas specifically. It’s also considered more of a ‘pure’ hinge movement, closely mimicking everyday lifting mechanics.

Pros and Cons of Sumo Deadlift

Advantages of Sumo Deadlift:

Reduced Lumbar Strain: Due to the upright torso position, the sumo deadlift typically exerts less pressure on the lower back compared to its conventional counterpart. This can be particularly beneficial for those with a history of back issues or those looking to minimize lower back engagement.

Greater Leg Involvement: The wide stance increases the activation of the quadriceps and adductors, making it an excellent choice for individuals aiming to strengthen these areas.

Shorter Range of Motion: The sumo deadlift generally involves a shorter bar path, which can allow for lifting heavier weights. This characteristic is advantageous in powerlifting competitions and for those focused on maximizing their lifting efficiency.

Potential Drawbacks:

Mobility Requirements: The sumo stance demands good hip, groin, and overall leg flexibility. Lifters with limited mobility may find it challenging to adopt or maintain the proper sumo posture.

Specific Strength Development: While the sumo deadlift effectively targets certain muscle groups, it may not provide as comprehensive a posterior chain workout as the conventional deadlift. This could be a consideration for those prioritizing overall back and hamstring development.

Pros and Cons of Conventional Deadlift

Advantages of Conventional Deadlift:

Comprehensive Posterior Chain Engagement: This variation excels in targeting the entire back, hamstrings, and glutes, contributing to a well-rounded development of the posterior chain.

Lower Body Flexibility: With less demand for extreme leg spread, the conventional deadlift can be more accessible for individuals with limited flexibility.

Functional Movement Pattern: The mechanics of the conventional deadlift closely mimic real-life lifting scenarios, potentially offering more practical strength benefits.

Potential Drawbacks:

Increased Lower Back Stress: The forward lean and hip hinge required in the conventional deadlift put significant strain on the lower back. This might raise concerns for individuals prone to lumbar discomfort or injury.

Longer Range of Motion: The increased distance the bar must travel can make lifting heavier weights more challenging compared to the sumo deadlift, potentially affecting overall lifting efficiency for some athletes.

In “Why (Almost) Nobody Should Pull Sumo,” Kyle Mask articulates a robust defense of the conventional deadlift over the sumo variant, especially for those not hindered by physical limitations. Here’s a distilled summary of his key arguments:

Misinformation and Choice: Mask challenges the prevalent notion that sumo deadlifts are inherently superior, pointing out a lack of critical analysis in favor of the conventional method for most lifters.

Mechanical Efficiency: He argues that conventional deadlifts demand more from both the back and hips, contrary to the popular belief that sumo deadlifts provide a harder hip workout.

Physiological Benefits: By engaging more muscle mass through a longer range of motion, conventional deadlifts offer superior strength development and muscle engagement, including better activation of the hamstrings.

Training Philosophy: Mask suggests that even for those competing in sumo, incorporating conventional deadlifts can enhance back and hip strength, advocating for a training regimen that prioritizes overall strength and muscle development over lifting heavier weights through reduced movement.

Mask’s perspective underscores a preference for conventional deadlifts based on biomechanical analysis and training efficacy, advocating for a focus on building strength comprehensively.

How to Choose the Right Deadlift Style for You

Here are factors to consider and steps to take when deciding which deadlift style aligns best with your physique, flexibility, and strength training goals.

1. Assess Your Body Type:

Limb Length: Individuals with longer arms relative to their torso may find the conventional deadlift more natural, as it allows them to reach the bar without excessively bending over. Conversely, those with a shorter arm span might prefer the sumo deadlift, as the wider stance reduces the distance between their hands and the bar.

Longer torsos: Performers with longer torsos relative to their total height might find the sumo deadlift slightly more mechanically advantageous, while those with shorter torsos may benefit more from the conventional style. This highlights the importance of considering individual differences in body proportions when choosing between deadlift styles (Cholewa et al., 2019).

Hip Mobility: High hip mobility can make the sumo stance more comfortable and effective. If you have tight hips or limited groin flexibility, starting with the conventional deadlift and working on your mobility might be advisable.

2. Consider Your Strengths and Weaknesses:

If your quadriceps are strong and your lower back is a weaker link, the sumo deadlift can leverage your strengths while minimizing stress on your lower back.

For those with a strong back and hamstrings, the conventional deadlift might offer the best chance to utilize and further develop these areas.

3. Experiment and Evaluate:

Safety First: Regardless of which style you’re experimenting with, ensure you’re performing the lift with proper form to minimize injury risk. Consulting with a strength and conditioning coach can provide valuable feedback.

Trial Period: Give yourself several weeks to try out each style. Some lifters may find immediate preferences, while others need time to adapt and evaluate how each form affects their body and lifting goals.

Monitor Your Progress and Comfort: Pay attention to how each style influences your lifting performance, any pain or discomfort experienced, and overall progress towards your strength goals.

4. Flexibility and Injury Prevention:

Incorporate mobility work into your routine to enhance your ability to perform both styles effectively. A flexible, well-prepared body is less prone to injury and better equipped to handle various lifting demands.

5. Listen to Your Body:

Ultimately, the right choice is the one that feels best for your body and aligns with your lifting objectives. If one style consistently causes discomfort or doesn’t contribute to your progress, it may not be the right fit for you.

Greg Nuckols, in his comprehensive article “Should you Deadlift Conventional or Sumo?”, delves into the nuances of this debate, providing clarity based on biomechanics and personal strengths rather than generic measurements. Here’s a distilled overview focusing on the core insights:

Understanding Hip Structure’s Role

Biomechanics Over General Measurements: Nuckols argues that the choice between sumo and conventional deadlifts hinges on individual hip structure more than height, limb lengths, or other general body measurements.

Determinants of Hip Motion and Strength: The shape of the pelvis, location and depth of the hip sockets, femur angles, and rotation capabilities are critical. These factors significantly influence one’s range of motion and capacity to develop muscular tension in either deadlift style.

Dispelling Common Misconceptions

Range of Motion: Although sumo deadlifts have a shorter range of motion, this does not inherently make them easier. The brief duration of maximum effort lifts means that performance isn’t limited by the range of motion.

Hip Extension Torque: Contrary to popular belief, the hip extension demands are nearly identical in both styles. This is due to hip extension occurring in three dimensions, thus similarly affecting biomechanics.

Practical Advice for Style Selection

Empirical Approach: Nuckols recommends training in both styles for several months. The choice should be based on which style feels stronger and more comfortable with submaximal loads. Addressing specific weaknesses is crucial if one style feels better but performs worse.

Key Differences:

Quad Demand: Sumo deadlifts place more demand on the quadriceps.

Back Demand: Conventional deadlifts exert more demand on the spinal erectors, especially off the floor.

Lifter Preferences and Performance

Influence of Body Type and Strength: Lighter and female lifters often prefer sumo, possibly due to relative back or torso strength. The preference between sumo and conventional can also reflect one’s training background and the relative strength of different muscle groups.

Conclusion

Sumo deadlifts, with their wide stance and reduced lumbar strain, cater to those seeking to leverage their quad strength and minimize back stress.

Conventional deadlifts shine in their ability to comprehensively target the posterior chain, benefiting those with a focus on back and hamstring development.

Deciding which style to adopt involves considering your body type, mobility, and training goals, alongside a willingness to experiment and listen to your body’s feedback.

References:

Cholewa, Jason M et al. “Anthropometrical Determinants of Deadlift Variant Performance.” Journal of sports science & medicine vol. 18,3 448-453. 1 Aug. 2019

ESCAMILLA, RAFAEL F.; FRANCISCO, ANTHONY C.; FLEISIG, GLENN S.; BARRENTINE, STEVEN W.; WELCH, CHRISTIAN M.; KAYES, ANDREW V.; SPEER, KEVIN P.; ANDREWS, JAMES R.. A three-dimensional biomechanical analysis of sumo and conventional style deadlifts. Medicine & Science in Sports & Exercise 32(7):p 1265-1275, July 2000.

Coach Welly Adds Former IBM Exec, Eyes North American Market

The personalized member engagement platform has quickly grown in Australia and is now looking to do the same internationally

As it aims to expand into North America, Australia-based health tech company Coach Welly now has as good a guide as anyone.

The personalized member engagement platform appointed John Blackburn as its North American lead. Blackburn formerly served as vice president and general manager of retail at IBM as well as executive vice president at DMI, and now finds himself tasked with leading enterprise growth initiatives for Coach Welly within the United States and beyond.

“We are delighted to welcome John Blackburn to Coach Welly as our North American lead,” said Owen Bowling, CEO of Coach Welly. “His extensive experience and proven track record in driving enterprise growth make him an invaluable addition to our team. John’s strategic vision and deep understanding of corporate and insurance markets will be instrumental in our success launching into these markets in North America.”

Blackburn also spent time working for EY, PWC, SVP Retail and EVP before coming aboard at Coach Welly. He helped grow each organization’s commercial businesses and completed strategic investments/buy-outs from private equities.

“As the importance of health and wellness have grown in awareness, technology has advanced to be more engaging and personalized, and overall healthcare costs have risen,” said Blackburn. “I see Coach Welly as perfectly positioned to solve for these factors and drive real and meaningful health outcomes and behavior change for people.”

Blackburn won’t be alone as he takes these new steps into a leadership role, as Coach Welly also recently appointed Troy Morgan to serve as its Asia-Pacific (APAC) lead.

Like Blackburn, Morgan brings an excess of experience, being a 25-year veteran of the health and wellness industry. He’s owned and operated fitness and health facilities, corporate well-being platforms and program designs.

AI-Driven Member Engagement

With artificial intelligence (AI) as its backbone, Coach Welly drives member engagement by offering users a scalable and personalized health and fitness journey. Supported by biometrics and gamification elements all within a cloud-based framework, the platform has established itself as a trustworthy tool for operators since launching in 2019.

Coach Welly recently agreed to a partnership with World Gym Australia to showcase its engagement capabilities in the health and fitness sector. Elements such as a scanned readiness score based on heart rate to provide curated workouts, a point-based accountability program and other gamification features have all become available at World Gym facilities this year.  

After securing pre-seed funding which valued the company at $4.25 million, Coach Welly also teased that it had a “rapidly growing list of contracted customers,” illustrating the likelihood of similar partnerships down the line, potentially in North America with Blackburn now aboard. 

The post Coach Welly Adds Former IBM Exec, Eyes North American Market appeared first on Athletech News.

Experts Talk GLP-1s & Fitness Programming

Experts at the 2024 IDEA & ACSM Summit share how fitness professionals can tap into the synergy between weight-loss drugs and exercise programs

At the forefront of the battle against obesity, a panel of exercise physiology and weight management experts presented a session at the 2024 IDEA & ACSM Health & Fitness Summit, February 22-25 in Chicago, to explore the integration of GLP-1 medications into exercise programming. 

The session, “Understanding Contemporary Anti-Obesity Medications and the Role of the Exercise Professional,” shed light on the synergistic relationship between GLP-1 medication therapy and exercise for weight management, and explored challenges fitness professionals face when working with clients who take an anti-obesity agent.

GLP-1s & Programming Considerations

The session, presented by John Jakicic, PhD, Robert Kushner, MD and Renee Rogers, PhD, offered multifaceted perspectives on the complexities surrounding GLP-1 medications and their implications for fitness professionals. Panelists highlighted that these medications are not indicated for modest weight loss. 

Kushner, a seasoned obesity medicine physician and medical director of the Center for Lifestyle Medicine at Northwestern Medicine in Chicago, said that anti-obesity medications are “highly effective for the treatment of obesity,” and can help control appetite.

He stressed that these medications should be used under the supervision of a doctor and are meant to be part of a comprehensive weight management plan that includes diet, exercise and behavioral therapy.

As people lose weight on new anti-obesity medications, a concern is emerging that a significant portion may be lean mass, which has been misconstrued by some as specifically being muscle mass.

Session at the 2024 IDEA & ACSM Health & Fitness Summit in Chicago (credit: IDEA/ACSM)

Jakicic, a research professor in the Department of Internal Medicine in the Division of Physical Activity and Weight Management, University of Kansas Medical Center, said it’s important to clarify that a change in lean body mass does not necessarily reflect the change in muscle mass. Muscle is only one component of lean mass, he said, and muscle mass has not been measured in any studies at this point, although he indicated that it was currently being researched.

Health and fitness professionals should be careful about making claims that programming can stop or attenuate lean mass and muscle mass loss for clients who are taking anti-obesity agents, according to Jakicic.

GLP-1s & Behavior Change

Rogers, senior scientist at the University of Kansas Medical Center and chair of ACSM’s Strategic Health Initiative on Behavioral Strategies, brought attention to the behavioral barriers faced by people on anti-obesity medications, including self-efficacy (confidence) issues. She stressed the need for fitness professionals to create inclusive environments that prioritize individual health goals over weight-centric programming. 

“By fostering partnerships with prescribing healthcare providers, fitness professionals can play a pivotal role in supporting clients on their weight loss journey,” Rogers said. 

A key point from Rogers’ research, which she touched on during the session, was that many people experience stigma directly and indirectly from fitness and other health professionals for using these medications, which discourages some people from seeking exercise support. 

“This creates an opportunity for the fitness industry to create welcoming and accepting spaces,” she said, underlining client-centered programming over method-centered programming where the client’s personal health goals are emphasized over weight loss. 

“This is also a critical time for developing partnerships with healthcare providers who prescribe these medications so their patients can incorporate exercise and physical activity into treatment plans,” she said, adding that the goal is to become a trusted member of the obesity treatment team. 

The Future of GLP-1s in Fitness

In light of the ever-growing prevalence of obesity and the increasing adoption of GLP-1 medications as a treatment modality, the insights gleaned from the 2024 IDEA & ACSM Health & Fitness Summit panel hold implications for the future of GLP-1 usage. 

Rogers said that most clinicians prescribing these medications can only recommend that their patients engage in exercise, but it is the fitness professional who can make this a reality. 

“This starts with understanding how these effective agents work and are properly prescribed, staying up on the science of obesity care, and being accepting of clients who choose to take these medications,” she said, adding that fitness professionals are the “special sauce” and they have the skills and knowledge to help clients find joy in movement, feel comfortable and safe when starting a new program, and develop health-related goals beyond what happens to the number on the scale.” 

The 2024 IDEA & ACSM Health & Fitness Summit panel was part of a larger event that merged IDEA Personal Trainer Institute and the ACSM Health & Fitness Summit in a reimagined, new conference. ACSM’s 2024 Annual Meeting is happening May 28-31 in Boston and 2024 IDEA World is set to take place July 10-14 in Los Angeles.

The post Experts Talk GLP-1s & Fitness Programming appeared first on Athletech News.

IHRSA 2024 Software Rundown: All About the Member Experience

ATN spoke with Xplor, Club OS, ABC Fitness, Club Automation and ClubReady to get an inside look at their 2024 plans

Innovation in gym and studio software management tools has emerged as a key trend at recent fitness industry trade shows including IHRSA, with the market becoming increasingly competitive. 

This year’s IHRSA 2024 will showcase what’s next for some of the biggest software players in the space, with some exciting announcements and unveilings planned. 

Athletech News spoke with Xplor Technologies, Club OS, ABC Fitness, Club Automation and ClubReady to give you a sense of what’s coming at IHRSA 2024, and what the future will hold for fitness brands looking to leverage the best software tools to grow their businesses and connect with their members. 

Xplor Plans Industry’s ‘First True Growth Platform’

Xplor Technologies has already had a big year but is looking towards more announcements. It recently acquired Membr, a top management software platform for gyms and health clubs. The acquisition expanded Xplor’s purview beyond just the boutique studio space, which it serves with its Mariana Tek product, and into gyms and health clubs

However, Andy Swansburg, Xplor’s Chief Product Officer for Fitness and Wellbeing, told Athletech News that the company still has a “maniacal” focus on becoming a growth platform for boutique studios and is building a product called Xplor Growth. 

“There are not a lot of people who are making a data model that is flexible and accessible and then empowering the entire stack with it,” Swansburg said of the new launch. 

Fitness brands are trying to grow through the consumer journey, ensuring that at every touchpoint, users have the best chance of becoming brand evangelists. 

“We’ve built the first true growth platform in the industry with a few different layers,” Swansburg explained. “The first layer is the fitness industry’s first consumer data platform. Without a unified view of your consumer, it’s difficult to create a customer journey.” 

Andy Swansburg (credit: Xplor Technologies)

Bringing a consumer data platform to the fitness world can unlock new potential by allowing users to rate experiences, so businesses can evaluate their operations more easily. Xplor also added gamification to drive even more engagement. 

“Brands can set up challenges, consumer streaks and milestones,” Swansburg said. “We’re going to be building an analytics platform on top of that. The trend is towards, ‘Every touchpoint matters in this world.’” 

To generate excitement for IHRSA, Xplor is hosting its first Mariana Tek Summit on March 5th in Los Angeles. The event will feature networking opportunities, breakout sessions, and panel discussions. 

“The industry is probably five, if not more, years behind some of the other industries in the world, which is funny because I don’t know another business where someone shows up to a location five days a week,” Swansburg said, noting the high levels of engagement fitness consumers tend to have with brands. “We have so much data. All this innovation is a big step forward to power engagement.” 

Club OS Teases a Major Release

Club OS also has big announcements in the pipeline for IHRSA 2024. 

“This will be the most significant product release announcement in the company’s history, and we’re excited to reveal it for the first time with the fitness community at IHRSA this year,” said Nick Hahn, VP of Product & Development at Club OS.

While the company couldn’t yet provide details about the product launch, Club OS teased how the announcements would tie into the platform’s larger strategic goals and industry trends. 

“There are few solutions to provide a single platform that manages the entire member journey,” Hahn said. “The vision for our team is to provide a comprehensive yet intuitive end-to-end solution that covers as much of the member journey as each customer needs.” 

“Our flexible ecosystem enables our team to take an agile approach to helping our customers overcome key challenges such as member churn, staff turnover, tough competition, and economic uncertainties,” Hahn added.

ABC Fitness Leans Into AI, Personalization

ABC Fitness, the world’s largest fit tech company with a burgeoning portfolio of software platforms catering to clubs, gyms and studios, is planning to showcase exciting advancements in AI and personalization. 

“During IHRSA 2024, we are excited to host an Innovation Lab that will offer a preview into our latest AI investments across our platforms which leverage our leadership in member and club data,” said Cristine Kao, Chief Marketing Officer at ABC. “Our booth will also showcase how automation can drive world-class personalization at scale, from attracting and retaining members to running your club 24/7.” 

Cristine Kao (credit: ABC Fitness)

ABC will also showcase “some exciting new features” including “tailored habits & nutrition coaching, personalized members goals, and automation to convert more prospects into clients,” Kao shared. 

Kao will be onstage on March 6th at IHRSA, sharing the results of ABC Fitness’ annual consumer research and global membership data as well as discussing the potential of AI in the industry.

“The acceleration of AI is happening at an exciting time in the evolution of fitness technology across an ever-growing digital landscape, such as wearables and tracking devices,” Kao said. “At ABC Fitness, we are carefully evaluating the potential for AI technologies to evolve from supporting simple administrative tasks to far more powerful applications.”

ClubReady Empowers Brands To Connect With Their Members

ClubReady is focusing on the potential of customization and connection. With customers like Pure Barre, YogaSix, and CycleBar, the software platform helps streamline brands’ operations through lead management, member retention and billing solutions. 

“New integrations continue to increase the power and value of ClubReady for growing entrepreneurs,” said Devin Meister, a Demand Generation Manager for Clubessential Holdings, the parent company of ClubReady. “For example, integrations between ClubReady Connect messaging system and Concierge services enable fitness operators to optimize their staff hours for both presale and post-sale lead conversion in a seamless solution with proven workflows.”

“Our mobile app offerings enable brands to take control of their brand and extend their connections and engagement with push notifications to members anywhere, and extensive reporting for staff,” Meister added.

ClubReady plans to make announcements about reporting features and its mobile app in the near future. 

“ClubReady continues to build and expand our industry-leading solutions and services, enhancing operators’ ability to engage members and prospects, empower staff members, and drive actions for success,” Meister said. 

Club Automation Gets Personal 

Club Automation, an all-in-one club software management system, will provide an innovative, interactive experience at IHRSA. 

“How often has a fitness software company invited you to try what it feels like to become a new member, purchase personal training, schedule sessions, book spaces, and explore a mobile app – as seen from the eyes of your members?” said Tom Antosik, VP at Club Automation. 

Club operators can step into their members’ shoes and try Club Automation’s online registration and mobile experience. The brand is focused on personalized, interactive touchpoints that showcase how its offerings elevate experiences through innovations. 

“From checking in at the club and purchasing packages to scheduling sessions and updating payment information, our team is ready to show off an end-to-end sign-up process that creates that smooth onboarding journey prospective members can expect with Club Automation,” Antosik said.

The post IHRSA 2024 Software Rundown: All About the Member Experience appeared first on Athletech News.

How SWTHZ Is Bringing Contrast Therapy to the Masses

The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites

When it comes to health and fitness, the franchise market is booming. But Jamie Weeks is approaching things differently – on every level.

Week’s rapidly expanding brand, SWTHZ – a premium-experience contrast therapy studio featuring infrared sauna, cold plunge and Vitamin C showers – launched in 2019 and now boasts 15 studios in six states. By year’s end, he expects to have five times that. There are currently 50 new studios in 22 states under construction, with 24 franchisees holding 250 licenses. The brand is soon to set sights on an international launch, where a waitlist is expected.

This speed to market is unmatched, and the business model is flipping the script on the traditional franchising model. 

“We are moving at locomotive speed,” Weeks says. “I know how to scale, and we are doing it fast.”

No stranger to franchising, Weeks is one of the leading OrangeTheory Fitness operators with 142 studios. In 2019, he launched Legacy Franchise Concepts (LFC), which owns and operates the rights to SWTHZ. He is also the largest area developer with 10 open studios and 75 licenses for Dogtopia, a dog daycare brand with over 185 facilities nationally.

 A Different Approach to Franchising

There are multiple ways in which Weeks is approaching franchising differently with SWTHZ. First, he’s putting a limit on the number of franchisees.

“Many franchisors make the mistake of selling too many licenses to too many people and it becomes a tail wagging the dog scenario,” he explains. “We are being very selective to bring on a set number of capable franchisees and will then suspend additional licensing for a time in the states. Limiting the number of franchisees eliminates internal competition. In fact, the franchisees are working together toward the brand’s overall success. It’s truly a franchisee-first model where everybody wins.”

Jamie Weeks (credit: SWTHZ)

He goes on to explain other differentiating factors. 

“I am an operator myself,” he says. “Of the 15 (SWTHZ) studios open today, 11 are corporate, and we are holding several areas for further corporate expansion down the road. This tells our franchisees that we are fully vested ourselves and wholly confident in the brand’s future success.” 

Another distinction? His bullishness in opening doors. When asked where he sees the brand five years from now, Weeks says he sees north of 500 facilities in the U.S. alone.

The Value of Contrast Therapy

Weeks describes SWTHZ as a premium experience offering luxurious private suites, each outfitted with an infrared sauna and cold plunge, Vitamin-C Showers and a host of amenities and entertainment. Guests or members receive a scented or unscented cold compress upon arrival and can customize their experience with a chromotherapy color of choice. En-suite entertainment includes surround sound for streaming music, TV shows, meditation apps and podcasts. 

“The suite becomes the guests’ private sanctuary to use as they see fit,” says Weeks. “Some may want a simple cold plunge, others will indulge in the Infrared Sauna followed by a cold plunge and then a Vitamin-C shower, while others might choose to go back and forth between hot and cold therapies. There is no other place that offers this all within one room – translating to a supreme experience that’s highly personal and private.”

credit: SWTHZ

Members can also bring a guest to share in the experience.

Weeks says the overall concept has been met with massive success. He also says SWTHZ won’t stray from offering scientifically proven hot and cold protocol, also known as contrast therapy. 

 “A lot of studios are trying to be a bit of everything, from Cryotherapy to IV infusions to float tanks etc, and that’s not a bad thing,” he says. “But our focus is hot and cold protocol with Vitamin-C showers. These are proven natural remedies that people have been reaping huge benefits from for centuries. SWTHZ has taken these protocols and created an exceptional destination for the everyday consumer.”

Weeks himself experiences a cold plunge daily and says it’s changed his life. 

“I no longer need caffeine because the endorphins and dopamine I experience from the plunge last for hours,” he explains. “I sleep better and am more physically prepared to go harder in my workouts too.”

credit: SWTHZ

Other benefits of hot and cold therapy include reduced inflammation, calorie burn, skin health, improvements in heart health, circulation and lymphatic drainage, a boost in metabolism, enhanced mood and more.

The Perfect Complement to Fitness

Weeks says SWTHZ is the ideal complement to fitness given the myriad of recovery benefits of contrast therapy.

“We have a few locations where SWTHZ sits between an Orangetheory Fitness studio, a yoga studio and a Pilates studio, and that’s just perfect for us,” he says. “Patrons will work out hard and then come over to us for all the recovery and additional health benefits and walk away feeling fantastic.”

In the end, Weeks says the desire for hot and cold therapy is only going to grow.

“This is not a fad. It’s not going away, and no one offers a Contrast Therapy experience like SWTHZ.”

The post How SWTHZ Is Bringing Contrast Therapy to the Masses appeared first on Athletech News.

REP Fitness Eyes Commercial Market With Cardio, Strength Innovations

Founded in 2012 and twice listed on the Inc. 5000, REP is making its equipment available for gyms, studios and fitness facilities

After making a name for themselves as a top at-home strength equipment supplier over the past decade, REP Fitness aims to do the same from a commercial standpoint — viewing the IHRSA and FIBO 2024 trade shows as their launchpad. 

Founded in 2012, REP Fitness produces and sells state-of-the-art benches, bars, plates, racks, dumbbells and more, featuring an innovative and ambitious approach to equipment manufacturing. At IHRSA this spring, they’ll showcase their Athena attachments, PR-5000 rack, Commercial Rig and their never-before-seen cardio equipment. Each product promises to further REP’s progress in reaching the commercial audience. 

With a team of over 200, listed on the Inc. 5000 twice, worldwide distribution, and doing over $100 million in sales in 2023, REP feels the timing is now right to enter the commercial space.

A New Take on Air Resistance Cardio

REP’s new Cardio line is not just one piece of hardware, but a hybrid collection of 12 machines, all of which subject the user to air-resistance training. Four components of the new Cardio lineup will be present at IHRSA including the cycle, air bike, rower and SkiErg. 

While several other machines in the fitness space offer this form of workout, Airmaxx allows users to adjust their degree of difficulty or resistance while exercising, putting the product in its own class. 

“Air bikes and rowing machines, those are all well-established products, but you’re usually choosing either a low-intensity steady-state or high-intensity interval training,” said Ryan McGrotty, REP Fitness CEO and Co-Founder. “With the new Cardio lineup, you can do both.”

The Cardio equipment’s low-end effort level can operate as low as any other low-intensity, steady-state bike on the market, but the product digs deep in the other direction as well. The Cario equipment’s high-end offerings can reach a perceived effort level several times higher than that of any high-intensity interval training, air-powered cardio product out there.

The equipment’s patented adjustable fan blade makes this versatility possible. Users can move it anywhere from zero to a 90-degree angle, altering the perceived effort level. Both the commercial and home-gym levels of the product will be on display at IHRSA 2024. 

“We’re excited to get people’s feedback on it because it’s honestly just really fun to use and the first time you try it, it’s almost like the first time you drive a fast car,” McGrotty added. “You just have a smile on your face.”

Ryan McGrotty (credit: REP Fitness)

Best-in-Class Equipment

The Athena, and PR-5000 rack will also be on display this spring. Space is a premium for both home and commercial gyms. The Athena turns the existing power rack footprint into both a power rack and functional trainer. With independent adjustable trolleys, a user can perform both traditional barbell work in the power rack but also various cable exercises. The entire system is commercial grade, modular, and can accommodate any size footprint.

“All are part of an ecosystem where you can mix and match however you want,” McGrotty said. “The whole ecosystem is designed to work together so that you can build whatever setup works for your space. There’s a lot of versatility with using cable machines and being able to integrate those within a footprint of a power rack, for example, is a relatively new thing.”

That versatility not only makes things convenient for users in their immediate workout setting, but also for operators in terms of generating more space, room for equipment, members, and finally profit

“It’s space and cost savings,” McGrotty said. “That’s a similar concern whether you’re operating a personal training studio or a collegiate facility. We’re always thinking about how we can make your space more versatile and more useful. Ares and Athena are especially a big part of that, figuring out how we can allow people to get more done in the same space.”

credit: REP Fitness

Ready for a Breakout

McGrotty shared that over 1,000 clubs added pieces of REP Fitness equipment last year. However, the REP team feels they’re only scratching the surface with that figure. They plan to keep their ears to the ground at IRSHA, adapt and then grow.

“One of our primary goals is to listen and learn because it’s our first time at the show,” McGrotty said. “We really want to hear from club owners what is important to them and what we need to do to have an attractive lineup for them. I know that feedback pipeline is going to be put in place to make sure we’re dialing things in going forward for commercial.”

“For those that are not aware of our brand, we’re probably one of the biggest home-gym companies that’s flown under the radar because we haven’t been out at trade shows, sponsoring events and sponsoring athletes,” he added. “We’ve grown with just product innovation. But this year, with commercial, we’re going to be applying the same formula that’s worked for us on the home gym side, which is really listening and learning from our customers, regarding where they see holes in the market and where they see lacking innovation. We’re looking forward to feedback from all the club owners and other members of IRSHA.” 

The post REP Fitness Eyes Commercial Market With Cardio, Strength Innovations appeared first on Athletech News.

Home Workouts – Fri, Mar 1

CrossFit Albuquerque – Home Workouts

View Public Whiteboard

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

CrossFit Games Open 24.1 Rx (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 35lb dumbbell

M: 50lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Rx (Ages 16-54) click here

CrossFit Games Open 24.1 Scaled (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Scaled (Ages 16-54) click here

CrossFit Games Open 24.1 Scaled (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Scaled (Ages 16-54) click here

CrossFit Games Open 24.1 Rx (Ages 55+) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Rx (Ages 55+) click here

The post Home Workouts – Fri, Mar 1 appeared first on Crossfit Albuquerque.

Open Gym – Fri, Mar 1

CrossFit Albuquerque – Open Gym

View Public Whiteboard

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

CrossFit Games Open 24.1 Rx (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 35lb dumbbell

M: 50lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Rx (Ages 16-54) click here

CrossFit Games Open 24.1 Scaled (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Scaled (Ages 16-54) click here

CrossFit Games Open 24.1 Scaled (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Scaled (Ages 16-54) click here

CrossFit Games Open 24.1 Rx (Ages 55+) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Rx (Ages 55+) click here

The post Open Gym – Fri, Mar 1 appeared first on Crossfit Albuquerque.

CrossFit – Fri, Mar 1

CrossFit Albuquerque – CrossFit

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

CrossFit Games Open 24.1 Rx (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 35lb dumbbell

M: 50lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Rx (Ages 16-54) click here

CrossFit Games Open 24.1 Scaled (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Scaled (Ages 16-54) click here

CrossFit Games Open 24.1 Rx (Ages 55+) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Rx (Ages 55+) click here

CrossFit Games Open 24.1 Scaled (Ages 16-54) (Time)

For time:

21 dumbbell snatches, arm 1

21 lateral burpees over dumbbell

21 dumbbell snatches, arm 2

21 lateral burpees over dumbbell

15 dumbbell snatches, arm 1

15 lateral burpees over dumbbell

15 dumbbell snatches, arm 2

15 lateral burpees over dumbbell

9 dumbbell snatches, arm 1

9 lateral burpees over dumbbell

9 dumbbell snatches, arm 2

9 lateral burpees over dumbbell

F: 20lb dumbbell

M: 35lb dumbbell

Time cap: 15 minutes
To learn more about CrossFit Games Open 24.1 Scaled (Ages 16-54) click here

The post CrossFit – Fri, Mar 1 appeared first on Crossfit Albuquerque.