Self Esteem Brands Sees Revenue, Franchise Growth in ’23

The parent company of Anytime Fitness is also expanding internationally, with deals in France, Austria and Australia, and potentially more

Anytime Fitness owner Self Esteem Brands (SEB), a portfolio of fitness and personal care franchises, has closed out a solid 2023 with system-wide revenues up 12.3% compared to 2022. Combined franchise sales also grew by more than 500 units, which included 284 new non-U.S. locations.

The Minnesota-based company’s portfolio includes Basecamp Fitness, Sumhiit Fitness, The Bar Method and Waxing the City. 

“Franchising is a proven model that empowers franchisees to be in business for themselves – but not by themselves – and receive the ongoing support from the franchisor,” said Dave Mortensen, president at Self Esteem Brands. “We are encouraged by the 2023 growth across our portfolio of brands and system and see strong gains to be made both in the U.S. and in new countries and regions worldwide.”

Apple’s Favorite Fitness Brand

Anytime Fitness, the rockstar brand of the SEB portfolio, inked a deal last fall with Apple Fitness+ so its U.S. and Canada-based members can access an Apple Fitness+ subscription as part of their membership.

Not only does the partnership with the tech giant support Anytime Fitness members, it also gives the fitness brand bragging rights for landing the first-ever collaboration Apple has had with a gym or health club. The fitness franchise has grown to over 5,000 locations and in 2023, saw a 6.7% year-over-year increase in coaching and personal training services. 

International Expansion & More

Basecamp Fitness, a high-intensity interval training (HIIT) studio concept, is in “growth mode,” and plans to expand globally this year with its signature brand in the U.S. and the Sumhiit Fitness brand overseas. Self Esteem Brands recently introduced the intense 35-minute interval training concept Sumhiit Fitness to Sydney, Australia, and will soon open two locations in Singapore.

Continuing on the international front, Anytime Fitness made headway in France and Austria, signing master franchise agreements in those countries.

The Bar Method, SEB’s barre brand, grew to 1.6 million class attendees last year, 14% higher than in 2022, and will announce its international franchise expansion in Q1 of this year. 

As the company makes further advances in 2024, Stacy Anderson, Anytime Fitness global brand president, indicated that more is in the pipeline as SEB continues to stay ahead of the fitness and wellness trends. 

“We’re working on training programming that’s expanded to different populations. We’re working on recovery programming. We’re even getting into the mental health side of things, knowing that so much of your health has to do with your headspace and where you’re at there,” Anderson said. “I think as we go forward, you’re going to see a lot more partnerships.”

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Product of the Week: ClassPass Offers Fitness Variety, Flexibility

The popular mobile booking platform has profoundly changed the boutique fitness sector since its inception in 2013
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

ClassPass was founded in 2013 by Payal Kadakia and Mary Biggins and has since shaken up the fitness and wellness industry. Acquired by Mindbody in 2021, the subscription service allows users to book classes and experiences at thousands of studios, gyms, salons, and spas using credits. 

Classes are available in more than 2,500 cities worldwide, and the service also comes with over 4,000 on-demand workouts. 

Now that in-person workouts are back and seemingly bigger than ever, Athletech News decided to give ClassPass a try.

Pros 

For those who appreciate variety, ClassPass certainly delivers. It not only offers mainstream, nationwide studio brands like Barry’s, Solidcore, and SoulCycle, but local establishments as well. The service is best for those who want to step outside their usual routine to try out more health and wellness businesses in their area. One of the best parts of using the app was getting to try all the studios in my area that I had long overlooked.  

Each class or service is a listed number of credits, which depends on the time of day, user demand, and the number of times a user has visited.  Membership costs range from as little as 6 credits to as many as 100 credits per month, which ranges from around $20-$200. Users can browse classes by credits, and many studios have a “first-timers” deal, so trying out different workouts and services is encouraged. 

credit: ClassPass

I found the process of hunting for deals enjoyable. If you have flexibility around timing, ClassPass could be a great fit, as credits go a lot further during “off-hour” workouts. There were also limited-time deals that provided great value. For example, some studios or services had a limited-time discount. ClassPass is also great for travelers, as it works in most major cities, so users can maintain their workout routine on the road. 

The service also limits the number of workouts you can do at certain studios, which forces variety. Class reviews were moderately helpful for finding new spots, but most of the reviews were very positive: I was hard-pressed to find an overall studio rating under 4.7/5. There were also no written reviews, which could be a good value-add for the platform. Adding friends on the service also allows users to see where their connections are going for inspiration, which I also found to be a fun way to align workout schedules. 

credit: ClassPass

ClassPass also offers beauty and wellness services, which are easy to book. It requires a user request to book a service for a specific time, which the business then approves. My approvals were quick, generally just several hours, and I liked that I could make a reservation digitally even at small businesses. 

Cons

Many of the downsides of ClassPass are area- and preference-dependent. For example, class credit costs unsurprisingly vary a lot by area. A class in New York will likely be more expensive than one in Washington D.C. or Boston. Convenience also obviously varies by location; for example, in certain parts of New York City, there are very few businesses available on ClassPass, but in others, there is one on every block. 

Most of the “hidden gem” classes are around 3-4 credits in bigger cities, larger studios are 5-10 credits, and popular workouts like Solidcore, SoulCycle, and CorePower Yoga are 10-14+ credits. The popular studios also book up quickly in some areas.

One downside of the service is that the number of credits a user can roll over month to month is dependent on membership tier. For example, if you buy 18 credits per month, you can only roll over 18 credits. For those hoping to save up credits for a larger service like a massage, that might not be possible if you have a lower-credit membership. Adding credits is possible but might not make sense financially depending on the desired service.

Lastly, although this is typical in the world of workout studios, cancellation fees are high. This provides built-in accountability, but also might not be best for those who have variable schedules. 

Final Thoughts 

Overall, ClassPass is a great service that will add variety to your workout and wellness routines. For those with flexible schedules, credits will likely go further, but it can drive value for all users who have enough participating businesses in their area. 

Read more ATN Product Reviews here.

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Life Time CEO Touts Member Engagement as Shares Soar

The luxury lifestyle and fitness operator’s stock surged Wednesday on the back of strong 2023 financials and membership metrics

Shares of Life Time are surging in response to strong fourth quarter and full-year fiscal 2023 results, demonstrating that its member-rich amenities and services are a hit with wellness seekers — so much so that there are membership waitlists at over 20 Life Time clubs, with additional clubs expected to have waitlists by May. 

The luxury fitness and lifestyle operator reported its total revenue increased 18.2% to $558.8 million for the fourth quarter and 21.6% to $2.217 billion for the year, crediting its continued strong growth in membership dues and in-center revenue. Net income also increased to $23.7 million for the fourth quarter and $76.1 million for the year. 

“I am thrilled to report that we achieved our operating and strategic objectives and exceeded our financial goals in 2023,” said Bahram Akradi, Life Time founder, chairman and CEO. “We set record levels of revenue and adjusted EBITDA, improved our balance sheet and further reduced our net debt leverage ratio.”

Akradi emphasized that Life Time expects to be free cash flow positive beginning in the second quarter and plans to open nine to ten new centers in 2024. The fitness operator opened its eighth facility in New Jersey this week.

“We also increased member engagement through our strategic programming initiatives, as highlighted by the increase to 135 average visits per membership compared to 124 in 2022 and, most notably, 108 in 2019 before the pandemic. The increase is a clear indication that our members are more engaged, with higher retention as a key outcome,” Akradi said,

Following Wednesday morning’s earnings call, shares of Life Time shot up over 11% as of Wednesday afternoon.

Resilient & In-Demand

Establishing waitlists for busy Life Time clubs creates a two-fold benefit, noted Akradi: maintaining the brand’s member experience and improving member retention.

“We expect to realize the highest retention rates in the history of Life Time in 2024,” he told investors, adding that, like most high-end leisure brands, the club doesn’t see any weaknesses in traffic.

By comparison, Placer.ai recently reported that traffic to ten leading fitness operators fell flat last month, typically when gyms are bustling with New Year ‘Fitness Resolutioners.’ 

“Right now, we see no reason to suggest the positive trend we’re experiencing today should change going forward,” Akradi added.

Life Time will also continue to invest in programming such as pickleball and small group classes.

Bullish on GLP-1s

Life Time isn’t experiencing any pain from the weight loss medication surge, with Akradi noting that Miora, the brand’s medical wellness and longevity clinic launched last fall, is a “huge opportunity” for the luxury lifestyle operator. The clinic offers popular, non-invasive wellness therapies such as infrared saunas, red light therapy, peptides, hormone replacement therapy, IV therapy, cryotherapy chambers and even GLP-1 weight loss drugs.

“We have exactly the right customer base in our clubs,” he said. “This is going to remain a megatrend. It’s going to stay, and it’s not a negative for exercise because you absolutely need to combine the proper weight training and nutrition with these drugs. The exercise business is going to get a win out of it.”

Further, Akradi points out that weight loss customers spending $500 – $1000 a month on drugs like Ozempic and Wegovy will want the proper facilities, professional personal trainers and nutritionists to support their health investment. He also sees those who have lost weight becoming more comfortable attending Life Time clubs. 

“Lifetime is uniquely positioned because, in every market, we have facilities where we can launch Miora Clinics for longevity, for addressing weight loss, peptides, all of that,” he said. “We look at this as nothing but an upside.”

The post Life Time CEO Touts Member Engagement as Shares Soar appeared first on Athletech News.

Orangetheory, Hannah Berner Use Laughs To Break Down Fitness Barriers

The boutique fitness brand and popular comedian will tackle gym-intimidation with a “WFT is OTF” comedy show

Orangetheory Fitness and Hannah Berner have partnered to make the fitness community more welcoming using comedy.

The upcoming “WTF is OTF?!” comedy show is an experiential marketing event that aims to build community by critiquing several aspects of today’s fitness culture. The “roast” represents a significant departure from traditional fitness marketing and community building by critiquing aspects of today’s fitness culture.

“This WTF is OTF?! Comedy Event is going to be epic,” said Berner, a popular comedian and entertainer with 2.8 million followers on TikTok. “Expect laughs, roasts and maybe a little sweat. I know firsthand what it’s like to be in a bit of a fitness limbo, and all of the fads swirling around at the start of the year don’t help. What Orangetheory helped me to realize is that sweating it out doesn’t have to be too serious, and this partnership proves that while answering all of our biggest fitness WTFs.”

One of the biggest barriers to gym participation is the intimidation and misconception surrounding fitness culture. By partnering with Berner, a comedian known for her straightforward and relatable humor, Orangetheory hopes to break down such barriers. The WTF is OTF?! event aims to roast the fitness industry’s clichés and fads, making fun of the space’s unrealistic standards and strange trends. 

“Nearly half of Americans set out to improve their fitness this year. Yet, we also know that an estimated 80% of people part ways with their resolutions after mid-February,” noted Ellen Latham, creator and co-founder of Orangetheory. “At a time when many are feeling defeated, we hope a bit of lighthearted fun can remind people that we’re all in this together. And that ultimately, what matters most in a sea of fleeting fads and unrealistic expectations is moving in ways that feel healthy and right for each person.”

WTF is OTF?! Will take place in Orangetheory’s Manhattan-East 39th Street studio on Wednesday, February 28th, with doors opening at 6 pm. After the event, attendees can join Berner in a one-hour Orangetheory workout.

The event will also be live-streamed on Berner’s TikTok, @hannahberner, to encourage real-time engagement and allow a broader audience to join the conversation. 

The post Orangetheory, Hannah Berner Use Laughs To Break Down Fitness Barriers appeared first on Athletech News.

Fitness Industry Vet Finds the Perfect Fit as MADabolic Franchisee

A longtime former Gold’s Gym staffer, Adam McLeod has found a winning business model in MADabolic’s group strength and conditioning approach

The boutique fitness space is exceedingly crowded, so how does a brand stand out to consumers, coaches and franchisees? 

It differentiates. 

MADabolic is the industry’s leading group strength and conditioning franchise. This sets it apart from the rest, but the discerning factors go well beyond the workout modality.

Athletech News talked to MADabolic franchisee, Adam McLeod, who launched his Plano, Texas, studio in 2022 and will open two more studios in the Dallas area very soon.

“I’ve aligned myself with a brand, workout and franchise that fills a need, and alongside my member’s remarkable results, I’m seeing great success,” he says. 

McLeod’s career is steeped in fitness. Having worked for 15 years in varied capacities for Gold’s Gym, followed by two years running operations for a Crunch Fitness Franchise group, he caught the entrepreneurial bug and began researching franchise options in the boutique studio space. 

“I looked at everything and started to see a “huge gap,” he said. “There was and is such a lopsided focus on HIIT and high cardio programs centered around calorie-burn only, and the pivotal piece of fitness – strength training – seemed to have been overlooked.”

He then discovered MADabolic.

“This looked different than anything else to me,” he said. “MADabolic has the strength, structure and accountability that are all missing from other brands and programs. This is no-frills, scientifically proven programming that works, and I knew it would resonate with fitness enthusiasts and athletes alike.”

Adam McLeod (credit: MADabolic)

Now, two years in, when asked how his work as a MADabolic franchise owner compares to his past experiences in fitness, he speaks to the relationships and the results.

“I am helping people to move better and feel better,” he says. “We have a close community here that is getting stronger and fitter together, and I have such a sense of pride in being able to do this through MADabolic.” 

Pushing Properly

In terms of the workouts, McLeod uses the words intense and elite level. He says they are designed to build lean muscle and speed up metabolism while focusing on form and injury prevention.

“MADabolic applies one-on-one coaching to a group setting, run by movement specialists that ensure proper form and technique,” he explains. “This is not about doing as many reps as fast as you can because that formula just breeds injury. We control time under tension, and the coaches push … but they push properly.”

credit: MADabolic

There are five movements per class, which is a format that McLeod says allows the coach to govern the flow and offer personal attention and corrective feedback. 

There are three different class formats named Momentum, Anaerobic and Durability that are based on work-to-rest ratios. Momentum classes are endurance- and athletic-based. Anaerobic is about speed and power. Durability focuses on stamina with more time under tension.

“These are solid, performance-driven workouts delivered with education around proper movement,” says McLeod. 

Getting Gritty for Better Results

About the experience MADabolic delivers, Mcleod says it can be gritty.

“We don’t sugar-coat things here,” he explains. “These classes are about getting in and getting to work and getting better results than anywhere else.”

The brand’s motto is Work. Rest. Repeat. 

“We want every individual to achieve sustainable results,” he says. “Recovery is built into the programming and that is so important. We work hard to educate our members on the proper ways to train – and rest. The maximum number of days in the studio we recommend per week is four.”

credit: MADabolic

First-Class Franchise Support

The MADabolic corporate team prides itself on the unabridged support it offers franchisees, and McLeod appreciates this.

“I work very closely with the corporate team and it’s crystal clear that they will do everything to ensure each location succeeds,” he says. “There is also a lot of thought that goes into choosing the right franchisees and the team is growing the brand methodically … not too quickly.”

Making a Difference

McLeod says the impetus behind his career in fitness is his desire to make a difference in people’s lives. It’s clear he feels that he’s found this with MADabolic. 

“I have members thank me every day,” he notes. “People tell me they can’t believe how they used to look compared to how they look now. The program really does that. It helps people move better, drop inches and feel stronger.” 

When asked about his future with MADabolic, McLeod says he sees great growth potential. MADabolic today has 32 units open and operating with another 80+ in development, and that growth is happening fast. 

“I’m glad I got in on the ground floor and can grow as the brand expands and as more and more people realize the amazing results they can obtain with MADabolic,” McLeod says.

The post Fitness Industry Vet Finds the Perfect Fit as MADabolic Franchisee appeared first on Athletech News.

Home Workouts – Wed, Feb 28

CrossFit Albuquerque – Home Workouts

View Public Whiteboard

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

Weightlifting

E2Mx5 Sets:

1 Power Clean + 1 Hang Full Clean + 1 Jerk of Choice @ 65% of 1-RM

* if you prefer to power both reps, feel free :)*

1 Power Clean + 1 Hang Clean

Metcon (AMRAP – Rounds and Reps)

20 MIN AMRAP:

15/12 machine cals

50’ Overhead DB Carry

15/12 machine cals

100’ Farmers Carry

15/12 machine cals

150’ Body Wt. Walking Lunges

15/12 machine cals

* Pace of workout should be steady state. Intention is to promote blood flow and recovery. Use the talk test, as a way of determining correct

AKA – you should be able to carry on a conversation during this workout. *

The post Home Workouts – Wed, Feb 28 appeared first on Crossfit Albuquerque.

CrossFit – Wed, Feb 28

CrossFit Albuquerque – CrossFit

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

Weightlifting

E2Mx5 Sets:

1 Power Clean + 1 Hang Full Clean + 1 Jerk of Choice @ 65% of 1-RM

* if you prefer to power both reps, feel free :)*

1 Power Clean + 1 Hang Clean

Metcon (AMRAP – Rounds and Reps)

20 MIN AMRAP:

15/12 machine cals

50’ Overhead DB Carry

15/12 machine cals

100’ Farmers Carry

15/12 machine cals

150’ Body Wt. Walking Lunges

15/12 machine cals

* Pace of workout should be steady state. Intention is to promote blood flow and recovery. Use the talk test, as a way of determining correct

AKA – you should be able to carry on a conversation during this workout. *

The post CrossFit – Wed, Feb 28 appeared first on Crossfit Albuquerque.

Open Gym – Wed, Feb 28

CrossFit Albuquerque – Open Gym

View Public Whiteboard

Warm-up

2 MIN CARDIO

3×10 band walkouts

10 bird dogs

1 min plank

Weightlifting

E2Mx5 Sets:

1 Power Clean + 1 Hang Full Clean + 1 Jerk of Choice @ 65% of 1-RM

* if you prefer to power both reps, feel free :)*

1 Power Clean + 1 Hang Clean

Metcon (AMRAP – Rounds and Reps)

20 MIN AMRAP:

15/12 machine cals

50’ Overhead DB Carry

15/12 machine cals

100’ Farmers Carry

15/12 machine cals

150’ Body Wt. Walking Lunges

15/12 machine cals

* Pace of workout should be steady state. Intention is to promote blood flow and recovery. Use the talk test, as a way of determining correct

AKA – you should be able to carry on a conversation during this workout. *

The post Open Gym – Wed, Feb 28 appeared first on Crossfit Albuquerque.

2024 HYROX Fort Lauderdale Results — Dylan Scott Scores 7th Fastest Time Ever

The 2024 HYROX Fort Lauderdale race took place on Feb. 24, 2024, and was an event for the history books. Dylan Scott in the HYROX Pro Men’s division scored a winning time of 55:34 — the seventh fastest time in HYROX history. For reference, the all-time fastest HYROX time belongs to Hunter McIntyre: 53:22 scored at 2023 HYROX Stockholm.

On the Individual Pro Women’s division, Jess Pettrow claimed the gold with a time just over a minute faster than runner-up Morgan Schulz. The HYROX Doubles Pro divisions saw Ruby Ornelas and Andrea De Oliveira, and Mikey Tranent and Lee Perfect reach the top of the podiums in the women’s and men’s divisions, respectively.

[Related: HYROX to Expand to Canada in October 2024]

[Related: 2024 HYROX European Championships Results — Roncevic, Weeks Go Back-To-Back]

2024 HYROX Fort Lauderdale Results

Below are the full results for the four contested pro divisions in Fort Lauderdale:

HYROX Pro Women

Jess Pettow — 1:04:31

Morgan Schulz — 1:05:40

Bridget Brown — 1:07:47

Jenn Thompson — 1:09:00

Hannah Cook — 1:10:47

Stefanie Spitz — 1:11:00

Alex Shabo — 1:12:12

Amanda Wilson — 1:13:18

Katy Howell — 1:14:17

Carina Lee — 1:15:35

HYROX Pro Men

Dylan Scott — 55:34 — Seventh Fastest All-Time

Jesse Bruce — 1:01:46

Mark Polzin — 1:02:14

Keith Hardwick — 1:03:07

Adam Di Fulvio — 1:03:54

Stephen Pelkofer — 1:04:49

Tim Kuck — 1:06:13

Garrett Mitchell — 1:06:47

Tanner Stahl — 1:07:22

Chris Dewan — 1:08:25

HYROX Doubles Pro Women

Ruby Ornelas, Andrea De Oliveira — 1:14:06

Marianne Flannery, Kristen White — 1:16:13

Lisa Zelenak, Jackie Buitriago — 1:17:09

Daneysa Berdejo, Marcela Echavarria — 1:18:19

Sena Erickson, Liane Lopez — 1:20:03

Melanie Deckelbaum, Lily Deckelbaum — 1:22:52

Kelli Vossler, Colette Monique Casey — 1:25:19

Adriana Galera, Crystal Foster — 1:43:49

HYROX Doubles Pro Men

Mikey Tranent, Lee Perfect — 59:15

Matt Mason, Chase Stewart — 1:02:58

Dale Lively, Daniel Hickman — 1:04:52

Will Abercrombie, Brent Abercrombie — 1:09:35

Davide Rovati, Vittorio Rovati — 1:10:42

Legend Tarver, Yordano Rodriguez — 1:11:54

Kenny Santucci, Anthony Rice — 1:15:20

Mert Zamir, Abraham J Guerrero P — 1:15:58

Wojciech Klimczak, Tyler Bergman — 1:21:49

The 2024 HYROX Katowice race occurred the same day as HYROX Fort Lauderdale. Lucy Procter and Eugenio Bianchi scored gold in the HYROX Pro divisions. The next HYROX Pro division race is the 2024 HYROX Open North American Championships in Washington on March 2, 2024.

More HYROX Results

2024 HYROX Icheon Results — Heck, Cheung Win

2024 HYROX Dubai Results — Mrabet, Skillen Crowned Champions

2024 HYROX Bilbao Results — Poremba, Obank Triumphant

Featured image: @thehybridraccoon on Instagram

The post 2024 HYROX Fort Lauderdale Results — Dylan Scott Scores 7th Fastest Time Ever appeared first on BarBend.

9 Tips To Be a Low-Maintenance Crossfit Open Participant This Year

The CrossFit Open and Quarterfinals can be a stressful time for many, especially for those looking to qualify for the next level of competition.

I remember. I was there once. Or five times.

I competed at the Regionals five times back in the day and in the 2014 CrossFit Games as an individual, and I was admittedly anxious each year during the Open.

Being well on the other side now, I feel I have to apologize to my coach for my high-maintenance tendencies.

Credit: Jacob Lund / Shutterstock

[Related: Interview: Haley Adams Talks About Her Year Away From CrossFit Competition]

I apologize for the after-hours texts asking when you were going to validate my score and for asking you to come to the gym on Sunday so I could redo the workout and get one extra rep. And I apologize for talking your ear off as I was debriefing after the workout when you had another client waiting for her one-on-one session. 

I apologize.

What I, of course, didn’t realize as an athlete was just what my coach — and many coaches and gym owners — also go through during the Open and Quarterfinals each year.

Not only do they volunteer countless hours — hosting Open Prep sessions and Friday Night Lights, putting out additional recovery programming, taping the floors and prepping the gym, printing out scoresheets, navigating the logistics of each workout, and then throwing a kick-ass Open after party (the list goes on) — they’re also left managing their members’ range of emotions for three weeks. 

By the end of the Open, coaches and gym owners are exhausted. Probably more exhausted than the athletes themselves. So as an athlete, the least you can do is be a low-maintenance Open Athlete this year.

Don’t read this list as a set of requirements. Instead, take it as a list of things to consider, reflect on, and maybe put into action.

Read Everything!

If your gym owner sends out a newsletter (or other form of communication) with the subject line “All You Need to Know About the Open at CrossFit ABC,” read it! Check out some tips and strategies for the workout. (We’ll have insights from coaches Caroline Lambray, Michele Letendre, and Justin Cotler for the 2024 CrossFit Open, by the way.)

Credit: Starstuff / Shutterstock

[Related: The Open Report: Week 5 — Qualifying for Quarterfinals]

And chances are, the text message you and 12 other athletes are about to send your coach asking how to sign up for a heat time each week is detailed in that newsletter. This will go a long way in helping your owner avoid repeating the nuts and bolts of the gym’s Open plans. 

The bottom line: Be aware of your gym’s Open procedures and rules. And consider where you might be able to find the answer to that question on your own before texting your gym owner or coach with an Open-related question.

Ask Yourself: “Do I Really Need To Redo for a Third Time?” 

Ok, so if you have dug deep and the answer is an emphatic yes, and you need to redo the workout for those two extra reps, then at least be mindful of the rules. If your gym owner and coaches have noted that they aren’t going to be able to come in on Sundays to judge participants for a second or third time, then you’re probably not an exception to this rule.

And if your coaches are cool with redos and are going out of their way to judge you after hours, maybe just bring them a bottle of wine (or a 12-year bottle of Macallan.)

Take a Deep Breath: Your Score Will Be Validated

I remember having low-grade anxiety until my score had been validated, and I could tangibly see it on the leaderboard. But you know what — it always got validated (just maybe not as quickly as I wanted it to).

[Related: The Guide to CrossFit Gym Etiquette: It’s More Than Just Lifting]

It can be tempting to send the “I submitted my score, but it hasn’t been validated yet” text to your gym owner, but if everyone sent this text…

What? I Have To Pay $25 for Friday Night Lights!?

If that’s your reaction to paying $25, or even $40, for Friday Night Lights, consider this: All of the revenue raised is probably going directly to paying for paper and floor tape, maybe some drinks and snacks for after. Enough said.

Now Probably Isn’t the Time To Learn How To Do a Muscle-up

Asking your coach to meet you Friday morning for 30 minutes to give you some last-minute tips probably isn’t going to help you become proficient at muscle-ups before the workout. But it will stress out your coach, who is trying to manage many athletes.

Don’t Be “That Guy” (or Girl)

“That guy”: The one who asks a coach if they can judge them during group class time.

The guy who forfeits the group warm-up because he saw a 24.1 warm-up on Instagram that he thinks will better prepare him for thrusters and burpees.

Credit: Kjetil Kolbjornsrud / Shutterstock

[Related: These Are (Some of) the Best Fitness Content Creators to Follow in 2024]

The guy who tries to get into a different heat at the last minute because he’s not ready to go yet.

Just don’t be that guy.

Be “That Girl” (or Guy)

“That girl”: The girl who volunteers to help out in any way they can, including by taking the judges course and volunteering to judge throughout the Open, by helping set up or clean up, etc.

Be Nice to Your Judge

There’s nothing like a no-rep to add stress to an already stressful time in your life. We get it. But try not to take it out on your judge. Keep calm, ask for clarification about why you’re getting no-repped, and carry on.

Did You Know: The Way to a Gym Owner’s Heart Is Through Their Belly?

If you really want to be loved, make your gym owner a meal one night (or bring them a burrito bowl) during the Open to show your appreciation. Remember, they’ve likely been at the gym all day and will appreciate not having to think about meal prep.

Or better yet, why not set up a meal train for them throughout the Open so they can focus on hosting the best Friday Night Lights for your community?

…Just an idea.

Featured image: CrossFit Helvetix

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