2024 Vancouver Island Showdown Pro Results

Sixteen IFBB Pro League athletes representing five countries across three divisions descended on Victoria, British Columbia, Canada, for the 2024 Vancouver Island Showdown Pro show on Saturday, April 20, 2024. They all battled for the win, which earned qualification to compete at the 60th Olympia Weekend on Oct. 10-13, 2024, in Las Vegas, NV.

Three athletes reached their goal. Julia Whitesel took home the Women’s Bodybuilding title, the Women’s Physique championship went to Marianne Von Gierke, and Emily Azzarello won the Wellness title.

2024 Vancouver Island Showdown Pro Results

The full final results for all three contests are below, as shown on the IFBB Pro League website scorecards:

Women’s Bodybuilding

Julia Whitesel (United States)

Lena Betka (United States)

Melanie Horton (Canada)

Marianna Gasparyan (United States)

Michelle Bogden (United States)

*Rebeca Roa was on the original roster to compete but was not in the lineup.

Women’s Physique

Marianne Von Gierke (Chile)

Julie Schultz (United States)

Arbe Myhre (Canada)

Wellness

Emily Azzarello (Canada)

Jasmine Payne (United States)

Giovanna Favero Taques Loyola (Brazil)

Debora Paula De Oliveira (Brazil)

Joanna Jean (Canada)

Nicollette Burns (United States)

Kaedi Doi (Japan)

Pierrette Ebami (Canada)

[Related: Men’s Open Bodybuilder Hunter Labrada’s 4 Tips for Better RDLs]

[Related: Two-Time Figure Olympia Champion Erin Stern’s 5 Essential Exercises for an Aesthetic V-Taper]

Women’s Bodybuilding Winner — Julia Whitesel

This was Whitesel’s second procontest of the 2024 season; she was coming off a third-place finish at the 2024 Triple O Dynasty contest. Whitesel was the runner-up in the 2023 Vancouver Island Showdown Pro and ranked up to take the title in 2024.

This was Whitesel’s second career pro win. Her sights are now set on the 2024 Olympia with hopes of improving on her 10th place finish from the 2023 Ms. Olympia.

Women’s Physique Winner — Marianne Von Gierke

Only three athletes competed in Women’s Physique but it did not change Marianne Von Gierke’s mission to win. She scored all first-place votes on the scorecards over second-place finisher Julie Schultz and bronze medalist Arbe Myhre.

Von Gierke is in her third pro season; this was her first pro win and Olympia qualification. Should she compete and win another pro show this season, she would block the corresponding Olympia invitation. However, she can take the extended off-season to prep for her Women’s Physique Olympia debut.

Wellness Winner — Emily Azzarello

Azzarello was the lone athlete from Canada to win a contest. Like Von Gierke, Azzarello is in her third pro season, and this was her first pro win. Jasmine Payne also looked impressive in this show but settled for second. Giovanna Favero Taques Loyola of Brazil rounded out the top three.

More Bodybuilding Contest

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Tour Jujimufu’s Home Gym Worth Half a Million Dollars

Featured Image: @ifbbpro_mules on Instagram 

The post 2024 Vancouver Island Showdown Pro Results appeared first on BarBend.

Men’s Open Bodybuilder Hunter Labrada’s 4 Tips for Better RDLs

A strong posterior chain can improve aesthetics and overall functionality. The Romanian deadlift (RDL) is a hip-hinge that biases the hamstrings, glutes, and erector spinae. IFBB Pro League Men’s Open division competitor Hunter Labrada published a video on his YouTube channel, sharing four tips and cues to perform barbell RDLs to maximize results and minimize injury risk. 

Labrada’s four main RDL training tips for hamstring hypertrophy are:

Place two-inch blocks under the weight plates

Focus on the existing range of motion

Keep your core braced and lats contracted

Avoid scapula retraction

Check out his explanations and demonstrations below: 

[Related: Chris Bumstead Gives a Full Tour of His Personal Gym; No Bench Press?]

Deficit Block & Existing Range of Motion

Labrada elevates a barbell with two-inch blocks on each side. This limits his range of motion so he can ensure proper form.

It takes the last two inches off the movement, where I lose my brace, and my back rounds.

Labrada is improving his hamstring flexibility to deadlift from the floor. He believes resistance training should maximize performance within current limitations, not push beyond the body’s capabilities.

Core Engagement & Lat Activation

Labrada provides two cues for optimal RDL mechanics:

Constant core engagement.

Constant lat activation throughout the range of motion (ROM).

There should be no scapula retraction during the exercise.

The 31-year-old recommends internally rotating the shoulders while holding the barbell for maximum lat engagement. From the waist up, think braced core and packed lats.

Labrada’s Romanian Deadlift Technique

Labrada employed a hip-width stance with his feet parallel. He bent his knees slightly, hinged at the hips, and grabbed the barbell with a slightly wider-than-shoulder-width overhand grip.

The Texas native maintained a braced core and straight back throughout the exercise. He lifted the barbell off the floor by driving his hips forward and squeezing the glutes.

Labrada lowered the barbell to the two-inch blocks slowly, keeping it close to the shins. He maintained slight knee flexion and pushed the hips back as he lowered his torso toward the floor.

The conventional RDL technique typically reverses the movement around the mid-shin level; Labrada gently tapped the weight plates on the two-inch blocks with each rep. He maintained a steady cadence throughout the set. 

Labrada’s top set was an impressive 545 pounds for eight reps. He used lifting straps and appeared to train without a lifting belt.

Looking Forward

Labrada must win an IFBB Pro show by Sept. 15, 2024, to qualify for the 2024 Mr. Olympia, scheduled for Oct. 10-13 in Las Vegas, NV. Labrada ranked sixth overall in the 2023 Mr. Olympia contest.

Featured image: @hunterlabrada on Instagram

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352-lb Student Loses 110 Pounds, Targets 6-Pack with Clever Hack

Tyron Kretzmann, a student from South Africa, wasn’t just overweight – he felt trapped. 

Tipping the scales at 160kg (352 lbs), he knew he needed a drastic change. But gyms were intimidating, and diets alone never seemed to work. Then, inspiration struck.

Social Media = Super Motivation

Tyron launched an Instagram account, sharing his honest starting point and a unique promise: for every new follower, he’d walk an extra inch beyond his daily workout.

It was a way to turn social media into a powerful accountability tool.

The Inch That Launched a Movement

His idea struck a chord. People loved his honesty and his “inch by inch” approach. Within weeks, Tyron’s follower count skyrocketed. Each new person wasn’t just an audience member – they were a part of his transformation.

Workouts That Wowed

Tyron’s routine was anything but boring. He boxed, he did Pilates, he even braved a 10k run! 

His relentless energy kept his followers hooked, watching this once sedentary student push his limits.

A Global Community of Support

The encouragement poured in. Fitness icons sent birthday wishes, recognizing his hard work. 

His followers, now from all corners of the world, suggested wild challenges – ice baths, training with pro athletes – fueling his fire.

More Than Just Melting Fat

Tyron was rapidly shedding weight (over 50kg in 50 days!), but his impact went far deeper. He became a symbol of what’s possible. People saw themselves in his struggles and his triumphs. His Instagram wasn’t just documentation; it was a beacon of hope.

The Journey Continues…

Tyron’s story isn’t over. He still has goals, new challenges, and a community walking every step with him.  But one thing is certain: he’s no longer the person who felt trapped. He’s an inspiration, proving that with unwavering determination and a little online support, you can transform your life.

Two-Time Figure Olympia Champion Erin Stern’s 5 Essential Exercises for an Aesthetic V-Taper

A broad-shouldered physique that tapers to a narrow waist is an essential aesthetic for success in competitive bodybuilding. Two-time Olympia Figure champion (2011-12) Erin Stern disclosed five back training routines (blending machines and free weights) that can help develop that desirable V-taper.

Bodybuilding competitions are won from the back.

A well-developed back, highlighted by well-trained rear delts, harmonizes the upper and lower bodies, enhances waist definition, and improves posture. Stern offered expert guidance on how to execute those routines effectively in the video below:

Eric Stern’s top five exercises for developing width in the upper back are:

T Bar Rows

Pause-Rep Lat Pulldowns

Single-Arm Smith Machine Rows

Wide Lat Pushdowns

Incline Bench Lateral Raises

[Related: Chris Bumstead Gives a Full Tour of His Personal Gym; No Bench Press?]

T-Bar Rows

Stern prefers the effectiveness of a landmine setup for T-bar rows. However, anchoring the bar in a sturdy corner is also viable. Stern pulls 25-pound weight plates rather than the larger 45-pound plates, as the latter doesn’t allow as deep of a contraction, which is crucial for muscle development. (1)

Stern adopts a wide stance for stability and utilizes a double-D attachment with a neutral grip. She positions her upper body to 45 degrees to target the upper back. By incorporating slow eccentrics and a mid-rep pause, Stern maximizes stimulus.

“Think about keeping your elbows in, pulling the weight through the elbow…almost trying to squeeze your shoulder blades together at the top,” says Stern. “This will help really engage those back muscles…keep your back flat and try to minimize momentum.”

Pause-Rep Lat Pulldowns

Pause reps can enhance mind-muscle connection. Research from the European Journal of Applied Physiology supports mind-muscle connection to boost muscle activity and promote growth during training. (2

Stern recommends using an overhand grip and visualizing the hands as machine extensions for optimal engagement. According to Stern, avoiding momentum is the key. She controls the weight meticulously through each rep.

Single-Arm Smith Machine Rows

Stern believes single-arm exercises are excellent for improving symmetry. She recommends starting with the non-dominant side as it is typically weaker. However many reps you can get on that weaker side dictates the rep count for the stronger side.

Stern adopts a more upright stance to target the upper lats. A shoulder-width stance can establish a stable base. Maintain the same distance from the bar for each rep while using an identical grip on both sides — consistency is critical.

Wide Lat Pushdowns

Wide-grip lat pushdowns promote back width. Stern advocates using lighter weights with a staggered stance, alternating each set. Combined with a slight forward lean, this stance targets the upper latissimus dorsi, teres major, and rhomboids. Focusing on these areas helps add detail to the back, which complements its width.

Stern uses an overhand grip one-and-a-half to two times wider than shoulder width. She arches her back slightly, directing the weight towards her knee.

Incline Bench Lateral Raises

Incline lateral raises are a staple of Stern’s V-taper training regimen since the incline bench restricts momentum. She recommends lighter weights to help control the eccentrics throughout the routine. A mirror can help you see that both dumbbells are at equal height for uniform execution of each repetition.

Stern’s Closing Tips

A robust mind-muscle connection is crucial for developing non-“mirror muscles,” such as those in the back. Stern takes time to feel her muscles engage during each rep. Here are three tips she offered for improving mind-muscle connection:

Embrace partial repetitions.

Opt for lighter weights to maintain form and focus.

Incorporate pause repetitions to intensify muscle engagement.

Stern uses a full-length mirror when training. Use mirrors to observe and correct form. This approach aids muscle engagement by providing visual feedback. Slow, steady, and controlled reps with intention are how to acquire that desired V-taper.

References

Kassiano, W., Costa, B., Nunes, J. P., Ribeiro, A. S., Schoenfeld, B. J., & Cyrino, E. S. (2023). Which ROMs Lead to Rome? A Systematic Review of the Effects of Range of Motion on Muscle Hypertrophy. Journal of strength and conditioning research, 37(5), 1135–1144. https://doi.org/10.1519/JSC.0000000000004415

Calatayud, J., Vinstrup, J., Jakobsen, M. D., Sundstrup, E., Brandt, M., Jay, K., Colado, J. C., & Andersen, L. L. (2016). Importance of mind-muscle connection during progressive resistance training. European journal of applied physiology, 116(3), 527–533. https://doi.org/10.1007/s00421-015-3305-7

Featured image: @2x_ms_olympia on Instagram

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Opinion: Ego Cost Rahmat Erwin Abdullah a Gold Medal at the 2024 Olympics 

For the last year or so, Indonesian weightlifter Rahmat Erwin Abdullah has lifted world-record weights like the bar and plates were made of styrofoam rather than steel. The 23-year-old dark-horsed a bronze medal for Indonesia at the Tokyo Olympics in 2021. Since then, Abdullah has made the 73- and 81-kilogram divisions of weightlifting his personal playground, setting world records in both classes. 

Leading up to the 2024 IWF World Cup — the last-chance qualifying event for any weightlifter with their sights on the 2024 Olympics — the sport’s latest and greatest stuntman was widely expected to signal to the world that the 73-kilogram (160.9-pound) session in Paris would be a battle for silver.

Credit: Weightlifting House

But he didn’t. Abdullah lost his world-number-one slot on weightlifting’s international leaderboards, and probably an Olympic gold medal with his name on it, to his teammate Rizki Juniansyah. And it all happened in about 90 seconds. 

2024 Olympics Qualification for Dummies

BarBend has beaten this drum plenty already, but to understand how Abdullah blew a bigger lead than the Golden State Warriors in 2016, you’ve got to have a grasp on the qualification procedure for Paris: 

The 2024 Olympics will host the fewest weightlifters since 1956, as a consequence of the International Weightlifting Federation’s (IWF) years-long negligence in curtailing performance-enhancing drug abuse

Part of those sanctions entailed a new qualification procedure, including a stipulation that no country may send more than one athlete per weight class to the Games.

Any Paris hopeful must also register a Total (the sum of their best in-competition snatch and clean & jerk) that ranks within the top 10 in the world in their weight class on the IWF’s leaderboards.

If two athletes from the same country in a given weight class have Totals that put them in the top 10, the lifter with the higher Total is given first priority on a Paris invite.

[Opinion: Why Weightlifting Sucks To Watch in 2024]

That’s the game. It’s about as cutthroat as a qualification procedure comes for a sport like weightlifting. Beating Abdullah’s best Total by at least one kilogram is all that mattered for his younger teammate. If Juniansyah wanted to see his first Olympic stage, he had to snipe the top slot from his countryman. 

How It Happened

The Men’s 73-kilogram division is a hotbed of talent, but all eyes fell upon the duo from Indonesia — plus China’s howler Shi Zhiyong, who ultimately placed third — at the World Cup. 

According to Weightlifting House founder Seb Ostrowicz, a friend of Abdullah’s, the conclusion of the 73-kilogram session at the Cup was “the most intense and emotional minutes of weightlifting” he’d ever seen. As the event wound down, Abdullah and Juniansyah stood as the last two athletes with attempts left on the board. 

Juniansyah appeared first, declaring a brazen 201-kilogram clean & jerk, six above anything he’d ever attempted. He made the lift, passing Abdullah on the IWF’s leaderboard in what Ostrowicz called, “the best single performance of any living 73-kilogram weightlifter.”

Credit: International Weightlifting Federation

Abdullah had two clean & jerk attempts remaining. To reclaim the top slot from Juniansyah, he needed to lift 206 kilograms, or 454.1 pounds. After narrowly missing it on his first try, the clock started ticking: Abdullah had two minutes to recuperate before taking his last shot at a ticket to the Olympics. 

Weightlifters typically retreat from the stage between attempts to take a seat, fan themselves off, or sip some water. Abdullah plopped down on the stairs in full view of the audience and sunk his head between his shoulders while the attendants tightened his barbell just behind him.

Juniansyah spent most of 2023 watching Abdullah own the room at major weightlifting competitions while he slowly worked his way back from an appendectomy. At the 2024 World Cup, Juniansyah set his best Total since May 2022.

Barely half a minute into his allotted rest time, Abdullah hopped to his feet and marched back toward the bar. His coach (and father, a retired weightlifter himself) beckoned him back. His pleas dissolved into the noise of the stadium. Abdullah grabbed the bar, rocketed himself into the clean, and somehow stood up with it.

For more than 10 seconds, Abdullah stood with over 450 pounds on his neck. He wobbled back and forth. He tried to catch his breath and brace his body. He dipped his legs and pushed the bar off his shoulders, desperately, toward arm’s length. He missed the lift.

“Whether the pressure from the crowd was too much [for Abdullah] or he felt that his spot at the Olympics was divinely inspired, I don’t know,” Ostrowicz says. “But resting another minute could have been the difference between winning the 2024 Olympics and watching it on TV.”

Days before the 73-kilogram event, Abdullah and Juniansyah each took a crack at a 200-kilogram (440.9-pound) clean & jerk in the venue’s training hall. Abdullah managed it with relative ease, but Juniansyah floundered. 

Pride Comes Before the Fall 

Speaking to reporters in 2023, the President of Indonesia’s National Olympic Committee (NOC) said, “We don’t need Rahmat to be famous, we need Rahmat to win.” The monkey’s paw curls. Abdullah spent two straight years winning international weightlifting competitions with relative ease, raising his profile — and likely inflating his ego some — in the process. 

Many would still consider Abdullah a better weightlifter than Juniansyah, if measured strictly by their strength ceilings. Juniansyah can’t hang with Abdullah in the clean & jerk, at least not with the same nonchalance.

Credit: Weightlifting House

[Related: The Best Barbells for Olympic Lifting]

But weightlifting, like any sport, is about more than the material. Mindset matters, and good athletes are separated from great ones by their behavior when the pressure is on. At the World Cup, spectators watched one of weightlifting’s next great middleweight athletes have a crisis of faith in real time. Abdullah had 206 kilograms, a weight he’d already conquered as a light 81-kilogram lifter, excavating his clavicles. With his ticket to Paris on the line, that bar probably felt a whole lot heavier.

Resting another minute could have been the difference between winning the 2024 Olympics and watching it on TV.

If Abdullah had taken the full two minutes of rest he was entitled to, odds are he’d have made the 206. Clinical research pretty consistently shows that rest periods of at least three minutes promote higher peak power production in athletes. (1)

But Abdullah’s pride seemingly got the better of him. Juniansyah saw his shot and took it, dashing his teammate’s Olympic dreams in the process. Hard to fault him for it. 

If Juniansyah can keep a cool head (and fend off a resurgent Zhiyong, whom China may elect to battle in the 73s), he’ll leave Paris with Abdullah’s gold medal around his neck. Tough break for one of the sport’s best and brightest, but it’s a long four years until the 2028 Olympics in Los Angeles. All good athletes make mistakes — great ones learn from them and are better for it. 

Both Abdullah and Juniansyah have met all qualification standards for the Paris Olympics and both men technically rank in the 73-kilogram top-10. Indonesia’s NOC is permitted to select Abdullah instead of Juniansyah if they choose, despite him outperforming his teammate at the Cup.

More Op-Eds on BarBend

Long-Length Partial Reps Are Overrated for Bodybuilding

Samson Dauda Thinks Sam Sulek Lifts Too Heavy. Dauda Is Wrong.

Stop Doing Deadlifts if You Want To Build Muscle

References

de Salles BF, Simão R, Miranda F, Novaes Jda S, Lemos A, Willardson JM. Rest interval between sets in strength training. Sports Med. 2009;39(9):765-77. doi: 10.2165/11315230-000000000-00000. PMID: 19691365.

Featured Image: Weightlifting House / YouTube

Editor’s Note: This article is an op-ed. The views expressed are the author’s own and do not necessarily represent the opinions or policies of BarBend or Pillar4 Media. Claims, assertions, opinions, and quotes have been sourced exclusively by the author.

The post Opinion: Ego Cost Rahmat Erwin Abdullah a Gold Medal at the 2024 Olympics  appeared first on BarBend.

Don’t Let Age Steal Your Testosterone – 9 Science-backed Ways to Increase Your T-Levels Naturally

Are you feeling sluggish, low on energy, or noticing changes in your mood? These could be signs of low testosterone. 

This vital hormone isn’t just about muscles and sex drive; it affects both men and women’s overall health.  Discover how to give your testosterone levels a natural boost without relying on medications.  

Learn simple strategies that could make a significant difference in your energy levels, mental clarity, and well-being!

Importance of Testosterone

Testosterone, a steroid hormone predominantly produced in the testicles and ovaries, and in smaller amounts by the adrenal glands, is a cornerstone of puberty and physical development in those assigned male at birth. 

It drives changes such as increased muscle mass, voice deepening, and hair growth. For those assigned female at birth, it exists in lower levels but is equally vital. 

Throughout adulthood, maintaining balanced testosterone levels is crucial for health, impacting disease risk and sexual functionality.

Understanding Testosterone Ranges

Testosterone levels naturally fluctuate throughout life. Additionally, laboratory results can vary slightly between different facilities. 

However, to provide a general understanding, typical testosterone levels are often measured in nanograms per deciliter (ng/dL).  While ranges can differ by age and gender, 

it’s essential to consult a healthcare professional for an accurate interpretation of your individual results.

Recognizing Low Testosterone

Sometimes our bodies offer subtle clues that testosterone levels may be lower than optimal.  

Common signs in both men and women can include decreased energy levels, persistent low mood, changes in sexual desire, reduced muscle mass, or difficulty concentrating.  

If you experience several of these symptoms, it’s a good idea to discuss them with your doctor.

Methods to Increase Testosterone Naturally

Regular Exercise

Exercise isn’t just good for overall health; it’s also one of the most effective natural testosterone boosters. 

Particularly, resistance training like weightlifting and high-intensity interval training (HIIT) have shown great promise in temporarily boosting testosterone levels. 

Studies confirm that individuals engaged in regular physical activity have higher testosterone levels compared to their inactive counterparts.

Balanced Diet

What you eat impacts not only your health but also your hormone levels. Ensuring your diet includes sufficient protein and healthy fats can help maintain robust testosterone levels. 

Conversely, erratic eating patterns can disrupt your hormonal balance. Thus, a balanced diet rich in whole foods and nutrients supports both your general health and hormone regulation.

Maintain a Healthy Weight

Maintaining a healthy weight is an essential pillar in supporting overall well-being, including optimal hormone levels.  

Carrying excess weight can negatively impact testosterone production.  If you are struggling with weight management, a qualified healthcare provider can work with you to develop a personalized and safe weight-loss plan to help restore healthy hormone balance.

Stress Management

The relationship between stress and hormone levels is inversely proportional; high stress means lower testosterone levels due to elevated cortisol. 

Effective stress management, therefore, can help maintain healthy testosterone levels. Techniques include regular physical activity, sufficient sleep, and practicing relaxation methods like meditation or yoga.

Optimize Vitamin D Levels

Vitamin D deficiency is linked to lower testosterone levels. Ensuring adequate vitamin D through sunlight exposure or supplements can potentially boost testosterone. 

The exact relationship between vitamin D and testosterone is still under research, but optimizing your vitamin D levels is generally beneficial for health and well-being.

Consider Supplements

Supplements can also play a role in enhancing testosterone levels. Zinc, for example, has been shown to increase testosterone in individuals with zinc deficiency. 

While some herbal supplements like ginger and ashwagandha are suggested to boost hormone levels, always consult with a healthcare provider before starting any new supplement regimen.

Quality Sleep

Sleep is as crucial as diet and exercise in maintaining healthy testosterone levels. Research indicates that restricted or disrupted sleep can significantly lower testosterone in men. 

Striving for 7 to 9 hours of quality sleep nightly can help preserve your hormone levels and enhance overall health.

Reduce Exposure to Estrogen-Like Chemicals

Chemicals in the environment that mimic estrogen can adversely affect your hormone levels. 

Reducing exposure to substances like BPA and parabens, commonly found in plastics and some cosmetics, may improve your testosterone levels.

Moderate Alcohol Intake

The link between alcohol and testosterone is complex. Excessive drinking can lead to a decrease in testosterone levels and adversely affect liver health, which is crucial for hormone regulation. 

Moderating alcohol intake is a practical step towards maintaining healthy testosterone levels.

When Supplements Aren’t Enough – Medical Therapies

For individuals with significantly low testosterone levels that persist despite lifestyle changes, medically prescribed testosterone therapy might be an option. 

Available in various forms, including gels, injections, or patches,  these therapies are designed to restore testosterone levels to a normal range. 

However, medical hormone treatment should always be initiated and monitored closely by a qualified healthcare provider.

Conclusion

Maintaining optimal testosterone levels involves a holistic approach encompassing diet, exercise, stress management, and more. 

By integrating these natural strategies into your daily routine, you can enhance your health and hormone balance, leading to improved quality of life and well-being.

Sources:

Amore M, et al. (2012). Partial androgen deficiency, depression, and testosterone supplementation in aging men.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3376477/

Eisenberg ML. (2015). Testosterone replacement therapy and prostate cancer incidence.
https://wjmh.org/DOIx.php?id=10.5534/wjmh.2015.33.3.125

Evaluation and management of testosterone deficiency. (2018).
https://www.auanet.org/guidelines/testosterone-deficiency-(2018)

Hua JT, et al. (2017). Effects of testosterone therapy on cognitive function in aging: A systematic review.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5079177/

Loeb S, et al. (2017). Testosterone replacement therapy and risk of favorable and aggressive prostate cancer.
https://ascopubs.org/doi/10.1200/JCO.2016.69.5304

Testosterone, total, bioavailable, and free, serum. (n.d.).
http://www.mayomedicallaboratories.com/test-catalog/Clinical+and+Interpretive/83686

Testosterone — what it does and doesn’t do. (2019).
https://www.health.harvard.edu/drugs-and-medications/testosterone–what-it-does-and-doesnt-do

Total testosterone. (n.d.).
https://www.urmc.rochester.edu/encyclopedia/content.aspx?contenttypeid=167&contentid=testosterone_total

Tyagi V, et al. (2017). Revisiting the role of testosterone: Are we missing something?
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5434832/

Nike Lays Off 740 Workers as Activewear Brands Struggle

The activewear space may look dreary, but the Swoosh is encouraged by increased consumer interest in health and fitness

Nike is laying off approximately 740 employees at its Beaverton, Oregon, headquarters, part of the sportswear giant’s three-year cost-cutting plan to save $2 billion following weakened sales.

The cuts will impact employees at One Bowerman Drive and surrounding neighborhoods, collectively referred to as WHQ, according to a notice penned by Michele Adams, Nike’s vice president of people solutions.

Like many other activewear companies, Nike has experienced softening consumer demand.

Last month, Adidas posted its first annual loss ($63 million) in over 30 years and projected North American sales will continue to be sluggish. Under Armour reported decreased revenue in its footwear and apparel categories in Q3 2024, while Lululemon, which has warned of slowing sales, is laying off 128 employees at its distribution center in Sumner, Washington, according to a WARN notice.

Nike’s shares have fallen over 11 percent so far in 2024.

Remote Work To Blame?

Nike, however, appears to be reflective, analyzing possible missteps as it outlines its comeback.

Nike CEO John Donahoe cited remote work for the brand’s lackluster innovation in recent years, recently telling CNBC’s Sara Eisen that Nike has been “ruthlessly focused on rebuilding” its “disruptive innovation pipeline.” He also acknowledged that Nike’s move to sell merchandise directly through its stores and website had “over-rotated away” from its wholesale partners, such as Macy’s and DSW. 

“We’ve corrected that,” Donahoe told Eisen. “We’re investing heavily with our retail partners.”

Despite implementing a cost-savings plan, Nike is investing in strength training equipment (credit: Nike)

Despite a subdued macro outlook, Nike chief financial officer Mike Friend told investors that the increased interest in health bodes well for the retail giant, as does the upcoming Paris Olympics.

“We think we continue to have industry tailwinds, consumer interest in sport, more people participating in running events and marathons to more people focused on fitness and living a healthy lifestyle,” Friend said on Nike’s Q3 2024 earnings call.

Nike Embraces Fitness & Wellness

By all accounts, Nike has been laying the groundwork to make a deeper push into fitness and wellness. The Swoosh hosted its first-ever Nike Well Festival in London last month, kicking off a European tour centered on movement and mindfulness with yoga, HIIT, dance fitness sessions and workshops. 

The sportswear giant also launched Nike Studios, an in-person boutique fitness experience in California that will soon open in Austin. Nike also unveiled Nike Strength, a collection of strength training equipment with Nike-branded barbells, dumbbells, kettlebells and a bench.

The post Nike Lays Off 740 Workers as Activewear Brands Struggle appeared first on Athletech News.

Next Health Eyes 150 Longevity Clinics by 2027

The Los Angeles-based franchise has sold 50 territories just this month amid the wellness and longevity boom

Next Health, a Los Angeles-based health optimization and longevity center that established a franchise system last year, is already seeing the fruits of its labor, with plans to open 150-plus locations by the end of 2027. 

The longevity franchise reports it surpassed its growth targets, with 50 sold territories this month. Clinics are open in California, Hawaii and New York City, while Next Health will soon open its doors in Miami, Nashville, Dubai and Australia.

“Next Health marries the most advanced health optimization treatments with keen technological operations,” said Scott Svilich, Next Health’s chief operating officer. “The booming wellness economy is projected to surge 26% to $8.5 trillion by 2027, and Next Health is at the forefront, capturing a large percentage of that through new locations and technology.

Next Level Wellness

Next Health’s concept weaves together wellness therapies and advanced medical services, providing a white-glove service for consumers who seek not just anti-aging therapies, but prevention and regeneration.

Although Next Health offers clients services commonly found in competing longevity franchises (cryotherapy, IV and peptide therapy, vitamin shots and routine biomarker testing, targeted health programs for hormone and weight optimization and aesthetics services), Next Health takes it a step further, providing ozone therapy, an “Executive Physical” and therapeutic plasma exchange.

The Executive Physical, $14,500, is a comprehensive health assessment that examines 1,000 health and longevity markers with advanced bloodwork and takes clients through a TruAge test, a full-body MRI, a chest CT and InBody analysis to detect diseases and potential health concerns. Clients then receive personalized recommendations and participate in quarterly baseline tests.

Therapeutic Plasma Exchange, a $10,000 “oil change for your health” that is offered at Next Health’s Los Angeles location, refreshes a client’s plasma, removing particles that contribute to disease or aging.

“Our brand’s promise is, no matter where or how a customer engages with Next Health, they’ll have access to the latest and best wellness technology and treatments available,” Next Heath co-founders, Dr. Darshan Shah and Kevin Peake noted in a joint statement.

Longevity Franchises Boom

Longevity is an evolving, promising sector. While concerns have been raised about the financial barriers clinics may impose on many consumers and the role they will eventually play in the long-term traditional healthcare landscape, franchise brands such as Next Health continue to gain traction.

New Jersey-based Serotonin Centers is expanding in Chicago, with more locations to follow while Restore Hyper Wellness has said it plans to open 500 locations over the next several years.

Lindora, a metabolic health clinic recently acquired by Xponential Fitness, has already enjoyed a strong start to its franchising endeavors, announcing several multi-unit license agreements with plans to enter new markets across the U.S.

The post Next Health Eyes 150 Longevity Clinics by 2027 appeared first on Athletech News.

ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand

ClubReady’s “All in One” solution works with fitness brands as they scale, making it the perfect solution for big-name franchises as well as single studios eyeing growth

There’s no “must be this tall to ride” sign outside ClubReady’s doors. The web-based fitness management platform, founded in 2009, helps grow all gyms of the future, whether that’s as an already established franchise or a boutique studio looking to take off. 

For ClubReady, helping fitness brands of all sizes scale is the name of the game. 

“At ClubReady, we come equipped with solid experience, knowledge, and know-how with regards to operations, franchising, CRM playbook design, data migration and a variety of other key variables,” said Chris Gallo, ClubReady VP of Sales. “We have learned a lot from incredibly sharp clients over the past 15-plus years. At the end of the day, we are best at helping with centralized brand control and scaling. That is our forte and always will be.”

Understand Activity at a Deeper Level

ClubReady’s “All in One” solution is the brand’s most integral tool in assisting clients of all shapes and sizes. With a born-in CRM, all key metrics are captured without having to toggle between different solutions. This allows for key and critical KPI’s like LASER (Leads Appointments Shows Enrollments Referrals) to be tracked and assessed daily.

“LASER allows for the C-level team to drill down to the store level operators with visuals and easy-to-surmise stats that measure the entire customer pipeline from ‘interested’ to ‘show rates’ to conversion metrics,” explained Gallo. “This goes full circle to assess exactly what ‘referral types’ are driving numbers.”

Chris Gallo (credit: ClubReady)

The report essentially breaks down who’s coming into facilities and how they got there, whether from digital marketing, organic website draws, referrals from the mobile app or just plain word of mouth. 

“Assessing your marketing performance is something every operator is hyper-focused on, and our (business intelligence) tools continue to improve and evolve to allow this to happen,”said Gallo. “This is the perfect example of using ClubReady to effectively assist in decision-making from the HQ to the store level. Everyone is engaged and has a vested interest in these numbers.”

Share the Vision from Start

ClubReady also features an enterprise-level corporate portal that dictates small-to-large brand operations from the top down. This control makes expansions simple and swift, as it ensures consistency across entire studio networks.

“I sincerely believe ClubReady’s hands-on consultative approach to setup and onboarding allows each brand the ability to productize our All-In-One Solution suite for their exact HQ to store level business model; no matter what vertical or business type, corporation or franchise,” said Gallo.

Keeping all aspects of the business on the same page is vital to success and consequently represents a common trap fitness brands without ClubReady often fall into when looking to expand. 

“If businesses try to scale before these factors are considered and mastered, it can lead to a murky future that sometimes leads to a wild-west-type environment and the brand may be sacrificed,” said Gallo. You have to have insights into all of the activities and consistency across the board.” 

credit: ClubReady

Scaling the Right Way in 2024 – With the End in Mind

Organic growth is a complicated process that rarely occurs on a straight, upward path. Bumps in the road are inevitable for any business, but ClubReady helps clients avoid potholes and major accidents. Gallo listed “in-store programming and experience” as his top priority in that regard.

“Bottom line is, get the best instructors, train them on your processes and make them feel a part of your core philosophy. The members will feel this and will keep coming back,” said Gallo. “To do that at scale you need to document each step and expectation, and you need a platform that supports your playbook. Great marketing cannot fix poorly trained or non-passionate staff. The coaches drive the business more than anyone.”

Keeping a keen eye on successful businesses helped Gallo come to this realization.

“I look at Club Pilates as a fine example of this,” Gallo continued. “Their best-in-class, consistent, professional in-store coaching experience has driven their incredible expansion maybe more than any other factor in my opinion. I personally admire that type of model. They know what works, they’ve documented it, and they can replicate it anywhere. So I guess I am saying to focus on the inside-out first.”

With the business processes locked down and critical automations in place, studio operators and staff are free for other activities directly engaging members — establishing a greater sense of community alongside members. 

“This is a trait all great brands execute on,” said Gallo. “Events, workshops, speaking engagements, using organic outreach in social media to become the local fitness experts are all examples of this. That’s tough to do if you’re buried in the day-to-day operations and constantly trying to figure out what’s next ”

As 2024 progresses, ClubReady plans to deploy an in-app Badges and Milestones feature for members.This will add an element of gamification to the workout experience for members and a reward system that promises to enhance customer engagement. 

ClubReady also looks forward to continuing its partnership with Innovatise, which created the platform’s custom-designed mobile app via MyFitApp.

“I have fallen in love with our partnership with Innovatise and their MyFitApp product,” said Gallo. “It is truly your app. The total app design flexibility combined with all of the communication tools that come with the app, helps make brands using it so much more sticky. The brand controls the back-end of their mobile world and can efficiently communicate with their members utilizing tools like marketing automation and push notifications while also having access to all of the key mobile KPI metrics as it relates to member usage and referrals. Nothing is more an extension of a brand than a company’s mobile app.”

The post ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand appeared first on Athletech News.

The Evolving History of Bodybuilding Poses

Bodybuilding is both an art and a sport. The training, dieting, and competition make it a sport, but posing is what brings it to an art form. In an inherently subjective sport, posing helps separate the champions from the runners-up. It is posing that helps hide weaknesses, accentuate strengths, and create iconic moments within the sport. 

Few individuals will have escaped bodybuilding culture without a cursory knowledge of Arnold Schwarzenegger’s ¾ turn pose, Frank Zane’s vacuum, Sergio Oliva’s victory pose, or Jay Cutler’s quad stomp

Unless you have competed in bodybuilding, it is easy to think that bodybuilding poses are an afterthought — that the training and dieting are all that matter. But the history of bodybuilding is incomplete without a history of bodybuilding poses. Here’s what poses are in bodybuilding and, more importantly, how they have evolved in competition over the past century. 

[Read More: How Bodybuilding Is Judged, Different Divisions, and Scoring]

What Are Bodybuilding Poses? 

Put simply, posing in bodybuilding is the positioning of an athlete’s body to show off certain muscle groups. 

Bodybuilders of all divisions and classes have to strike several mandatory poses in competition. Judges award points based on which body is the right combination of size, symmetry, and muscularity within each pose. 

Because there are so many divisions in bodybuilding — with different expectations and mandatory poses — we’ll break them down for you here. Since the IFBB is generally regarded as the sport’s most important bodybuilding federation, those are the divisions outlined below.

[Read More: 10 Bodybuilding Poses — What They Are and How to Do Them]

At the IFBB, Figure, Fitness, Wellness, Bikini, and Wheelchair Bodybuilding were only created in the past two decades. The 212 Division for men was created in 2011, while the Women’s Open Bodybuilding came to the IFBB in 1980. The original Men’s Open was created in 1965 with the inaugural Mr. Olympia competition. 

But the sport of bodybuilding, and the art of bodybuilding posing, has a much longer history.

 
 
 
 
 
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[Read More: International Association of Trans Bodybuilders & Powerlifters 2023 Competition Full Results]

The First Bodybuilding Poses

The first ‘live’ bodybuilding show took place in 1901 when Eugen Sandow, the man known as the father of modern bodybuilding, hosted a show at London’s Royal Albert Hall. While previous regional and private competitions were held, Sandow’s show was the first large-scale effort to host a competition. 

[Read More: The Fascinating Story of the First Bodybuilding Show]

Wearing leotards and black tights, Sandow had competitors strike a series of poses, including relaxed poses, a front double biceps (which may legitimately be the oldest pose in bodybuilding), and a series of movements inspired by ancient Greek statues. Critically, Sandow and the judges did not focus on size, symmetry, and muscularity but rather on:

General development

Equality or balance of development

The condition and tone of the tissues

General health

Condition of the skin

This was the birth of bodybuilding and the birth of competitive bodybuilding poses.

Ancient Greek Inspiration

The next show of note, a physical culture exhibition by American entrepreneur Bernarr Macfadden, in 1904 and 1905, followed a largely similar pattern. Competitors, which in Macfadden’s competition included men and women, attempted to model themselves on Ancient Greek statues and imagery. (1

The first competition poses were a combination of recognizable movements like the front double biceps pose and admittedly awkward-looking poses from the art world. Remarkably, video footage exists of the male and female winners of McFadden’s first competition in 1904 and the poses they used in competition.

[Read More: The Stomach Vacuum: What it Is, Benefits, & More From Bodybuilding Experts]

Olympic Weightlifting Inspiration 

It was not until the late 1930s, with the birth of the Mr. America competition in the United States and the Mr. Universe competition in 1948 Europe, that bodybuilding as a sport began to enjoy significant annual competitions. (2

During this time, bodybuilding was largely attached to the sport of Olympic weightlifting. In this stage, bodybuilding competitions were often an afterthought and held at the end of Olympic weightlifting competitions. In the context of Mr. America, which was largely the sport’s most prestigious show for several decades, it also meant that weightlifting — more so than posing concerns — impacted what poses were used.

 
 
 
 
 
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[Read More: 9 of Arnold Schwarzenegger’s Timeless Bodybuilding Tips]

For several years, the Mr. America judging process was centered on athleticism, physique, and personality. (3

Competitions took the form of asking bodybuilders to perform an Olympic lift to showcase their athleticism, undergoing an interview to showcase their personality, and posing. 

Early poses at the Mr. America competition were thus relatively lackluster, consisting of a front, back, and side pose. Early reports on the competition reported that many athletes simply made up poses on the spot for each pose and clearly didn’t practice them. (4)

In time, the competition became a little more sophisticated and focused on bodybuilding itself. It began awarding individual merits for best back, best thighs, and best abdominals, etc. This, in turn, forced competitors to practice and perfect their poses. 

What Happened to Bodybuilding Posing? 

While the Mr. America competition was one of the most important in the sport’s history, it was eventually overtaken by the Mr. Olympia. First hosted in 1965 by Joe and Ben Weider of the IFBB, the Olympia represented a seismic shift in bodybuilding. It allowed previous winners to compete and it was entirely focused on bodybuilding. 

There were no points awarded to athleticism or personality. It was solely about the body. 

For this reason, the Mr. Olympia became bodybuilding’s most important contest, being the title that the likes of Arnold, Lee Haney, Dorian Yates, and Ronnie Coleman all fought for. It was also the Mr. Olympia which featured in the 1977 iconic bodybuilding documentary Pumping Iron, which pushed bodybuilding into the mainstream of American culture. (5)

Writer Jon Hotten has noted that the Weiders, and fellow bodybuilding promoter Wayne DeMilia, are largely responsible for shaping modern posing routines and rules within bodybuilding. Through the Mr. Olympia, and several of DeMillia’s rival contests during the late 1960s and early 1970s, the sport of bodybuilding introduced strict rules and guidelines for competitors. (6

Posing for men became centered around prejudging and judging rounds consisting of mandatory poses (relaxed quarter turns and the poses set out on the table) and a free posing round during this period. This largely set the sport’s framework for years to come.

One of the most interesting innovations by DeMillia was the introduction of posing music at his 1978 Night of Champions. (7) Prior to this point, bodybuilding promoters played music during free posing rounds — but DeMillia allowed athletes to choose their own music. This helped give athletes far more independence and the opportunity to express their creativity. 

Some of the most iconic bodybuilding routines — ranging from Dorian Yates’ phone number routine to Ronnie Coleman’s king routine — were a direct offshoot of this.

[Read More: The Man, the Myth, the Legend — Sergio Oliva’s Rise and Fall in Bodybuilding]

Flexing and Leaning Out in Bodybuilding 

The innovations in posing standards did not stop there. 

As bodybuilding photographer and journalist Bill Dobbins noted, the 1980s witnessed a further change to bodybuilding poses. Whereas previously, the quarter-turn poses for bodybuilders were typically in a relaxed state, during the 1980s, competitors began to flex their muscles. (8) Thus, despite being called the ‘front relaxed’ pose, the reality was anything but as athletes turned the relaxed poses into fully tensed and poised movements.

Furthering changes to bodybuilding poses was Rich Gaspari’s legendary conditioning at the 1986 Pro World Championship. (9) Gaspari came to the contest with such low body fat levels that he had striations in his glutes. This revolutionary level of leanness changed bodybuilding in two ways

First, it forced bodybuilders to get even leaner. Second, from a posing perspective, it forced bodybuilders to accentuate their glutes more in posing. And while the ‘moon pose’ is banned from men’s bodybuilding, you’ll often find athletes pointing to their glutes during free posing rounds.

[Read More: The Infamous Moon Pose Is Forbidden on Bodybuilding Stages]

Expectations of “Femininity” in Women’s Bodybuilding

While men’s bodybuilding has undergone the greatest change, women’s bodybuilding has likewise evolved since the 1980s. Due to an additional requirement that female bodybuilders be assessed on judges’ perceptions of athletes’ femininity, athletes since the inaugural 1980 Ms. Olympia have been required to accentuate traditional femininity. 

This has placed increased pressure on athletes to wear makeup, high heels, and jewelry. (10) As newer women’s divisions were added during the 2000s and 2010s, further changes to poses were done with this in mind. In a wonderful round table talk in 2023, four former bodybuilding champions ran through the evolution of women’s posing from the early 2000s to the present day across several major changes in how women presented on stage. 

Muscularity and Posing in Women’s Bodybuilding

In the Fitness and Figure divisions, both shows initially had a two-piece bikini and a one-piece bikini round. The one-piece was very much an ‘old-school’ bikini but was removed from the Olympia over time as it became obvious that any item of clothing that hid the abdominal muscles was counterproductive in bodybuilding. (11)

Likewise, early ‘relaxed’ rounds in Fitness, Figure, and Bikini often saw competitors relaxed on stage as opposed to nowadays, where athletes tense their muscles even during the “relaxed” quarter turns. This was something that largely left men’s bodybuilding in the late 1980s. 

Competitors in Bikini rounds started out mimicking poses from mainstream modeling but, by the mid-2010s were using bodybuilding poses designed to showcase their leanness and muscularity. (11) This was largely the result of judging changes by the IFBB, which demanded more leanness and muscle separation. 

 
 
 
 
 
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A post shared by Ariel Khadr – 3x Ms Fitness International (@itsarielkhadr)

There have also been some very large changes in the muscularity expected of women in each of these divisions. In her 2018 overview article on the evolution of the women’s side of the sport, bodybuilder Ashleigh Atkinson noted that across the board, muscularity has increased in Fitness, Physique, and Bikini since their inception. Granted, different divisions emphasize different things, but overall muscularity has been an increasing trend. 

While the IFBB did change judging rules in 2016 to penalize what judges may deem to be excessive muscularity, the drive for more defined physiques in bodybuilding meant that competitors continued to push extremes. (12)

[Read More: Andrea Shaw Biography — Early Life, Career, Training, and More]

The Future of Bodybuilding Poses 

IFBB co-founder Joe Weider once claimed there was nothing more powerful or impressive than a posing routine done correctly. (13) Posing is the lifeblood of bodybuilding and changes in routines and mandatory poses over the past century have reflected two things: The sport has continued to grow in popularity and competitors have continued to push the boundaries of what fans believe is possible for physiques. 

Where will bodybuilding poses go from here? Time will tell.

References

Todd, Jan. “Bernarr Macfadden: Reformer of Feminine Form.” Journal of Sport History 14.1 (1987): 61-75.

Fair, John D. “Oscar Heidenstam, The Mr Universe Contest, and the Amateur Ideal in British Bodybuilding.” (2006): 396-423.

Fair, John D. Mr. America: The tragic history of a bodybuilding icon. University of Texas Press, 2015.

Chapman, David. ‘The Mr. America Contest: A Brief Background.’ Muscle Memory. 

Klein, Alan M. “Pumping irony: Crisis and contradiction in bodybuilding.” Sociology of Sport journal 3.2 (1986): 112-133.

Hotten, Jon. Muscle: a writer’s trip through a sport with no boundaries. Random House, 2011.

Roach, Randy. Muscle, smoke & mirrors vol II. AuthorHouse, 2011.

Dobbins, Bill, ‘Bodybuilding Competition: The Posing Rounds.’ Muscle and Fitness. 

‘Rich Gaspari Reflects On All 7 of His Olympia Appearances,’ Muscular Development.

Lowe, Maria R. Women of steel: Female bodybuilders and the struggle for self-definition. NYU Press, 1998.

‘Evolution of Women’s Posing,’ Olympia TV. Jul 21, 2023. 

Atkinson, Ashleigh. ‘The Evolution of the Female Physique,’ Muscle Insider, Jan 25, 2018.

Weider, Joe, Ben Weider, and Mike Steere. Brothers of iron: How the weider brothers created the fitness movement and built a business empire. Sports Publishing LLC, 2006.

Featured Image: @barbellfilms + + @this_is_bodybuilding + @itsarielkhadr / Instagram

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