Inside the Gym That Built a 4x Mr. Olympia Champion – Tour CBum’s Personal Gym

Chris Bumstead, more popularly known as CBum, takes us on an exclusive tour of his personal gym, a space he describes as one of the best investments he’s ever made.

Unlike typical investments that focus on financial return, Chris emphasizes the non-monetary benefits of investing in his fitness sanctuary.

It’s a little extreme to have your own gym, but investing in yourself brings the best returns. Whether it’s mental focus, training intensity, or simply enjoying workouts without interruptions, this gym has been crucial for my growth both as a professional bodybuilder and in my personal life.

CBum

Why Build A Personal Gym?

High-End Equipment and Design

Chris’s gym is outfitted with an array of specialized equipment designed to target every muscle group effectively. From dual quad extensions located near the entrance to ensure airflow, to the Prime plate-loading machine favored for its heavy lifting capability, each piece serves a specific purpose.

Functionality and Aesthetics

The layout of the gym is meticulously planned to balance spaciousness with the functionality of a professional gym. Noteworthy is the 1969 LS3-powered Chevrolet Camaro, a classic touch that showcases Chris’s unique style and passion for cars alongside bodybuilding.

Highlights from the Tour

Personal Favorites and Unique Finds

Among the vast equipment array, CBum highlights his favorites like the Aaron quad extension for its lighter feel and the lying plate-loaded hamstring curl machine for its adjustability. Each piece is chosen not only for its functionality but also for how it complements his training routine.

The Significance of Each Machine

Chris walks us through why he picked certain machines, such as the seated and lying hamstring curls for their specific benefits to his leg workouts and the strategic placement of the preacher curl station near the bay door for better lighting and ambiance.

In-Depth Look at the Gym’s Features

Diverse Training Equipment

The gym boasts a variety of equipment focusing on different muscle groups. This includes multiple types of leg machines, cable machines with carefully selected weight increments, and free weights organized to maximize space and efficiency.

Adaptations for Comprehensive Workouts

In addition to traditional bodybuilding equipment, the gym features cardio machines like treadmills and stationary bikes, essential for well-rounded fitness routines. Chris points out the absence of a traditional bench press, explaining his preference for functional space over standard setups.

The Benefits of a Personalized Space

Distraction-Free Environment

One of the major advantages of the home gym, according to Chris, is the privacy it offers. “I love meeting new people at public gyms, but it can disrupt my focus. Here, I can train without interruptions, which is invaluable,” he notes.

Enhanced Career and Training Quality

The gym has played a pivotal role in CBum’s bodybuilding career, providing a dedicated space to train rigorously and consistently, which is essential for maintaining peak physical condition and preparing for competitions.

Looking to the Future

Chris dreams of expanding his gym to include even more specialized equipment and perhaps additional recreational areas like a basketball court to combine fitness with leisure. “My ultimate goal is to build a comprehensive fitness retreat right in my backyard,” CBum shares enthusiastically.

Tour his gym here:

Rich Froning Shares His Secrets for Crushing the CrossFit Quarterfinals

Ready to push yourself to the next level in the CrossFit Quarterfinals? 

Legendary athlete Rich Froning is offering his expert advice to help you crush the 2024 Individual Quarterfinals!

Master the unique challenges of each intense workout and learn strategies to optimize your performance.  Froning reveals insider tips for pacing, technique, and how to prime your body for success.

Event Overview and Execution Strategy

Detailed Strategy for Workout 1: Snatch, Row, and Dumbbell Step-Ups

Preparation and Warm-up

Proper preparation for the first workout of the 2024 Quarterfinals begins with a comprehensive warm-up designed to activate and prepare the necessary muscle groups for optimal performance.

Banded Lat Rows:

Start with 8-10 reps of banded lat rows to engage the back muscles crucial for stability during snatches and power during rows.

Technique: Secure a resistance band at waist height. Facing the anchor point, hold the band with both hands and step back until there is slight tension. Bend at the hips, extend your arms, then pull the band towards your waist while squeezing your shoulder blades together.

Hip Airplanes

Perform 8-10 reps per side to improve hip mobility and stability, which are vital for effective dumbbell step-ups.

Technique: Stand on one leg, hinge forward at the hips, and extend the non-supporting leg behind you. Slowly rotate your hip outward, then inward, keeping your back straight and core engaged throughout the movement.

Execution Strategy

Tackling this workout effectively requires a well-thought-out strategy that balances intensity and endurance across all three components.

Snatches:

Aim for quick singles or very small sets (e.g., sets of 2-3 reps) depending on your proficiency and strength. The goal is to maintain a consistent pace without burning out early.

Focus on form: Keep the bar close to your body and utilize a full hip extension to maximize power and efficiency.

Energy Conservation Tip: Do not rush the setup. Take a breath, set your stance, and ensure proper grip before each lift to prevent fatigue and mistakes.

Rowing:

Start at a moderate pace that you can maintain throughout without dropping off too drastically. Aim for around 80-85% of your max effort in the early rounds to save energy for later rounds.

Technique Tip: Use a strong leg drive and maintain a relaxed upper body to conserve energy. Ensure efficient pulls by keeping your strokes long and consistent.

Adjust the damper setting based on your comfort and experience level with rowing to optimize resistance and stroke rate.

Dumbbell Step-Ups:

Choose a dumbbell weight that allows you to move steadily and consistently without having to pause excessively.

Strategy for Step-Ups: Alternate leading legs to distribute the effort evenly and prevent one side from becoming overly fatigued.

Pacing Tip: Try to maintain a rhythmic pace throughout; avoid starting too quickly to manage your energy levels. Use the step-ups as a bit of recovery from the high-intensity snatches and rowing, setting a sustainable pace that allows minimal breaks.

Key Tips for Optimal Performance

Stay Hydrated: Keep fluids nearby and hydrate between rounds to prevent cramping and maintain energy levels.

Monitor Your Breathing: Focus on controlled breathing especially during rowing and step-ups to ensure steady oxygen flow and better endurance.

Mental Focus: Keep a mental note of your rep counts and transition smoothly between exercises. Mental preparation can help maintain a steady pace and prevent confusion during the heat of competition.

Workout 2: Wall Balls and Burpee Box Jump-Overs

Preparation and Warm-up

Effectively tackling the second workout in the 2024 Quarterfinals requires targeted preparation to ensure your body is well-prepared to handle the demands of wall balls and burpee box jump-overs.

Band Hip Internal/External Mobilization:

Perform 2 sets of 30 seconds on each side to increase hip mobility, which is crucial for efficient wall balls and safe, explosive movements during burpee box jump-overs.

Technique: Attach a resistance band to a low anchor point and place it around your thigh, just above the knee. Step away to create tension, perform hip rotations outward and inward to stretch and warm up the hip joints.

Inchworms with Hip Halo:

Conduct 2 sets of the following sequence: walk out into an inchworm, perform a push-up, walk back, and stand up. Add lateral movements if a hip halo or band is available to further engage the core and lower body.

This exercise warms up the shoulders, hamstrings, and core, enhancing mobility and stability for the upcoming explosive movements.

Execution Strategy

This workout’s success hinges on effective management of two high-intensity movements that tax both the lower and upper body extensively.

Wall Balls:

Aim to complete wall balls in large, unbroken sets if possible. If you need to break, plan your breaks strategically—set a number beforehand (e.g., every 25 reps) to minimize time spent resting.

Technique Focus: Use a strong squat to propel the ball upwards, keeping the ball at eye level or slightly higher to ensure each rep counts. Catch the ball on the descent into the squat to maintain rhythm and conserve energy.

Pacing Strategy: Start at a controlled pace that you can maintain. It’s essential not to go out too fast to avoid early burnout.

Burpee Box Jump-Overs:

Maintain a steady, sustainable pace throughout. It’s tempting to rush through early reps, but maintaining an even pace will prevent spikes in heart rate and fatigue.

Execution Tips: For efficiency, jump over the box without fully standing on top—this minimizes the movement needed and saves time. Ensure full hip extension before jumping over to meet movement standards.

Recovery Strategy: Use the descent from the box and the burpee portion as brief recovery moments by regulating breathing here.

Recovery Between Movements

Transition Smartly: The few seconds between switching movements are crucial. Use this time to steady your breath and mentally prepare for the next set of movements. A quick shake-out of the legs and arms can also help reduce lactic acid build-up.

Key Performance Tips

Stay Light on Your Feet: During burpee box jump-overs, try to land softly and efficiently to conserve energy and reduce impact on the joints.

Keep a Rhythmic Breathing Pattern: Especially during wall balls, where a consistent rhythm can help stabilize your effort throughout the workout.

Visualize Your Movements: Mental rehearsal before starting can improve technique and efficiency, leading to better performance and less wasted energy.

Workout 3: Gymnastics-centric Challenges

Preparation and Warm-up

To excel in the third workout of the 2024 Quarterfinals, which is heavy on gymnastics movements, athletes need to ensure their bodies are properly warmed up and primed.

Kneeling Lat Pull-Downs:

Perform 2 sets of 8-10 reps to activate the lats, crucial for effective performance in handstand push-ups and muscle-ups.

Technique: Using a resistance band or cable machine, kneel and pull down towards your hips while engaging your core and lats to mimic the muscle engagement required in pull-down movements during gymnastics.

Banded Wall Slides:

Conduct 2 sets of 8-10 reps to engage and strengthen the rotator cuff and shoulder stabilizers, reducing the risk of injury in overhead movements.

Technique: With a resistance band looped around your wrists, stand facing a wall. Press your forearms against the wall and slide them up and down, maintaining tension in the band throughout the movement.

Execution Strategy

This workout’s success depends heavily on an athlete’s ability to efficiently manage their energy across complex gymnastic movements.

Handstand Push-Ups:

Plan to execute these in manageable sets to avoid muscle fatigue, which could drastically affect performance in subsequent rounds. Consider sets of 5-10 based on your capability.

Technique Tip: Keep your body tight and push through your shoulders to maximize efficiency. Use a kipping motion if allowed and you’re proficient with it to save energy.

Rope Climbs:

Aim for a steady pace, ensuring that you use your legs effectively to reduce the load on your arms, thus preserving upper body strength for other movements.

Execution Tip: Utilize a “J-hook” or “S-wrap” technique to secure your feet on the rope for a strong, energy-efficient ascent.

Muscle-Ups:

Break these into small sets from the beginning to manage fatigue. If muscle-ups are a strength, larger sets may be possible early on, but be cautious of overexerting.

Performance Strategy: Focus on smooth, controlled movements. Ensure a strong “kip” and make use of the downward motion to propel yourself up and over the rings/bar.

Toes-to-Bar:

Plan for even-paced sets and take short breaks if necessary to prevent grip and core fatigue.

Technique Focus: Keep your legs together and use a rhythmic kipping motion to maintain momentum throughout the sets.

Key Tips for Optimal Performance

Manage Transitions Efficiently: Minimize time wasted between movements. Have a plan for how you’ll move from one exercise to the next and stick to it unless adjustments are necessary due to fatigue.

Grip Management: Use grips if needed and chalk up before starting to ensure a secure hold, especially for muscle-ups and toes-to-bar where grip fatigue can significantly impact performance.

Breathing and Focus: Maintain controlled breathing to manage heart rate and focus during intense sets. Mental toughness is key in a workout that tests both physical and psychological limits.

Workout 4: Clean and Jerks with Progressive Loads

Preparation and Warm-up

For a high-intensity workout featuring progressive loads of clean and jerks, athletes need to prepare their bodies meticulously to handle increasing weights safely and efficiently.

Jefferson Curls:

Perform 8-10 reps using a light weight to engage and stretch the posterior chain thoroughly, which is essential for effective and safe lifting.

Technique: Stand on a raised platform with a weight (like a dumbbell or barbell) in your hands. Slowly bend forward from your waist, vertebra by vertebra, allowing the weight to pull you down towards the ground. Reverse the motion carefully to return to standing.

Bottoms Up Kettlebell Press:

Do 2 sets of 8-10 reps per arm to activate the shoulder stabilizers, critical for the jerk portion of the lift.

Technique: Hold a kettlebell by the handle but with the bell facing upwards, which forces your arm and shoulder to stabilize the weight. Press upwards until your arm is fully extended, then lower carefully.

Execution Strategy

This workout tests your ability to efficiently manage increasing loads under fatigue. Strategy and technique are paramount.

Phase 1: Initial Weights (e.g., 135/85 lbs)

Focus on speed and technique. These initial rounds are about setting a solid pace and getting in clean reps without exhausting yourself.

Execution Tip: Use a “touch and go” technique if you are comfortable and can maintain form. Otherwise, opt for quick singles where you reset after each rep to ensure perfect form and reduce the risk of injury.

Phase 2: Intermediate Weights (e.g., 185/125 lbs)

As the weight increases, start to slow down the pace to manage your exertion. Shift to quick singles if not already doing so to maintain energy.

Technique Adjustment: Ensure that each clean is powerful and efficient. Focus on a strong “shrug” and “high pull” to get the bar into position. For the jerk, make sure your dip and drive are explosive to get the barbell overhead reliably.

Phase 3: Heavier Weights (e.g., 225/155 lbs)

At this point, efficiency in technique becomes even more crucial as the weights approach more challenging levels.

Performance Strategy: Pay attention to your footing and balance. Stabilize your core, and make sure your foot placement is consistent to support heavy lifts.

Phase 4: Maximum Weights (e.g., 245/165 lbs)

This is where mental toughness and physical strength are both tested. Plan to potentially take slightly longer breaks between reps to ensure full recovery and focus.

Lifting Tip: Consider using a split jerk to effectively handle the heaviest weights. Ensure your setup is solid and take your time to execute each lift perfectly.

Key Tips for Optimal Performance

Stay Calm and Focused: High-stress situations like handling max weights can lead to rushed attempts. Take deep breaths, compose yourself before each lift, and focus on executing with precision.

Monitor Your Fatigue Levels: Be honest with yourself about how you feel. If a weight feels particularly heavy on the first try, don’t rush into another attempt without adequate rest.

Use Consistent Technique: As weights increase, it’s tempting to alter your lifting technique. Stick to the form that you have practiced to reduce the risk of injury and increase the likelihood of successful lifts.

Recovery and Post-Workout Strategies

Recovery is as crucial as the workout itself. Post-event, athletes should engage in specific cool-down routines to aid in muscle recovery and prevent injury.

 These include light cycling or rowing to flush out lactic acid and targeted stretches such as the quad smash or couch stretch, depending on the workout performed. 

Sustaining peak performance throughout the season means prioritizing these recovery practices.

Xplor Enters UK Boutique Fitness Market, Eyes More Expansion

Xplor’s Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond

Xplor Mariana Tek, the boutique fitness software platform from Xplor Technologies, is officially going overseas, making its services available in the United Kingdom for the first time.

The move comes as interest in boutique fitness experiences surges in the U.K.

“The U.K. is home to some of the most beloved consumer fitness brands, known for their engaging, high-touch fitness and wellness experiences,” said Shannon Tracey, vice president of sales and marketing for Xplor Mariana Tek. “We see the U.K. as a critical market as we expand Xplor Mariana Tek further internationally, so we’re excited to be bringing these innovative consumer experience capabilities to market to help these brands shine.” 

Tracey added that Mariana Tek’s software solutions are “brand-forward, and experience-led, designed to help studio brands connect more deeply with their communities using insights and engagement tools.”

The software provider now powers thousands of fitness and wellness studio locations across the United States, Canada and the U.K., with plans to expand into Europe and Australasia over the next 12 months.

Starting Strong

London-based boutique fitness powerhouse 1Rebel will be Xplor’s first partner in the U.K., the sides announced.

“Working with Xplor Mariana Tek, it’s clear to see the deep industry expertise the team possesses, and the opportunities this technology platform can offer our business,” said Michelle Stoodley, 1Rebel marketing director. “We are leveraging Xplor Mariana Tek’s consumer insights, analytics, and APIs to enhance the premium and personalized experience we deliver inside and outside of the studio, so that every interaction with our brand is the same immersive experience they get with a 1Rebel class.”

According to Xplor, last year, studio brands that switched to Mariana Tek saw their average reservations increase by 36% and their ‘bring-a-guest’ booking volumes rise by 35%. 

UK Fitness Market Is Red-Hot

Xplor’s move comes as demand for boutique fitness continues to surge worldwide. It’s a tidal wave Xplor is happy to ride, especially in the U.K., where the software provider reports that the boutique fitness market value sat at $6.9 billion in 2023 but is projected to rise to $11.3 billion by 2029. The number of U.K. studios is expected to reach 5,084 in that time.

The U.K. fitness market as a whole is heating up. The Gym Group, a high-value, low-price (HVLP) gym operator in the U.K. reported revenue growth of 18% in 2023, reeling in 850,000 members and launching six new locations. The brand had just 23 gyms in 2012 but has increased that number to 233 as of last month. 

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The Continuous Flux of the 2024 World’s Strongest Man Roster

The 2024 World’s Strongest Man (WSM) contest is scheduled for May 1-5, 2024, in Myrtle Beach, SC. It is the second consecutive year the sport’s most prestigious contest is featured in the sunny south of the East Coast, but the competition’s tide has been turbulent.

Before diving into the shake-ups, below is the 2024 WSM roster, which is subject to change:

2024 World’s Strongest Man Roster

Tom Stoltman

Rob Kearney

Oskar Ziółkowski

Mitchell Hooper — Defending Champion

Evan Singleton

Rauno Heinla

Mathew Ragg

Shane Flowers

Gavin Bilton

Luke Stoltman

Aivars Šmaukstelis

Spenser Remick

Pavlo Kordiyaka

Jaco Schoonwinkel

Eddie Williams

Adam Bishop

Kane Francis

Thomas Evans

Austin Andrade

Trey Mitchell

Bobby Thompson

Marcus Crowder

Wesley Derwinsky

Evans Nana Aryee

Kristján Jón Haraldsson

Nathan Goltry

Nicolas Cambi

[Related: Hafthor Björnsson Shares His 2024 Competition Schedule]

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by SBD World’s Strongest Man (@theworldsstrongestman)

[Related: Learn How to Program for Strength With Laurence Shahlaei and Mitchell Hooper]

Before the entire 2024 WSM roster was fully revealed, it hit with significant change-ups. The 2019 WSM Martins Licis withdrew due to a sciatica flare-up triggered at the 2024 Arnold Strongman Classic (ASC) in early March. On April 1, 2024, two-time WSM runner-up Mateusz Kieliszkowski withdrew due to an Achilles tendon injury.

Following the 2024 Europe’s Strongest Man (ESM) contest in Leeds, England, on April 13, 2024, 2020 WSM champion Oleksii Novikov withdrew from the 2024 WSM. Novikov secured a bronze medal at the 2024 ESM but had to step on the podium in an arm sling.

As of April 17, 2024, three slots vacated by Licis, Kieliszkowski, and Novikov remain unfilled. Whoever gets the nod from Giants Live to compete in Myrtle Beach will have to perform on short notice with little to no prep.

It is often said that anything can happen in strongman. That notion certainly holds in the lead-up to the 2024 WSM contest.

Featured image: @theworldsstrongestman on Instagram

The post The Continuous Flux of the 2024 World’s Strongest Man Roster appeared first on BarBend.

ICYMI: 3X Bodyweight Squat by Weightlifter Miranda Ulrey — 396 Pounds at 130 Pounds

If you aren’t aware, weightlifters have some seriously-strong legs. 20-year-old Olivia Reeves recently shocked social media with a triple-bodyweight squat. She’s in good company.

On April 1, 2024, Team USA Junior weightlifter Miranda Ulrey posted her own shockingly heavy 1-rep max. Ulrey, 19, squatted 180 kilograms (396.8 pounds) in training. She competes internationally for the United States in weightlifting’s 59-kilogram (130-pound) weight class. Check it out below: 

[Related: The Best Weightlifting Shoes for Squats] 

For the uninitiated, weightlifting athletes don’t compete in the squat like powerlifters do. As an Olympic lifter, Ulrey utilizes exercises like back or front squats as an accessory to supplement her performance in weightlifting’s two competitive disciplines: the snatch and the clean & jerk

In Context

A three-times-bodyweight anything is a spectacular achievement in strength training. But how exactly does Ulrey’s squat strength stack up against full-time powerlifters who train for, and compete in, the low bar back squat? 

According to the International Powerlifting Federation’s (IPF) registry, here are the raw (i.e., without the assistance of supportive equipment like knee wraps) Junior squat records in the weight classes closest to Ulrey’s: 

57KG: 188 kilograms (414.4 pounds) | Jacob Jade (FRA) 

63KG: 185 kilograms (407.8 pounds) | Casagranda Federica (ITA)

Ulrey’s squat personal record is undeniably impressive and would be considered a world-class lift in the IPF’s Junior divisions. She’s still somewhat behind the leaders in her comparable weight classes. Given that Ulrey doesn’t prioritize the back squat to the same degree as Jade or Federica, it’s feasible that Ulrey could make a run for an IPF Junior world record in powerlifting if she desired. 

Trivia: In the IPF, athletes may compete as Juniors up to age 23. The International Weightlifting Federation (IWF) brackets their Junior division between ages 15 and 20.

The Future of Team USA? 

Ulrey’s Junior career as an international weightlifter ends in just over a year. Regardless, she’s performed commendably on the international scene, with three IWF events under her belt already:

Miranda Ulrey Weightlifting Career

2021 Youth World Championships: 4th (55KG) 

2022 Pan American Junior Championships: 2nd (49KG) 

2023 Junior World Championships: 4th (59KG) 

[Related: 2024 IWF World Cup Results]

If Ulrey’s leg strength is any indication, she’s bound to have a solid career at the Senior level. Weightlifting was recently confirmed for the 2028 Olympic Games in Los Angeles; Ulrey might just make a run at becoming an Olympian before too long. 

More Weightlifting Content

Hampton Morris Sets First Men’s Weightlifting World Record for USA in Over 50 Years

How an Unexpected Phone Call Might Get 36-Year-Old Caine Wilkes Back to the Olympic Games

Report: Scandal in Bulgarian Weightlifting Federation (+ the Future of Karlos Nasar)

Featured Image: @mulrey23 on Instagram

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Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z

ATN spoke with Crunch’s chief marketing officer about the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns

A new marketing strategy by Crunch Fitness is making fitness enthusiasts erupt with laughter, which can actually burn calories — an effective way to jump-start a health and fitness regimen at the ‘No Judgement Gym.’

At the helm of the New York-based gym franchise’s marketing division is Chad Waetzig, who is ever-mindful of promoting health and fitness while also considering the woes of modern times.

“With the general worries many consumers have right now – with election season ramping up, uncertainty around interest rates, and armed conflicts continuing around the world – many people are feeling the weight of the world on their shoulders,” said Waetzig, chief marketing officer. “Yet we believe that everyone wants to feel good. Crunch is there to help you feel your best through fitness from the moment you step through our doors.”

Finding humorous ways to market fitness is no small feat, especially in an industry that can be intimidating to newcomers or those returning. NBC’s “Saturday Night Live” recently poked fun at just that — in a skit highlighting the daunting, mysterious vibes of Pilates studios and the trepidation it can evoke in new clients.

Waetzig and the Crunch marketing team aim to strike a balance between showcasing Crunch’s inclusive ethos and the benefits of a workout at one of its 450-plus gyms or on Crunch+, the fitness brand’s on-demand platform, while simultaneously garnering laughs.

“‘No Judgments’ is core to our culture and values,” Waetzig said. “It means we have room for everyone, regardless of shape, size, age, race, gender or fitness level. The engaging commercials use humor to highlight how members can ‘feel good’ and find that reprieve from life’s inevitable bad moments.”

Chad Waetzig (credit: Crunch Fitness)

Crunch’s ‘Feel Good, Not Bad’ campaign first launched in December, reminding fitness consumers that a workout at Crunch is way better than a snake bite or getting stuck in a revolving door. The fitness brand’s latest spot, which can be viewed here, offers a humorous take on “feeling stuck” and offers an antidote: a Crunch workout.

Although Crunch intends for its campaign ads to resonate and entertain fitness enthusiasts of all generations, there is a specific audience in mind for the brand’s marketing creations that target what Waetzig calls the “young, strong and social.” 

“Members of this group tend to be adults 18-34, where social media and connection with others are part of their cultural fabric,” he explained. “They see fitness as a source of mental and physical strength.”

Crunch’s latest ads are witty, social-media-ready and crafted to go viral. Perhaps the best example is the fitness franchisor’s hilarious ad for ‘Thoga.’ Aligned with April Fool’s Day, the prank promo advertises a yoga class on Crunch+ for thumbs overworked due to chronic scrolling and texting.

credit: Crunch Fitness

Using the ad to highlight Crunch+, which was reinvented from 2013’s Crunch Live launch and re-introduced in 2023, reminds fitness consumers of Crunch’s other convenient offerings.

“With Crunch+, we’ve cracked the code behind the hybrid workout trend – extending the Crunch experience beyond the four walls of our gyms while enabling Crunch-led workouts at home, on the road or as a tool to use in the gym itself,” Waetzig said. 

Consumers can expect to see Crunch’s comedic and ‘Feel Good’ approach to fitness throughout the year, especially considering that 94% of Gen Z and millennials prefer brands with a funny vibe.

“We’ll continue to connect with existing and potential members through irreverent, offbeat humor,” Waetzig assured. “These traits align with our brand’s identity, and we believe they help us break through the clutter and drive consumer comprehension of our brand and brand experience.”

Now in its 35th year, the high-value, low-price (HVLP) fitness operator has much to celebrate as it continues to scale and keep consumers engaged, motivated and uplifted. Crunch expects to hit the 500-gym mark and reach three million members, soon according to Waetzig. The brand recently welcomed Chequan Lewis, a former Pizza Hut exec, as its president to drive franchise growth.

“Crunch is uniquely positioned for unprecedented growth,” Waetzig said. “We have been crushing it in terms of expansion.” 

He also pointed to Crunch’s embrace of technology, as seen with its Amazon One partnership, and its increasing focus on recovery, as key reasons the gym franchise will continue to grow.

“For many fitness enthusiasts, recovery will become a fundamental component of their fitness regimen,” Waetzig predicts. “We’re committing time and resources to developing an even more robust ‘Relax & Recovery’ program in clubs to meet this emerging need, and recovery will play a more significant part in our marketing plans as awareness and demand for it increase among consumers.”

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European Gyms See Record Revenues, Strong Membership Growth

European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead

Europe is experiencing a fitness boom, with health and fitness center revenue and membership numbers topping pre-pandemic levels and 100 million European gym members predicted by 2030, according to a new report from EuropeActive and Deloitte.

European health and fitness center memberships grew to nearly 68 million in 2023, up from 62.9 million the year before. Revenues followed a similar trend, increasing by 14% to €31.8 billion ($33.8 billion) in 2023, an all-time high. The number of fitness clubs in Europe increased 1.4% to almost 65,000. 

The 2024 European Health & Fitness Market Report also found that the leading fitness operators in terms of membership for 2023 were Basic-Fit (3.8 million); RSG Group, owner of Gold’s Gym and others, (2.0 million); and PureGym (1.9 million).                  

Basic-Fit also scored the top ranking for revenue (€1,047 million), followed by David Lloyd (€854 million) and PureGym (€621 million). 

There was also strong deal-making activity among European brick-and-mortar health and fitness clubs, with 12 major mergers and acquisitions being completed in 2023, per the report.

US Fitness Leaders Make European Push

The projections are great news for American fitness brands looking to capitalize on Europe’s fitness surge.

Club Pilates, Xponential’s wildly successful franchise, has already gained ground in the European market, including signing a master franchisee to license a minimum of 75 Club Pilates studios in France over the next decade. Xponential’s Body Fit Training (BFT), a coach-led group strength and conditioning training franchise, has just opened a new Barcelona studio and also has a presence in the U.K.

Anytime Fitness, the big-box gym chain under the Self Esteem Brands umbrella, has its sights set on Europe (and elsewhere), with gyms expected to open across France and Italy.

Popular HIIT studio Barry’s is planning to open its doors to fitness enthusiasts in Barcelona this month as it brings its high-energy workout under red lights to more international markets.

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KUIU Expands International Marketing Reach With ESW 

The outdoor performance brand has a DTC presence in 37 international markets, with plans to enter South America

KUIU’s taste for adventure and exploration is visible both in its product line and corporate strategy. The outdoor performance brand, known for its hunting gear and apparel, has renewed its partnership with ESW, a leading direct-to-consumer ecommerce company. The deal will propel KUIU’s global DTC marketing outreach to 37 international markets. 

Founded in 2011, KUIU saw early success in North America, mainly targeting hunters with its products ranging anywhere from t-shirts to binocular harnesses. The brand eventually started to eye international expansion but lacked the technology and infrastructure to do so efficiently, first tapping ESW for its expertise in 2017. 

ESW was instrumental in applying a more seamless purchasing experience for KUIU customers. This included adding a solution that ensured shoppers in each market get a domestic-equivalent brand experience online through a localized checkout. The ecommerce brand also added market-appropriate currency displays, locally recognized payment methods and displayed transparent duties and taxes to eliminate hidden fees. 

“ESW has acted as an extension of the KUIU team and has been integral to our international expansion,” said Christy Ansari, KUIU chief sales and planning officer of ultralight hunting. “ESW was as invested as we were in making our international marketing programs as successful as possible. Having them onboard meant that we could leverage the ESW team’s years of experience and technology to enter new markets efficiently, effectively and at pace.”

KUIU extended the partnership once already in 2022 to include ESW’s demand-generation and marketing services to manage customer acquisition and retention. ESW then targeted English-speaking shoppers in Germany, Austria, France, Spain, Switzerland, Belgium and Norway, and also added social media, search and online campaign advertising to grow brand awareness, support customer acquisition and deliver conversions. 

The brands re-upping their deal was a no-brainer. According to KUIU, ESW has delivered a 6.5x ROI for the outdoor performance brand. Moving forward, demand generation activity will encompass email marketing, outlet and free shipping thresholds. KUIU also plans to expand into the South American market in 2024. 

“Having a robust global DTC solution is critical for brands hoping to take market share in an increasingly competitive sector,” added Martim Oliveira Avillez, ESW chief revenue officer. “We’re delighted to see the success KUIU is having and to partner with them for the next phase of their international growth.”

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How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community

Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club

Model and fitness influencer Reneé Noe began running just four years ago during the pandemic. Inspired by her now-husband, who was training for an ultra-marathon, Noe began running short distances and gradually built up her endurance.

In time, she created the “Noe Bad Vibes Run Club” to meet her large social media following in person and build community. Today, the Noe Bad Vibes Run Club hosts running events for thousands of women all over the United States. 

Noe believes her journey to becoming a runner – and her inclusive approach to the sport – has resonated with the many women who now take part in her group workouts.

“I think that’s why it’s blown up,” Noe tells Athletech News. “There are lots of run clubs in LA, in New York. They’re very strategic on timing, they’re trying to hit a certain pace. Sometimes, if you aren’t hitting this pace, you might be left behind. There’s nothing bad about that. But I just don’t resonate with that. Anyone can come to my run club.”

credit: Reneé Noe/Noe Bad Vibes Run Club

“My friends come and they walk, moms come with their strollers, people come with their dogs,” she adds. “It’s ‘come as you like.’ Some girls are doing a six-minute pace leading the whole thing and I love it. I think it’s great to have all of it.” 

Creating a Thriving Community

Although Noe’s main source of income remains modeling, she has become known in the fitness influencer space, amassing over 300,000 followers on Instagram and nearly 1 million on TikTok.

No Bad Vibes is a private Instagram group, run by Noe’s team who screens requests from bots or men.

“We do this to make sure that it’s a safe place,” she explains. “There are 10-13-year-olds who come. We really focus on protection and safety.” 

Noe chooses the Run Club’s location through her social media followers.

“We initially had a Google form, and we had people fill out where they’re from. We had over 20,000 responses. We usually limit the runs to around 300-400 people. For the last one in Houston, we had 1,200 women on the waitlist.”

From there, the group is split into groups of around 50-60 women and the club staggers the groups a few minutes apart.

“I’m literally going back and forth trying to see everyone, trying to run with everyone and take pictures,” Noe says, noting she usually winds up covering more miles than the rest of the group as a result. “It’s such a fun experience.” 

Must-Have Running Gear

Like most fitness influencers, Noe has a tried-and-true list of favorite products for her running routine.

“My number one favorite is the Garmin Venu 3,” she says. “I love it. It tracks your recovery, sleep and even does cycle tracking. I feel like it’s really accurate.”

Noe also focuses on including electrolytes and energy gels in her diet. “

I love Waterboy, Redmond Re-Lyte electrolytes and energy gels like Honey Stinger or GU (Energy Labs), particularly on a long run.” 

Noe is also a Hoka and Nike devotee.

“I swear by (Hokas), I love them,” she says. “I think they were made for me, specifically the Mach Series – I run in those daily. Running is all about comfort for me. If I’m uncomfortable, I cannot run.”

“Nike AeroSwift shorts are also my favorite,” she adds. “I have them in 12 colors. I have gotten white ones and dyed them colors that I want to match running fits. I can’t even feel them when I’m running.”

Just the Beginning

Noe Bad Vibes Run Club events usually last around 3-4 hours, including a meet-and-greet at the beginning and the end of each run. The workout takes place in a park or nature trail and runs are usually several miles long. On a warm day, Noe begins the runs at around 8 am, but on cooler days she starts at 10 am.  

Noe hopes her Run Club starts a trend of women having more opportunities to connect in person through fitness and wellness activities.

“It’s so encouraging seeing every single person be so uplifting. I hope this is the start of many more events like this,” she says. “Why can’t we do a Roller Skating Club, where it’s all women who go out every Wednesday night on Venice Beach? Whatever it is, I hope this starts a wave.”

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With New President, BFT Eyes Massive Growth in North America

Duncan Cork, a franchising expert and one of the execs behind F45’s rapid expansion in the US, will look to turn BFT into a household name in North America’s boutique fitness scene

Xponential Fitness has been clear about its intentions to leverage Body Fit Training’s global presence and turn it into a household name in North America. It’s now kicking those plans into high gear. 

Xponential acquired the Australia-founded group strength and conditioning franchise in late 2021, and opened 30 studios in North America last year alone. 

There’s some sense, though, that Xponential is just getting started on its quest to turn Body Fit Training (BFT) into a boutique fitness power.

In early April, Xponential named franchising expert Duncan Cork as BFT’s new president. In addition to his background as a successful entrepreneur, Cork served as CMO of F45 Training, then later President and Chief Growth Officer until 2021, playing a key role in driving the Australian fitness brand’s explosive growth across the U.S.

Cork will now look to do the same for BFT, which he calls the world’s “preeminent strength and conditioning group fitness” brand.

The Magic of Group Strength & Conditioning

While Cork sees similarities between BFT and boutique fitness concepts such as F45, he believes BFT is uniquely positioned for long-term success due to its fresh take on strength training, which was named the most popular fitness modality of 2024.

“We get the comparisons quite often, but BFT truly sits in a unique space within the boutique fitness world,” Cork says. “The workout is not as intimidating and more accessible than a CrossFit WOD (Workout of the Day). And with the strength and conditioning classes being rooted in the science of progressive programming, BFT supports members through their fitness journey far more than the average HIIT or weight-based classes.”

Duncan Cork (credit: Xponential Fitness)

BFT offers group strength and conditioning classes led by expert coaches and split into eight-week training blocks so members can measure their progress over time. Classes include some combination of compound weight lifting exercises like deadlifts, bench presses and kettlebell swings, bodyweight movements like box jumps and pull-ups, and cardio work including running, cycling and rowing. BFT also leverages heart-rate tracking tech to inform members of their progress, gamify workouts, and build customer retention.

“It’s an incredible workout program,” Cork says. “Understanding that you can have a progressive strength and conditioning workout with that much consideration and thought behind it makes a big difference to your personal fitness journey.” 

Since BFT combines strength training with conditioning, it helps members build muscle, lose fat and generally improve their overall health. For many members, BFT serves as their primary workout, which leads to high average attendance numbers. 

“We’re averaging 4.5 to 4.8 visits per week (per member), which is extremely high for a boutique fitness brand,” Cork notes. 

On the ‘Cusp of Blowing Up’

Leaning on his marketing background, Cork says his first task as president will be to “build a clear message about what the BFT stands for.”

“BFT is a new brand here in the United States, so my biggest priority is getting the message out there,” he shares. “We have to arm our franchisees with materials so they can go out into their communities and speak to the benefits of BFT.”

For prospective franchise owners, BFT presents a unique opportunity to get in on the ground level of a brand that’s just starting to grow in North America but that already has an established presence across the globe. BFT is a hit in its native Australia, and the brand has locations in nine total countries, including Singapore, Hong Kong, the U.K. and Spain, where it recently opened its 300th studio, in Barcelona.

“I’ve seen this kind of growth before,” Cork says, recalling his time at F45. “This is an opportunity to get involved with a brand that’s right on the cusp of blowing up in the United States.”

credit: Xponential Fitness

BFT franchisees also get the benefit of joining Xponential, which Cork calls “a juggernaut of boutique fitness, health and wellness” with 10 brands and over 3,000 studios across the globe. 

“Having the support structure that Xponential provides our franchisees, plus being a growth brand, is a really exciting combination,” Cork says. 

Under Cork, BFT will target franchisees from diverse backgrounds, including groups looking to own many units and build a portfolio as well as individuals who are looking to start and grow their own small business

“We like to find professional franchisees who understand how to build great teams,” Cork explains.“We also like to find those who are passionate about fitness and want to own and potentially grow their own portfolio.” 

BFT Will Think Globally

Looking ahead, Cork is confident BFT is just scratching the surface of what it can become in North America and across the globe. 

“In North America, I could imagine us opening hundreds of stores relatively quickly,” he says. “The consumer demand for the workout is strong, my focus will be on working closely with our franchise partners throughout their journey and empowering my team to continue to provide exceptional support.”

Cork is also quick to note that BFT is an international brand. He believes BFT could grow to more than 1,000 global locations, which would surpass the lofty goal founder Cameron Falloon set for the strength and conditioning brand when he established it back in 2017.

“We’re going to act as the global brand that we already are,” Cork says. “That’s a big part of my growth vision for the company.”

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