Alisha Luna (52KG) Raw Deadlifts an All-Time World Record of 210.5 Kilograms at the 2024 WRPF Ghost Clash 3

Lightweight powerlifter Alisha Luna competed on April 7, 2024, at the World Raw Powerlifting Federation (WRPF) Ghost Clash 3 in Miami, Florida. She had the day of her life on the platform, setting personal records in squat, bench press, deadlift, and total.

Luna entered the contest as the deadlift all-time world record (ATWR) holder in the 52KG class. She set it at 210 kilograms at the WRPF National Championships in September 2023. Luna chipped her ATWR to 210.5 kilograms on her second attempt in Miami. Check out Luna’s meet recap post, courtesy of her Instagram page:

Luna lifted in the “raw with wraps” division, which allows knee wraps, as opposed to “raw” which only allows the use of knee sleeves. She hit all three squats and ended with a five-kilogram competition personal best at 190 kilograms. It was a smooth and comfortable lift, suggesting more progression in the near future.

In the 52KG class, only Stefi Cohen has squatted more at 202.5 kilograms. It will be compelling to see if Luna can approach that number in the next year or so.

Luna continued her perfect run through bench press, hitting 102.5 kilograms — a 2.5-kilogram personal best. This looked like a well-chosen third attempt and close to her strength limit.

Deadlifts are where Luna really excels, and this contest was no exception. With only the assistance provided by a lifting belt, Luna set up in a conventional stance and took the barbell in a mixed grip. The weight broke the floor easily but required effort to pull back into full lockout.

For her final lift, Luna attempted 218 kilograms. This would have given her a 510.5 kilogram total — enough to beat the ATWR total set by Cohen at Cohen’s most recent meet in 2020. Unfortunately, the weight didn’t get far off the floor. Still, Luna is now the second-ranked 52KG lifter on total and seems to be rapidly moving towards the top spot.

2024 WRPF Ghost Clash 3 — Alisha Luna (USA), 52KG

Squat

170 kilograms

172.5 kilograms

190 kilograms

Bench Press

87.5 kilograms

95 kilograms

102.5 kilograms

Deadlift

197.5 kilograms

210.5 kilograms — All-Time World Record

218 kilograms

Total — 503 kilograms

It’s unclear where Luna will go next, but she seems en route to unseating Stefi Cohen from the 52KG top spot that Cohen has occupied for so long. If you missed the 2024 WRPF Ghost Clash 3, watch it on WRPF’s YouTube Channel.

Editor’s note: BarBend is the Official Media Partner of the WRPF. The two organizations maintain editorial independence unless otherwise noted on specific content projects.

Featured image: @a_l_u_n_a on Instagram

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Could Your Oura Ring Warn You of Illness Before You Even Feel It? – Steps Forward in illness prediction

Imagine having a personal health detective on your finger.

The Oura Ring and its app work together to track subtle changes in your body that could signal an oncoming illness. Think of it as your early warning system for potential health issues.

Learn how the Oura App can help you monitor key health signs like body temperature, breathing patterns, heart activity, and even your sleep quality – giving you the power to take charge of your health.

Plus, a groundbreaking partnership between Oura and healthcare innovators promises to revolutionize how we prevent and manage chronic diseases, ushering in a future where proactive health monitoring is the norm.


Oura Ring Gen3 Horizon – Silver – Size 6 – Smart Ring – Size First with…
SIZE BEFORE YOU BUY – Oura Ring sizes are different from standard ring sizes. Purchase an Oura Ring…THE REVOLUTIONARY SMART RING- Track your sleep, activity, stress, heart rate and more with the Oura…

Key Metrics to Monitor When Ill

When under the weather, certain physiological signs become tell-tale indicators of your body’s battle against illness. 

The Oura App zeroes in on four critical metrics: body temperature, respiratory rate, heart activity, and sleep or activity patterns.

 It’s crucial to juxtapose these readings against your typical baseline to discern any anomalies signaling health issues.

1. Increase in Body Temperature Trends

Inflammatory responses triggered by the immune system’s fight against infections often manifest as increased body temperature. 

This reaction, while a natural defense mechanism, requires vigilant monitoring. The Oura Ring facilitates this by tracking temperature trends, enabling users to detect deviations from their normal temperature range. 

Such meticulous monitoring can be the difference between catching an illness early or suffering compounded effects down the line.

2. Increase in Respiratory Rate

Respiratory rate serves as a critical health metric, especially in diagnosing respiratory infections or coughs. 

An elevated rate beyond the healthy adult norm of 12–20 breaths per minute could be a red flag. 

The Oura App aids in this context by allowing for a comprehensive view of respiration over time, even indicating prolonged recovery phases post-illness.

3. Changes in Heart Activity

Illness often triggers an increased resting heart rate and a decrease in heart rate variability, courtesy of the sympathetic nervous system’s activation. 

Monitoring these changes through the Oura App can provide insights into the body’s stress levels and recovery status, making it an indispensable tool for anyone keen on maintaining heart health during and after an illness.

4. Changes in Sleep or Activity Patterns

Illness invariably alters sleep and activity patterns, pushing the body to prioritize rest for recovery. 

The Oura App’s detailed sleep tracking highlights shifts towards more restorative sleep stages or reduced activity levels, offering a window into the body’s natural recuperation process.


Oura Ring Gen3 Horizon – Silver – Size 6 – Smart Ring – Size First with…
SIZE BEFORE YOU BUY – Oura Ring sizes are different from standard ring sizes. Purchase an Oura Ring…THE REVOLUTIONARY SMART RING- Track your sleep, activity, stress, heart rate and more with the Oura…

The Future of Health Monitoring: The meta[bolic] and ŌURA Partnership

A landmark partnership announced on January 9, 2024, between meta[bolic], a trailblazer in the management of chronic metabolic diseases, and ŌURA, the innovator behind the Oura Ring, heralds a new era in health care. 

This collaboration is set to redefine the approach to combating the global epidemic of metabolic diseases, such as diabetes, obesity, and prediabetes, through an integrated model of care delivery.

meta[bolic]’s cutting-edge strategy combines behavioral coaching, advanced pharmaceuticals, and AI-driven diagnostics with the Oura Ring’s capability to provide accurate, continuous health data and insights. 

This innovative approach aims to empower individuals to take control of their metabolic health, emphasizing the power of real-time data to drive behavioral change and improve patient outcomes.

Ali Hashemi, co-founder and CEO of meta[bolic], highlights the evolution of wearable technology as not just tools for athletes and biohackers but as essential devices offering actionable insights for anyone interested in proactive health management. 

The Oura Ring, with its superior data fidelity and user-friendly interface, stands at the forefront of this shift, enabling an unprecedented integration of continuous monitoring into clinical care.

By incorporating Oura’s detailed sleep analysis and recently introduced Daytime Stress scores into its clinical platforms, meta[bolic] offers a holistic view of an individual’s health. 

This partnership not only bridges the gap between patients and healthcare providers but also sets the stage for a multi-dimensional approach to preventive care, promising a future where health monitoring is seamlessly integrated into our daily lives.

This union signifies more than just a step forward in healthcare technology; it embodies a shared vision for a future where managing health proactively is within everyone’s reach, making the partnership between meta[bolic] and ŌURA a pivotal moment in the pursuit of better health outcomes for individuals across the globe.

Stakt Aims To Transform Yoga Mat Market With Foldable Design

The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, making it suitable for various workouts

Yoga mats are one of the most basic – and arguably the most mundane – pieces of exercise equipment out there. Stakt, a female-founded wellness brand, is out to change that. 

With the goal of innovating fitness equipment to make working out more comfortable, convenient and dynamic, Stakt launched the Stakt Mat, which operates both as a fitness mat and a block capable of enhancing and modifying people’s workouts. According to Stakt, it’s the only product out on the market capable of doing both. 

“As the world around us changed, so did our workouts,” Stakt co-founders Taylor Borenstein and Millie Blumka note on their website. “Stakt was born out of a love for sweating and a need for adaptation. Our ‘at-home workout’ was no longer just a weekly yoga class to wind down, and we needed a fitness mat that could keep up.”

Stakt co-founders Taylor Borenstein (l) and Millie Blumka (credit: Stakt)

The Stakt Mat is twice as thick as a standard yoga mat. It folds section over section, allowing it to transform into a block and act as a second piece of equipment. The mat also includes a non-slip surface to enhance stability and is easy to store and clean. The mat can be used for workouts beyond yoga, including strength training modalities.

This versatility propelled the Stakt Mat to a place on TIME’s Best Inventions of 2023 list. It also won “best foldable mat” in the Women’s Health Fitness Awards for 2023. Blumka and Borenstein also appeared on NBC’s hit show “Shark Tank” in 2022 to pitch Stakt.

credit: Stakt

Along with its signature mat, Stakt also sells a cleaning spray and carrier bag.

Looking ahead, Stakt sees opportunities to expand its commercial sales reach by bringing its products to gyms and studios.

“While we are primarily DTC, we are partnered with many studios and gyms throughout the country who are looking to provide their clients with an elevated, more versatile experience,” Blumka tells Athletech News. “Studios and gyms make up about 20% of our business and we are focused on expanding this this year.”

The brand also makes a point of keeping its users engaged after checkout, boasting an active social media presence with over 1 million likes on Instagram.

“We make it a priority to share and highlight our studio on our social media, send geo-targeted emails to our community living near the studio, and we also invite the instructors to teach on our virtual platform,” Blumka says.

Stakt’s arrival on the scene comes as boutique fitness booms. Research suggests that yoga, Pilates and Barre – three modalities that could all benefit from the Stakt Mat in some shape or form – will continue to be market leaders.

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Equinox Adds Biomarker Lab Tests in Personalized Health Play

A partnership with Function Health will see Equinox trainers develop specialized programs based on each member’s biological profile

Having mastered the art of melding fitness, wellness and luxury, Equinox is taking health optimization and personalization to new heights, partnering with Function Health, a longevity health-tech startup founded by Dr. Mark Hyman.

The exclusive partnership will see expert Equinox trainers develop specialized programs for members based on their unique biological profiles, with Equinox members having access to their personalized health data.

The Function Health platform beta launched last year and currently has a waitlist for its $499 yearly membership that includes over 100 whole-body lab tests so wellness seekers can understand their biomarkers, including hormones, thyroid, heart, metabolic, autoimmunity and toxins. Members also receive actionable insights from doctors based on their results.

Equinox vice president of strategic partnerships Julia Klim says the collaboration between the luxury lifestyle and fitness brand and Function Health reflects the next chapter in healthspan and longevity

“This partnership represents a new era in personalized, performance-driven health, integrating the highest standards in personal training with cutting-edge research and data across nutrition and regeneration,” Klim said.

It’s just another forward-thinking service that Equinox continues to provide, following a recent collaboration with Aescape, which will introduce fully-automated massage beds to select Equinox clubs in NYC this spring.

In a recent appearance on Athletech News’ “Unscripted” podcast, Klim noted Equinox’s ongoing conversations and innovations surrounding prevention and longevity as Equinox members desire self-betterment. 

“We really are a way of living brand more than we are a fitness brand,” Klim said, noting Equinox’s four pillars — movement, nutrition, regeneration and community. “We’re innovating to getting closer to healthcare and doing more personalization.”

Dr. Hyman, co-founder and chief medical officer of Function Health, said the partnership marks an “historical moment” where health breaks out of the traditional setting of a doctor’s office and extends beyond the fitness club. Hyman has also been welcomed to the Equinox Health Advisory Board as Equinox ramps up its holistic and longevity-centered services. 

“By combining Equinox’s expertise with Function Health’s 100+ lab test approach, we’re unlocking a level of health and fitness that surpasses even what top doctors and biohackers can access,” Hyman said.

In recent months, Equinox has also unveiled a specialized training program for members who are on GLP-1s, designed to combat the loss of lean muscle and promote long-lasting health habits. 

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EuropeActive Welcomes New CEO, Elects Board Members

Kai Troll will lead Europe’s top non-profit health and fitness organization into its “next great chapter” following strong 2023 results

EuropeActive, the leading not-for-profit for promoting fitness, physical activity and healthy living in Europe, officially introduced Kai Troll as its new CEO and provided the results of its General Assembly election. 

The key appointments were announced during EuropeActive’s 23rd Annual General Assembly this week, held in Cologne, Germany, as part of FIBO 2024 and attended by members from all over Europe. 

Troll, who succeeds Andreas Paulsen, will assume the leadership role on May 1, 2024. 

A former consultant with the Boston Consulting Group, Troll has also served as a director at the Special Olympics in Europe and Eurasia in addition to several roles spanning sports, fitness, politics and philanthropy.

“It is clear that our board has found an extraordinarily qualified and experienced new executive director to lead EuropeActive into its next great chapter,” Paulsen said. “Kai has an unparalleled track record in association management and strategy, and his skills, contacts and insight will enable EuropeActive to consolidate and expand the extraordinary momentum we built over the past four years.” 

John Treharne (U.K.) and Jana Havrdova (Czech Republic) were re-elected to EuropeActive’s board of directors, with Katarina Andersson (Sweden) and Nathalie Schwartz (France) elected as new board members.

credit: EuropeActive

David Stalker, president of EuropeActive and a Myzone advisor, thanked attendees for joining the non-profit at its annual gathering and for their ongoing support. 

“I would also like to personally thank Andreas Paulsen for his exceptional service as EuropeActive’s CEO over the past four years, for building and leading such remarkable transformative growth, and we look forward to Kai Troll stepping into the role of our new executive director,” Stalker said. 

Stalker said that during the next twelve months, EuropeActive’s board of directors would work on the association’s strategy for 2030, which will be presented at the General Assembly in April 2025. The board will also appoint his successor, who will be presented to members in a year. 

The Brussels-based fitness non-profit also updated members on its initiatives. 

Paulsen shared that it had been a productive year that included four events across the continent, including a new Exercise for Health Summit held in Madrid last November. As for the association’s financial status, EuropeActive treasurer Janosch Marx noted that 2023’s financial results were the most succesful in EuropeActive’s history. 

EuropeActive can be found in Hall 7, Booth C63, at FIBO.

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Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training

Brands like Solidcore are championing the benefits of HILIT, which combines HIIT’s efficiency with a low-impact focus, reducing wear and tear

The popularity of high-intensity interval training (HIIT) has held steady, its sustained time in the spotlight surprising some, but people want and need more options. 

This is where high-intensity low-impact training (HILIT or HILI) emerges as a solution for many personal trainers and their clients, who may be missing the results mark with current programming.

HILIT marries the rigor and efficacy of HIIT with low-impact precision, reducing the risk of injury and making workouts more accessible. HILIT is particularly beneficial for people seeking intense workouts without joint strain, including those with pre-existing injuries, older adults, pregnant women and fitness novices.

The growing interest provides a window of opportunity for trainers and gyms to expand their clientele by incorporating HILIT programs, aligning with consumer demands for effective, accessible solutions.

The Best of Both Worlds

HIIT is characterized by exercises performed with significant effort, typically gauged by achieving between 75%-85% of one’s maximum heart rate, alternated with rest intervals. While it’s recognized for its efficiency and effectiveness, HIIT may not be suitable for everyone, pointing to a need for alternative approaches like HILIT.

“High impact exercise involves movements in which your feet leave then lower to the ground; the impact results from the landing after a jump,” says Sam Gelon, talent and product development manager at Solidcore, a fast-growing, reformer Pilates-inspired boutique fitness brand (officially branded as [solidcore]).

Gelon says there are a variety of ways Solidcore workouts increase the intensity without stressing the joints. 

“For example, intensity is added from the resistance (springs), executing consecutive reps, moving slowly and transitioning to the next exercise quickly,” she says. “In response to increased intensity, your heart rate rises.”

Gelon adds that Solidcore exercises are designed to disperse body weight so the joints and spine are not overloaded. “You’ll never be jumping in class,” she says. 

credit: [solidcore]

Low-intensity interval training (LIIT) also has plenty of fans, and for good reason. A 2015 study found that obese adults who followed LIIT lost around the same amount of weight as people who pushed themselves harder.

The effectiveness of HIIT and LIIT makes merging the two into a thoughtful program design a good idea for business and for bodies. Formats like the LIT Method, Solidcore, Tonal and many more meet clients where they are with creative and challenging workouts. 

Many note that Pilates and other low-intensity programs such as Barre, yoga, sculpt and TRX suspension training that focus on balanced, total body strength — when taught in specific ways to increase the intensity — are valid HILIT choices.

HILIT & Time Under Tension

The lynchpin for strength gain success may be time under tension. 

Time under tension (TUT) refers to the amount of time a muscle is under strain. The theory behind TUT suggests that longer periods of tension can lead to greater muscle fiber recruitment and, consequently, more significant muscle growth and strength development. This is based on the principle that muscles grow in response to the stress placed on them, provided this stress is beyond what they’re accustomed to.

The exact optimal time under tension is debated, but ranges typically fall between 20 to 70 seconds per set, depending on the training goal, with higher durations often recommended for muscle hypertrophy and shorter durations for strength gains.

It’s also worth noting that while TUT is an important factor in designing training programs, it’s not the only consideration. Other variables, such as intensity, total volume and rest periods play crucial roles in the overall effectiveness of a workout program. 

Barre is another popular form of HILIT training (credit: Xponential Fitness)

Gelon says that Solidcore’s approach is to work muscles to failure while avoiding impact on the spine and joints. 

“In class, each exercise is performed for a specifically designated amount of time to ensure the muscle fibers are effectively recruited without adding excessive stress to the joints or spine,” Gelon explains. 

“When you are in one position for too long, your muscles will start to fatigue, which means the weight will go into the joints that the muscles are working to protect,” she adds. “We transition from one exercise to the next quickly so your muscles stay engaged while providing relief to your joints. Each exercise is executed slowly and with control to force the muscles to stay contracted throughout the range of motion.”

Gelon adds that repetitions are completed consecutively without breaks, which keeps the muscles under constant tension. In doing so, more muscle fibers are recruited. 

“Moving slower results in more metabolic work per second,” she says. “This is because fast movement uses momentum, not just muscular strength, thereby unloading the muscles during parts of the repetition cycle, allowing the muscles to rest.   

Katie LaDow, owner of Smile Sweat Shine Coaching in Chicago, a fitness program for moms, says that trainers incorporate TUT into programming to stimulate muscle growth, build endurance, add variety and help prevent injury.  

“The benefits to clients are both physical and mental,” LaDow says. “On the physical side, TUT training results in keeping a muscle, or group of muscles, engaged for a longer period of time and contributes to improved strength, endurance and muscle tone while simultaneously preventing muscles from reaching a plateau.”

LaDow adds that TUT training helps clients listen to their bodies and create better awareness of their movements. 

“By being forced to slow down the pace of an exercise, you bring attention to things that are not always top of mind when exercising at a faster pace,” she says.

The Future of HILIT

The fitness industry is likely to see a surge in HILIT’s popularity, driven by its accessibility and reduced injury risk. Incorporating HILIT into programs provides a balanced approach, accommodating a wider range of clients while still delivering the desired intensity and outcomes.

Gelon says that many people find creating their own strength training program challenging, and that Solidcore’s approach, which includes a rotating muscle calendar,  introduces variety and a path to real results.

“Our workout is built on the basic principles of strength training,“ she says. “Each day there is a different lower body and upper body muscle focus, which enables people to take class more often while still ensuring the muscles have time to recover.”

LaDow views HILIT as a viable, ongoing trend. 

“HIIT training has certainly had its moment, but with HILIT, clients can perform at the same intensity as they would in HIIT while being gentler on their bodies. This is a very welcome opportunity as people age and their joints cannot handle as much stress.”

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Xponential Loses Pair of Execs, Adds to Lindora Team

While its international head and digital platform president are departing, Xponential added some executive firepower to its new wellness brand

Xponential Fitness has lost a pair of longtime executives, although the boutique fitness and wellness franchisor has fortified the leadership team behind Lindora as it plans to scale the metabolic health brand it recently acquired.

John Kersh, who served as chief international development officer of Xponential Fitness and Xponential+ president Garrett Marshall both announced on LinkedIn that they are leaving their posts at the boutique fitness and wellness franchisor.

Kersh took to the career networking site to share the news and recognize his colleagues, writing, “After 6 years and master franchise agreements for multiple brands in more than 20 countries, I have decided to leave Xponential Fitness for a new and exciting opportunity.”

Marshall took a similar approach, thanking the wellness franchisor for an “awesome ride,” and posted a video recorded from his office on his last day with Xponential Fitness.

“It’s been a very rewarding journey over the last five years having the opportunity to work with some incredible leaders and great teammates,” he said before reflecting on the pandemic and major milestones, such as the company’s IPO.

“It’s been a difficult decision,” Marshall said, adding that he would reveal his upcoming plans in the near future.

The news follows Xponential’s recent divestiture from Stride Fitness, its treadmill-based interval training brand.

Lindora Bulks Up Exec Team

Although Kersh and Marshall have exited Xponential, the company is welcoming back Martin Balcaitis, former chief marketing officer of StretchLab and Body Fit Training (BFT). Balcaitis took to LinkedIn last week to announce his return as senior vice president of operations for Lindora, the metabolic health clinic recently acquired by Xponential.

Xponential made a bold move last year to buy Lindora, giving the franchisor a foothold in the wellness space with a chain of metabolic health clinics that provide weight loss medication like GLP-1s and non-invasive holistic wellness therapies. 

“Sometimes you have to leave the nest to realize where your home truly is,” Balcaitis wrote. “The opportunity to yet again grow a new brand and help small business owners bring wellness and weight loss services to their community is incredibly exciting. It feels fantastic to come back home to Xponential and be surrounded by talented individuals doing great work! Be on the lookout for a Lindora location near you soon!”

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F45 Eyes Booming Wellness & Recovery Market To Drive Growth

The fitness franchise has launched wellness brands like FS8 and Vaura Pilates. It’s also planning to embrace recovery as a complement to its core HIIT offerings

F45 Training’s turnaround under new CEO Tom Dowd has been something to behold over the past few months. New and exciting programs from the brand have brought members everywhere from the mind of Mark Walhberg to literal mountain tops. However, the functional fitness franchise’s renaissance is just getting started. 

By staying true to its core principles as a brand while simultaneously keeping an eye out for what’s trending in fitness and wellness, F45 is moving forward with a disciplined approach to expanding its offerings in 2024.

Innovations already underway or in the works include Pilates, yoga, and recovery. 

“Across the organization, we have a deep pipeline of new products, innovations, and other initiatives that we are actively driving forward,” said Ryan Mayes, F45 Training Chief Operating Officer. “The fitness industry is constantly evolving, and, as a global leader in the boutique market, we recognize the need to evolve with it.”

Embracing Pilates, Yoga & More 

While F45 mainly features functional HIIT-style workouts built around a cardio and weight training blend, the brand doesn’t handcuff itself to those modalities and call it quits. F45 recently launched its FS8 and VAURA brands. The former involves a Pilates, tone, and yoga hybridization that fosters its own unique workout style. The latter features a new take on athletic reformer Pilates using a super premium, multi-sensory experience.

“We saw an opportunity to bring to market two new concepts that are each unique and complementary to F45,” said Mayes. “It’s no secret that the Pilates and yoga categories have experienced remarkable growth as consumer interest in these modalities has grown. These categories are also quite fragmented, which creates a compelling opportunity for us to grow market share through two distinct and proven brands.”

Ryan Mayes (credit: F45 Training)

F45 launched its first US-based VAURA studio in Manhattan in January with a key franchise partner. Mayes notes that they’ve been “thrilled with the early momentum” following the debut. 

The brand also continues to round out ancillary components pertaining to its original F45 workout modalities. This includes creating new class formats, enhancements in resistance strength training, new warm-ups and cool-downs, as well as a FLEX “train on your time” feature in select studios, which gives members added convenience by allowing them to visit the studio for the workout-of-the-day during off-peak or non-class hours. 

These additions to F45’s arsenal of offerings align with the brand’s central goal of making its workouts more accessible to the masses. 

“One of our key strategic goals for F45 is to attract new members that don’t already know about F45, or historically haven’t considered F45,” Mayes explained. “In most markets outside of Australia and New Zealand, there is still a significant opportunity for us to grow brand awareness. In some markets, there is a perception that F45 is only suited for more skilled or experienced fitness consumers. This couldn’t be further from the truth! While a segment of our membership consists of die-hard fitness enthusiasts, F45 is meant to be for everyone, no matter where they are in their fitness journey.”

Vaura Pilates (credit: F45 Training)

Riding the Wellness Wave

F45 isn’t turning a blind eye to its members once they complete their workouts, either. In fact, the brand is concentrating on that aspect of the fitness journey now more than ever. 

“One key area that you should expect to see more from F45 is recovery,” said Mayes. “There is a ton of opportunity for us to evolve our offering and the way we operate to benefit from these trends.”

“At F45, innovation has always been a core part of our DNA,” Mayes added. “As we look at the industry today, there are some major themes building momentum – gamification, data tracking, and focus on longevity, for instance – which are all closely aligned with our approach to fitness. There is no time like the present to innovate.”

Recovery continues to pick up steam in the fitness space. While F45 is following that trend, the brand is doing so carefully and strategically.  

“We strive to promote an environment that embraces new ideas with respect to the ways we can improve our offering or drive efficiencies in the ways in which we operate,” Mayes said. “We absolutely look to make decisions that are informed by data, which we invest into our own commissioned research and/or feedback from our franchisees and members.” 

Mayes adds that F45 looks to “test new ideas before pushing go, particularly when you consider the global scale of our network and nuances across different markets.”

F45’s meticulous approach will set up the brand for success as it rolls out additional offerings in the second half of 2024. Innovations won’t be limited to new fitness and wellness modalities, either.

“Based on the pipeline today, I certainly expect that we’ll deliver more innovation and ‘newness’ in general this year,” Mayes said. “This includes everything from tech upgrades to new ways to support our network. I believe 2024 will prove to be a very productive and important year for F45 as we add fuel to the fire!”

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Denise Herber (75KG) Wins The 2024 WRPF Ghost Clash 3 With All-Time World Record Deadlift of 291.5 Kilograms

Germany’s top-ranked female powerlifter, Denise Herber, has been hunting down the deadlift all-time world record (ATWR) for some time. She missed her third deadlift attempt at her last two competitions but finally had the perfect day she needed to hit her goal.

Herber competed at the World Raw Powerlifting Federation (WRPF) Ghost Clash 3 on April 7, 2024, in Miami, FL, in the 75KG raw with wraps category. She opened heavier than ever in the deadlift with 270 kilograms. She then jumped 10 kilograms on her second attempt. 

With eight good lifts on the day, Herber called for an ATWR attempt of 291.5 kilograms on the barbell. Pulling beltless, as always, Herber set up in a conventional stance and took the bar in a mixed grip. It was slow to break from the floor, but Herber took it all the way to lockout once it did.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Denise Herber Powerlifter (@deniseherber_)

Herber’s competition began well with three good lifts on the squat and hit 255 kilograms to match her competition best, set at the e.

Bench press went even better, with Herber setting a new personal best of 142.5 kilograms. Although not her best lift, Herber’s bench press has progressed well; this was 12.5 kilograms more than she benched at the same event the previous year.

Herber weighed in at 72.4 kilograms, a good way under the limit of 75.0 kilograms for the class. That means Herber’s ATWR deadlift was a four times bodyweight deadlift to eclipse the previous ATWR of 291 kilograms set by Brianny Terry at the WRPF American Pro 2 in October 2023.

2024 WRPF Ghost Clash 3 Results — Denise Herber (Germany), 75KG Raw w/Wraps

Squat

240 kilograms

250 kilograms

255 kilograms

Bench Press

130 kilograms

137.5 kilograms

142.5 kilograms

Deadlift

270 kilograms

280 kilograms

291.5 kilograms — All-Time World Record

Total — 689 kilograms

If Herber had made her ATWR deadlift the previous day, it would have been the biggest raw female deadlift in the world, regardless of weight class. However, Samantha Rice lifted at the same contest and put up a phenomenal 292.5-kilogram deadlift in the 90KG class in the second round.

Not only did Herber’s final deadlift give her the ATWR, but it also moved her past Hunter Henderson on dots in the best lifter contest, winning Herber $4,000 in prize money. With a 20-kilogram increase in her deadlift in the last year, Herber could be on her way to the fabled 300-kilogram deadlift benchmark.

Editor’s note: BarBend is the Official Media Partner of the WRPF. The two organizations maintain editorial independence unless otherwise noted on specific content projects.

Featured image: @deniseherber_ on Instagram

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Hadi Choopan Biography — Early Life, Contest History, Training, and More

Only 18 men have held the title of Mr. Olympia since its inception in 1965. Out of all 18 champions, only one is from Iran — Hadi Choopan. Since he first burst onto the bodybuilding scene in 2017, he has made a consistent rise in the sport to become one of the most elite competitors in the world. 

He has made the Mr. Olympia stage a second home since he first walked onto it in 2019. He has never finished below fourth in any of his five appearances, and he is considered a top contender to win the Sandow Trophy in his sixth appearance at the 60th edition of the show, set for Oct. 10-13, 2024 in Las Vegas, NV.

 
 
 
 
 
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A post shared by Hadi Choopan | هادی چوپان (@hadi_choopan)

[Read More: IFBB Pro League Announces 2024 Olympia Qualification Rules]

Choopan has earned his spot in the sport through many years of hard work and dedication, which has earned him a legion of followers. Here’s a brief of how and why he has reached the pinnacle of his sport.

Early Life

There isn’t a lot of publicly available information about his childhood, but we know that Choopan grew interested in bodybuilding at an early age. He competed and won his first national-level show in 2005

By 2013, he was a part of the World Bodybuilding and Physique Sports Federation and remained in that organization until 2017. That year, he entered and won the Amateur Olympia title, which earned him his IFBB Pro League status.

Choopan has dealt with some level of hearing loss throughout his life. He speaks to the English-speaking media through a translator, most commonly his coach, Hany Rambod. 

Contest History

Choopan made a lot of noise in his first pro season by placing second to Flex Lewis in the Asia Grand Prix 212 show. He then competed in the Open at the San Marino Pro two months later, finishing as the runner-up once again.

“The Persian Wolf” now competes in the Men’s Open division consistently, and he’s been a major player since first gracing the Mr. Olympia stage in 2019. Between the two divisions, he’s competed in 11 shows as of April 2024, and he’s won five of them. The devil is in the details when it comes to how big of a deal Choopan has become.

Choopan has shared the Olympia stage with four other Olympia champions — Brandon Curry, Phil Heath, Mamdouh “Big Ramy” Elssbiay, and the man who beat him in 2023, Derek Lunsford. He defeated Elssbiay to become the 17th Mr. Olympia in 2022. He was the eighth man to defeat the defending champion to win the title, as well.

Thanks to his Arnold Classic win in March 2024, he joined Ronnie Coleman, Jay Cutler, Dexter Jackson, and Curry as the only men to have won both the Olympia and Arnold Classic titles

He has also now exceeded $1 million in career prize money. His contest history is below, as documented by NPC News Online.

2017

Asia Grand Prix 212 — 2nd Place

San Marino Pro — 2nd Place

2018

Portugal Pro 212 — 1st Place

2019

Vancouver Pro — 1st Place

Mr. Olympia — 3rd Place

2020

Mr. Olympia — 4th Place

2021

Mr. Olympia — 3rd Place

2022

Mr. Olympia — 1st Place

2023

Mr. Olympia — 2nd Place

2024

Arnold Classic — 1st Place

Arnold Classic UK – 1st Place

[Read More: Hadi Choopan Wins the 2024 Arnold Classic]

Hadi Choopan’s Shoulder Workout

Choopan trains and prepares for his competitions under the guidance of his longtime coach, Hany Rambod. He traditionally follows a higher volume form of training, with several exercises used to train the muscles from different angles. 

He will do this by working with both free weights and machines. Even though he’s stronger than many people who could share a weight room with him, he usually favors more moderate weights that allow him to challenge the muscles while maintaining proper form. Not every set is the same, but he usually trains in the 10 to 15-rep range.

Following the 2023 Olympia, Choopan performed this offseason shoulder in December 2023. This was right before he began preparing for the 2024 Arnold Classic.

Cable Front Raise

Dumbbell Shoulder Press

Cable Front Raise

Seated Dumbbell Front Raise

Barbell Front Raise

Power Smith Machine Shoulder Press

Barbell Shrug

 
 
 
 
 
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A post shared by Hadi Choopan | هادی چوپان (@hadi_choopan)

[Read More: Hadi Choopan’s Shoulder Training Post-2023 Olympia]

Business and Social Media

The business of bodybuilding is just as big as the sport is for its athletes, and Choopan is holding his own in that realm, too. Rambod is the founder of the Evogen supplement line, and Choopan is one of his athletes representing that brand. Choopan is prominently featured in ad campaigns and makes appearances around the world for Evogen as well as the Olympia brand as a past champion.

He is also active with self-promotion and keeping his followers updated through social media. His verified Instagram page has 7.5 million followers as of April 2024, and his YouTube channel 60,600 subscribers. He has a TikTok page as well, which has an additional 294,000 followers.

[Read More: The Best Adjustable Dumbbells for Your Home Gym]

2024 Olympia and Future

Choopan will look to make more history in 2024. If he can defeat Lunsford to reclaim the Sandow Trophy at the 60th Olympia Weekend, he would become the second man to reclaim the title after losing it onstage. Cutler was the first in 2009.

The Persian Wolf could also set a record for the most money made in a single bodybuilding season. The $400,000 at the Olympia combined with his $300,000 at the Arnold Classic in Columbus and $130,000 at the Arnold UK event would give him a grand season total of $830,000

Beyond 2024, Choopan could compete for several more seasons and add to the legacy he has already created. His fans around the world are not ready to see him retire anytime soon, either. Even with everything he has already done, Choopan can easily continue to have a bright future in bodybuilding.

Featured Image: @hadi_choopan / Instagram

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