iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach 

As hybrid fitness becomes the industry standard post-pandemic, iFIT’s artificial intelligence-powered digital coach can serve as a key tool in gyms’ quest to engage and retain members

Freemotion is getting a major boost as it looks to make hybrid fitness the standard at gyms worldwide. 

The commercial equipment brand has long embraced its relationship with parent company iFIT, whose vast library of fitness and wellness content, including around 18,000 workouts from expert coaches, is available to stream on Freemotion’s newest cardio machines.

Soon, iFIT will be launching its AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide personalized, 24/7 support. 

Now available in Beta mode, iFIT’s AI Coach, called “Tailor,” helps users pinpoint their individual fitness goals. Based on those goals, Tailor then creates custom workout plans, schedules workouts, sends reminders, and delivers motivation to keep users on track and engaged. 

“I personally use Tailor every day to stay on track with my fitness regimen while testing the product,” iFIT CEO Kevin Duffy has told Athletech News, adding that while AI Coach will mark a new era for fitness, it won’t replace human personal trainers but rather enhance them. 

“Through our research, consumers have told us that a great personal trainer would help them know what to do next, in all parts of their health journey, hence why iFIT’s AI Coach won’t solely focus on the workout but the whole person,” Duffy explains. 

To that end, iFIT is creating an expert panel of fitness, wellness, nutrition and mental health experts to ensure Tailor’s guidance corresponds to the real needs of users worldwide.

“iFIT will be one of the first fitness and wellness brands to enhance its real trainers with AI support with the debut of our AI Coach this fall and we cannot wait to help more people live happier and healthier lives with expert coaching on-demand,” Duffy adds. 

credit: iFIT

Hybrid Fitness Is the New Normal

The creation of AI Coach comes as hybrid fitness becomes the standard industry-wide – fitness enthusiasts, even highly dedicated gym-goers, are increasingly working out at home and on the go in addition to time spent inside the four walls of their favorite facility. 

“How people exercise has fundamentally changed since the pandemic and we are remaining nimble to match our customers’ needs,” Duffy says. “The hybrid approach to fitness is a new reality – from the home gym to studios to sports and hobbies – people are no longer compartmentalizing where they break a sweat.”

Freemotion is embracing this reality rather than running from it; the equipment brand and its executives are encouraging their gym partners to board the hybrid fitness train before it’s too late.

“We tell our customers, ‘You need to have a digital solution because you’re going to lose your members if not,’” Peggy Vo, Freemotion’s Director of Global Marketing, has told ATN. “You want them to use your digital solution and not someone else’s.”

AI as a Member Engagement Tool

For gyms, the digital solution Vo speaks of can come by carrying Freemotion machines that stream iFIT content. It can also come by giving members access to iFIT at home to complement the in-facility experience. 

Fit Athletic Club in San Diego notably signed a content deal with iFIT in 2023 to give its members a complimentary subscription to the fitness platform. Members at many other clubs across the world have experienced iFIT content in-club on Freemotion machines.

As gyms fight to engage and retain their members, a tool like iFIT’s AI Coach could be a game-changer. Tailor drives motivation and builds healthy habits with personalized text messages, including daily reminders and nudges. Members who are motivated by Tailor to work out at home using iFIT content can then hop on a Freemotion cardio machine at their gym and pick up where they left off with the same content and featuring the same coaches.

credit: Freemotion Fitness/iFIT

The symbiotic relationship between brick-and-mortar fitness and virtual content is one of the guiding principles behind Freemotion’s current business model and the value proposition it offers its gym partners in 2024.

“(Gyms) shouldn’t see it as a competitive product; it’s a complementary product to what (members) are using in the gym,” Adam Guier, Freemotion’s VP/North America Sales says of virtual fitness options like iFIT content. “I have everything I need in my home to work out but I still want to go to the gym. I want that gym atmosphere and that energy you find when you walk into a facility.” 

Learn more about iFIT AI Coach and sign up here.

The post iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach  appeared first on Athletech News.

2024 World’s Strongest Man Day 1 Recap

Day One of the 2024 World’s Strongest Man (WSM) contest is complete. It featured three of the six events that comprise the Qualifying Stage of the competition — Webster Stones, Deadlift Ladder, and the Sandbag Steeplechase.

The top of each of the five Groups are the coveted spots going into Day Two as the winners of each group advance straight to the WSM Final. At the end of Day Two, the second and third-place finishers of each group clash in a Stone-Off for a ticket to the Final.

Tristain Hoath, Mitchell Hooper, Adam Bishop, Evan Singleton, and Tom Stoltman held the top spots of their respective groups at the conclusion of Day One. Below are the full standings of each group and highlights of Day One.

[Stay Tuned: 2024 World’s Strongest Man Results & Leaderboard]

[Related: Martins Licis and Mateusz Kieliszkowski Withdraw From the 2024 World’s Strongest Man]

Injuries and Medical

The major story following the opening event of the competition was the injury and subsequent withdrawal of Bobby Thompson. Competing in Group Five, Thompson walked 20 meters with the Webster Stones before sustaining a foot injury. He was seen wearing foot support before the Deadlift Ladder, in which he did not compete.

The Myrtle Beach heat seemed to play a role, as it often does at WSM. During the Sandbag Steeplechase, Gavin Bilton required medical assistance by way of oxygen and water. Fortunately, Bilton was cleared to continue the competition.

Nicolas Cambi, in his WSM debut, appeared to suffer an injury during the final event as well and did not secure a sandbag lift. As of this article’s publication, Cambi is still expected to compete on Day Two of the competition.

 
 
 
 
 
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[Related: Rob Kearney Will Retire From Competitive Strongman After 2024 World’s Strongest Man]

2024 World’s Strongest Man Results

The results of the Day One events for all six groups are below:

Webster Stones

Similar to a Nicol Stones carry, each athlete attempted to carry unevenly weighted stones down a course for the farthest distance possible.

Group 1

Eddie Williams (AUS) — 46.45 meters
Luke Stoltman (GB) — 33.12 meters
Kevin Faires (USA) — 32.59 meters
Tristain Hoath (CA) — 31.8 meters
Trey Mitchell (USA) — 12.78 meters
Oskar Ziółkowski (POL) — 10.66 meters

Group 2

Mitchell Hooper (CA) — 40 meters (T-first)
Ondrej Fojtu (CZ) — 40 meters (T-first)
Austin Andrade (MX) — 29.59 meters
Spenser Remick (USA) — 27.79 meters
Gavin Bilton (BG) — 25.27 meters
Nicolas Cambi (IT) — 14.69 meters

Group 3

Adam Bishop (GB) — 35.29 meters
Aivars Šmaukstelis (LVA) — 32.56 meters
Thomas Evans (USA) — 21.66 meters
Rob Kearney (USA) — 20.35 meters 
Pa O’Dwyer (IRL) — 16.65 meters 
Mathew Ragg (NZ) — 21.93 meters

Group 4

Evan Singleton (USA) — 40 meters
Marcus Crowder (USA) — 35.92 meters
Rauno Heinla (EST) 27 — .55meters
Pavlo Kordiyaka (UA) — 25.79 meters
Kane Francis (GB) — 21.38 meters
Evans Nana (GHA) — 20.16 meters

Group 5

Jaco Schoonwinkel (SA) — 31.75 meters
Tom Stoltman (GB) — 29.74 meters
Wesley Derwinsky (CA) — 29.36 meters
Nathan Goltry (USA) — 24.56 meters
Adam Roszkowski (POL) — 22.62 meters
Bobby Thompson (USA) — 20 meters

Deadlift Ladder

In two-athlete heats, strongmen attempted five deadlifts weighing 661, 705, 750, 793, and 841 pounds in the fastest time possible.

Group 1

Tristain Hoath (CAN) — 49.68 seconds
Eddie Williams (AUS) — 58.07 seconds
Luke Stoltman (UK) — Four in 30.86 seconds
Kevin Faires (USA) — Four in 42.35 seconds
Trey Mitchell (USA) — Four in 49.72 seconds
Oskar Ziółkowski (POL) — Three in 46.35 seconds

Group 2

Mitchell Hooper (CAN) — 36.54 seconds
Austin Andrade (MEX) — 51.14 seconds
Ondrej Fojtu (CZE) — Four in 32.51 seconds
Gavin Bilton (UK) — Four in 38.23 seconds
Nicolas Cambi (ITA) — Four in 46.48 seconds
Spenser Remick (USA) — Four in 53.52 seconds

Group 3

Adam Bishop (UK) — 27.17 seconds
Mathew Ragg (NZ) — 30.72 seconds
Thomas Evans (USA) — 52.53 seconds
Aivars Šmaukstelis (LVA) — Four in 35.88 seconds
Pa O’Dwyer (IRL) — Four in 40.11 seconds
Rob Kearney (USA) — Three in 29.22 seconds

Group 4

Rauno Heinla (EST) — 40.27 seconds
Evan Singleton (USA) — 44.55 seconds
Marcus Crowder (USA) — Four in 43.7 seconds
Kane Francis (UK) — Four in 26.98 seconds
Evans Nana (GHA) — Four in 31.59 seconds 
Pavlo Kordiyaka (UA) — Three in 26.64 seconds

Group 5

Wesley Derwinsky (CA) — 45.9 seconds
Tom Stoltman (GB) — 46.48 seconds
Jaco Schoonwinkel (SA) — Four in 29.87 seconds
Nathan Goltry (USA) — Four in 48.12 seconds
Adam Roszkowski (POL) — Three in 37.35 seconds
Bobby Thompson (USA) — Withdrew

Sandbag Steeplechase

Athletes had to convert three sandbags weighing 176 to 264 pounds over bars in the fastest time possible within the 75-second time limit.

Group 1

Tristain Hoath (CAN) — 1:03.36 seconds
Luke Stoltman (UK) — 1:04.16 seconds
Trey Mitchell (USA) —1:13.92 seconds
Eddie Williams (AUS) — Five segments in 57.95 seconds
Kevin Faires (USA) — Five segments in 58.33 seconds 
Oskar Ziółkowski (POL) — Four segments in 54.85 seconds

Group 2

Mitchell Hooper (CAN) — 53.54 seconds
Ondrej Fojtu (CZE) — 1:02.91 seconds
Spenser Remick (USA) — Five segments in 1:06.41 seconds
Austin Andrade (MEX) — Five segments in 1:05.09 seconds
Gavin Bilton UK) — Three segments in 34.32 seconds
Nicolas Cambi (ITA) — no lift

Group 3

Mathew Ragg (NZ) — 1:00.1 seconds
Adam Bishop (GB) — Five segments in 58.7 seconds
Pa O’Dwyer (IRL) — Five segments in 1:06.62 seconds
Rob Kearney (USA) — Five segments in 1:12.1 seconds
Aivars Šmaukstelis (LVA) — Four segments in 43.85 seconds
Thomas Evans (USA) — Three segments in 35.46 seconds

Group 4

Pavlo Kordiyaka (UA) — 57.58 seconds
Evan Singleton (USA) — 1:11.01 seconds
Evans Nana (GHA) — Five segments in 1:01.82 seconds
Kane Francis (GB) — Four segments in 36.23 seconds
Marcus Crowder (USA) — Four segments in 36.65 seconds
Rauno Heinla (EST) — Four segments in 59.13 seconds

Group 5

Adam Roszkowski (POL) — Five segments in 1:05.76 seconds
Wesley Derwinsky (CAN) — seconds
Nathan Goltry (USA) — seconds
Jaco Schoonwinkel (SA) — seconds
Tom Stoltman (UK) — seconds
Bobby Thompson (USA) — Withdrawn

On To Day Two

Day Two of the 2024 WSM contest features three more events before the 10 athletes who compete in the Final are determined. Below is the schedule:

Qualifying Event 4: Globe Viking Press — 9:00 am
Qualifying Event 5: Car Walk — 1:00 pm
Qualifying Event 6: Stone-Off — 5:00 pm

Stay tuned to BarBend for live coverage from the ground in Myrtle Beach, SC.

Featured image: @theworldsstrongestman on Instagram

The post 2024 World’s Strongest Man Day 1 Recap appeared first on BarBend.

2024 World’s Strongest Man Event 3 “Sandbag Steeplechase” Results

The final event of Day One at the 2024 World’s Strongest Man (WSM)at Myrtle Beach, SC, was the Sandbag Steeplechase. After a day of stones and deadlifts, the 30 strongmen wrapped the day with sandbags.

This was the debut of the Sandbag Steeplechase at WSM. Athletes were charged with carrying three sandbags weighing 176 to 264 pounds. The athletes carried each bag down a course over a log.

After each bag carry, they rush to the other side, pick up the bag again, and run to the podium at the other end of the course. Athletes could choose to pick up the sandbags in any order they choose during the timed segments. The fastest time or furthest distance in 75 seconds determined the winners.

[Stay Tuned: 2024 World’s Strongest Man Results & Leaderboard]

[Related: 2024 World’s Strongest Man Event 1 “Webster Stones” Results]

2024 World’s Strongest Man Results — Sandbag Steeplechase

The summaries of the event for all six groups are below:

Group 1

Tristain Hoath (CAN) — 1:03.36 seconds

Luke Stoltman (UK) — 1:04.16 seconds

Trey Mitchell (USA) —1:13.92 seconds

Eddie Williams (AUS) — Five segments in 57.95 seconds

Kevin Faires (USA) — Five segments in 58.33 seconds 

Oskar Ziółkowski (POL) — Four segments in 54.85 seconds

The crowd was loud. Once again, the strongmen competed in pairs. Group 1 started the action in Myrtle Beach with Oskar Ziółkowski versus Trey Mitchell. Mitchell completed the course in less than 75 seconds, while Ziółkowski only cleared the four segments.

Next up was Kevin Faires and Luke Stoltman, and the final pairing was Tristain Hoath and Eddie Williams. By the time all six men finished their races, the group winner was Hoath, with a time of 63 seconds. 

Group 2

Mitchell Hooper (CAN) — 53.54 seconds

Ondrej Fojtu (CZE) — 1:02.91 seconds

Spenser Remick (USA) — Five segments in 1:06.41 seconds

Austin Andrade (MEX) — Five segments in 1:05.09 seconds

Gavin Bilton UK) — Three segments in 34.32 seconds

Nicolas Cambi (ITA) — no lift

Spenser Remick and Nicolas Cambi opened for Group Two. After watching Group One, they could devise a strategy. The match-up between Italy and the United States went to the American, Remick, who secured five of the six segments.

Cambi stopped after appearing to suffer an injury. He did not complete a segment. No details were shared regarding Cambi’s potential injury; he walked off the competition floor on his own power.

Gavin Bilton versus Ondrej Fojtu clashed in heat two. Fojtu was the quicker of the two. When Bilton rushed to his second sandbag, he required medical attention and could not finish. Medical provided him with oxygen and water. Bilton was assisted off the course to the crowd’s applause for his effort.

Austin Andrade and defending champion Mitchell Hooper closed for Group Two. Hooper committed several minutes to evaluate the course before the event began, and it paid off as he won the matchup and the event overall

Group 3

Mathew Ragg (NZ) — 1:00.1 seconds

Adam Bishop (GB) — Five segments in 58.7 seconds

Pa O’Dwyer (IRL) — Five segments in 1:06.62 seconds

Rob Kearney (USA) — Five segments in 1:12.1 seconds

Aivars Šmaukstelis (LVA) — Four segments in 43.85 seconds

Thomas Evans (USA) — Three segments in 35.46 seconds

Before the Group Three battled, medical confirmed Bilton was okay once he returned backstage.

Rob Kearney versus Pa O’Dwyer was followed by Thomas Evans versus Aivars Šmaukstelis and concluded with Matthew Ragg versus group leader Adam Bishop. Ragg scored the event win as the only athlete to complete all six segments. 

Group 4

Pavlo Kordiyaka (UA) — 57.58 seconds

Evan Singleton (USA) — 1:11.01 seconds

Evans Nana (GHA) — Five segments in 1:01.82 seconds

Kane Francis (GB) — Four segments in 36.23 seconds

Marcus Crowder (USA) — Four segments in 36.65 seconds

Rauno Heinla (EST) — Four segments in 59.13 seconds

The afternoon transitioned to evening as Group Four prepared for battle. Pavlo Kordiyaka and Marcus Crowder approached the course first. Evans Nana raced against Kane Francis to score the middle scores across the group overall.

The final matchup pitted Rauno Heinla versus Evan Singleton, who felt confident due to his increased cardio and running training during his prep. Kordiyaka was the first to complete all six segments, but Singleton’s speed would not be denied.

Group 5

Adam Roszkowski (POL) — Five segments in 1:05.76 seconds

Wesley Derwinsky (CAN) — seconds

Nathan Goltry (USA) — seconds

Jaco Schoonwinkel (SA) — seconds

Tom Stoltman (UK) — seconds

Bobby Thompson (USA) — Withdrawn

The final group had plenty of time to watch what worked and what didn’t, which made these races the most interesting. Eight men out of 25 managed to finish the course by this point.

Featured image: @theworldsstrongestman on Instagram

The post 2024 World’s Strongest Man Event 3 “Sandbag Steeplechase” Results appeared first on BarBend.

Bobby Thompson Withdraws From 2024 World’s Strongest Man Due To Injury

Another injury plagues the 2024 World’s Strongest Man (WSM) contest. This time around, it occurred during Day One of the competition in the opening event. Bobby Thompson suffered what appeared to be a foot injury during the Webster Stones event that resulted in him limping off the contest platform.

Upon entering the second event of the competition, the Deadlift Ladder, Thompson was seen wearing a foot support shortly before confirming his withdrawal from the 2024 WSM. The specifics of Thompson’s injury are not yet known.

[Related: 2024 World’s Strongest Man Results & Leaderboard]

[Related: 2024 World’s Strongest Man Event 1 “Webster Stones” Results]

Thompson’s 2024 WSM journey was brief. Although one of the favorites to advance through his Qualifying Stage due to the event layout between deadlifts and viking presses, Thompson’s time in the competition ended before the conclusion of Day One.

Thompson’s performance in the Webster Stones resulted in a last-place finish in his group after traveling 20 meters with the unevenly weighted stones before limping out with his injury. Thompson withdrew before attempting the Deadlift Ladder event. Group Five’s remaining competitors are Wesley Derwinsky, Tom Stoltman, Jaco Schoonwinkel, Nathan Goltry, and Adam Roszkowski.

Thompson has not shared any information regarding his withdrawal on his social media or elsewhere at the time of this article’s publication. BarBend will provide updates regarding Thompson’s injury as more information becomes available.

Featured image: @theworldsstrongestman on Instagram

The post Bobby Thompson Withdraws From 2024 World’s Strongest Man Due To Injury appeared first on BarBend.

2024 World’s Strongest Man Event 2 “Deadlift Ladder” Results 

The opening day of the 2024 World’s Strongest Man (WSM) competition continued with Event 2 — the Deadlift Ladder.

The contest platform was lined with five barbells loaded with 661, 705, 750, 793, and 841 pounds. The competitors aimed to complete all five reps in the fastest time possible.* The time cap was 60 seconds.

The event was a replica of 2023, with heats comprised of head-to-head matchups.

*The number of reps in the fastest time determined rank for athletes unable to complete the course.

[Stay Updated: 2024 World’s Strongest Man Results & Leaderboard]

[Related: 2024 World’s Strongest Man Event 1 “Webster Stones” Results]

2024 World’s Strongest Man Event 2 Results — Deadlift Ladder

The final standings for all five groups are as follows.

Group 1

Tristain Hoath (CAN) — 49.68 seconds

Eddie Williams (AUS) — 58.07 seconds

Luke Stoltman (UK) — Four in 30.86 seconds

Kevin Faires (USA) — Four in 42.35 seconds

Trey Mitchell (USA) — Four in 49.72 seconds

Oskar Ziółkowski (POL) — Three in 46.35 seconds

Trey Mitchell and Oskar Ziółkowski clashed in the opening head of the event. Mitchell scored four reps to win the heat, but his time was insufficient to maintain position in the top half of the leaderboard.

Kevin Faires and Tristan Hoath battled in heat two. Hoath fired from the gate early and converted all five weights in sub-fifty seconds to win the event. Luke Stoltman versus Eddie Williams closed Group One’s session. Williams continued his impressive run early with a second-place finish to stay on top of the group on the overall leaderboard after two events.

Group 2

Mitchell Hooper (CAN) — 36.54 seconds

Austin Andrade (MEX) — 51.14 seconds

Ondrej Fojtu (CZE) — Four in 32.51 seconds

Gavin Bilton (UK) — Four in 38.23 seconds

Nicolas Cambi (ITA) — Four in 46.48 seconds

Spenser Remick (USA) — Four in 53.52 seconds

Nicolas Cambi and Gavin Bilton kicked off heat one for Group Two. Though both reached the final barbell, neither could covert the 841-pound pull.

Spenser Remick and Austin Andrade stepped up for heat two. Andrade completed all five deadlifts in just over 50 seconds to take the lead. Remick completed his fourth deadlift in approximately the same time frame.

After event one, Ondrej Fojtu and Mitchell Hooper co-held the overall lead and were paired again in heat three of the Deadlift Ladder. Hooper did not need lifting straps until the fourth bar. Hooper blitzed the group by 15 seconds to take the event win.

Group 3

Adam Bishop (UK) — 27.17 seconds

Mathew Ragg (NZ) — 30.72 seconds

Thomas Evans (USA) — 52.53 seconds

Aivars Šmaukstelis (LVA) — Four in 35.88 seconds

Pa O’Dwyer (IRL) — Four in 40.11 seconds

Rob Kearney (USA) — Three in 29.22 seconds

Rob Kearney and Pa O’Dwyer set up for the first heat for Group Three. Both flew through the first three deadlifts as wind picked up on Myrtle Beach. O’Dwyer reached the final barbell first but he failed to lift it.

Thomas Evans and Mathew Ragg bashed in heat two. Ragg had no issues with any of the lifts, clearing all five barbells in just over 30 seconds.

Aivars Šmaukstelis and Adam Bishop finished the session for group three. Bishop, who was firing on all cylinders, set the winning time for all five barbells of just over 27 seconds. Bishop is two-for-two in event wins thus far at the 2024 WSM.

Group 4

Rauno Heinla (EST) — 40.27 seconds

Evan Singleton (USA) — 44.55 seconds

Marcus Crowder (USA) — Four in 43.7 seconds

Kane Francis (UK) — Four in 26.98 seconds

Evans Nana (GHA) — Four in 31.59 seconds 

Pavlo Kordiyaka (UA) — Three in 26.64 seconds

Group Four got underway with Evans Nana versus Kane Francis, Rauno Heinla versus Pablo Kordiyaka, and Evan Singleton versus Marcus Crowder at the end. Rauno Heinla won the event with his stellar deadlift prowess in a time of 40.27 seconds.

Group 5

Wesley Derwinsky (CA) — 45.9 seconds

Tom Stoltman (GB) — 46.48 seconds

Jaco Schoonwinkel (SA) — Four in 29.87 seconds

Nathan Goltry (USA) — Four in 48.12 seconds

Adam Roszkowski (POL) — Three in 37.35 seconds

Bobby Thompson (USA) — WD

The fans were ready for more, even after four fast and heavy deadlifting groups. Fortunately for them, Group Five entered the competition area.

Less fortunately, Bobby Thompson limped out and announced that he had to drop out due to a lower-body injury he suffered and aggravated during the first event. He did not share specifics. Thus, Adam Roszkowski competed on his own. Thompson watched as the man from Poland completed three lifts.

Nathan Goltry and Wesley Derwinsky were next, and the man from Canada got all five bars to win his matchup. Jaco Schoonwinkel and two-time winner Tom Stoltman finished the event, and Stoltman lifted all five weights rather easily. However, Derwinsky was faster, and he takes the win for his group.

Event Three to Close Day One

The final event for the first day of competition is the Sandbag Steeplechase, which challenges the athletes to load increasingly heavy sandbags over a bar in the fastest time possible. Stay tuned to BarBend for continuing coverage of the 2024 World’s Strongest Man.

Featured Image: @theworldsstrongestman and @smash__andrade / Instagram

The post 2024 World’s Strongest Man Event 2 “Deadlift Ladder” Results  appeared first on BarBend.

2024 World’s Strongest Man Event 1 “Webster Stones” Results

The 2024 World’s Strongest Man (WSM) officially kicked off on Wednesday, May 1, 2024, at Myrtle Beach, SC. Thirty of the strongest men on earth have gathered to face off over five days of competition to determine who will stand atop the podium on May 5.

All 30 strongmen were within their six Qualifying stage groups for the opening event: the Webster Stones. Named after David Webster, former MC for WSM, the stones weigh 250 and 300 pounds.

Each strongman men was tasked with carrying the stones down a course in the fastest time or farthest distance within the time cap. Athletes raced in two-person heats.

[Related: Mitchell Hooper Reveals His Predictions for the 2024 World’s Strongest Man]

2024 World’s Strongest Man Event 1 Results

The contest started under a cloudy sky with a light breeze blowing through Myrtle Beach. Light rain fell before the opening events. Below are the final standings for each Qualifying Group.

Group 1 Results

Eddie Williams (AUS) — 46.45 meters

Luke Stoltman (GB) — 33.12 meters

Kevin Faires (USA) — 32.59 meters

Tristain Hoath (CA) — 31.8 meters

Trey Mitchell (USA) — 12.78 meters

Oskar Ziółkowski (POL) — 10.66 meters

American Kevin Faires and Tristain Hoath of Canada opened the show for the fans beachside. Faires won the heat, but neither athlete completed the course.

In heat two, Nicol Stones world record holder Eddie Williams was paired against Oskar Ziółkowski. Williams’s experience paid off as he won the heat by darting down the course and back before dropping the stones on his second lap.

Heat three matched Group Two’s early favorites — 2024 Europe’s Strongest Man (ESM) Luke Stoltman and Trey Mitchell. Mitchell has been recovering from an Achilles injury, but appeared focus and ready.

Both strongmen started slow, but Stoltman picked up the pace once comfortable. Stoltman reached the end of the first lap before Mitchell was halfway down. Stoltman emerged triumphant in the heat, but the event win went to Williams.

Group 2 Results

Mitchell Hooper (CA) — 40 meters (T-first)

Ondrej Fojtu (CZ) — 40 meters (T-first)

Austin Andrade (MX) — 29.59 meters

Spenser Remick (USA) — 27.79 meters

Gavin Bilton (BG) — 25.27 meters

Nicolas Cambi (IT) — 14.69 meters

Group Two featured the reigning, defending WSM champion Mitchell Hooper. However, Spenser Remick and Austin Andrade took the competition floor first as the beach and crowd heated up. Andrade won the heat by almost two meters. Gavin Bilton edged out Nicolas Cambi in heat two.

Ondrej Fojtu is the youngest athlete in the field at 22 years old. He walked alongside Hooper in the final heat and held parity with the defending champ. The official score had Hooper and Fojtu reaching the 40-meter mark to split first-place points.

Group 3 Results

Adam Bishop (GB) — 35.29 meters

Aivars Šmaukstelis (LVA) — 32.56 meters

Thomas Evans (USA) — 21.66 meters

Rob Kearney (USA) — 20.35 meters 

Pa O’Dwyer (IRL) — 16.65 meters 

Mathew Ragg (NZ) — 21.93 meters

Group Three kicked off with Pa O’Dwyer versus the soon-to-be-retired Rob Kearney. “The World’s Strongest Gay” received an ovation from the crowd before winning his heat over O’Dwyer.

Thomas Evans squared off against Adam Bishop in heat two. Bishop got the upper hand in the heat and the event with his distance just over 35 meters. The final heat paired Aivars Šmaukstelis versus Mathew Ragg. The Latvian got the better of the matchup but fell shy of ousting Bishop.

Group 4 Results

Evan Singleton (USA) — 40 meters

Marcus Crowder (USA) — 35.92 meters

Rauno Heinla (EST) 27 — .55meters

Pavlo Kordiyaka (UA) — 25.79 meters

Kane Francis (GB) — 21.38 meters

Evans Nana (GHA) — 20.16 meters

Group Four opened with Kane Francis versus Evans Nana, both making their WSM debuts. Francis edged Nana out but their distances would not hold up against the rest of the group.

Heat two — Marcus Crowder versus Rauno Heinla — saw the American post a distance that would have won in Group Two but wasn’t enough to best Evan Singleton’s 40 meters against Pablo Kordiyaka in heat three.

Group 5 Results

Jaco Schoonwinkel (SA) — 31.75 meters

Tom Stoltman (GB) — 29.74 meters

Wesley Derwinsky (CA) — 29.36 meters

Nathan Goltry (USA) — 24.56 meters

Adam Roszkowski (POL) — 22.62 meters

Bobby Thompson (USA) — 20 meters

Adam Roszkowski versus Wesley Derwinsky was Group Five’s opening heat. The Canadian won outlasted Roszkowski by just over nine meters. The penultimate matchup featured Nathan Goltry against Bobby Thompson. Thompson’s run ended in unfortunate circumstances, as he appeared to suffer an injury and limped off the course.

Tom Stoltman and Jaco Schoonwinkel faced off in the final heat. Schoonwinkel showed off his prowess for group stage competition as he revealed in 2023, taking the heat win and first-place points in the event.

Deadlift Ladder Next

The second event of the opening day of competition is the Deadlift Ladder. The final event of Day One is the Sandbag Steeplechase. BarBend will provide updates regarding Thompson’s potential injury as more information becomes available.

Featured image: @theworldsstrongestman on Instagram

The post 2024 World’s Strongest Man Event 1 “Webster Stones” Results appeared first on BarBend.

What Is the Bruce Protocol Stress Test? Your Guide to This Cardio Fitness Measurement

Sure, you can deadlift an absurd amount of weight. But how much stress can your heart tolerate? To perform at your best, you really don’t want to neglect your cardiovascular health. After all, your ticker helps you both recover from hard workouts and live a longer life. (1

Testing your one-rep max on the platform is simple — not easy, but simple. You pick something heavy up, and you put it down. But how do you test your cardio fitness? Here, I’ll walk you through the Bruce protocol stress test. You can do the test in a lab with a medical provider, or do your own version with a treadmill and a heart rate monitor. It’s less stressful than it sounds.

What Is the Bruce Protocol Treadmill Test?

The Bruce protocol is a treadmill stress test to help you determine how well your body can process oxygen during exercise. By walking faster and faster and at higher and higher inclines on the treadmill, you’ll gain insight into your VO2 max, or maximal oxygen uptake. From there, you’ll have an idea of how efficiently your heart can keep up with you during exercise.

This stress test is divided into seven stages, each three minutes long. At every three-minute interval, you’ll increase your pace and incline to specific levels. The idea is to gradually boost the intensity so you can see how long it will take you to get to 85 percent of your maximum heart rate (or otherwise have to call it quits). 

From there, you can use some simple math to calculate some important figures about your aerobic fitness — namely, VO2 max and METS. I’ll explain more soon, but spoiler alert: both of these numbers help you determine how cardiovascularly fit you are.

[Read More: The Best Treadmills with Screens, As Chosen by Our Experts]

There are a few steps involved here — some physical and some mathematical (don’t worry, I’ll break it all down for you nice and easy). Here’s what to expect:

You need to know one number going into your test — your maximum heart rate. I’ll explain how to find it below (it’s easy).

Perform the Bruce protocol stress test on a treadmill with a heart rate monitor, or with a healthcare provider who can collect a lot more data. This won’t take longer than 21 minutes, but will likely be faster.

Use the number of minutes you lasted during the test to help calculate your VO2 max.

Use your VO2 max to check out your METs and get your measure of cardiovascular and aerobic fitness.

OK, that’s a lot of steps for such a quick treadmill workout. Don’t fret — I’ll explain piece by piece below.

What Is VO2 Max?

A huge goal of the Bruce protocol is to help you find your VO2 max. That’s the maximum amount of oxygen your body can use during highly intense exercise. Because it helps you understand how well your heart — which remember, is a muscle! — can support your high-intensity efforts, it’s generally regarded as an excellent indicator of cardiovascular health and aerobic fitness. (2)

Even as a strength athlete, you want a high VO2 max, because it sets the upper limit on your training. Without a good ability to use oxygen, you’re not going to be able to get through that high-rep set of deadlifts — no matter how strong your skeletal muscles are. The more oxygen you can process efficiently, the better supported you’ll be during your workouts.

What Are METs?

Your VO2 max is not the only thing that this stress test will help you find. You’ll also be using your results to calculate your METs. No, not the baseball team — we’re talking metabolic equivalents here. 

METs are a simple way to refer to the amount of energy you’re using at any given moment

You might see METs as a number alongside things like distance and calories on cardio machines like exercise bikes or ellipticals. You’re in luck now, because you’re about to finally understand what the heck those numbers are talking about.

Using one MET? You’re just chilling. You’re not using that much oxygen per minute — which is what METs measure — as compared to working out hard. (3)

When an activity “costs” you five METs, you’re basically working five times as hard (using five times as much oxygen) as you are when you’re just relaxing.

Ultimately, the Bruce Protocol test helps you determine your METs at the high point of exercising. From there, you can get a good idea of your aerobic fitness level.

Results of the Bruce Protocol Treadmill Test

Whether you stop the stress test because you’ve achieved 85 percent of your max, because you’ve completed all 21 minutes, or because you had to tap out early for any reason, you’ll want to gather your results. 

The first step: mark the number of minutes you spent on the treadmill during the test. Once you’ve had some water and toweled down, grab a calculator (or a pen and paper if you’ve got skills).

You’ll use the following equation — and that number of minutes — to calculate your VO2 max. 

[Read More: The Best Fitness Apps]

Below, T is for the total time you spent on the treadmill during the test in minutes. So if you lasted six minutes, you’ll plug a six into the equation in place of the T.

Here’s the equation* you’ll use to calculate your VO2 max for your Bruce Protocol test:

Women: 4.38 x T – 3.9 = VO2 max

Men: 14.8 – (1.379 x T) + (0.451 x T²) – (0.012 x T³) = VO2 max

*Note: For nonbinary athletes, you might choose to use an equation for your sex assigned at birth or for whichever binary gender you feel more aligned with or have more hormones associated with (if either). Some nonbinary athletes complete both equations and form an average. Consider consulting a trans-competent medical professional or personal trainer for a more personalized assessment.

So you’ve got your VO2 max, but you’re not quite done yet. Time to find your METs.

Divide your VO2 max number by 3.5 to find your MET value

And finally, it gets easier — not more uphill slogs, and no more math. Just take a look at this chart to get an idea of how your aerobic fitness is doing: (4)

Less than 5: poor

5-8: fair

9-11: good

12 or more: excellent

Researchers came up with these qualifiers based on survival rates of cardiac events. People who got to more than 10 METs had a generally much better prognosis of survival even with cardiovascular diseases than those who couldn’t do the Bruce protocol for more than six minutes (less than five METs).

[Read More: Expert Tested: The 10 Best Cushioned Treadmills]

The goal will be to, over time, gradually increase the number you get at the end of your calculations — or simply to last longer during the Bruce protocol. 

Even small increases in aerobic fitness have been shown to help people tremendously: improving your Bruce score by even one MET can indicate a significantly smaller likelihood of cardiac events in people across age ranges. (4)

To do this, you’ll likely want to walk or jog more often, gradually increasing your tolerance to aerobic exercise until your cardio health begins to improve.

How to Do the Bruce Protocol Stress Test

You know what to when it’s time to find your one-rep max. But a max-effort cardio test — especially with so much math! — may be understandably intimidating. Let’s take it step-by-step, literally, and you’ll be through the test in no time.

Calculate your Heart Rate Maximum

Your heart rate maximum (aka MHR or HRmax) is pretty straightforward — it’s the fastest rate at which your heart is capable of beating. Knowing this number is the first step to taking your Bruce protocol treadmill test. The goal will be to stop your test once you get to 85 percent of your HRmax.

Don’t know yours? Not a problem. Check out BarBend’s guide to how to calculate your maximum heart rate for all the info you need. If you’re in a rush, do 220 minus your age for an estimate. 

Stages of the Bruce Protocol Treadmill Test

Now that you’ve got your max heart rate in mind, it’s time to step onto to treadmill. Here’s how it will do.

The Bruce Protocol treadmill test has seven total stages, each lasting three minutes. But you might not get through each stage. 

During each stage, you’ll walk on a treadmill for predetermined paces and inclines; along the way, you’ll be measuring your heart rate. If you’re doing this with a healthcare professional, they’ll also be monitoring your heart rhythm, blood pressure, and electrical activity.

The whole time, you’ll be increasing the pace and incline at each three-minute mark. 

Here’s the entire protocol:

[Read More: The Best Commercial Treadmills, Tested by Experts]

To perform a modified Bruce protocol, you’ll add two stages for a total of six more minutes. You’ll go slower throughout most stages and start at an incline of zero instead of 10 percent. 

Here’s the outline of the modified protocol:

Regardless of the protocol type, stop the test immediately if you’re experiencing any chest pain, leg cramps, wheezing, arrhythmias, or abnormal blood pressure increases or decreases.

Pro tip: Even if you’re not doing this with a medical professional, it might help to have a friend close by. Just like you’d have a spotter to help keep you safe while you max out, having an attentive training partner on hand will be helpful here. At the very least, they can call out or even input the pace and incline for you at each interval.

When to Stop the Bruce Protocol Treadmill Test

You can think of the Bruce Protocol test as something like maxing out — you’re not sure what number you’ll get to before you stop, but you’ll tap out once you reach failure.

The goal is to find the mark where you get to 85 percent of your VO2 max.

As long as you’re not hitting 85 percent of your max heart rate or experiencing symptoms like trouble breathing or chest pain, you’ll continue the test as long as you can

Since you’re dealing with your heart here, there are certain signs and symptoms you’ll want to look out for to determine when to stop your test. Here are the symptoms to monitor yourself closely for. Be honest with yourself and stop the test when you notice any of these signs: (5)

Drop of more than 10 mmHg in systolic blood pressure (the top number of a blood pressure reading)

Systolic blood pressure reaching 250 mmHg 

Diastolic blood pressure (the bottom number of a blood pressure reading) higher than 115 mmHg

Arrhythmias

Chest pain or angina

Shortness of breath, fatigue, leg cramps, wheezing

[Read More: The Best Treadmills for Heavy People]

Since this is a cardiovascular workout, you will of course be breathing heavily. That’s why it’ll be extra important to pay close attention to your body. Is it your usual level of effort, or are you feeling lightheaded? If you’re not monitoring your blood pressure during the test, you’ll want to pay particular heed to whether you feel lightheaded, woozy, or foggy. Stop immediately in those cases.

You can (and should) also stop the test when you’re simply ready to call it quits. The idea of the test is to get a baseline, and that’s exactly what you’ll get from listening to your body.

Alternatives to the Bruce Protocol

The Bruce protocol is a fantastic treadmill test to measure your cardiorespiratory fitness, but it certainly isn’t the only one. Here, I’ll lay out a few different options for testing your aerobic fitness in a similar fashion to the Bruce protocol — no incline treadmill required. 

YMCA Step Test

The YMCA step test uses a straightforward step-up protocol to help estimate your cardiovascular endurance. While it does not provide a prediction of your VO2 max, you’ll still be able to measure your performance.

To perform the YMCA step test, set up a 12-inch box to serve as your platform. Set a step cadence of “up-up, down-down” where each foot steps onto the box before both step down. Aim for a pace of 24 steps per minute. 

[Read More: Best Step Up Platforms on the Market]

Perform the YMCA step test for three consecutive minutes and measure your heart rate immediately upon completion. You’ll then compare your heart rate to others’ results to help give an idea of your aerobic fitness.

YMCA Cycle Test

The YMCA cycle test is a multi-stage incremental test similar to the Bruce protocol. It uses three-minute stages and increasing resistance with consistent pacing to gauge your fitness level. 

You set an upright exercise bike and get going with a consistent cadence of 50 revolutions per minute. Slowly increase the resistance based on the recommendations of the test for your heart rate level.

[Read More: The Best Air Bikes for Your Home Gym]

When you finish the initial stage, check your heart rate and skip to the suggested level of difficulty. From there, each stage would increase in difficulty until you reach 85 percent of your heart rate max — just like you do with the Bruce protocol.

Rockport Walking Test

The Rockport walking test is an extremely accessible choice for estimating your VO2 max. All you need is a stopwatch and a one-mile track of preferably flat course to walk on.

Walk the one-mile course as quickly as possible and measure your heart rate immediately upon completion. You would then plug the heart rate into a calculation to determine your predicted VO2 max.

When to Do the Bruce Protocol Stress Test

Performing a stress test should only be done under the supervision of a cardiologist if you’re suffering from heart disease, coronary artery disease, angina, or any other pre-existing condition that may be cause for concern.

However, if you are a low-risk, apparently healthy individual who’s been cleared for intensive exercise, you can certainly use the Bruce protocol to help determine your baseline fitness level. Here are some spots where you can slot it into your program.

Perform the Bruce protocol at the very beginning of your cardiovascular fitness routine.

Use the results to determine target heart rate zones for your training sessions.

Retest the Bruce protocol against your baseline once every two to three training cycles to gauge improvement and adjust training sessions accordingly.

Takeaways

The Bruce protocol treadmill stress test gauges your aerobic fitness level. At the most basic level, you’ll need a treadmill with a high incline capacity and a heart rate monitor. Bring a training buddy to spot you, just like you would for a strength training max-out session. The protocol will hopefully last longer than six minutes but will last no longer than 21 minutes.

Here are all the steps in a nutshell:

Calculate your maximum heart rate — for a basic number, subtract your age from 220.

Multiply this by .85. That’s 85 percent of your max heart rate — that’s the number you’ll be watching for during your test.

Use a treadmill and heart rate monitor to conduct your Bruce protocol stress test. Watch your heart rate for when it hits 85 percent of your max heart rate. Stop the test then (immediately stop if you are wheezing, lightheaded, or experiencing chest pain). The longest it will take is 21 minutes, but it may be much quicker, too.

You’ll use the number of minutes you last on the treadmill to calculate your VO2 max.

Divide your VO2 max by 3.5 to get your METs. The higher your METs, the better your aerobic fitness. (Less than five is often regarded as poor, while greater than 10 is often regarded as good and excellent.)

Frequently Asked Questions

The Bruce protocol is more than just a cardiac stress test. Here are some frequently asked questions to clarify some details that surround it.

What is an exercise stress test?

An exercise stress test is a controlled bout of exercise designed to assess a certain area of fitness. The Bruce protocol is considered a cardiac stress test as it specifically challenges and measures your heart rate response to increased exercise difficulty. Exercise stress tests such as the Bruce protocol are good screening tools for cardiorespiratory fitness and risk factors alike.

What are the METs for the Bruce protocol?

METs are short for metabolic equivalents. One metabolic equivalent is the amount of oxygen you would be consuming just existing at a resting state. (3) The more METs you can attain during your Bruce protocol test, the higher your aerobic capacity and fitness are likely to be.

How does the Bruce protocol work?

The Bruce protocol challenges your cardiorespiratory system by incrementally increasing the treadmill speed and incline on regular intervals. As the test duration increases, the challenge does as well. Based on how long it takes your heart rate to reach 85 percent of your max heart rate, the Bruce protocol predicts your VO2 max. This gives a solid indication of cardio fitness and health.

How fast do you walk on a treadmill for a stress test?

A treadmill stress test challenges your heart rate by steadily increasing the treadmill speed over time. Although you are still technically walking, the pace gets quite quick. From the beginning to end of the test, you may walk between 1.7 to 6.0 miles per hour.

How long does the average person last on a treadmill stress test?

Incremental treadmill stress tests do not take long. While you may perform a full workout for 20 to 60 minutes at a time, a treadmill stress test usually lasts well under that. Depending on your fitness level, the Bruce protocol itself may last anywhere between three to 21 minutes.

References

Harber, M. P., Kaminsky, L. A., Arena, R., Blair, S. N., Franklin, B. A., Myers, J., & Ross, R. (2017). Impact of Cardiorespiratory Fitness on All-Cause and Disease-Specific Mortality: Advances Since 2009. Progress in cardiovascular diseases, 60(1), 11–20. 

Hawkins, M. N., Raven, P. B., Snell, P. G., Stray-Gundersen, J., & Levine, B. D. (2007). Maximal oxygen uptake as a parametric measure of cardiorespiratory capacity. Medicine and science in sports and exercise, 39(1), 103–107. 

Jetté, M., Sidney, K., & Blümchen, G. (1990). Metabolic equivalents (METS) in exercise testing, exercise prescription, and evaluation of functional capacity. Clinical cardiology, 13(8), 555–565.

Kharabsheh SM, Al-Sugair A, Al-Buraiki J, Al-Farhan J. Overview of exercise stress testing. Ann Saudi Med. 2006 Jan-Feb;26(1):1-6. 

Vilcant V, Zeltser R. Treadmill Stress Testing. [Updated 2023 Jun 20]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2024 Jan-.

The post What Is the Bruce Protocol Stress Test? Your Guide to This Cardio Fitness Measurement appeared first on BarBend.

Product of the Week: Can a Viome Test Revolutionize Your Gut Health?

With Viome’s Full Body Intelligence test, users get a comprehensive report on their gut microbiome along with food and supplement recommendations to improve gut health
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Viome offers an at-home RNA gut and health test that measures users’ microbial, human, and mitochondrial gene expressions to offer personalized food and supplement recommendations.

The company was launched in 2016 by Naveen Jain, who wanted to empower patients to take control of their own health. Viome raised over $175 million in the company’s first two years, receiving support from investors like Khosla Ventures and Bold Capital.

To use Viome’s Full Body Intelligence test, users take at-home samples of blood, saliva, and stool and send them to the company’s lab for testing. Members receive their results, along with food and supplement recommendations.

Athletech News tested Viome’s Full Body Intelligence test to learn more about gut health.  

Pros

The Full Body Intelligence test measures, down to a strain level, how active any bacteria, archaea, and viruses are in a user’s gut, and uses that to inform the results. Viome uses RNA sequencing technology licensed from Los Alamos National Lab and originally developed for biodefense.

“Measuring RNA offers a way to tell what is actively happening inside and the different levels of activities of various molecular pathways that make up health-related functions,” Grant Antoine, Viome’s Translational Science Clinical Expert, told Athletech News. “This is important for someone wanting to see which way their health is trending and how to suppress harmful activity and boost beneficial activity to lower inflammation and support a balanced microbiome, which is key to longevity.”

The service provides users with a “Biological Age,” which determines how their gut microbiome, oral microbiome, and cells compare to others. I appreciated the one-glance insight into gut health, followed by the ability to click into the factors that informed the score. 

Viome’s app was well-designed, displaying “Good,” “Average,” and “Not Optimal” Scores for each metric. It also includes videos and articles providing extra information about the recommendations for those who want to dive into the scores. 

credit: Viome

The feature I found most interesting was “Your Foods.” Based on my results, Viome provided a list of foods that it labeled as “Enjoy,” “Avoid,” “Minimize,” and “Superfood.”

Many of the foods listed under “Avoid” were already foods that I did not eat often, but there were some that I frequently consumed. When I clicked into the rationale some foods, like bell peppers, had unexpected answers. Viome recommended avoiding bell pepper due to a specific strain found in my microbiome, while other results (like lime and sprouted wheat bread) had more general recommendations based on my “Heart and Metabolic Health.”

For each “Superfood,” Viome provided a link to a medical study, which was useful upon diving into my results.  

Viome also offers supplements customized based on a user’s results. While I did not try the service, the app showed exactly what would have been in my formula, and the rationale for including each vitamin, mineral, or extract. Those looking for a convenient solution to gut issues through supplements would likely find this service useful. 

Cons

Moreso than many at-home tests, Viome is effort-intensive. Some might appreciate the convenience of not needing to go to a nearby pharmacy or bloodwork center. Others might get squeamish at some of the steps. I found myself somewhere in between—for me, the most uncomfortable part was squeezing out enough blood for the vials during the finger prick. 

Because gut health is more of a recent health phenomenon, I found assessing how to pair Viome’s recommendations with more traditional health metrics (like weight, blood pressure, DNA and biomarkers) difficult. For example, one of my “Enjoy” foods was butter, which most medical professionals would likely advise against. The test is focused on improving gut health, perhaps not what might be best for overall health. 

As someone who appreciates data, I was hoping for individual measurements of various organisms found in my system. Instead, the scores are more holistic: Viome provides users a score and a key that shows if the score is “Not Optimal,” “Average,” or “Good,” and the percentage of Viome users in each category.

Also, any of the foods listed seemed fairly obscure. For example, “Buffalo” was listed, as was “Goat,” “Kamut,” and “Breadfruit.” While the list was certainly comprehensive, and filled with many foods that are commonly seen in grocery stores, featuring foods commonly found in the grocery store (or at least having some feature where one could input their common meals/foods) would have pared down the long list.  

Final Thoughts

Overall, Viome is a comprehensive gut health service best suited to those who want to dive deeper into a new way to understand wellness or those looking to improve existing gut issues. 

Read more ATN Product Reviews here.

The post Product of the Week: Can a Viome Test Revolutionize Your Gut Health? appeared first on Athletech News.

Fitness SF Taps InsideTracker for Lab Tests as Gyms Embrace Health

The era of personalized health is here. Fitness SF is making biomarker testing available as a membership option

The gym is quickly becoming a proactive healthcare space, and getting lab work may soon become as natural as grabbing a post-workout smoothie.

Fitness SF, a family-owned group of eight health clubs in the Bay Area, is one of the latest fitness brands to blend biomarker testing with its training services. The West Coast health club brand announced a partnership with InsideTracker, a biotech startup that secured $15 million in a Series B funding round in 2022 and boasts an AI-powered platform that generates insights and actionable recommendations based on biomarker analysis. The biotech company has worked with Oura in the past.

Now, InsideTracker and Fitness SF will develop a program that includes a one-time DNA analysis (for baseline measurement purposes) and biannual blood biomarker testing to track progress. The “reimagined membership” offering will be available to over 35,000 clients and Fitness SF staffers.

Fitness & Healthcare Converge

Zsolt Jackovics, Fitness SF president, says the partnership signals the health club’s embrace of integrating healthcare diagnostics within the walls of the modern gym. Another key partnership component is the Institute of Motion, which will assist Fitness SF coaches in professional development. 

“Our dedication to an emerging future is shown through our commitment to personalized diagnostics that produce significant results,” Jackovics said. “This venture is powered by the collaboration of three innovative companies.”

The new program will start with internal employees before being expanded to club members, and complements Fitness SF’s in-house InBody and blood pressure testing. The personalized program is free for the health club’s employees as part of the operator’s corporate wellness initiative.

credit: Fitness SF

InsideTracker services will also be part of the health club’s personal training packages, allowing Fitness SF coaches and trainers to gain a better understanding of members’ individual needs and fine-tune personalized recommendations. 

The partnership represents a new level of accessibility in personalized health and fitness, said InsideTracker’s CEO Rony Sellam.

“Combining InsideTracker’s advanced technology with Fitness SF’s expertise will redefine the way individuals approach their health and wellness and deliver a better experience to gym members focused on long-term health,” Sellam said.

credit: InsideTracker

Biomarkers as a Value-Add

Luxury lifestyle and fitness brand Equinox made a similar move last month, partnering with Function Health, a longevity health-tech startup founded by Dr. Mark Hyman. Equinox trainers will develop specialized programs for members based on their biological profiles from lab tests.

A 2021 report from McKinsey showed that 88% of consumers are keen on personalization and prioritize it in their fitness and wellness journeys, a strong indicator that Fitness SF and Equinox are the first of potentially many club operators to offer biomarker-based training and guidance.  

The post Fitness SF Taps InsideTracker for Lab Tests as Gyms Embrace Health appeared first on Athletech News.

In a Rare Interview, Controversial Founder Greg Glassman Talks About the Future of CrossFit

On a recent episode of The Sevan Podcast, hosted by Sevan Matossian, CrossFit’s founder, Greg Glassman, along with other influential figures in the CrossFit community, engaged in a candid discussion about the organization’s past achievements and its uncertain future. 

The conversation delved into the philosophical underpinnings of CrossFit, the impact of leadership changes, and the evolving challenges the community faces as it navigates the complexities of growth and corporate management. 

This episode provided rare insights from Glassman and others who have been deeply embedded in the culture of CrossFit, offering a unique perspective on where the fitness movement is headed and how it can retain its core identity amidst ongoing changes.

CrossFit’s Philosophical Foundations

Central to CrossFit’s appeal is its foundational philosophy, coined and clarified by Glassman himself. 

Terms like “constantly varied movements executed at high intensity” encapsulate a fitness regime that challenges conventional workout routines. Unlike mainstream fitness programs that focus on repetition and specialization, CrossFit promotes overall fitness, resilience, and versatility. 

This holistic approach to fitness as a lifestyle was revolutionary at its inception and continues to influence countless fitness enthusiasts worldwide.

The Cultural Shift and Community Building

More than just a fitness program, CrossFit created a vibrant community. 

From its early days, the culture within CrossFit gyms (or ‘boxes’) was marked by an intense camaraderie and collective spirit rarely seen in fitness circles. 

This community aspect was nurtured by Glassman’s hands-on approach, often engaging directly with the community through seminars and discussions, reinforcing the principles of CrossFit and how they apply not just within the gym, but in daily life. 

Such interactions helped solidify a loyal following that views fitness as a shared journey rather than a solitary endeavor.

Challenges in Leadership Transition

The transition of leadership at CrossFit Inc. marked a significant phase with profound implications. Following Glassman’s step down, the organization struggled to maintain its foundational ethos. 

Key figures like Tyson Oldroid, integral in shaping and maintaining the community spirit, were let go, leading to a loss of what many saw as essential institutional knowledge. 

Such changes raised concerns about the direction and future integrity of the brand.

The Role of Media and Brand Guardianship

CrossFit’s media arm played a pivotal role in shaping and communicating the brand’s core messages. 

Figures like Leaf Edmonson were crucial in preserving the brand’s authenticity, ensuring that all published content aligned with CrossFit’s values. 

The dismantling of this team signaled a shift towards a more conventional marketing approach, potentially diluting the brand’s unique voice and disconnecting from its grassroots ethos.

Current Management Strategies and Future Directions

Under new management, CrossFit seems to be pivoting towards more aggressive marketing strategies typical of mainstream fitness organizations. 

This includes increased emphasis on digital marketing to drive gym memberships and renew certifications more frequently. 

While these methods might boost short-term engagement, there is concern over whether they align with CrossFit’s original spirit of community and enduring fitness philosophy.

Adapting to New Leadership and Management Strategies

The CrossFit community, known for its resilience and tight-knit bonds, has shown varied responses to the shifts in leadership and management strategies. 

While some members and affiliates have embraced the changes, hopeful for innovation and expansion, others express nostalgia and concern for the dilution of the original CrossFit ethos. 

This division is most palpable among long-time practitioners who feel a disconnect with the brand’s new direction, which seems to prioritize commercial success over community integrity.

Community-Driven Initiatives to Preserve Culture

In response to these challenges, several affiliates and community leaders have initiated grassroots efforts to preserve the ‘CrossFit culture.’ 

These initiatives include local and regional seminars, workshops focused on the original CrossFit methodologies, and community events that emphasize the communal and inclusive nature of CrossFit. 

By reinforcing the community aspects, these leaders aim to keep the core principles alive, ensuring that the essence of what made CrossFit unique is not lost amidst corporate strategies.

Strategies for Re-Alignment and Growth

To align with both its heritage and the need for growth, CrossFit Inc. could consider several strategic approaches:

Inclusive Decision-Making: Engaging with a broad spectrum of affiliates and community members in key decision-making processes to ensure that changes reflect the community’s needs and preserve the foundational ethos.

Enhanced Training and Certification: Focus on enhancing the quality and depth of L1 and L2 training programs, ensuring they are not just certification processes but also deep dives into the philosophy and application of CrossFit methods.

Reviving and Innovating Community Events: Re-introduce and innovate on community events like the CrossFit Games, making them more accessible and community-focused, thus reinforcing the communal ethos that has been pivotal to CrossFit’s success.

Transparent Communication: Maintain a transparent communication line with the community about changes and their implications, fostering a culture of trust and involvement.

Watch the Full Interview

Conclusion

As CrossFit continues to navigate through these transformative times, the balance between maintaining its core values and adapting to a changing business landscape will be crucial. 

The community’s active participation in shaping the future of CrossFit could be the key to sustaining its unique culture while expanding its reach and influence in the fitness world.